Tv, Video, Audio, & Display Strategist

📌 Core Information

🔹 Job Title: TV, Video, Audio, & Display Strategist

🔹 Company: Tinuiti

🔹 Location: Remote - NY

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Managing client campaigns across TV, video, audio, and display channels
• Analyzing advertising data to identify trends and optimize campaigns
• Collaborating with cross-functional teams to develop holistic investment strategies
• Communicating insights and recommendations to clients effectively
• Staying up-to-date with macro trends in the media landscape

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities. Experience in video, audio, or display advertising is essential, but candidates with relevant experience in finance or consulting may also be considered.

📋 Key Responsibilities

✅ Manage all aspects of client campaigns, including media planning, execution, and optimization to maximize ROI

✅ Analyze advertising data to identify trends and communicate insights to clients

✅ Collaborate with cross-functional teams to develop holistic investment strategies

✅ Establish strong client relationships and lead client meetings

✅ Stay informed about macro trends in the media landscape and provide advice for long-term campaign success

✅ Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills. The ideal candidate will be proactive, detail-oriented, and able to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Marketing, Business, or a quantitative discipline)

Experience: 5-7 years of experience in video, audio, or display advertising roles with a proven track record of executing successful campaigns OR 5-7 years of experience in finance, consulting, or like industries

Required Skills:

• Proven experience in campaign management, with a focus on TV, video, audio, and display advertising
• Strong analytical skills, with experience analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills, including Microsoft Excel, PowerPoint, and Google Suite
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
• Familiarity with SQL and marketing data analysis principles, including A/B testing and statistical significance

Preferred Skills:

• MBA
• Experience with media planning tools
• Fluency in additional languages

ASSUMPTION: While an MBA is not required, it may be beneficial for candidates looking to advance their careers in this field. Familiarity with media planning tools is also a plus, as it can help streamline campaign management processes.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 per year, plus an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate remote work

ASSUMPTION: The salary range provided is based on market data and the company's internal compensation structure. The incentive pay program is designed to reward employees for their contributions to the company's success.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti operates in the advertising services industry, focusing on performance marketing across TV, audio, Google, Meta, and Amazon. The company is the largest independent player in this space, with almost $4 billion in digital media under management and over 1,200 employees.

Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees. This size allows for ample opportunities for collaboration and growth but maintains a relatively flat organizational structure, fostering direct communication and decision-making.

Founded: Tinuiti was founded in 2004 and has since grown to become a leading player in the performance marketing industry. The company's growth can be attributed to its innovative approach to marketing, data-driven strategies, and commitment to client success.

Company Description:

• Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most
• The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point
• Tinuiti’s product-led approach gives brands an edge in – and across – every channel, driving meaningful, measurable business outcomes for brands

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's focus on performance marketing and data-driven strategies sets it apart in the advertising services industry. The company's commitment to innovation and client success has contributed to its rapid growth and market leadership.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in relevant fields. The position offers ample opportunities for growth and advancement within the company.

Reporting Structure: The Strategist - TV, Video, Audio, & Display reports directly to the Client Strategy Director and works closely with cross-functional teams, including other strategists, investment leads, and client partners.

Work Arrangement: This role is 100% remote, with flexible scheduling to accommodate different time zones and work-life balance needs.

Growth Opportunities:

• Advancement to senior strategist or management roles within the client strategy team
• Expansion into other channels or specializations within the performance marketing industry
• Opportunities to work on high-profile client accounts and contribute to the company's growth and success

ASSUMPTION: The remote work arrangement and flexible scheduling offered by Tinuiti provide employees with a high degree of autonomy and work-life balance. The company's focus on growth and development also presents numerous opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): Not applicable (remote work)

Geographic Context:

• The role is based in the Eastern Time Zone, with a preference for candidates located in the United States
• The remote work arrangement allows for flexibility in work hours and location, accommodating different time zones and personal circumstances
• The company's headquarters are located in New York, NY, with additional offices in San Francisco, CA, San Diego, CA, Atlanta, GA, Philadelphia, PA, Fort Lauderdale, FL, and Chattanooga, TN

Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate remote work

ASSUMPTION: The remote work arrangement and flexible scheduling offered by Tinuiti provide employees with a high degree of autonomy and work-life balance. The company's focus on growth and development also presents numerous opportunities for career advancement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the talent acquisition team
• Interview with the hiring manager or a member of the client strategy team
• Final interview with the client strategy director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Campaign management and optimization skills
• Analytical and data interpretation abilities
• Communication and presentation skills
• Cultural fit and alignment with Tinuiti's core values

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on campaign management and optimization
• Tailor your cover letter to demonstrate your understanding of Tinuiti's business and the role's requirements
• Prepare for interview questions by researching Tinuiti's company culture, values, and recent projects

ATS Keywords: TV, Video, Audio, Display, Campaign Management, Optimization, Data Analysis, Marketing Strategy, Client Communication, Media Planning, Media Landscape, Macro Trends

ASSUMPTION: Tinuiti's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's core values. The company places a strong emphasis on communication and presentation skills, as well as the ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Excel, PowerPoint, and Google Suite
• SQL
• Media planning tools (e.g., Mediaocean, Strata, or similar)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: Familiarity with Microsoft Excel, PowerPoint, and Google Suite is essential for this role. Experience with media planning tools and analytics platforms is also beneficial, as they can help streamline campaign management processes and facilitate data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness: Encourage and support employees in pursuing their passions and achieving their full potential
• Never Stop Learning: Foster a culture of continuous learning and growth
• Ignite Your Passion: Create an environment where employees are inspired and motivated to excel
• Thankful Living: Promote a culture of gratitude and appreciation for the contributions of all team members
• Inspire Innovation & Change: Encourage employees to challenge the status quo and drive meaningful change

Work Style:

• Collaborative: Encourage open communication and active collaboration across teams
• Data-driven: Emphasize the use of data and analytics to inform decision-making and strategy
• Agile: Foster a culture of adaptability and flexibility in response to changing market conditions and client needs

Self-Assessment Questions:

• Do you align with Tinuiti's core values, and how have you demonstrated these values in your previous roles?
• How do you approach learning and growth in your current role, and what steps do you take to stay up-to-date with industry trends and best practices?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope? How did you approach this challenge, and what was the outcome?

ASSUMPTION: Tinuiti's company culture emphasizes collaboration, continuous learning, and data-driven decision-making. The company values diversity, inclusion, and work-life balance, creating an environment where employees can thrive both personally and professionally.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-evolving media landscape, necessitating continuous learning and adaptation
• Balancing the need for data-driven decision-making with the need for swift action in a dynamic market environment
• Navigating remote work challenges, such as maintaining productivity and work-life balance in a virtual environment

ASSUMPTION: The Strategist - TV, Video, Audio, & Display role presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach to decision-making. Successful candidates will be able to balance multiple priorities, manage their time effectively, and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to related roles in media planning and buying, this role places a greater emphasis on strategic planning and optimization, requiring a strong analytical mindset and excellent communication skills
• Unlike traditional media planning roles, this position focuses on a broader range of channels, including TV, video, audio, and display, necessitating a more holistic approach to campaign management
• Career progression in this role may lead to senior strategist or management positions within the client strategy team, or to specialized roles within specific channels or industries

ASSUMPTION: The Strategist - TV, Video, Audio, & Display role offers a unique blend of strategic planning, data analysis, and client communication responsibilities. Candidates with relevant experience in media planning, buying, or related fields may find this role an attractive next step in their careers, offering opportunities for growth and specialization within the performance marketing industry.

📝 Sample Projects

• Developing a comprehensive media plan for a major retail client, incorporating TV, video, audio, and display channels to maximize ROI and drive sales during the holiday season
• Analyzing the impact of a recent rebranding campaign on a consumer packaged goods client's market share and customer sentiment, and providing data-driven recommendations for optimization
• Collaborating with a cross-functional team to develop a holistic investment strategy for a tech client looking to expand its market share in the United States, incorporating both paid and organic channels

ASSUMPTION: The Strategist - TV, Video, Audio, & Display role involves a wide range of projects, from media planning and optimization to data analysis and strategic consulting. Successful candidates will have experience managing complex campaigns, analyzing data to drive decision-making, and collaborating effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging campaign you've managed, and how you approached optimizing its performance?
• How do you stay up-to-date with macro trends in the media landscape, and how have you applied this knowledge to inform your campaign strategies?
• Can you provide an example of a time when you had to collaborate with a cross-functional team to develop a holistic investment strategy? What was the outcome, and what did you learn from the experience?
• How does Tinuiti support the growth and development of its employees, and what opportunities are available for career advancement within the client strategy team?
• What is Tinuiti's approach to work-life balance, and how does the company support employees in maintaining a healthy work-life balance in a remote work environment?

ASSUMPTION: The Strategist - TV, Video, Audio, & Display role requires strong analytical skills, excellent communication abilities, and the ability to work effectively with cross-functional teams. Successful candidates will be able to demonstrate their expertise in campaign management, data analysis, and strategic planning, as well as their alignment with Tinuiti's company culture and core values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and achievements in campaign management, optimization, and data analysis
• Write a cover letter that demonstrates your understanding of Tinuiti's business, the role's requirements, and your alignment with the company's core values
• Prepare for interview questions by researching Tinuiti's company culture, values, and recent projects
• Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.