Trainee Associate Brand Manager (Fixed Term Contract)

📌 Core Information

🔹 Job Title: Trainee Associate Brand Manager (Fixed Term Contract)

🔹 Company: Brown-Forman

🔹 Location: Guadalajara, Mexico

🔹 Job Type: Full-Time, Temporary (12 months)

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting brand analysis and marketing campaigns
• Assisting in brand planning and event management
• Performing administrative and regulatory tasks
• Collaborating with cross-functional teams
• Gaining hands-on experience in the premium spirits industry

ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking to build a foundation for a leadership role within the organization.

📋 Key Responsibilities

✅ Support the execution of marketing campaigns, ensuring alignment with brand strategy and objectives

✅ Assist in the development and completion of brand plans, gathering and analyzing numerical data

✅ Plan and supervise events, ensuring they are executed according to brand guidelines and deliver a positive return on investment

✅ Supervise point-of-sale execution, ensuring materials and displays are aligned with the brand's toolkit

✅ Collaborate with Customer Marketing to ensure alignment on toolkits and campaign materials

✅ Manage administrative processes, including purchase orders, product exits, and COFEPRIS permits

✅ Maintain up-to-date and compliant administrative processes, ensuring adherence to regulatory requirements

ASSUMPTION: This role involves a mix of strategic and operational tasks, providing a well-rounded experience for the trainee.

🎯 Required Qualifications

Education: Pursuing a Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or Communications

Experience: Prior internship or professional experience in Marketing, Customer Marketing, or Sales is a plus

Required Skills:

• Excellent communication and teamwork skills
• Ability to work effectively under pressure
• Proficient in English and Microsoft Office Suite

Preferred Skills:

• Bilingual or multilingual skills
• Experience with CRM software

ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to its location in Mexico.

💰 Compensation & Benefits

Salary Range: As this is a temporary position, the salary range is not provided. However, entry-level marketing roles in Guadalajara typically range from MXN 25,000 to MXN 40,000 per month (USD 1,250 to USD 2,000).

Benefits:

• Total Rewards package, including equitable pay structures and premium employee experience
• Range of premium benefits that reflect company values and meet the needs of diverse workforce

Working Hours: Full-time, Monday to Friday, with occasional event-related work on weekends

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Guadalajara, Mexico.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically premium spirits

Company Size: Brown-Forman has 5,001-10,000 employees globally, with a team of approximately 5,700 worldwide

Founded: 1870, in Louisville, Kentucky, USA

Company Description:

• Brown-Forman Corporation has been building exceptional spirits brands for over 150 years
• Responsibly upholds the founding promise of “Nothing Better in the Market”
• Portfolio includes well-known brands such as Jack Daniel’s, Woodford Reserve, and Herradura

Company Specialties:

• Adult Beverages and Consumer Packaged Goods

Company Website: http://www.brown-forman.com

ASSUMPTION: Brown-Forman's extensive history and global presence provide a stable and reputable environment for professional growth.

📊 Role Analysis

Career Level: Entry-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including Customer Marketing and Sales

Work Arrangement: On-site, with occasional event-related work on weekends

Growth Opportunities:

• Gain hands-on experience in brand management and marketing
• Develop skills in data analysis, event planning, and administrative processes
• Potential for full-time employment upon successful completion of the 12-month contract

ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of brand management and marketing within a global company.

🌍 Location & Work Environment

Office Type: Modern, professional office environment

Office Location(s): Guadalajara, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico, with a vibrant culture and growing economy
• The city offers a mix of urban and outdoor activities, with a mild climate year-round
• Guadalajara is well-connected by international airports, making it easy to travel for business or leisure

Work Schedule: Full-time, Monday to Friday, with occasional event-related work on weekends

ASSUMPTION: Guadalajara provides a dynamic and engaging work environment, with a mix of cultural experiences and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Communication and teamwork skills
• Problem-solving abilities
• Cultural fit and alignment with company values
• Adaptability and eagerness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for the spirits industry and Brown-Forman's brands
• Prepare examples of your analytical, event planning, and administrative skills

ATS Keywords: Marketing, Brand Management, Event Planning, Administrative Skills, Data Analysis, Customer Marketing, Sales, Microsoft Office, English, Spanish

ASSUMPTION: Brown-Forman uses Applicant Tracking Systems (ATS) to manage and screen job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (likely Salesforce or similar)
• Event planning and management tools (e.g., Eventbrite, Cvent)

ASSUMPTION: While not explicitly stated, familiarity with these tools and technologies is likely beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Integrity
• Respect
• Collaboration
• Innovation

Work Style:

• Team-oriented and collaborative
• Adaptable and responsive to change
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• Do you align with Brown-Forman's company values, particularly responsibility and integrity?
• Are you comfortable working in a dynamic, team-oriented environment?
• Do you thrive in a results-driven culture focused on delivering excellence?

ASSUMPTION: Brown-Forman values a strong cultural fit, and candidates who demonstrate alignment with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Balancing multiple responsibilities and priorities
• Adapting to a new work environment and team
• Gaining experience in a new industry or role

ASSUMPTION: These challenges are common for entry-level roles and can be overcome with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to an entry-level Brand Manager or Marketing Coordinator position, with a focus on brand analysis, event planning, and administrative tasks
• Unlike some other marketing roles, this position offers a fixed-term contract with the potential for full-time employment upon successful completion
• Career progression in Brown-Forman may involve moving into different brand management or marketing roles within the organization

ASSUMPTION: Comparing this role to similar positions in the industry can help applicants understand the unique opportunities and challenges it offers.

📝 Sample Projects

• Developing and executing a marketing campaign for a specific brand
• Analyzing sales data and providing insights to inform brand strategy
• Planning and coordinating a brand event, from inception to execution

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, providing applicants with a better understanding of what to expect.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the broader brand management and marketing efforts within the organization?
• What opportunities are there for professional development and growth within Brown-Forman?
• How does this role contribute to the company's commitment to responsible drinking and sustainability?
• What is the typical career path for someone in this role, and what are the opportunities for advancement?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your analytical, event planning, and administrative skills
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.