Trade Marketing Professional

📌 Core Information

🔹 Job Title: Trade Marketing Professional

🔹 Company: Barilla Hellas A.E.

🔹 Location: Athens, Greece

🔹 Job Type: Full-Time

🔹 Category: Trade Marketing

🔹 Date Posted: June 27, 2025

🔹 Experience Level: 2-4 years

🔹 Remote Status: Hybrid (Mix of remote and office work)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing activities based on shopper insights to drive business growth
• Collaborating with sales teams to manage promotional activation at customer and POS level
• Analyzing market share and presenting category development plans to influence customer commitment
• Quantitative and analytical skills, with a strong strategic vision and project management mindset
• Fluency in Greek and Business English

ASSUMPTION: This role requires a proactive and results-driven individual who can manage multiple tasks and thrive in a dynamic environment.

📋 Key Responsibilities

✅ Develop and implement trade marketing activities based on shopper insights to drive business growth

✅ Collaborate with sales teams to manage promotional activation at customer and POS level

✅ Analyze market share and present category development plans to influence customer commitment

✅ Coordinate shopper research and incorporate results into business development planning

✅ Define assortment priorities and merchandising standards, and analyze assortment opportunities per customer

✅ Estimate volume targets at product and customer level

ASSUMPTION: The role requires a strong focus on data analysis and strategic planning to maximize sales and market share.

🎯 Required Qualifications

Education: Master's degree in Engineering, Business, Finance, or Marketing Studies

Experience: 2-4 years of experience in Trade Marketing, Marketing, or Sales function (preferably in FMCG)

Required Skills:

• Strong quantitative and analytical skills
• Strategic vision and ability to manage complex and multiple tasks
• Project management skills and "can do" attitude
• Strong communication and influencing skills
• Fluency in Greek and Business English

Preferred Skills:

• Experience in SAP

ASSUMPTION: Candidates with relevant experience in the FMCG industry and a strong academic background will be prioritized.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Hybrid work arrangement (Mix of remote and office work)
• Expected starting date: July 2025

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1877 (Headquarters: Parma, Italy)

Company Description:

• Barilla is an Italian family-owned food company with a strong commitment to quality and sustainability
• The company is the world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa
• Barilla employs over 9,000 people and owns 30 production sites in 10 countries

Company Specialties:

• Food Production
• Marketing
• R&D
• Quality & Technology
• Sales
• Finance
• Engineering

Company Website: www.barillagroup.com

ASSUMPTION: Barilla is a well-established company with a strong global presence and a commitment to responsible business practices.

📊 Role Analysis

Career Level: Mid-level professional with opportunities for growth and development

Reporting Structure: Reports to the Trade Marketing Manager

Work Arrangement: Hybrid (Mix of remote and office work, based in Athens, Greece)

Growth Opportunities:

• Potential career progression within the Trade Marketing department or other functions within the company
• Opportunities to work on international projects and gain global experience
• Training and development opportunities to enhance skills and knowledge

ASSUMPTION: Barilla offers a dynamic and challenging work environment with opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (Mix of remote and office work)

Office Location(s): Athens, Greece

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• The city is known for its rich history, vibrant culture, and bustling business scene
• Greece is a member of the European Union and the Eurozone

Work Schedule: Full-time (40 hours per week, with flexible hours and remote work options)

ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and collaboration with team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the department head or another senior team member

Key Assessment Areas:

• Quantitative and analytical skills
• Strategic thinking and problem-solving abilities
• Communication and influencing skills
• Cultural fit and alignment with Barilla's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Barilla's company culture and values to demonstrate your cultural fit and alignment

ATS Keywords: Trade Marketing, Promotional Planning, Market Share Analysis, Shopper Research, Project Management, Analytical Skills, Communication Skills, Influencing Skills, Strategic Vision, Sales Coordination, Business Development, Forecasting, Assortment Analysis, Merchandising Standards, Team Collaboration, IT Literacy

ASSUMPTION: Barilla's recruitment process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• SAP (preferred)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Trust
• Courage
• Intellectual curiosity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you align with Barilla's values of integrity, trust, courage, intellectual curiosity, and passion?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you thrive in a collaborative and team-oriented work culture, with a strong emphasis on open communication and mutual support?

ASSUMPTION: Barilla's company culture emphasizes open communication, collaboration, and a strong commitment to its core values.

⚠️ Potential Challenges

• Managing multiple tasks and priorities in a dynamic and fast-paced environment
• Working with diverse stakeholders, including customers, sales teams, and internal departments
• Adapting to changes in the market and responding to new opportunities and challenges
• Balancing work-life integration in a hybrid work arrangement

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and a proactive approach to managing priorities and workload.

📈 Similar Roles Comparison

• Compared to other trade marketing roles, this position places a stronger emphasis on market share analysis and strategic planning
• In the FMCG industry, trade marketing roles often require a strong understanding of shopper behavior and customer insights
• Career progression in trade marketing typically involves moving into senior management or specialist roles within the function

ASSUMPTION: This role offers a unique blend of strategic and analytical responsibilities, with opportunities for career growth and development within the company.

📝 Sample Projects

• Developing and implementing a promotional plan to drive sales and market share for a key product category
• Analyzing market share data to identify trends and opportunities, and presenting findings to senior management and customers
• Collaborating with sales teams to optimize promotional activation at customer and POS level, and evaluating the impact on sales and market share

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of collaboration with internal and external stakeholders.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader trade marketing strategy for the company, and how will my work contribute to its success?
• What opportunities are there for professional growth and development within the company?
• How does Barilla support work-life integration for its employees, particularly in a hybrid work arrangement?
• What are the key challenges facing the trade marketing department, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
• Research Barilla's company culture and values to demonstrate your cultural fit and alignment
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.