📌 Core Information
🔹 Job Title: Trade Marketing Manager
🔹 Company: The E.W. Scripps Company
🔹 Location: Atlanta, Georgia, United States (Hybrid: Atlanta or New York City offices)
🔹 Job Type: Full-Time
🔹 Category: Media Production
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing sales and distribution materials for Scripps' brands
- Collaborating cross-functionally to create data-driven solutions
- Conducting competitive analysis and identifying trends
- Managing promotional sales marketing materials calendar
- Supporting Sales support teams with marketing materials
- Contributing to yearly client strategy and communication
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Familiarity with streaming and connected TV platforms is essential.
📋 Key Responsibilities
✅ Create, develop, and manage sales and distribution materials across Scripps' portfolio of brands
✅ Work cross-functionally to develop data-driven solutions and identify key categories and target clients
✅ Provide competitive analysis and identify trends that resonate with target clients
✅ Manage promotional sales marketing materials calendar
✅ Assist Sales support teams to ensure marketing materials are in the proper format with correct branding
✅ Collaborate on planning and execution to contribute to yearly client strategy and communication
ASSUMPTION: This role involves a high degree of multitasking and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in a related discipline preferred or equivalent years of experience
Experience: 5+ years of experience in media, entertainment, or television strongly preferred, with a focus on streaming and connected TV platforms
Required Skills:
- Excellent writing skills with the ability to write for different audiences and across various platforms
- Strong communication and presentation skills, formal and informal
- Ability to manage several priorities simultaneously
- Team-oriented, strong relationship builder
- Enthusiastic self-starter
- Excellent analytical and problem-solving skills, including a basic understanding of media/audience metrics
- Proficiency in Microsoft PowerPoint, Word, Excel, Outlook, and all Social Media Platforms
- Basic ability in design program like Photoshop a plus
Preferred Skills:
- Experience in streaming, connected, or advanced television
ASSUMPTION: Candidates with experience in trade marketing or a related field, along with a strong portfolio showcasing their skills, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Trade Marketing Manager with 5-10 years of experience in the media industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Scripps products and services
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production. Scripps is a diversified media company focused on creating a better-informed world through quality, objective local journalism, national news outlets, and popular entertainment brands.
Company Size: 5,001-10,000 employees. As a large organization, Scripps offers numerous opportunities for growth and collaboration.
Founded: 1878. Scripps has a rich history and a long-standing commitment to journalism and community service.
Company Description:
- Scripps is a leading local TV broadcaster, with a portfolio of more than 60 stations in 40+ markets
- The company reaches households across the U.S. with national news outlets Scripps News and Court TV, as well as popular entertainment brands like ION, Bounce, Defy TV, Grit, ION Mystery, and Laff
- Scripps is the nation’s largest holder of broadcast spectrum and the longtime steward of the Scripps National Spelling Bee
Company Specialties:
- Media
- OTT
- Video
- Content
- OTA
- Journalism
- Broadcasting
- OTA
- CTV
- Literacy
Company Website: http://scripps.com/
ASSUMPTION: Scripps' diverse portfolio of brands and large employee base provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role reports to the Senior Director of Trade Marketing and has the opportunity to manage junior team members in the future.
Reporting Structure: This role reports to the Senior Director of Trade Marketing and works closely with the Sales and Distribution teams, as well as other cross-functional departments.
Work Arrangement: Hybrid. This role requires employees to be based in the Atlanta or New York City offices, with a flexible work arrangement that combines on-site and remote work.
Growth Opportunities:
- Potential to manage junior team members in the future
- Opportunities to work on high-profile projects and collaborate with various teams
- Possibility to transition into other roles within the company, such as Sales or Distribution, as experience and skills develop
ASSUMPTION: This role offers strong potential for career growth and development within the company, as well as the opportunity to work on high-impact projects that drive business success.
🌍 Location & Work Environment
Office Type: Hybrid. This role requires employees to be based in the Atlanta or New York City offices, with a flexible work arrangement that combines on-site and remote work.
Office Location(s): Atlanta, Georgia, United States; New York City, New York, United States
Geographic Context:
- Atlanta, Georgia: A vibrant, diverse city with a rich cultural scene and a thriving job market
- New York City, New York: A global hub for media, entertainment, and finance, offering unparalleled networking opportunities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Director of Trade Marketing
- Background check and reference check
Key Assessment Areas:
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
- Portfolio and work samples showcasing relevant experience and skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or work samples that demonstrate your ability to create and manage sales and distribution materials
- Research Scripps and the media industry to showcase your knowledge and enthusiasm during the interview
ATS Keywords: Trade Marketing, Sales Support, Data Analysis, Competitive Analysis, Presentation Skills, Communication Skills, Relationship Building, Problem Solving, Microsoft PowerPoint, Microsoft Word, Microsoft Excel, Microsoft Outlook, Social Media, Analytical Skills, Creative Assets, Streaming Platforms, Connected TV
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a combination of interviews, portfolio reviews, and work samples.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel, Outlook)
- Social Media Platforms
- Design programs (Photoshop, Adobe Creative Suite)
- Project management tools (Asana, Trello, Jira)
- Data analysis tools (Google Analytics, Tableau)
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant design or data analysis tools is essential for this role. Familiarity with project management tools and industry-specific software is a plus.
👔 Cultural Fit Considerations
Company Values:
- Give light and the people will find their own way
- Act with integrity and respect
- Collaborate and innovate
- Embrace diversity and inclusion
- Deliver excellence
Work Style:
- Team-oriented and collaborative
- Strong relationship builder
- Enthusiastic self-starter
- Excellent analytical and problem-solving skills
- Ability to manage multiple priorities simultaneously
Self-Assessment Questions:
- Do I possess strong communication and presentation skills, both formal and informal?
- Am I comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do I have a proven track record of managing multiple priorities simultaneously and delivering high-quality work?
ASSUMPTION: Candidates who align with Scripps' company values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with various teams and stakeholders to ensure consistent branding and messaging
- Keeping up with the fast-paced and ever-evolving media landscape
- Adapting to a hybrid work environment and balancing on-site and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on trade marketing and requires a strong understanding of streaming and connected TV platforms
- This role offers the opportunity to work with a diverse portfolio of brands and collaborate with various teams across the organization
- Career progression in this role may lead to management opportunities or transitions into other areas of the business, such as Sales or Distribution
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in the media industry.
📝 Sample Projects
- Developing a comprehensive sales presentation for a new streaming service launch
- Creating a competitive analysis report to identify trends and opportunities in the connected TV market
- Managing the promotional sales marketing materials calendar for a quarter, including digital client communication, brand and programming presentations, video spots, and email signature creative
ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and deliverables for this role, allowing candidates to showcase their skills and experience in their application materials.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Scripps support the professional development and growth of its employees?
- What are the most rewarding and challenging aspects of working in trade marketing at Scripps?
- How does the hybrid work arrangement work in practice, and what tools and resources are provided to support remote work?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or work samples that demonstrate your ability to create and manage sales and distribution materials
- Research Scripps and the media industry to showcase your knowledge and enthusiasm during the interview
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
