📌 Core Information
🔹 Job Title: Trade Marketing Manager, Madrid
🔹 Company: LEGO Group
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Madrid office)
🚀 Job Overview
Key aspects of this role include:
- Leading and supporting the delivery of retail marketing strategies and campaigns for the France-Iberia region.
- Collaborating with Sales and Marketing teams to deliver exceptional campaigns that achieve maximum brand and commercial impact.
- Owning the new retail platform strategy at the business unit level to ensure a strong execution plan and future roadmap.
- Leveraging retailer and shopper insights to adapt processes and materials accordingly.
ASSUMPTION: This role requires a strong understanding of the omnichannel retail landscape and experience in planning and implementing trade marketing campaigns for third-party retailers.
📋 Key Responsibilities
✅ Proactively lead the strategic plans and initiatives with budget ownership within FRIB Trade Marketing for owned drive period campaign to achieve maximum brand and commercial impact.
✅ Partner with Sales and Marketing teams as well as retail partners with a collaborative approach to deliver exceptional campaigns that deliver sustainable return of investment.
✅ Own the new retail platform strategy at the business unit level to ensure a strong execution plan and future roadmap aligned to regional (Western Europe) marketing strategy.
✅ Leverage retailer and shopper and consumer insights translating findings into action, tracking, and evaluating results and adapting processes and materials accordingly.
✅ Represent the Trade Marketing team by contributing to the integrated commercial plan as part of FRIB ICP process.
✅ Lead and drive non-standardized materials for displays, promotional areas, and endcaps if needed.
✅ Be curious and focused on identifying and implementing marketing innovations and effective solutions into the omnichannel space with a test and learn approach evaluating results via insight gained.
ASSUMPTION: This role requires strong analytical skills, budget responsibility experience, and the ability to lead multiple campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5-10 years of direct commercial results-driven experience in a trade marketing role working into retail (B2B exposure is essential).
Required Skills:
- In-depth understanding of the omnichannel retail landscape in France-Iberia.
- Experience in planning and implementing trade marketing campaigns (both offline and online) for third-party retailers.
- Detailed analytical and budget responsibility experience.
- Proven record of success ideally in a high-impact consumer goods company.
- Collaborative approach to working with a wide range of partners and agencies.
- Fluency in Spanish (essential) and proficiency in English (both written and spoken).
Preferred Skills:
- Experience in the toy industry.
- Knowledge of the LEGO brand.
ASSUMPTION: While not explicitly stated, experience in the toy industry or knowledge of the LEGO brand would be beneficial but not essential for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Estimated, based on industry standards for a mid-level marketing role in Madrid)
Benefits:
- Family Care Leave.
- Insurances (life and disability).
- Wellness initiatives and programs.
- Generous colleague discount.
- Bonus scheme (global bonus scheme, eligibility depends on role and performance).
Working Hours: Full-time, 40 hours per week, with a hybrid work model (3 days in the office, 2 days from home).
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Madrid. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1932 (Billund, Denmark)
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks.
- Mission: To inspire and develop the builders of tomorrow.
- Operates in over 130 countries worldwide with regional hubs and manufacturing facilities around the globe.
Company Specialties:
- LEGO Bricks.
- Educational concepts.
- Consumer experiences.
- Digital play experiences.
- Learning-through-play.
- Creativity and imagination.
Company Website: LEGO Group Careers
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a clear mission. This role offers the opportunity to work for a large enterprise with a strong focus on creativity and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and development.
Reporting Structure: This role reports directly to the Head of Trade Marketing, Western Europe.
Work Arrangement: Hybrid work model (3 days in the office, 2 days remote).
Growth Opportunities:
- Potential to progress to a senior role within the Trade Marketing team or explore opportunities in other marketing functions.
- Chance to gain experience working for a global brand and contribute to its success.
- Opportunity to work on high-impact campaigns and drive commercial results.
ASSUMPTION: This role offers growth opportunities within the Trade Marketing team and the wider marketing function. However, the specific career path may depend on the candidate's performance and the company's future needs.
🌍 Location & Work Environment
Office Type: Modern office environment with a collaborative and creative culture.
Office Location(s): Madrid Sales Office, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Madrid offers a high quality of life, with excellent education, healthcare, and entertainment options.
Work Schedule: Full-time, 40 hours per week, with a hybrid work model (3 days in the office, 2 days remote).
ASSUMPTION: Madrid offers a high quality of life and a vibrant cultural scene. The hybrid work model provides flexibility while maintaining a strong office presence.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the Talent Acquisition team.
- In-depth interview with the hiring manager and/or team members.
- Final interview with the Head of Trade Marketing, Western Europe.
Key Assessment Areas:
- Cultural fit and alignment with LEGO Group values.
- Relevant trade marketing experience and understanding of the omnichannel retail landscape.
- Strong analytical skills and budget responsibility experience.
- Collaborative approach to working with partners and agencies.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
- Be prepared to discuss your understanding of the omnichannel retail landscape and how you've successfully implemented trade marketing campaigns in the past.
- Demonstrate your analytical skills and ability to manage budgets.
- Showcase your collaborative approach to working with partners and agencies.
ATS Keywords: Trade Marketing, Retail Marketing, Campaign Planning, Analytical Skills, Budget Management, Collaboration, Omnichannel Strategy, Consumer Insights, Teamwork, B2B Exposure, Fluency in Spanish, Proficiency in English
ASSUMPTION: The application process for the LEGO Group is likely to be competitive, and candidates should tailor their application materials to highlight their relevant experience and skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- CRM software (e.g., Salesforce, Microsoft Dynamics).
- Marketing automation tools (e.g., Marketo, HubSpot).
ASSUMPTION: While not explicitly stated, these tools are commonly used in trade marketing roles and may be relevant for this position.
👔 Cultural Fit Considerations
Company Values:
- Creativity.
- Imagination.
- Caring.
- Quality.
- Responsibility.
Work Style:
- Collaborative and team-focused.
- Innovative and creative.
- Data-driven and analytical.
Self-Assessment Questions:
- How do you align with the LEGO Group's values, particularly creativity and imagination?
- How comfortable are you working in a collaborative and innovative environment?
- How do you approach data analysis and using insights to drive decision-making?
ASSUMPTION: The LEGO Group values creativity, imagination, and collaboration. Candidates should be prepared to demonstrate how their work style aligns with these values during the interview process.
⚠️ Potential Challenges
- Working in a fast-paced commercial environment with tight deadlines and changing priorities.
- Managing multiple campaigns and stakeholders simultaneously.
- Adapting to a hybrid work model and maintaining a strong office presence.
- Navigating a large, global organization with a diverse range of teams and partners.
ASSUMPTION: These challenges are common in trade marketing roles and can be overcome with strong project management skills, adaptability, and a collaborative approach.
📈 Similar Roles Comparison
- This role is focused on trade marketing for the France-Iberia region, while similar roles may have a broader or more specific focus (e.g., global trade marketing manager or country-specific trade marketing manager).
- Industry-specific context: The toy industry is highly competitive, and understanding the unique challenges and opportunities of this sector is crucial for success in this role.
- Career path comparison: This role offers growth opportunities within the Trade Marketing team and the wider marketing function. However, the specific career path may depend on the candidate's performance and the company's future needs.
ASSUMPTION: While this role shares similarities with other trade marketing positions, its focus on the France-Iberia region and the unique challenges of the toy industry set it apart.
📝 Sample Projects
- Developing and executing a successful trade marketing campaign for a major retailer in the France-Iberia region.
- Conducting market research and analyzing consumer and shopper insights to inform trade marketing strategy.
- Collaborating with cross-functional teams to create and implement innovative retail solutions that drive commercial results.
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, highlighting the candidate's ability to lead trade marketing campaigns, analyze insights, and work collaboratively.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader Trade Marketing team and the marketing function as a whole?
- What are the most significant challenges facing the France-Iberia region, and how can this role help address them?
- How does the LEGO Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving commercial results and contributing to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills.
- Prepare for your interview by researching the LEGO Group, the toy industry, and the specific challenges facing the France-Iberia region.
- Follow up with the hiring manager after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
