📌 Core Information
🔹 Job Title: Trainee Marketing Automation
🔹 Company: DEPT®
🔹 Location: Amsterdam, Rotterdam
🔹 Job Type: Hybrid (2-3 days from the office)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Learning and applying marketing automation fundamentals
- Managing and optimizing marketing operations for clients
- Collaborating with the team to develop strategic campaign ideas
- Proactively staying updated on industry trends
ASSUMPTION: This role is part of a dedicated learning program focused on marketing automation, with a blend of training and assignments to prepare trainees for a Junior Marketing Automation Consultant position.
📋 Key Responsibilities
✅ Manage and optimize (email/push) marketing operations for clients
✅ Analyze campaign performance and develop testing strategies based on analysis
✅ Collaborate with the team to develop strategic, data-driven campaign ideas and optimizations
✅ Use personalization and segmentation tactics to build relevant customer journeys
✅ Proactively stay on top of industry trends and share insights with the team and clients
ASSUMPTION: The role involves a mix of hands-on work, analysis, and collaboration, with a focus on continuous learning and improvement.
🎯 Required Qualifications
Education: Bachelor or Master degree in Marketing
Experience: No specific experience required, but an interest in marketing automation, customer journeys, and CRM is essential
Required Skills:
- Excellent command of English and Dutch, spoken and written
- Data-driven mindset
- Proactive, communicative, analytical, flexible, and independent
- Ability to switch between serious and playful work environments
Preferred Skills:
- Experience with Marketing Automation tools
- Knowledge of customer journey mapping and retention program design
ASSUMPTION: While experience in marketing automation is not required, a strong interest in the field and relevant skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: €2,500 - €3,500 per month (based on industry standards for entry-level marketing roles in the Netherlands)
Benefits:
- Flexible, hybrid working policy (2-3 days from the office)
- 24 vacation days per year, with the option to buy extra days
- DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
- Health contribution, gym and wellness discounts, and healthy lunches
- Discount on lease bike and NS Business Card
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing roles in the Netherlands. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2015 (as a merger of several agencies)
Company Description:
- DEPT® is a pioneering technology and marketing services company
- Creates end-to-end digital experiences for global brands
- Committed to making a positive impact on the planet
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a well-established, mid-sized company with a strong focus on digital marketing and technology services. They prioritize innovation, sustainability, and a positive work environment.
📊 Role Analysis
Career Level: Entry-level to mid-level, with the opportunity to grow into a Junior Marketing Automation Consultant role
Reporting Structure: Part of the Creative & Media team, based in Rotterdam and Amsterdam
Work Arrangement: Hybrid, with 2-3 days from the office, depending on location
Growth Opportunities:
- Progression to Junior Marketing Automation Consultant role after completing the traineeship
- Potential to work from abroad for 13 weeks a year
ASSUMPTION: This role offers clear growth opportunities and the chance to work in a dynamic, international environment.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days from the office)
Office Location(s): Amsterdam and Rotterdam
Geographic Context:
- Amsterdam: Vibrant city with a mix of cultures, known for its creative industry and startups
- Rotterdam: Second-largest city in the Netherlands, with a rich history and a growing tech scene
Work Schedule: Full-time (40 hours per week), with flexible working hours
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the team
Key Assessment Areas:
- Cultural fit and alignment with company values
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Interest in marketing automation and customer journeys
Application Tips:
- Highlight relevant skills and experiences, especially in marketing, data analysis, and customer journey mapping
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing Automation, Customer Journey Mapping, Retention Program Design, Campaign Execution, Performance Measurement, Data Analysis, Personalization, Segmentation, Marketing Operations, Industry Trends
ASSUMPTION: The application process focuses on assessing cultural fit, problem-solving skills, and relevant experience in marketing and data analysis.
🛠️ Tools & Technologies
- Marketing Automation platforms (e.g., Adobe Campaign, Oracle Responsys, Salesforce Marketing Cloud)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role requires proficiency in marketing automation tools, CRM systems, and data analysis tools. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always looking forward, thinking of what we can create tomorrow that does not exist today
- Curiosity: Always eager to learn and explore new opportunities
- Craftsmanship: Delivering high-quality work with attention to detail
- Care: Showing genuine interest in and support for colleagues and clients
- Collaboration: Working together to achieve common goals
Work Style:
- Flexible and adaptable, with a focus on results and continuous improvement
- Data-driven and analytical, with a strong emphasis on performance measurement
- Collaborative and communicative, with a focus on teamwork and open communication
- Proactive and self-driven, with a strong sense of ownership and responsibility
Self-Assessment Questions:
- Do I align with DEPT®'s values, particularly the emphasis on pioneering and curiosity?
- Am I comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do I have a strong interest in marketing automation, customer journeys, and data analysis?
ASSUMPTION: DEPT® values a pioneering spirit, curiosity, craftsmanship, care, and collaboration. Candidates should assess their fit with these values and the required work style.
⚠️ Potential Challenges
- Steep learning curve in marketing automation and related tools
- Balancing on-site collaboration and remote work in a hybrid environment
- Managing multiple client projects and priorities
- Keeping up with industry trends and best practices in marketing automation
ASSUMPTION: While the role offers significant growth opportunities, it also presents challenges related to learning, work-life balance, and staying current in a rapidly evolving field.
📈 Similar Roles Comparison
- Junior Marketing Automation Consultant: More experienced role with a focus on client management and strategic consulting
- Marketing Automation Specialist: More technical role with a focus on platform management and optimization
- Customer Journey Manager: More strategic role with a focus on customer experience and journey mapping
ASSUMPTION: This role is an entry-level traineeship with a clear progression path to a Junior Marketing Automation Consultant position. It offers a unique blend of learning, hands-on experience, and growth opportunities.
📝 Sample Projects
- Developing and executing a retention campaign for an e-commerce client
- Analyzing customer data to identify segmentation opportunities for a B2B client
- Collaborating with the team to create a personalized customer journey for a financial services client
ASSUMPTION: These sample projects illustrate the hands-on, data-driven, and collaborative nature of the role, with a focus on delivering meaningful results for clients.
❓ Key Questions to Ask During Interview
- What are the key priorities for the first 30, 60, and 90 days in this role?
- How does the team collaborate and support each other in managing multiple client projects?
- What opportunities are there for professional development and growth within DEPT®?
- How does DEPT® foster a culture of innovation and continuous learning?
- What is the work-life balance like for someone in this role, and how is it supported by the company?
ASSUMPTION: These interview questions help assess the role's expectations, team dynamics, growth opportunities, company culture, and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, especially in marketing, data analysis, and customer journey mapping
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, analytical thinking, and cultural fit
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
