Truva - Performance Marketing

📌 Core Information

🔹 Job Title: Performance Marketing Specialist

🔹 Company: Truva

🔹 Location: Powai, Mumbai

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 10, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving lead generation through Google Ads, Meta Ads, and other paid channels
• Maximizing ROI and optimizing campaigns based on data and analytics
• Collaborating with the team to enhance SEO and organic reach
• Continuously testing and improving ad creatives, bidding strategies, and landing pages

ASSUMPTION: This role requires a strong understanding of performance marketing, with a focus on lead generation and maximizing ROI. Candidates should be comfortable working with data and analytics to inform decision-making.

📋 Key Responsibilities

✅ Plan and execute paid campaigns across various platforms to attract buyers and sellers in the resale real estate market

✅ Optimize performance and budget allocation by tracking key metrics such as CPL, ROAS, and conversion rate

✅ Implement audience targeting and retargeting strategies using custom and lookalike audiences

✅ Improve ad creatives, messaging, and society-specific pages for better conversions

✅ Implement tracking, analytics, and SEO strategies to enhance visibility and organic reach

✅ Conduct A/B testing and experimentation to continuously improve campaign performance

ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision-making and continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in performance marketing, preferably in real estate or lead generation

Required Skills:

• Proven experience in performance marketing, with a focus on lead generation
• Strong analytical skills to interpret data and track performance trends
• Familiarity with tracking tools, attribution models, and SEO fundamentals
• A problem-solver with a growth mindset, able to adapt campaigns based on insights

Preferred Skills:

• Experience with Google Ads and Meta Ads
• Familiarity with real estate or lead generation markets

ASSUMPTION: Candidates with experience in real estate or lead generation markets may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and market standards for performance marketing roles in Mumbai)

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available

ASSUMPTION: The salary range provided is an estimate based on market standards for performance marketing roles in Mumbai. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights 🔍 Company Context

Industry: Real estate technology (PropTech)

Company Size: Small (2-10 employees)

Founded: 2022

Company Description:

• Truva is a real estate technology startup focused on revolutionizing the resale real estate market
• The company aims to make the process of buying and selling properties more transparent, efficient, and accessible
• Truva uses data analytics and technology to provide accurate property valuations and connect buyers and sellers

Company Specialties:

• Property valuation technology
• Data analytics and machine learning
• Real estate marketplaces

Company Website: truvahome.com

ASSUMPTION: Truva is a startup with a small team, which may provide opportunities for growth and impact on the company's success.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO and works closely with the marketing and product teams

Work Arrangement: On-site, with flexible hours and work-from-home options available

Growth Opportunities:

• As a small startup, Truva offers opportunities for career growth and advancement as the company expands
• This role may evolve into a leadership position as the marketing team grows

ASSUMPTION: The growth opportunities in this role are largely dependent on the company's success and expansion.

🌍 Location & Work Environment

Office Type: Co-working space

Office Location(s): Powai, Mumbai

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial capital of India
• The real estate market in Mumbai is one of the most dynamic and competitive in the country
• Powai is a suburban neighborhood in Mumbai, known for its IT parks, educational institutions, and recreational facilities

Work Schedule: Full-time (40 hours/week), with flexible hours and work-from-home options available

ASSUMPTION: The work environment at Truva is likely to be fast-paced, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the CEO
• Take-home assignment to assess marketing skills and strategic thinking
• Final interview with the marketing and product teams

Key Assessment Areas:

• Marketing skills and experience
• Data analysis and interpretation
• Strategic thinking and problem-solving
• Cultural fit and alignment with Truva's mission and values

Application Tips:

• Highlight your experience with performance marketing, lead generation, and data-driven decision-making
• Include specific examples of successful campaigns and their impact on key metrics
• Tailor your resume and cover letter to emphasize your fit with Truva's mission and values

ATS Keywords: Performance Marketing, Google Ads, Meta Ads, Lead Generation, Budget Allocation, Audience Targeting, Retargeting, Landing Page Optimization, Analytics, SEO, A/B Testing, Data-Driven, Problem-Solving, Growth Mindset

ASSUMPTION: The interview process at Truva is likely to be competitive, with a focus on assessing marketing skills, strategic thinking, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook Ads, Instagram Ads)
• Google Analytics
• Google Tag Manager
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role may evolve as Truva grows and adopts new platforms and services.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision-making
• Collaboration
• Integrity
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, startup environments?
• Are you comfortable working with data and analytics to inform decision-making?
• Do you enjoy collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Truva values candidates who are innovative, data-driven, collaborative, and customer-focused, with a strong work ethic and a growth mindset.

⚠️ Potential Challenges

• Working in a fast-paced, startup environment with limited resources and infrastructure
• Balancing multiple responsibilities and priorities in a small team
• Adapting to changes in the real estate market and regulatory environment
• Managing expectations and communicating effectively with stakeholders

ASSUMPTION: The potential challenges in this role are largely related to working in a small, fast-paced startup environment, with a focus on adaptability, communication, and time management.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, this role places a greater emphasis on data analysis and performance optimization
• Compared to other performance marketing roles, this role focuses specifically on the real estate market and requires an understanding of property valuation and market trends
• Compared to other mid-level marketing roles, this role offers opportunities for growth and impact on the company's success

ASSUMPTION: This role is unique in its focus on the real estate market and requires a combination of marketing, data analysis, and industry-specific knowledge.

📝 Sample Projects

• Developing and executing a paid advertising campaign to generate leads for Truva's property valuation services
• Analyzing campaign performance data to optimize budget allocation and improve ROI
• Conducting A/B testing on ad creatives and landing pages to improve conversion rates
• Collaborating with the product team to optimize Truva's website for SEO and improve organic reach

ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does Truva differentiate itself from other real estate technology companies in the market?
• What are the key challenges facing the real estate market in India, and how does Truva plan to address them?
• How does Truva approach data privacy and security, particularly in the context of property valuation and market data?
• What opportunities exist for growth and advancement within the marketing team at Truva?
• How does Truva foster a culture of innovation and continuous learning?

ASSUMPTION: The key questions provided are intended to help applicants better understand Truva's business model, market positioning, and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with performance marketing, lead generation, and data-driven decision-making
• Prepare for the take-home assignment by researching Truva's business model and market position
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.