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Trade Marketing & POS Specialist - Internship

franke
Full-time
On-site
Fabriano, Marche, Italy

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing & POS Specialist - Internship

πŸ”Ή Company: Franke

πŸ”Ή Location: Fabriano, Marche, Italy

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-21

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the development and management of promotional materials for product launches at the point of sale
  • Collaborating with Marketing, Category, and local market teams in a dynamic and international environment
  • Gaining hands-on experience in a real-world setting
  • Working closely with the Head of Trade Marketing

ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in trade marketing and point of sale management within an international organization.

πŸ“‹ Key Responsibilities

βœ… Assisting in the development of marketing and communication materials for use at the point of sale (POS) and across multiple touchpoints

βœ… Supporting the coordination of cross-functional input to ensure alignment with project objectives

βœ… Helping to ensure consistency with brand identity and style guidelines across all visual assets

βœ… Coordinating with agencies, suppliers, and internal teams on project timelines and deliverables

βœ… Contributing to the planning and distribution of marketing content to internal teams and external partners

βœ… Supporting the review and approval processes for promotional materials

βœ… Conducting market research and collecting insights to support new project proposals

βœ… Collaborating with the Brand team on the adaptation of global guidelines for local markets

βœ… Assisting in the execution of advertising campaigns, including brief development and asset coordination

ASSUMPTION: The intern will be expected to manage multiple tasks simultaneously while meeting deadlines and maintaining a high level of attention to detail.

🎯 Required Qualifications

Education: Master's degree in Marketing, Economy, Communication, Design, or related fields

Experience: None specified (entry-level/internship position)

Required Skills:

  • Fluent English and Italian (spoken & written)
  • Proficiency in MS Office (especially PowerPoint and Excel)
  • Knowledge of graphic design tools (e.g. Adobe InDesign, Illustrator) is a plus
  • Strong interest in marketing and visual communication, with great attention to detail
  • Good organizational and time management skills, with a proactive and result-oriented mindset
  • Team player attitude, curiosity, and willingness to learn
  • Ability to manage multiple tasks simultaneously while meeting deadlines

Preferred Skills:

  • Knowledge of additional languages
  • Previous experience in marketing or a related field

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have some basic understanding of marketing principles and be comfortable working in a fast-paced, international environment.

πŸ’° Compensation & Benefits

Salary Range: As this is an internship, no salary is provided. However, interns will receive a monthly expense reimbursement and free access to the company canteen.

Benefits:

  • Monthly expense reimbursement
  • Free access to the Company canteen

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The monthly expense reimbursement and free canteen access are intended to help interns cover living expenses and meals during their internship.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Franke is a world-leading supplier of products and services for domestic kitchens, professional foodservice systems, and convenience stores, as well as professional coffee making. They operate in over 100 countries and have around 8,000 employees.

Company Size: Franke is a large, multinational organization with a significant presence in the kitchen and foodservice industries.

Founded: Franke was founded in 1911 and has since grown into a global leader in its respective markets.

Company Description:

  • Franke is a world-leading supplier of products and services for domestic kitchens, professional foodservice systems, and convenience stores, as well as professional coffee making
  • The Franke Home Solutions division is the world's leading provider of smart systems for domestic kitchens
  • Franke helps its partners enhance their businesses and provide outstanding kitchen and cooking experiences to consumers by offering complete solutions for food preparation and cooking

Company Specialties:

  • Kitchen systems and appliances
  • Professional foodservice equipment
  • Convenience store equipment
  • Professional coffee making systems

Company Website: www.franke.com

ASSUMPTION: Franke's extensive experience and global presence suggest that they offer a wealth of opportunities for professional growth and development.

πŸ“Š Role Analysis

Career Level: Entry-level (internship)

Reporting Structure: The intern will report directly to the Head of Trade Marketing

Work Arrangement: Full-time, on-site

Growth Opportunities:

  • Gain practical experience in trade marketing and point of sale management
  • Work with international teams and collaborate on real projects
  • Potential for full-time employment after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for students or recent graduates to gain valuable experience in a dynamic and fast-paced environment, with the potential for long-term career growth.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): Fabriano, Marche, Italy

Geographic Context:

  • Fabriano is located in the Marche region of Italy, approximately 120 km northeast of Rome
  • The area is known for its rich history, cultural attractions, and natural beauty
  • Fabriano is home to several prominent companies in various industries

Work Schedule: Standard office hours, Monday to Friday

ASSUMPTION: The location and work environment may offer opportunities for cultural immersion and personal growth, in addition to professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the Head of Trade Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Relevant education and skills
  • Language proficiency
  • Cultural fit and adaptability
  • Problem-solving skills and initiative

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
  • Demonstrate your enthusiasm for marketing and trade marketing in your application materials
  • Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement

ATS Keywords: Trade Marketing, POS, Marketing Materials, Brand Identity, Cross-functional Teams, Advertising Campaigns, Market Research, Internship

ASSUMPTION: Franke's application process may involve multiple stages and assessments, with a focus on identifying candidates who possess the required skills and cultural fit for the role.

πŸ› οΈ Tools & Technologies

  • MS Office (PowerPoint, Excel)
  • Graphic design tools (e.g. Adobe InDesign, Illustrator)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in trade marketing and point of sale management.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Quality
  • Sustainability
  • Customer focus
  • Collaboration

Work Style:

  • Dynamic and fast-paced
  • International and multicultural
  • Collaborative and team-oriented
  • Focused on results and continuous improvement

Self-Assessment Questions:

  • Do you thrive in fast-paced, dynamic environments?
  • Are you comfortable working with international teams and adapting to diverse cultural norms?
  • Do you possess a strong work ethic and a commitment to delivering high-quality results?

ASSUMPTION: Franke values candidates who are adaptable, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple tasks and deadlines simultaneously
  • Adapting to a fast-paced, international work environment
  • Working with cross-functional teams and stakeholders
  • Ensuring brand consistency across various touchpoints and markets

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive, results-oriented mindset.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing internships, this role focuses specifically on trade marketing and point of sale management
  • Franke's global presence and extensive product portfolio offer unique opportunities for growth and development
  • This internship provides a clear path for career progression, with the potential for full-time employment after the internship

ASSUMPTION: This role is well-suited for candidates interested in gaining practical experience in trade marketing and point of sale management within a large, multinational organization.

πŸ“ Sample Projects

  • Developing promotional materials for a new product launch
  • Conducting market research to inform advertising campaigns
  • Collaborating with cross-functional teams to ensure brand consistency across multiple touchpoints

ASSUMPTION: These projects are representative of the types of tasks the intern may be responsible for during their internship.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role contribute to the overall success of the trade marketing team and the company?
  • What opportunities are there for professional growth and development during this internship?
  • How does Franke support its interns in achieving their career goals?
  • What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company and team dynamics.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Franke careers website
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
  • Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
  • Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.