Trade Marketing Manager

📌 Core Information

🔹 Job Title: Trade Marketing Manager

🔹 Company: Sanofi

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time, Permanent

🔹 Category: Pharmaceuticals

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Translating shopper and customer insights into category strategies and channel tactics
• Leading planning and execution of trade marketing initiatives across all channels
• Defining and implementing Trade Marketing KPIs to monitor execution and ROI
• Collaborating with cross-functional teams to align commercial and shopper-facing programs
• Driving innovation and co-creating commercial solutions with customers

ASSUMPTION: This role requires a strong understanding of shopper behavior, customer dynamics, and point-of-sale execution. Candidates should be comfortable working in a matrix organization and influencing senior stakeholders.

📋 Key Responsibilities

✅ Translate shopper and customer insights into category strategies and channel tactics that drive sell-out and sustainable growth

✅ Lead planning and execution of trade marketing initiatives in all channels, including shopper activation, education, and POS programs

✅ Define and implement Trade Marketing KPIs; monitor execution and ROI across tools, campaigns, and channel performance

✅ Partner with Sales, Marketing, KAMs, and Revenue Management to align commercial and shopper-facing programs

✅ Develop and deliver impactful sell-out tools and communication for the field force and customer-facing teams

✅ Manage trade governance and planning cycles, including shopper activity calendars, product launches, and channel activation plans

✅ Collaborate on customer education programs (institutions, pharmacists, pharmacy managers) to build engagement and category development

✅ Drive innovation and co-create commercial solutions with customers (e.g., promotions, services, awareness campaigns)

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure successful execution of trade marketing initiatives.

🎯 Required Qualifications

Education: Degree in Business, Marketing, Economics, or related fields

Experience: 5-10 years of experience in Trade Marketing, Category Management, Sales, or Marketing within CHC, FMCG, or related sectors

Required Skills:

• Solid understanding of shopper behaviour, customer dynamics, and point-of-sale execution
• Demonstrated ability to lead cross-functional initiatives with Sales, Finance, Supply, and Marketing
• Strong analytical and project management skills
• Ability to influence in a matrix organization and partner with senior stakeholders

Preferred Skills:

• Proficiency in English and local language

ASSUMPTION: Candidates with experience in the pharmaceutical industry or a related sector may have an advantage in understanding the specific nuances of this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Trade Marketing Manager role in Vietnam is VND 1,200,000,000 - VND 1,800,000,000 per year. This estimate is based on market research and comparable roles in the region.

Benefits:

• Health Care
• Wellbeing Programs
• Parental Leave

Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation. Sanofi offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Sanofi is a global pharmaceutical company dedicated to improving the lives of people around the world through innovative medicines and vaccines.

Company Size: Sanofi is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Sanofi was founded in 1973 and has since grown into a leading global healthcare company.

Company Description:

• Sanofi is committed to turning scientific innovation into healthcare solutions that improve people's lives
• The company focuses on seven main therapeutic areas: cardiovascular disease, thrombosis, oncology, diabetes, central nervous system, internal medicine, and vaccines
• Sanofi operates in over 100 countries and employs more than 100,000 people worldwide

Company Specialties:

• Pharmaceutical Manufacturing
• Research and Development
• Marketing and Sales
• Global Health

Company Website: sanofi.us

ASSUMPTION: Sanofi's large size and global presence offer candidates the opportunity to work on diverse projects and potentially advance their careers internationally.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within the company.

Reporting Structure: The Trade Marketing Manager reports directly to the Commercial Director and works closely with various teams, including Sales, Marketing, KAMs, and Revenue Management.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or meetings.

Growth Opportunities:

• Progression to a senior-level role within the Commercial team or another department
• Expansion into international markets or new therapeutic areas
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: The Trade Marketing Manager role offers a unique blend of strategic planning and hands-on execution, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Sanofi's Ho Chi Minh City office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 26th Floor, Viet Tower, 29 Le Duan Street, District 1, Ho Chi Minh City

Geographic Context:

• Ho Chi Minh City is Vietnam's largest city and a major economic hub, offering a vibrant culture and numerous entertainment options
• The city has a tropical climate, with high temperatures and humidity throughout the year
• Traffic congestion can be a challenge, so having a reliable mode of transportation is essential

Work Schedule: The work schedule is typically Monday to Friday, 8:30 AM to 5:30 PM, with flexibility for project demands and meetings.

ASSUMPTION: Working in Ho Chi Minh City offers candidates the opportunity to live in a dynamic, multicultural environment with a lower cost of living compared to other major Asian cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and relevant team members
• Final interview with the Commercial Director or another senior leader

Key Assessment Areas:

• Understanding of shopper behavior and customer dynamics
• Analytical and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Sanofi's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your experience in trade marketing, category management, or related fields
• Research Sanofi's mission, values, and recent initiatives to demonstrate your enthusiasm for the company

ATS Keywords: Trade Marketing, Category Management, Shopper Behavior, Customer Dynamics, Point-of-Sale Execution, Analytical Skills, Project Management, Cross-Functional Leadership, Stakeholder Management, Commercial Solutions

ASSUMPTION: Sanofi's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: Proficiency in relevant software tools and technologies is essential for effective communication, collaboration, and data-driven decision-making in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Responsibility
• Innovation
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Results-oriented and focused on delivering impact

Self-Assessment Questions:

• How do you demonstrate patient-centricity in your work?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Sanofi values diversity and inclusion, seeking candidates who can contribute to a collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities
• Balancing strategic planning with day-to-day execution
• Adapting to a dynamic and evolving business environment
• Working in a matrix organization with complex reporting structures

ASSUMPTION: These challenges can be overcome through strong communication, project management, and stakeholder management skills, as well as a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other Trade Marketing Manager roles, this position may require a higher degree of cross-functional collaboration and stakeholder management
• In the pharmaceutical industry, Trade Marketing Managers often work closely with medical affairs and regulatory teams, which may not be the case in other sectors
• This role offers the opportunity to work on a wide range of therapeutic areas and customer segments, providing diverse learning experiences

ASSUMPTION: Understanding the unique aspects of this role within the context of the pharmaceutical industry and Sanofi's business will help candidates tailor their application and preparation for the interview process.

📝 Sample Projects

• Developing a customer segmentation strategy to optimize trade marketing investments
• Collaborating with the sales team to create a targeted promotional campaign for a new product launch
• Analyzing channel performance data to identify opportunities for improvement and optimization

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Trade Marketing Manager role, providing candidates with a sense of the day-to-day responsibilities and challenges they may face.

❓ Key Questions to Ask During Interview

• How does this role contribute to Sanofi's overall business strategy and patient-centric mission?
• Can you describe the team structure and dynamics within the Commercial department?
• What are the most pressing challenges facing the Trade Marketing team currently, and how can this role address them?
• How does Sanofi support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and their commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Sanofi Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your experience in trade marketing, category management, or related fields
• Research Sanofi's mission, values, and recent initiatives to demonstrate your enthusiasm for the company
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.