URGENT: Digital Marketing Specialist (Google Ads experience is required)

**📌 Core Information** 🔹 **Job Title:** Digital Marketing Specialist (Google Ads experience required) 🔹 **Company:** WorkStaff360 🔹 **Location:** Toronto, Ontario, Canada 🔹 **Job Type:** Full-time 🔹 **Category:** Marketing 🔹 **Date Posted:** April 26, 2025 🔹 **Experience Level:** 2-4 years 🔹 **Remote Status:** On-site (Toronto office) **🚀 Job Overview** Key aspects of this role include: - Planning, executing, and optimizing Google Search Ads campaigns - Managing performance marketing across secondary channels - Configuring, QA, and optimizing GA4 and GTM for accurate tracking - Analyzing campaign and site performance data to drive insights - Developing and managing prospecting and remarketing strategies - Executing A/B tests and conversion experiments - Monitoring campaign pacing, budgets, and bids - Creating reports on campaign effectiveness using key metrics **ASSUMPTION:** This role requires a strong focus on Google Search Ads and a data-driven mindset. The ideal candidate will have advanced knowledge of GA4 and Google Tag Manager, with proficiency in WordPress and paid social campaigns. **📋 Key Responsibilities** ✅ Plan, execute, and optimize Google Search Ads campaigns, including keyword strategy, bidding, ad copy, and landing page experience ✅ Manage performance marketing across secondary channels such as display, YouTube, and social media platforms ✅ Lead the configuration, QA, and ongoing optimization of GA4 and GTM to ensure accurate tracking of key conversion events and user behaviors ✅ Set up and maintain conversion tracking and attribution for all acquisition channels; ensure data integrity and troubleshoot any gaps ✅ Analyze campaign and site performance data to identify trends, uncover insights, and provide actionable recommendations to improve outcomes ✅ Develop and manage prospecting and remarketing strategies across paid media ✅ Execute A/B tests and conversion experiments to continuously improve performance ✅ Monitor and manage campaign pacing, budgets, and bids across accounts ✅ Create reports on campaign effectiveness using metrics like ROAS, CPA, conversion rate, and customer acquisition cost **ASSUMPTION:** This role involves a high level of autonomy and requires strong communication skills to collaborate effectively with cross-functional teams. **🎯 Required Qualifications** **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) **Experience:** 2-4 years of experience in digital marketing with a strong focus on Google Search Ads **Required Skills:** - Advanced knowledge of GA4 and Google Tag Manager - Proficiency with WordPress CMS for landing page creation and optimization - Experience managing or supporting paid social campaigns on Meta, YouTube, TikTok, or LinkedIn - Familiarity with keyword research and SEO tools like SEMRush - Google Ads/Analytics certifications strongly preferred - Strong analytical skills and data-driven mindset - Excellent copywriting skills for search ad headlines, descriptions, and CTAs - Ability to work independently and communicate clearly across teams **Preferred Skills:** - Experience with CRM platforms (e.g., HubSpot, Salesforce) - Familiarity with marketing automation tools (e.g., Marketo, Pardot) - Knowledge of SQL or other database languages **ASSUMPTION:** While not explicitly stated, having experience with CRM platforms and marketing automation tools would be beneficial for this role. **💰 Compensation & Benefits** **Salary Range:** $5.00 - $6.00 USD per hour **Benefits:** - HMO coverage after 1 year of employment **Working Hours:** 40 hours/week, Monday-Friday, 9:00 AM - 6:00 PM EST **ASSUMPTION:** The salary range provided is hourly and may not reflect the total annual compensation. The benefits package is relatively limited, with health insurance coverage only available after one year of employment. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Outsourcing and Offshoring Consulting **Company Size:** 51-200 employees **Founded:** 2020 **Company Description:** - WorkStaff360 provides virtual assistant solutions for businesses, focusing on affordability, professionalism, and tailored services - The company offers a wide range of virtual assistance services, including personal assistance, executive assistance, data entry, and more - WorkStaff360 caters to small and medium-sized businesses, startups, and executives, helping them streamline their operations and focus on growth **Company Specialties:** - Personal Assistance - Executive Assistant - Virtual Assistance - Data Entry - Outbound Communication - CRM Management - Medical Assistant - Employee Onboarding - Real Estate Virtual Assistant - Sales Calling - HR Virtual Assistants - Social Media Management - Calendaring - Scheduling - File Management - General Virtual Assistant - Lead Generation Assistant - Sales Development Rep - Outbound Calling Agent - Marketing Assistants - E-Commerce Assistant - SEO Content Writer - Graphic Designer - Accounting & Payroll Assistant - Customer Experience Assistants - Email Support Assistant - Chat Support Assistant - Customer Service Assistant (Voice) - Healthcare Assistant - Medical Scribe Assistant **Company Website:** workstaff360.com **ASSUMPTION:** WorkStaff360 is a relatively young company, having been founded in 2020. Its focus on providing affordable and professional virtual assistant services sets it apart in the industry. **📊 Role Analysis** **Career Level:** Mid-level digital marketing specialist role, with opportunities for growth and development **Reporting Structure:** This role reports directly to the Marketing Manager and works closely with cross-functional teams, including Sales and Customer Success **Work Arrangement:** On-site at the Toronto office, with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM EST) **Growth Opportunities:** - Expanding the scope of digital marketing campaigns and channels - Developing leadership skills by mentoring junior team members - Gaining experience in managing external agencies and vendors - Opportunities for career progression within the marketing department or the broader organization **ASSUMPTION:** As a mid-sized company, WorkStaff360 offers opportunities for growth and development, with the potential for career progression as the organization expands. **🌍 Location & Work Environment** **Office Type:** On-site at the Toronto office **Office Location(s):** 103 King St W, 1900, Toronto, Ontario M5X1E3, CA **Geographic Context:** - Toronto is a multicultural city with a vibrant tech industry, offering numerous networking opportunities and professional development resources - The city is known for its high cost of living, particularly in the housing market, but it also offers a high quality of life with numerous amenities and attractions **Work Schedule:** Standard business hours, Monday-Friday, with flexibility for occasional remote work or adjusted hours as needed **ASSUMPTION:** While the role is primarily on-site, there may be opportunities for flexible work arrangements, such as remote work or adjusted hours, depending on the team's needs and the employee's performance. **💼 Interview & Application Insights** **Typical Process:** 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth interview with the Marketing Manager and a team member 4. Final interview with the CEO or another senior leader **Key Assessment Areas:** - Digital marketing expertise, with a strong focus on Google Search Ads - Data analysis and interpretation skills - Copywriting and communication skills - Problem-solving and critical thinking abilities - Cultural fit and alignment with WorkStaff360's values **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Include specific examples of your Google Search Ads campaigns and their outcomes - Showcase your data-driven approach to digital marketing and your ability to analyze and interpret data - Demonstrate your strong communication skills and ability to work collaboratively with cross-functional teams **ATS Keywords:** Google Search Ads, GA4, Google Tag Manager, WordPress, paid social campaigns, SEO, data analysis, copywriting, campaign management, conversion tracking, performance marketing, keyword research, remarketing strategies, budget management **ASSUMPTION:** As a mid-sized company, WorkStaff360's application process may be more flexible and personalized than larger organizations. Applicants should be prepared to discuss their relevant experience and skills in detail and provide specific examples of their work. **🛠️ Tools & Technologies** - Google Ads platform - GA4 and Google Tag Manager - WordPress CMS - Paid social media platforms (e.g., Meta, YouTube, TikTok, LinkedIn) - SEO tools (e.g., SEMRush) - CRM platforms (e.g., HubSpot, Salesforce) - Marketing automation tools (e.g., Marketo, Pardot) - SQL or other database languages **ASSUMPTION:** The required tools and technologies for this role are primarily digital marketing and analytics platforms, with some overlap with CRM and marketing automation tools. **👔 Cultural Fit Considerations** **Company Values:** - Affordability: Providing high-quality, affordable virtual assistant services - Professionalism: Maintaining a high standard of service and expertise - Tailored Services: Customizing solutions to meet the unique needs of each client - Collaboration: Working together to achieve common goals and drive success - Continuous Improvement: Regularly evaluating and refining processes to enhance performance **Work Style:** - Data-driven: Making informed decisions based on data and analytics - Collaborative: Working closely with cross-functional teams to achieve shared objectives - Adaptable: Embracing change and adjusting to new circumstances as needed - Results-oriented: Focusing on delivering measurable outcomes and driving business impact - Detail-oriented: Paying close attention to detail to ensure accurate and high-quality work **Self-Assessment Questions:** - How do you approach optimizing Google Search Ads campaigns to maximize ROI? - Can you describe a time when you used data to inform a marketing strategy or campaign? - How do you ensure the accuracy and integrity of conversion tracking and attribution data? - How do you balance the need for data-driven decision-making with the importance of creativity and innovation in marketing? **ASSUMPTION:** WorkStaff360 values a data-driven, collaborative, and results-oriented work style, with a strong emphasis on continuous improvement and adaptability. **⚠️ Potential Challenges** - Managing a high volume of Google Search Ads campaigns and ensuring optimal performance across all accounts - Keeping up with the latest trends and best practices in digital marketing and analytics - Balancing the need for data-driven decision-making with the importance of creativity and innovation in marketing - Collaborating effectively with cross-functional teams and stakeholders to drive shared objectives - Adapting to changes in the market, industry, or organization, and adjusting strategies as needed **ASSUMPTION:** As a mid-sized company, WorkStaff360 may face challenges related to growth, market competition, and organizational change. Applicants should be prepared to discuss their ability to adapt to change and drive results in a dynamic environment. **📈 Similar Roles Comparison** - Digital Marketing Specialist (Google Ads focus) vs. Digital Marketing Manager: The latter role typically involves more strategic decision-making, team management, and budget allocation, while this role focuses on tactical campaign execution and optimization - Digital Marketing Specialist (Google Ads focus) vs. SEO Specialist: The SEO specialist role focuses primarily on organic search optimization, while this role involves paid search advertising and broader digital marketing channels - Digital Marketing Specialist (Google Ads focus) vs. Paid Social Media Specialist: The paid social media specialist role focuses exclusively on paid social media advertising, while this role involves a broader range of paid media channels and campaign management **ASSUMPTION:** This role is focused on Google Search Ads and digital marketing campaign management, with opportunities for growth and development in a mid-sized company setting. **📝 Sample Projects** - Developing and executing a Google Search Ads campaign for a new product launch, with a focus on maximizing ROI and driving conversions - Analyzing campaign performance data to identify trends and insights, and making data-driven recommendations to optimize outcomes - Configuring and optimizing GA4 and Google Tag Manager for accurate tracking of key conversion events and user behaviors - Managing prospecting and remarketing strategies across paid media channels to drive customer acquisition and retention - Executing A/B tests and conversion experiments to continuously improve campaign performance and drive business impact **ASSUMPTION:** These sample projects reflect the key responsibilities and required skills for this role, with a focus on Google Search Ads campaign management, data analysis, and optimization. **❓ Key Questions to Ask During Interview** - How does this role fit into the broader marketing strategy and organization? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does the company support the professional development and growth of its marketing team members? - What are the most significant challenges facing the marketing department and the broader organization, and how can this role contribute to addressing them? - How does the company approach collaboration and communication between marketing and other departments, such as Sales and Customer Success? **ASSUMPTION:** These interview questions are designed to provide insight into the role's priorities, the company's culture, and the broader organizational context. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on Google Search Ads campaign management and data-driven decision-making - Prepare specific examples of your Google Search Ads campaigns and their outcomes, as well as your approach to data analysis and interpretation - Familiarize yourself with the company's values and work style, and be prepared to discuss how your skills and experience align with these factors - Review the company's website and any relevant industry publications to demonstrate your knowledge of the digital marketing landscape and trends - Follow up with the hiring manager one week after submitting your application to express your continued interest in the role **⚠️ Disclaimer** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.