Trade Marketing Officer

📌 Core Information

🔹 Job Title: Trade Marketing Officer

🔹 Company: Electrolux Group

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-time

🔹 Category: Manufacturing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing trade strategies to enhance consumer experiences and drive sales
• Managing trade promotions, in-store execution, and training for shopfloor assistants
• Collaborating cross-functionally with various teams within the company
• Working with trade partners to implement plans and negotiate conditions

ASSUMPTION: This role requires a high level of strategic thinking, project management skills, and the ability to work effectively with both internal teams and external partners.

📋 Key Responsibilities

✅ Developing and implementing trade strategies to drive outstanding consumer in-store experiences, trade initiatives, and support reaching company business goals

✅ Translating trade strategy into yearly plans per Key Account, corresponding with country business priorities and product launches, selecting optimal activities mix to drive ROI

✅ Aligning on plans with main stakeholders within the company, including sales and product line colleagues

✅ Actively working with trade partners, presenting plans, agreeing on joint ones, discussing implementation, and negotiating conditions

✅ Managing budget professionally, closely monitoring investments, analyzing returns on investments, making improvements proposals, and reacting to evolving business needs

✅ Creating yearly key customer-wise trade promotions plan, proposing best working mechanics, aligning on timings and targets with sales and product lines colleagues, ensuring proper execution in stores, and conducting post-promo analysis and recommendations

✅ Bringing brand stories to life and ensuring implementation of regional retail guidelines, retail fixtures, SIS, trade executions, campaigns, and materials in stores

✅ Managing trainers, ensuring proper knowledge level in shopfloor assistants and brand promoters, setting KPIs, and monitoring completion

✅ Working closely with all functions within the company at each level and being an active member of the Trade Community in the region, sharing ideas and best cases, and actively learning from others

ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: B. Tech in Electrical, Mechanical, or Electronics, or a master's in business administration with a focus on Marketing

Experience: At least 7 years of experience in marketing, with a focus on trade marketing or a related field

Required Skills:

• Proven experience in trade marketing or a related field
• Excellent project management skills
• Strong analytical and problem-solving skills
• Excellent communication and negotiation skills
• Fluency in English (oral and written)

Preferred Skills:

• Experience working with trade partners in the consumer goods industry
• Knowledge of the Indian market and consumer behavior
• Experience managing teams and developing talent

ASSUMPTION: Candidates with experience in the consumer goods industry and a strong understanding of the Indian market will be at a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a role of this level and experience in the Mumbai area)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Electrolux products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime and travel

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience in the Mumbai area. Actual compensation may vary based on factors such as the candidate's qualifications, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. They reinvent taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations.

Company Size: Electrolux Group has 10,001+ employees worldwide, with a significant presence in India. This size allows for ample opportunities for career growth and development.

Founded: 1919, with operations in India since the 1960s

Company Description:

• Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years.
• They reinvent taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through their solutions and operations.
• Their group of leading appliance brands includes Electrolux, AEG, and Frigidaire.

Company Specialties:

• Refrigerators
• Cookers
• Ovens
• Hobs
• Hoods
• Washing machines
• Dryers
• Freezers
• Small appliances
• Vacuum cleaners

Company Website: http://www.electroluxgroup.com

ASSUMPTION: Electrolux Group is a well-established company with a strong global presence and a commitment to sustainability and innovation.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and development within the company.

Reporting Structure: The Trade Marketing Officer will report directly to the Head of Trade Marketing for the region and will have a team of trade promotions managers and in-store execution managers reporting to them.

Work Arrangement: This role is on-site, with the possibility of occasional travel both domestically and internationally.

Growth Opportunities:

• Progression to a senior role within the trade marketing function
• Transition to a different function within the company, such as sales or product management
• Opportunities to work on special projects or assignments that may lead to new roles or responsibilities

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, global organization.

🌍 Location & Work Environment

Office Type: Electrolux Group's Mumbai office is a modern, professional environment with a collaborative and inclusive culture.

Office Location(s): Electrolux Group's Mumbai office is located in the Andheri East area of Mumbai, with easy access to public transportation and amenities.

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the most populous city in India, with a population of over 20 million people.
• Mumbai is a major commercial and financial hub, with a diverse economy that includes industries such as finance, healthcare, information technology, and entertainment.
• The city is known for its vibrant culture, rich history, and diverse population, with a mix of modern and traditional elements.

Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, the role may require occasional overtime and travel, as mentioned earlier.

ASSUMPTION: Mumbai offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• On-site or virtual interview with the hiring manager and a member of the HR team
• Final interview with the Head of Trade Marketing for the region
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of trade marketing principles and their ability to apply them in a practical context
• Candidates' analytical and problem-solving skills
• Candidates' communication and negotiation skills
• Candidates' cultural fit with the company and team

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with trade marketing, consumer behavior, and market trends in India
• Research Electrolux Group's products, values, and company culture to demonstrate your understanding and enthusiasm for the role
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement

ATS Keywords: Trade Marketing, Consumer Experience, Trade Strategy, Budget Management, Trade Promotions, In-Store Execution, Training Management, Cross-Functional Collaboration, Project Management, Analytical Skills, Communication Skills, Negotiation Skills, Team Leadership, Agility, Problem Solving, Customer Focus, Diversity and Inclusion

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through a thorough interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics)
• Presentation tools (e.g., PowerPoint, Google Slides)

ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned or improved upon with experience and training.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Dignity
• Common courtesy

Work Style:

• Collaborative and inclusive
• Focused on results and continuous improvement
• Encourages open communication and active listening

Self-Assessment Questions:

• Do you have experience working in a multicultural environment, and how have you contributed to a positive and inclusive work environment?
• How do you approach building and maintaining strong relationships with external partners, such as trade partners?
• Can you provide an example of a time when you had to adapt your work style to fit a new team or project, and what was the outcome?

ASSUMPTION: Electrolux Group values diversity, inclusion, and collaboration, and candidates who can demonstrate their fit with these values will be more likely to succeed in the role.

⚠️ Potential Challenges

• The role may require occasional travel, which could be challenging for candidates with family or personal commitments
• The role involves managing a team, which may present challenges for candidates with limited or no previous management experience
• The role requires a high level of strategic thinking and project management skills, which may be challenging for candidates with limited experience in these areas
• The role may require working with tight deadlines and managing multiple projects simultaneously, which could be stressful for candidates who prefer a more structured or predictable work environment

ASSUMPTION: The challenges associated with this role are typical for a mid-level management position in a large, global organization and can be overcome with the right skills, experience, and attitude.

📈 Similar Roles Comparison

• Trade Marketing Manager vs. Brand Manager: Trade Marketing Managers focus on driving sales through trade promotions and in-store execution, while Brand Managers focus on building brand awareness and equity. The Trade Marketing Manager role requires a stronger understanding of sales and trade channels, while the Brand Manager role requires a deeper understanding of consumer behavior and market trends.
• Trade Marketing Manager vs. Product Manager: Trade Marketing Managers focus on driving sales through trade promotions and in-store execution, while Product Managers focus on product development, launch, and lifecycle management. The Trade Marketing Manager role requires a stronger understanding of sales and trade channels, while the Product Manager role requires a deeper understanding of product development and lifecycle management.
• Career Path: Trade Marketing Managers can progress to senior roles within the trade marketing function or transition to different functions within the company, such as sales or product management. The career path for this role is similar to that of other mid-level management positions in a large, global organization.

ASSUMPTION: The comparison points for this role are relevant to the specific industry and function, and candidates should consider their personal strengths, weaknesses, and career goals when evaluating similar roles.

📝 Sample Projects

• Developing and executing a trade promotion plan for a new product launch, including mechanics, timings, and targets, and analyzing the results to make data-driven recommendations for future promotions
• Managing a team of in-store execution managers to ensure that all displays, POSMs, and other communication materials are produced and deployed in stores on time and according to regional retail guidelines
• Conducting a training needs analysis for shopfloor assistants and brand promoters and developing a training plan that reflects business priorities and product launches, setting KPIs, and monitoring completion

ASSUMPTION: The sample projects provided are illustrative of the types of projects that a Trade Marketing Officer might be expected to manage, but the specific projects will vary depending on the company's priorities and the market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure for the Trade Marketing function, and how does this role fit into the broader organization?
• What are the key priorities for the Trade Marketing function in the first 90 days, and how can this role contribute to their success?
• How does the company support the professional development and growth of its employees, particularly in the Trade Marketing function?
• What are the key challenges facing the Trade Marketing function, and how can this role help to address them?
• How does the company approach collaboration and knowledge-sharing between different functions and teams within the organization?

ASSUMPTION: The key questions to ask during the interview are designed to help candidates understand the role, the team, and the company better and to demonstrate their interest and engagement in the process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, the role, and the industry, and by practicing common interview questions and your responses
• Follow up with the hiring manager or HR representative after the interview to express your appreciation for the opportunity and to reiterate your interest in the role
• If you are offered the position, consider the salary and benefits package, and negotiate if necessary, based on your qualifications and experience

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.