Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Pernod Ricard

🔹 Location: Taipei, Taiwan

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and controlling consumer promotions
• Conducting market research and monitoring competitors
• Managing trade marketing activities and optimizing investments
• Coordinating sales and marketing operations

ASSUMPTION: This role requires a strong understanding of market dynamics and a commitment to collaboration and professional development.

📋 Key Responsibilities

✅ Develop and control the efficiency of consumer promotions

✅ Conduct market research, monitor competitors, and collect consumer insights

✅ Manage trade advertising and promotional activities, optimize investments, and ensure annual profitability targets

✅ Evaluate advertising and promotional investments post-implementation

✅ Coordinate sales and marketing operations to ensure quality programs are delivered

ASSUMPTION: The role may require occasional travel to meet with clients, vendors, or attend industry events.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience of 2-5 years in trade marketing or a related role

Required Skills:

• Market research and analysis
• Consumer insights and understanding
• Trade marketing strategy development
• Investment optimization and budget management
• Sales and marketing coordination
• Program delivery and evaluation

Preferred Skills:

• Fluency in Mandarin and English
• Experience in the beverage industry
• Strong presentation and communication skills

ASSUMPTION: Candidates with experience in the beverage or spirits industry may have an advantage in understanding the market and consumer dynamics.

💰 Compensation & Benefits

Salary Range: NT$700,000 - NT$1,200,000 per year (Based on experience and market standards)

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Pernod Ricard products
• Opportunities for professional development and career growth

Working Hours: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in the beverage industry in Taiwan.

📌 Applicant Insights

🔍 Company Context

Industry: Pernod Ricard is the global leader in the premium spirits industry, with a portfolio of over 240 brands available in more than 160 countries.

Company Size: Pernod Ricard is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse learning experiences.

Founded: Pernod Ricard was founded in 1975 through the merger of two French companies, Pernod and Ricard.

Company Description:

• Pernod Ricard is a convivial, responsible, and successful global wine and spirits group.
• The company represents 240 premium brands available in more than 160 countries.
• Pernod Ricard is committed to turning every social interaction into a genuine, friendly, and responsible experience of sharing.

Company Specialties:

• Absolut
• Chivas
• Brancott Estate
• Campo Viejo
• Graffigna
• Jacob's Creek
• Martell
• Mumm
• Perrier-Jouët
• Royal Salute
• The Glenlivet
• Ballantine's
• Beefeater
• Havana Club
• Jameson
• Kahlúa
• Malibu
• and Ricard

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's large size and global presence offer opportunities for international assignments and exposure to diverse markets.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Marketing Director.

Work Arrangement: This is an on-site role based in Taipei, Taiwan.

Growth Opportunities:

• Potential career progression into senior marketing roles within the company
• Opportunities to work on global brands and gain international experience
• Access to professional development programs and training

ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within Pernod Ricard.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 5 cours Paul Ricard, Paris, Ile-de-France 75008, FR (Headquarters), with local offices in Taipei, Taiwan

Geographic Context:

• Taipei is the capital and largest city of Taiwan, with a population of over 2.6 million people.
• The city is known for its vibrant night markets, historic temples, and modern architecture.
• Taipei offers a high quality of life, with excellent healthcare, education, and entertainment options.

Work Schedule: Full-time, Monday to Friday, with occasional overtime as needed

ASSUMPTION: Taipei offers a dynamic and multicultural work environment, with a mix of traditional and modern influences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-person or video call interview with the hiring manager and/or team members
• Final interview with the Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Market research and analysis skills
• Consumer insights and understanding
• Trade marketing strategy development
• Investment optimization and budget management
• Sales and marketing coordination
• Program delivery and evaluation

Application Tips:

• Highlight relevant experience and achievements in trade marketing or a related role
• Demonstrate a strong understanding of market dynamics and consumer behavior
• Showcase your ability to develop and implement effective trade marketing strategies
• Prepare examples of successful trade promotions or campaigns you have managed

ATS Keywords: Trade Marketing, Consumer Promotion, Market Research, Competitor Analysis, Sales Coordination, Program Delivery, Investment Optimization

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the hiring team's availability.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, Twitter)
• Market research tools (e.g., Nielsen, Kantar, Euromonitor)

ASSUMPTION: The role may require the use of additional tools and technologies specific to the beverage industry or Pernod Ricard's internal systems.

👔 Cultural Fit Considerations

Company Values:

• Convivialité: Creating genuine, friendly, and responsible social experiences
• Entrepreneurial spirit: Encouraging initiative, creativity, and innovation
• Responsibility: Acting with integrity and respect for people and the environment

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering excellence
• Adaptable and open to change in a dynamic work environment

Self-Assessment Questions:

• Do you have a proven track record of developing and implementing successful trade marketing strategies?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you share Pernod Ricard's commitment to convivialité and responsible business practices?

ASSUMPTION: Pernod Ricard values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple stakeholders, including sales teams, distributors, and retailers
• Keeping up with the fast-paced and dynamic beverage industry
• Occasional travel and overtime may be required
• Working in a large, multinational corporation may present unique challenges in communication and collaboration

ASSUMPTION: The role may require occasional travel to meet with clients, vendors, or attend industry events, which could present additional challenges in terms of time management and work-life balance.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager position in other beverage or consumer goods companies, but may differ in terms of the specific brands and products managed, as well as the company's culture and values.
• The beverage industry is highly competitive and dynamic, with frequent changes in consumer preferences and market trends.
• Career progression in this role may lead to senior marketing positions within the company, with opportunities for international assignments and exposure to diverse markets.

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's size, industry, and market position.

📝 Sample Projects

• Developing and implementing a trade marketing strategy for a new product launch
• Conducting market research and competitor analysis to inform promotional strategies
• Managing trade advertising and promotional activities to optimize investment and ensure profitability targets
• Evaluating the effectiveness of advertising and promotional campaigns and making data-driven recommendations for future investments

ASSUMPTION: The specific projects and tasks associated with this role may vary depending on the company's priorities, market conditions, and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the company's brands in Taiwan?
• What opportunities are there for professional development and career growth within the company?
• How does Pernod Ricard support work-life balance for its employees?
• What are the most challenging aspects of this role, and how have previous incumbents addressed them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit
• If applicable, prepare examples of successful trade promotions or campaigns you have managed
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.