Trainee Media Buying / Performance Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Trainee Media Buying / Performance Marketing (m/w/d)

🔹 Company: ABH24 GmbH & Co. KG

🔹 Location: Bielefeld, North Rhine-Westphalia, Germany

🔹 Job Type: Intern

🔹 Category: Advertising Services

🔹 Date Posted: May 26, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and optimizing paid advertising campaigns
• Managing clients and working with various brands
• Collaborating with international companies, startups, and medium-sized enterprises
• Working with platforms like Facebook, Instagram, Pinterest, LinkedIn, and TikTok

ASSUMPTION: This role involves a high level of autonomy and responsibility for campaign management, requiring strong organizational skills and the ability to work independently.

📋 Key Responsibilities

✅ Design and optimize paid advertising campaigns

✅ Manage clients and maintain strong relationships

✅ Collaborate with diverse brands, from international companies to startups

✅ Work with various advertising platforms, including Facebook, Instagram, Pinterest, LinkedIn, and TikTok

✅ Analyze campaign performance and make data-driven optimizations

ASSUMPTION: The role may involve occasional weekend work or flexible hours to accommodate client needs.

🎯 Required Qualifications

Education: No specific degree required, but relevant coursework or a degree in marketing, business, or a related field is preferred

Experience: Some experience or knowledge in performance marketing is required

Required Skills:

• Passion for social media and digital marketing
• Analytical thinking and strong numerical skills
• Technical understanding of advertising platforms
• Excellent communication and customer management skills
• Goal-oriented and ambitious with a willingness to take on challenges
• Adaptability and quick learning capabilities

Preferred Skills:

• Fluency in German and English
• Experience with Google Ads and other advertising tools
• Basic knowledge of HTML, CSS, or JavaScript

ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the location and client base.

💰 Compensation & Benefits

Salary Range: €22,000 - €28,000 per year (AI-estimated, based on entry-level marketing roles in Germany)

Benefits:

• Attractive compensation with bonus payments
• Professional development opportunities
• Modern office environment with a New Work concept
• Dedicated parking space

Working Hours: Full-time (40 hours/week) with flexible hours based on client needs

ASSUMPTION: The salary range is estimated based on entry-level marketing roles in Germany. The actual salary may vary based on individual performance and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. ABH24 specializes in customer acquisition, performance marketing, lead generation, and social recruiting.

Company Size: Small (11-50 employees). This size allows for a more personal work environment and closer collaboration with team members.

Founded: 2011. ABH24 has been operating for over a decade, providing experience and stability in the industry.

Company Description:

• ABH24 helps businesses gain qualified customer inquiries through internet marketing
• The company focuses on performance marketing, with a strong emphasis on social media advertising
• ABH24 works with a diverse range of clients, from international brands to startups and medium-sized enterprises

Company Specialties:

• Neukundengewinnung (customer acquisition)
• Performance-Marketing (performance marketing)
• Leadgenerierung (lead generation)
• Social Recruiting (social recruiting)
• New Marketing (innovative marketing)

Company Website: abh24.com

ASSUMPTION: ABH24's focus on performance marketing and customer acquisition makes it an attractive option for individuals interested in the digital marketing industry.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for recent graduates or individuals looking to break into the digital marketing industry.

Reporting Structure: The trainee will report directly to the media buying team and work closely with various clients.

Work Arrangement: On-site, with a flexible work schedule that may include occasional weekend work.

Growth Opportunities:

• Developing expertise in performance marketing and campaign management
• Potential career progression to a media buying specialist or account manager role
• Expanding knowledge of various advertising platforms and tools

ASSUMPTION: Given ABH24's focus on performance marketing, there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office with a New Work concept, promoting collaboration and flexibility.

Office Location(s): Gütersloher Str. 52, Bielefeld, NRW 33647, DE

Geographic Context:

• Bielefeld is a mid-sized city in North Rhine-Westphalia, Germany
• The city offers a reasonable cost of living and a good work-life balance
• Bielefeld is well-connected by public transportation and has a vibrant cultural scene

Work Schedule: Full-time (40 hours/week) with flexible hours based on client needs

ASSUMPTION: While the role is on-site, ABH24's flexible work environment may allow for occasional remote work, depending on the company's policies and the trainee's performance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the media buying team
• Final decision and job offer

Key Assessment Areas:

• Technical knowledge of advertising platforms
• Analytical and problem-solving skills
• Communication and customer management skills
• Cultural fit and adaptability

Application Tips:

• Highlight relevant experience or projects in your resume
• Tailor your cover letter to demonstrate your passion for social media and digital marketing
• Prepare examples of your analytical thinking and problem-solving skills
• Research ABH24 and their clients to showcase your understanding of the company and industry

ATS Keywords: Social Media, Performance Marketing, Paid Advertising, Campaign Management, Client Management, Analytical Thinking, Technical Understanding, Customer Management, Adaptability, Ambition, Challenge Acceptance

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Instagram Insights
• Pinterest Ads
• LinkedIn Campaign Manager
• TikTok Ads Manager
• Google Ads (potentially)
• HTML, CSS, JavaScript (basic knowledge)

ASSUMPTION: The trainee may be required to learn and use additional tools and platforms as needed for specific client campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Performance-driven
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency

Work Style:

• Fast-paced and dynamic
• Results-oriented and goal-driven
• Collaborative and team-focused
• Flexible and adaptable
• Data-driven and analytical

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in social media advertising?
• Can you describe a time when you had to adapt to a significant change in a project or campaign, and how you handled it?
• How do you approach setting and achieving goals in a fast-paced, dynamic work environment?

ASSUMPTION: ABH24 values candidates who are passionate about social media, performance-driven, and able to work well in a collaborative, fast-paced environment.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously
• Keeping up with the fast-paced nature of social media advertising
• Occasional weekend work or flexible hours to accommodate client needs
• Adapting to the diverse needs and preferences of various clients

ASSUMPTION: The trainee should be prepared to handle multiple tasks and prioritize effectively, as well as maintain a strong work-life balance.

📈 Similar Roles Comparison

• Unlike other media buying roles, this trainee position offers the opportunity to work with a diverse range of clients, from international brands to startups
• ABH24's focus on performance marketing and customer acquisition sets it apart from other advertising agencies
• This role provides a strong foundation in campaign management and performance marketing, with potential career progression to specialist or account manager roles

ASSUMPTION: While this role shares similarities with other media buying positions, ABH24's unique focus and client base make it a distinct opportunity.

📝 Sample Projects

• Designing and optimizing a Facebook Ads campaign for an international brand
• Managing a Pinterest Ads campaign for a startup, focusing on lead generation
• Analyzing the performance of a LinkedIn Campaign Manager campaign for a medium-sized enterprise and making data-driven optimizations

ASSUMPTION: The trainee should be prepared to work on a variety of projects, each with its unique challenges and requirements.

❓ Key Questions to Ask During Interview

• How does ABH24 support the professional development of its trainees?
• Can you describe the typical workflow and priorities for a media buying trainee?
• How does ABH24 ensure a good work-life balance for its employees?
• What opportunities are there for career progression within the company?
• How does ABH24 approach collaboration and teamwork within the media buying team and with other departments?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and eagerness to learn.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, such as campaign management, analytical thinking, and customer management
• Write a compelling cover letter that demonstrates your passion for social media and digital marketing, as well as your understanding of ABH24 and their clients
• Prepare examples of your analytical thinking and problem-solving skills to discuss during the interview
• Follow up with ABH24 one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.