📌 Core Information
🔹 Job Title: Trade Marketing Specialist Consumer DACH
🔹 Company: Goodyear
🔹 Location: Hanau, Hesse, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Analyzing customer portfolios and managing customer activation plans
- Supporting customer relationships and assisting the sales team
- Collaborating with cross-functional teams to drive strategic initiatives
- Working in a dynamic, innovative environment with a global leader in tires
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Customer Portfolio Analysis: Conduct annual customer performance analyses, provide sortiment and activation recommendations, and track sortiment goals.
✅ Customer Activation Management: Develop and track loyalty and action plans, manage trade marketing budgets, and ensure ROI control.
✅ Customer Relationship Support: Localize and provide customer binding measures, and present sortiment recommendations and activation plans to customers.
✅ Sales Team Support: Localize and provide the sales activation calendar, and support the sales enablement team with training content.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and customer/sales team support, requiring strong organizational skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Business Administration or Marketing
Experience: At least 5 years of experience in marketing or equivalent commercial functions
Required Skills:
- Strategic influence and whole-business mindset
- Strong analytical skills
- Customer sensitivity and knowledge
- Ability to work with cross-functional teams
- Project management experience
- Fluency in German and English
Preferred Skills:
- Experience in the tire industry
- Knowledge of the DACH region
ASSUMPTION: While industry-specific experience is not explicitly required, it may be beneficial for understanding the market and customer base.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Hybrid work model (Office/Home-Office)
- 30 days of vacation
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Large enterprise with extensive resources and global presence)
Founded: 1898 (Over 125 years of history and experience)
Company Description:
- Goodyear is one of the largest tire manufacturers in the world
- Known for innovation, quality, and setting industry standards
- Offers a wide range of products for various vehicle types and industries
Company Specialties:
- Automotive tires
- Aviation tires
- Commercial tires
- Consumer tires
- Motorcycle tires
- Earthmover tires
- Retread tires
- Chemicals
- Retail
- Manufacturing
- Engineering and technology
Company Website: www.goodyear.com/corporate
ASSUMPTION: Goodyear's extensive history and global presence offer applicants a stable and established work environment with ample growth opportunities.
📊 Role Analysis
Career Level: Mid-level to senior (Based on required experience and responsibilities)
Reporting Structure: This role reports to the Marketing Manager and works closely with cross-functional teams, including sales and customer service.
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)
Growth Opportunities:
- Potential career progression within the marketing department
- Possibility to work on international projects and gain global experience
- Chance to develop skills in data analysis, project management, and strategic planning
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Hanau, Hesse, Germany
Geographic Context:
- Hanau is located near Frankfurt, offering easy access to urban amenities and international travel
- The region has a strong automotive industry, providing ample networking opportunities
- Germany's central location in Europe facilitates international collaboration and travel
Work Schedule: Standard full-time hours with flexible remote work options
ASSUMPTION: The hybrid work arrangement and central location offer a good work-life balance and convenient access to both local and international opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Analytical and problem-solving skills
- Customer focus and understanding
- Strategic thinking and planning
- Teamwork and collaboration
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in marketing, customer management, or project management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare for behavioral and situational interview questions focusing on problem-solving, customer management, and teamwork
ATS Keywords: Customer portfolio analysis, customer activation management, marketing strategy, cross-functional collaboration, project management
ASSUMPTION: Goodyear's application process is typical for a large enterprise, with a focus on assessing candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce, SAP CRM)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: As a large enterprise, Goodyear uses a wide range of tools and technologies to support its operations and employees.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Innovation
- Teamwork
- Responsibility
- Customer focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Customer-centric and focused on delivering value
Self-Assessment Questions:
- How do you approach analyzing and interpreting data to drive strategic decisions?
- Can you provide an example of a time when you successfully managed a customer relationship or turned around a challenging customer situation?
- How do you prioritize and manage multiple projects or tasks simultaneously, and how do you ensure you meet deadlines?
ASSUMPTION: Goodyear values a strong work ethic, collaboration, and a customer-centric mindset, with an emphasis on safety and innovation.
⚠️ Potential Challenges
- Working in a large, matrixed organization may require navigating complex decision-making processes
- Managing customer relationships in a competitive market may present unique challenges
- Balancing remote work and on-site collaboration may require strong self-motivation and time management skills
- Adapting to a hybrid work environment may present initial adjustments for some employees
ASSUMPTION: While Goodyear offers numerous opportunities and resources, applicants should be prepared to navigate potential challenges in a large, global organization.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position may require more extensive customer portfolio analysis and strategic planning
- Working in the tire industry may present unique market dynamics and customer behaviors
- Career progression in this role may follow a path towards senior marketing or management positions within the company
ASSUMPTION: While this role shares similarities with other trade marketing positions, its unique aspects and industry-specific context set it apart.
📝 Sample Projects
- Developing and implementing a new customer activation plan to increase sales and market share in the DACH region
- Conducting a comprehensive customer portfolio analysis to identify growth opportunities and optimize product offerings
- Collaborating with the sales team to create targeted training materials and improve sales enablement processes
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the role, focusing on driving customer engagement and sales growth.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role fit within the broader marketing organization?
- What are the most significant challenges facing the company's marketing efforts in the DACH region, and how can this role address them?
- What opportunities exist for professional development and growth within the marketing department or the broader organization?
- How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
ASSUMPTION: Asking these questions demonstrates a proactive and engaged approach to understanding the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing, customer management, and project management
- Prepare for the interview by researching the company, its products, and the tire industry
- Follow up with the hiring manager or HR representative within a week after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
