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Trade Marketing Specialist EMEA

Sea To Summit Pty Ltd
Full-time
On-site
Bielefeld, North Rhine-Westphalia, Germany
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Trade Marketing Specialist EMEA

πŸ”Ή Company: Sea To Summit Pty Ltd

πŸ”Ή Location: Bielefeld, North Rhine-Westphalia, Germany

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with frequent travel

πŸš€ Job Overview

Key aspects of this role include:

  • Driving brand visibility and sales performance in the outdoor industry
  • Developing and executing impactful trade marketing plans across retail and e-retail channels
  • Collaborating with sales, marketing, and retail teams to bring the brand to life in-store and online
  • Frequent travel across the DACH region and other direct markets

ASSUMPTION: This role requires a high level of autonomy and strong organizational skills to manage multiple projects and stakeholders across different markets.

πŸ“‹ Key Responsibilities

βœ… Coordinate and execute Trade Marketing Plans aligned with global brand direction

βœ… Increase product sell-out and brand visibility through POS materials, promotions, in-store displays, and digital campaigns

βœ… Collaborate with sales teams to tailor marketing activities for key accounts and ensure maximum ROI

βœ… Coordinate events and trade shows to promote brand engagement, generate leads, and boost awareness

βœ… Monitor and track trade marketing spend across direct markets to ensure accurate forecasting and alignment with budget guidelines

βœ… Serve as local liaison with the EMEA Marketing team to ensure localization of assets and activities for DACH

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related field preferred

Experience: 3-5 years of trade marketing experience, ideally within the outdoor, lifestyle, or consumer goods industry. Proven track record in the German-speaking market (DACH) and familiarity with European retail environments.

Required Skills:

  • Deep understanding of point-of-sale marketing, in-store promotions, and merchandising
  • Commercial mindset with strong retail and sales affinity
  • Ability to interpret market data and consumer insights to shape marketing plans
  • Excellent communication skills in German (native) and English (fluent)
  • Strong organizational, project management, and interpersonal skills
  • Adaptability and attention to detail
  • Passion for the outdoor industry

Preferred Skills:

  • Experience with omni-channel strategies and digital marketing tactics

ASSUMPTION: Candidates with experience in the outdoor industry or a related field will have a strong understanding of the target audience and market trends, making them well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (estimate based on industry standards for a mid-level marketing role in Germany)

Benefits:

  • Discounts & Gear allowance
  • Volunteering Day Off
  • Continuous learning and development
  • Employee Assistance Program
  • Competitive salary package
  • Hybrid work

Working Hours: Full-time (40 hours per week) with flexible hours and frequent travel

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Germany. Actual compensation may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sea To Summit operates in the competitive outdoor industry, focusing on designing, manufacturing, and distributing innovative, meticulously engineered outdoor equipment for adventures at every altitude.

Company Size: Sea To Summit is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Sea To Summit was founded in 1990 in Australia and has since expanded globally, with offices in North America, Germany, Switzerland, Norway, and China.

Company Description:

  • Sea To Summit is an award-winning Australian brand in the outdoor industry
  • The company designs, manufactures, and distributes innovative, meticulously engineered outdoor equipment for adventures at every altitude
  • Sea To Summit is committed to being a relentless ally in every adventure, with a passionate team dedicated to creating frictionless gear for limitless adventures

Company Specialties:

  • Mountaineering
  • Bike touring
  • Motor bike touring
  • Boating
  • Camping
  • Motor touring
  • Paddle trips
  • Ski touring
  • Alpine mountaineering

Company Website: http://www.seatosummit.com

ASSUMPTION: Sea To Summit's global presence and diverse product offerings provide ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is a mid-level position within the marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Trade Marketing Specialist EMEA will report directly to the EMEA Marketing Manager and collaborate closely with regional sales teams, retail partners, and the global marketing department.

Work Arrangement: This role is on-site with frequent travel, requiring candidates to be comfortable with regular travel across the DACH region and other direct markets.

Growth Opportunities:

  • Expanding responsibilities within the EMEA region as the company grows
  • Potential opportunities to work on global marketing projects and collaborate with international teams
  • Progression into a senior marketing role or management position within the company

ASSUMPTION: The Trade Marketing Specialist EMEA role offers a unique opportunity to gain valuable experience in international marketing and develop a strong understanding of the outdoor industry.

🌍 Location & Work Environment

Office Type: Sea To Summit's office in Bielefeld, Germany, is a modern and collaborative workspace designed to foster creativity and productivity.

Office Location(s): Am Stadtholz 24-26, 33609 Bielefeld, Germany

Geographic Context:

  • Bielefeld is a vibrant city in North Rhine-Westphalia, Germany, with a strong outdoor culture and easy access to nature
  • The city offers a high quality of life, with a rich cultural scene, excellent educational institutions, and a thriving economy
  • Bielefeld is well-connected by road, rail, and air, making it an ideal base for frequent travel within the DACH region and beyond

Work Schedule: The work schedule is full-time (40 hours per week) with flexible hours and frequent travel. The role may require occasional weekend work or overtime to support events and trade shows.

ASSUMPTION: The office environment at Sea To Summit is dynamic and collaborative, with a strong emphasis on teamwork and open communication.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • First-round interview with the EMEA Marketing Manager
  • Second-round interview with the Global Marketing Director
  • Final decision and offer

Key Assessment Areas:

  • Communication skills and language proficiency in German and English
  • Understanding of point-of-sale marketing and in-store promotions
  • Commercial mindset and retail affinity
  • Adaptability and attention to detail
  • Cultural fit with the company's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your passion for the outdoor industry and your understanding of Sea To Summit's products and brand
  • Prepare examples of your past marketing campaigns or projects that showcase your ability to drive brand visibility and sales performance

ATS Keywords: Trade Marketing, Brand Visibility, Sales Performance, Point-of-Sale Marketing, In-Store Promotions, Merchandising, Market Data Interpretation, Consumer Insights, Communication Skills, Project Management, Interpersonal Skills, Adaptability, Attention to Detail, Digital Marketing, Omni-Channel Strategies, Retail Affinity

ASSUMPTION: The interview process at Sea To Summit is designed to assess candidates' skills, experience, and cultural fit with the company's values and work environment.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Project management tools (e.g., Asana, Trello)
  • Design software (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Passion for the outdoors and adventure
  • Relentless pursuit of design perfection
  • Creativity and innovation
  • Collaboration and teamwork
  • Customer focus and excellence

Work Style:

  • Dynamic and fast-paced work environment
  • Strong emphasis on teamwork and open communication
  • Flexibility and adaptability to changing priorities and market conditions
  • Results-driven and focused on delivering tangible outcomes

Self-Assessment Questions:

  • Do you share Sea To Summit's passion for the outdoors and adventure?
  • Are you comfortable working in a dynamic and fast-paced environment, with a strong emphasis on teamwork and collaboration?
  • Do you have a proven track record of driving brand visibility and sales performance in a retail environment?
  • Are you adaptable and comfortable working with a high degree of autonomy and frequent travel?

ASSUMPTION: Sea To Summit values candidates who are passionate about the outdoors, creative, and results-driven, with a strong commitment to customer focus and excellence.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders across different markets
  • Balancing the demands of frequent travel with work-life balance
  • Adapting to changing market conditions and priorities
  • Working in a fast-paced and dynamic work environment

ASSUMPTION: The Trade Marketing Specialist EMEA role offers a unique opportunity to gain valuable experience in international marketing and develop a strong understanding of the outdoor industry, but it also presents challenges that require strong organizational skills, adaptability, and a high degree of autonomy.

πŸ“ˆ Similar Roles Comparison

  • Unlike other trade marketing roles, this position requires a high degree of autonomy and frequent travel across the DACH region and other direct markets
  • Sea To Summit's global presence and diverse product offerings provide ample opportunities for career growth and development within the company
  • This role is well-suited for candidates with experience in the outdoor industry or a related field, who have a strong understanding of the target audience and market trends

ASSUMPTION: The Trade Marketing Specialist EMEA role offers a unique opportunity to gain valuable experience in international marketing and develop a strong understanding of the outdoor industry, with ample opportunities for career growth and development within the company.

πŸ“ Sample Projects

  • Developing and executing a trade marketing plan for a new product launch in the DACH region
  • Collaborating with the global marketing team to localize assets and activities for the DACH market
  • Monitoring and optimizing in-store promotions and merchandising to drive brand visibility and sales performance

ASSUMPTION: The specific projects and responsibilities for this role may vary depending on the company's current priorities and market conditions.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader marketing strategy for the EMEA region and the company as a whole?
  • What opportunities are there for growth and development within the company?
  • How does Sea To Summit support work-life balance for employees with frequent travel requirements?
  • What are the key challenges facing the outdoor industry, and how does Sea To Summit differentiate itself from competitors?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's priorities and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past marketing campaigns or projects that showcase your ability to drive brand visibility and sales performance
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.