Trade Marketing Specialist

📌 Core Information

🔹 Job Title: Trade Marketing Specialist

🔹 Company: Irca Group

🔹 Location: Vũng Tàu, Bà Rịa-Vũng Tàu, Vietnam

🔹 Job Type: Permanent Full-Time

🔹 Category: Food and Beverage Manufacturing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Improving brand and product presence across channels
• Monitoring market performance and competitor developments
• Coordinating marketing materials and customer events
• Providing input for commercial strategy and new product development
• Maintaining customer relationships for future demands and purchases

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong interpersonal skills to effectively manage trade marketing activities and customer relationships.

📋 Key Responsibilities

✅ Improve brand and product presence across channels, aligning with annual commercial priorities and corporate & brand strategy

✅ Monitor and analyze the APAC market, channels, competitor developments, and product performance

✅ Provide input for commercial strategy and lead regional projects for (N)PD optimization

✅ Define and measure KPIs for each channel and prepare & execute programs and campaigns

✅ Develop customized programs for large key accounts and act as the key liaison between channels & customers and internal departments

✅ Provide input for new product introduction and development and maintain customer relationships

ASSUMPTION: The role involves a mix of strategic planning, data analysis, project management, and stakeholder communication, requiring strong organizational skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in trade marketing, brand management, or a related role within the food and beverage industry

Required Skills:

• Entrepreneurial and commercial savvy
• Positive minded, proactive, and self-starting
• Flexible and persevering
• Independent with an out-of-the-box and can-do mentality
• Interpersonal, open personality with good communication skills
• Team player with the ability to connect departments, functions, and people
• Understanding of different cultures and how to work with that
• Advanced English in speech and writing
• Advanced computer skills, e.g., Microsoft PowerPoint, Excel, and Teams

Preferred Skills:

• Experience working in the APAC region
• Fluency in additional languages

ASSUMPTION: Candidates should possess a strong background in trade marketing or a related field, with a proven track record of driving brand growth and managing customer relationships within the food and beverage industry.

💰 Compensation & Benefits

Salary Range: Industry standard for a Trade Marketing Specialist in Vietnam with 2-5 years of experience is VND 15,000,000 - 25,000,000 per month (USD 640 - 1,070). This estimate is based on market research and may vary depending on the candidate's qualifications and experience.

Benefits:

• Tailor-made development programs and career advancement opportunities
• International project collaboration and global perspective
• Dynamic work environment with diverse perspectives and experiences

Working Hours: Full-time, Monday to Friday, with potential flexibility for remote work or hybrid arrangements

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. Benefits may include professional development opportunities, international collaboration, and a dynamic work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Irca Group operates in the food and beverage manufacturing industry, focusing on semi-finished ingredients for the bakery, pastry, and gelato markets. The company serves both independent producers and large food manufacturers worldwide.

Company Size: Irca Group has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Irca Group was founded in Italy in 1919 and has since expanded to 22 manufacturing facilities worldwide, with revenues of €1.5 billion.

Company Description:

• Irca Group is a leading international B2B provider of semi-finished ingredients for the bakery, pastry, and gelato markets
• The company produces chocolate, decorations, creams, inclusions, pastry mixes, gelato ingredients, and other bakery/pastry essentials
• Irca Group fosters a dynamic environment, embracing diversity and valuing diverse perspectives and international experiences

Company Specialties:

• Chocolate
• Pastry
• Bakery
• Horeca
• Ice-cream
• Food and food manufacturer

Company Website: https://www.ircagroup.com/en

ASSUMPTION: Irca Group's global presence and diverse product portfolio offer applicants the opportunity to work on international projects and gain a global perspective.

📊 Role Analysis

Career Level: This role is a mid-level position within the marketing department, requiring a balance of strategic thinking, analytical skills, and strong interpersonal skills.

Reporting Structure: The Trade Marketing Specialist reports directly to the Marketing Manager and works closely with other departments, including Sales Support, Product Management, and Supply Chain.

Work Arrangement: This role is primarily on-site, with potential flexibility for remote work or hybrid arrangements, depending on the candidate's qualifications and the company's needs.

Growth Opportunities:

• Career advancement opportunities within the marketing department or other departments within Irca Group
• International project collaboration and global perspective
• Tailor-made development programs to enhance professional skills and knowledge

ASSUMPTION: The Trade Marketing Specialist role offers opportunities for career growth and development within Irca Group's global organization.

🌍 Location & Work Environment

Office Type: Irca Group's office in Vũng Tàu, Vietnam, is a modern and collaborative workspace that fosters innovation and creativity.

Office Location(s): Vũng Tàu, Bà Rịa-Vũng Tàu, Vietnam

Geographic Context:

• Vũng Tàu is a coastal city in southern Vietnam, known for its beaches, seafood, and cultural attractions
• The city offers a mix of urban and coastal living, with easy access to both city amenities and natural beauty
• Vũng Tàu has a tropical monsoon climate, with hot and humid weather throughout the year

Work Schedule: Full-time, Monday to Friday, with potential flexibility for remote work or hybrid arrangements

ASSUMPTION: The work environment at Irca Group's Vũng Tàu office is collaborative and dynamic, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with Irca Group's values
• Problem-solving skills and strategic thinking
• Communication and interpersonal skills
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for the Trade Marketing Specialist role
• Demonstrate your understanding of the food and beverage industry and Irca Group's products
• Showcase your ability to work collaboratively and manage stakeholder relationships

ATS Keywords: Trade Marketing, Brand Management, Channel Management, Market Analysis, Customer Relationship Management, Product Development, Food and Beverage Industry, APAC Region, Entrepreneurial, Commercial Savvy, Positive Minded, Proactive, Self-Starting, Flexible, Persevering, Interpersonal Skills, Good Communication Skills, Team Player, Cultural Understanding, Advanced English, Advanced Computer Skills

ASSUMPTION: The application process for the Trade Marketing Specialist role at Irca Group is competitive, and candidates should tailor their application materials to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Microsoft PowerPoint, Excel, and Teams
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The Trade Marketing Specialist role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Heritage
• Innovation
• Expertise
• Appreciation of making things better every day

Work Style:

• Collaborative and team-oriented
• Dynamic and entrepreneurial
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do I possess a strong work ethic and a commitment to continuous improvement?
• Am I comfortable working in a dynamic, collaborative environment with diverse perspectives?
• Do I have the ability to manage stakeholder relationships and drive results in a fast-paced, ever-changing market?

ASSUMPTION: Candidates for the Trade Marketing Specialist role should possess a strong work ethic, a commitment to continuous improvement, and the ability to thrive in a dynamic, collaborative environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Adapting to a fast-paced, ever-changing market
• Balancing strategic thinking with day-to-day tactical execution
• Working in a multicultural environment with diverse perspectives and communication styles

ASSUMPTION: The Trade Marketing Specialist role presents unique challenges and opportunities for growth and development within Irca Group's global organization.

📈 Similar Roles Comparison

• Trade Marketing Specialist vs. Brand Manager: Both roles focus on brand growth and management, but the Trade Marketing Specialist role is more focused on channel management and customer relationships, while the Brand Manager role is more focused on brand strategy and positioning.
• Trade Marketing Specialist vs. Product Manager: Both roles require a strong understanding of the market and customer needs, but the Trade Marketing Specialist role is more focused on channel management and customer relationships, while the Product Manager role is more focused on product development and lifecycle management.
• Career path comparison: The Trade Marketing Specialist role can lead to career advancement opportunities within the marketing department or other departments within Irca Group, such as Brand Manager, Product Manager, or Marketing Director.

ASSUMPTION: The Trade Marketing Specialist role is distinct from related roles in its focus on channel management and customer relationships, but it shares commonalities with Brand Manager and Product Manager roles in terms of market understanding and customer focus.

📝 Sample Projects

• Developing and executing a regional campaign to launch a new product line in the APAC market
• Conducting a market analysis to identify trends and opportunities in the food and beverage industry
• Managing a key account relationship to drive sales growth and customer satisfaction

ASSUMPTION: The Trade Marketing Specialist role involves a mix of strategic planning, data analysis, project management, and stakeholder communication, with a focus on driving brand growth and customer success.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans for the APAC region and how this role contributes to that growth?
• How does the Trade Marketing team collaborate with other departments, such as Sales Support and Product Management, to drive brand success?
• What opportunities exist for professional development and career advancement within the marketing department or other departments within Irca Group?
• How does Irca Group support work-life balance and employee well-being?
• Can you provide an example of a successful trade marketing campaign and the role the Trade Marketing Specialist played in its execution?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of Irca Group's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for the Trade Marketing Specialist role
• Prepare examples of your work or projects that demonstrate your ability to drive brand growth and manage customer relationships
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.