📌 Core Information
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Job Title: Trade Marketing Manager, NKA+O2O
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Company: Haleon
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Location: Shanghai, China
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Job Type: Full-time
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Category: Consumer Services
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Date Posted: July 1, 2025
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Experience Level: 2-5 years
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Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies for Sensodyne's NKA and O2O accounts
- Managing budgets and optimizing investments to achieve sales targets
- Collaborating with sales teams to ensure effective plan execution
- Analyzing performance data and providing insights for future promotions
ASSUMPTION: This role requires a strong understanding of trade marketing principles and sales strategies. It also involves a significant amount of data analysis and collaboration with various teams.
📋 Key Responsibilities
✅ Assist in building Sensodyne's NKA and O2O account strategy from a trade marketing perspective
✅ Develop and implement a 4P (Product, Price, Place, Promotion) plan to deliver sales targets
✅ Optimize NKA and O2O investments and manage budgets, including channel funding and promotion funding
✅ Ensure sales plans and forecasts are aligned with resource funding
✅ Monitor plan implementation progress and track results
✅ Analyze promotion or project-based results and provide future suggestions
✅ Collaborate with key account sales teams and regional execution sales teams to ensure plan execution
✅ Track sales performance, including sell-in, sell-out, and off-take by account on a monthly basis
✅ Assist in creating a 3-month rolling sales forecast based on NKA/O2O trade marketing plans
✅ Complete related internal operation and approval processes
ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication and collaboration skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 2-5 years of experience in trade marketing or a related role
Required Skills:
- Proven experience in trade marketing or a related field
- Strong analytical skills
- Excellent communication and collaboration skills
- Ability to manage budgets and optimize investments
- Familiarity with sales strategies and performance tracking
Preferred Skills:
- Experience in the consumer health or consumer goods industry
- Fluency in Mandarin and English
ASSUMPTION: While not explicitly stated, experience in the consumer health or consumer goods industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a trade marketing manager with 2-5 years of experience in Shanghai, the estimated salary range is ¥350,000 - ¥550,000 per year (approximately $50,000 - $80,000 USD).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Haleon products
Working Hours: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: While the salary range is an estimate, it is based on market research and industry standards for similar roles in Shanghai.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically consumer health and consumer goods
Company Size: 10,001+ employees, providing a large and diverse work environment
Founded: 2022, as a spin-off from GlaxoSmithKline
Company Description:
- Haleon is a world-leading consumer health company focused on improving everyday health for billions of people
- Its portfolio includes category-leading brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum
- Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for everyone
Company Specialties:
- Consumer Goods and Consumer Health
Company Website: www.haleon.com
ASSUMPTION: Haleon's focus on diversity, equity, and inclusion creates an environment where employees can thrive and bring their authentic selves to work.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports to the Trade Marketing Director and works closely with key account sales teams and regional execution sales teams
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the trade marketing function
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- possibility to transition into a different role or function within the company
ASSUMPTION: Haleon's large size and diverse portfolio provide numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in the HuangPu District of Shanghai
Office Location(s): The Headquarters Building, HuangPu District, Shanghai
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment
- The HuangPu District is a central business district with numerous amenities and transportation options
- The office is located in a modern, multi-use complex with easy access to public transportation
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available
ASSUMPTION: The modern office space and central location provide a convenient and comfortable work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the trade marketing team
- Final interview with the trade marketing director
Key Assessment Areas:
- Trade marketing experience and skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with Haleon's values and company culture
Application Tips:
- Highlight relevant trade marketing experience and achievements in your resume
- Prepare examples of how you have optimized investments and managed budgets in previous roles
- Demonstrate your understanding of sales strategies and performance tracking in your interview
- Showcase your ability to work collaboratively with various teams and stakeholders
ATS Keywords: Trade Marketing, Sales Strategy, Budget Management, Forecasting, Data Analysis, Collaboration, Promotion Planning, Performance Tracking
ASSUMPTION: Haleon's interview process is designed to assess candidates' skills and cultural fit, with a focus on trade marketing experience and analytical abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Salesforce or other CRM platforms
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, familiarity with Microsoft Office Suite and data analysis tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in everything we do
- Innovative: We challenge the status quo and embrace change
- Collaborative: We work together to achieve more
- Accountable: We take ownership and deliver on our commitments
Work Style:
- Collaborative: This role requires working closely with various teams and stakeholders
- Data-driven: Decisions are based on data and analytics
- Agile: The work environment is dynamic and fast-paced
Self-Assessment Questions:
- Do you have experience working collaboratively with various teams and stakeholders?
- Are you comfortable using data and analytics to inform decision-making?
- Do you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Haleon's company values and work style require candidates who are collaborative, data-driven, and adaptable to a fast-paced environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities
- Working in a fast-paced and dynamic environment
- Analyzing and interpreting complex data sets
- Adapting to changes in the market and competitive landscape
ASSUMPTION: These challenges are common in trade marketing roles and require strong organizational skills, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- This role is similar to other trade marketing manager positions, but with a focus on NKA and O2O accounts
- Compared to other trade marketing roles, this position requires a strong understanding of sales strategies and performance tracking
- Career progression may involve transitioning into a different role or function within the company
ASSUMPTION: While this role shares similarities with other trade marketing positions, its focus on NKA and O2O accounts and strong emphasis on sales strategies set it apart.
📝 Sample Projects
- Developing and implementing a 4P plan to achieve sales targets for Sensodyne's NKA and O2O accounts
- Analyzing promotion or project-based results and providing insights for future promotions
- Collaborating with key account sales teams and regional execution sales teams to ensure plan execution
ASSUMPTION: These sample projects are based on the core responsibilities listed in the job description and provide a sense of the day-to-day tasks involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the trade marketing function?
- How does this role fit into the overall trade marketing strategy for Sensodyne's NKA and O2O accounts?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Haleon support the professional development and growth of its employees?
- What are the biggest challenges facing the trade marketing function, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, and growth opportunities, as well as Haleon's approach to employee development and support.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant trade marketing experience and achievements
- Prepare examples of how you have optimized investments and managed budgets in previous roles
- Demonstrate your understanding of sales strategies and performance tracking in your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
