URGENT: Social Media & YouTube Specialist (content creation and video editing experience is required)

📌 Core Information

🔹 Job Title: Social Media & YouTube Specialist

🔹 Company: WorkStaff360

🔹 Location: Toronto, ON, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Toronto)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies for pest control and environmental services industries
• Creating and publishing engaging content across various platforms, including Meta, YouTube, and LinkedIn
• Managing daily social media monitoring, audience engagement, and community conversations
• Analyzing social media KPIs and reporting on performance
• Staying updated on industry trends and applying them creatively to the niche

ASSUMPTION: This role requires a strong understanding of social media platforms, their algorithms, and audience-building strategies. Previous experience in a similar role or industry is preferred but not required if the candidate can demonstrate transferable skills.

📋 Key Responsibilities

✅ Execute and evolve social media strategy to build brand awareness and authority within the pest control and environmental services industries

✅ Plan, create, and publish compelling content across Meta (Facebook + Instagram), YouTube, and LinkedIn, and support additional platforms as needed

✅ Stay ahead of social media trends and apply them creatively to the niche

✅ Write and post authentic, expert-level content

✅ Design engaging visual content using tools like Canva or Adobe Suite

✅ Edit videos for YouTube and social clips using editing tools like Premiere Pro, CapCut, or equivalent

✅ Manage daily monitoring, audience engagement, and community conversations on all platforms

✅ Track, report, and analyze social media KPIs such as reach, engagement, growth, and lead generation

✅ Research the pest control and environmental services industries to stay sharp on seasonal issues, client concerns, and relevant education

ASSUMPTION: This role requires strong multitasking skills, as the specialist will be managing multiple platforms and tasks simultaneously. Excellent communication and time management skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience managing social media and YouTube channels with measurable success

Required Skills:

• Proven experience in social media management and content creation
• Strong understanding of platform-specific algorithms, content formats, and audience-building strategies
• Excellent writing skills with the ability to create sharp, clear, and credible copy tailored to each platform
• Proficient video editing skills, especially for YouTube and short-form content
• Strong graphic design experience for creating visual assets tailored to each platform
• Familiarity with social analytics tools (YouTube Studio, Meta Insights, etc.) to inform strategy

Preferred Skills:

• Experience in or knowledge of pest control, environmental services, or similar technical services niches
• Fluency in additional languages (e.g., Mandarin for WeChat)

ASSUMPTION: While experience in the pest control and environmental services industries is preferred, a fast learner who can become a subject-matter expert in these areas may also be considered.

💰 Compensation & Benefits

Salary Range: $4.00 - $6.00 USD per hour

Benefits:

• HMO coverage after 1 year of employment

Working Hours: 40 hours/week, Monday-Friday, 9:00 AM - 6:00 PM Eastern Standard Time

ASSUMPTION: The salary range provided is in USD and is based on the experience level and location of the role. The benefits package is standard for a company of this size in the Toronto area.

📌 Applicant Insights

🔍 Company Context

Industry: WorkStaff360 operates in the outsourcing and offshoring consulting industry, providing virtual assistant services to small and medium-sized businesses, startups, and executives. The company specializes in various services, including personal assistance, executive assistance, data entry, and marketing assistance.

Company Size: With 51-200 employees, WorkStaff360 is a mid-sized company that offers a collaborative and dynamic work environment. Applicants can expect to work closely with team members and have opportunities for growth and development.

Founded: WorkStaff360 was founded in 2020, making it a relatively new but rapidly growing company in the virtual assistant services industry.

Company Description:

• WorkStaff360 provides top remote workers for various tasks, allowing clients to focus on growing their businesses while outsourcing recurring work
• The company offers affordable pricing and top-quality virtual assistants, making it an attractive option for small and medium-sized businesses
• WorkStaff360's platform connects clients with the best virtual assistants in the world, offering services in areas such as executive assistance, virtual support, sales, customer service, and bookkeeping

Company Specialties:

• Personal Assistance
• Executive Assistant
• Virtual Assistance
• Data Entry
• Outbound Communication
• CRM Management
• Medical Assistant
• Employee Onboarding
• Real Estate Virtual Assistant
• Sales Calling
• HR Virtual Assistants
• Social Media Management
• Calendaring
• Scheduling
• File Management
• General Virtual Assistant
• Lead Generation Assistant
• Sales Development Rep
• Outbound Calling Agent
• Marketing Assistants
• E-Commerce Assistant
• SEO Content Writer
• Graphic Designer
• Accounting & Payroll Assistant
• Customer Experience Assistants
• Email Support Assistant
• Chat Support Assistant
• Customer Service Assistant (Voice)
• Healthcare Assistant
• Medical Scribe Assistant

Company Website: workstaff360.com

ASSUMPTION: WorkStaff360's focus on providing top-quality virtual assistants makes it an attractive employer for candidates seeking opportunities in the outsourcing and offshoring consulting industry. The company's commitment to affordable pricing and client satisfaction is likely to appeal to a wide range of job seekers.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development within the company

Reporting Structure: The Social Media & YouTube Specialist will report directly to the Marketing Department and work closely with other marketing team members to develop and execute social media strategies

Work Arrangement: On-site, full-time position based in Toronto, Ontario, Canada

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the Social Media & YouTube Specialist to take on additional responsibilities or move into a management role
• The role offers the chance to work on various marketing campaigns and projects, allowing the specialist to gain experience in different aspects of marketing
• WorkStaff360's focus on providing top-quality virtual assistants may lead to opportunities for the specialist to work on special projects or initiatives within the company

ASSUMPTION: The Social Media & YouTube Specialist role at WorkStaff360 offers a unique opportunity for candidates to gain experience in a dynamic and growing industry. The company's commitment to providing top-quality virtual assistants is likely to result in a challenging and rewarding work environment for the successful candidate.

🌍 Location & Work Environment

Office Type: On-site, with a collaborative and dynamic work environment

Office Location(s): 103 King St W, 1900, Toronto, Ontario M5X1E3, Canada

Geographic Context:

• Toronto is the capital city of the province of Ontario and is the largest city in Canada by population
• The city is known for its diverse culture, vibrant arts scene, and numerous attractions, including the CN Tower, Royal Ontario Museum, and Toronto Islands
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM Eastern Standard Time, with a 1-hour lunch break

ASSUMPTION: The on-site work environment at WorkStaff360's Toronto office is likely to be collaborative and dynamic, with opportunities for team members to work closely together on various projects and initiatives. The office's central location in downtown Toronto is convenient for employees who live and work in the city.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the WorkStaff360 careers page
• Phone or video screening with the HR department to assess qualifications and cultural fit
• In-depth interview with the Marketing Department to discuss the role, responsibilities, and expectations
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Social media management and content creation skills
• Understanding of platform-specific algorithms and audience-building strategies
• Writing and editing skills, with a focus on creating sharp, clear, and credible copy
• Video editing skills and familiarity with editing tools like Premiere Pro, CapCut, or equivalent
• Graphic design experience and proficiency with tools like Canva or Adobe Suite
• Familiarity with social analytics tools (YouTube Studio, Meta Insights, etc.) to inform strategy
• Cultural fit and alignment with WorkStaff360's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your social media management and content creation experience, with measurable results and achievements
• Demonstrate your understanding of the pest control and environmental services industries and how your skills and experience make you a strong fit for this role
• Showcase your creativity and ability to think outside the box when it comes to social media content and strategy

ATS Keywords: Social Media Management, Content Creation, Video Editing, Graphic Design, Audience Engagement, Analytics, Copywriting, Trend Analysis, Community Management, Research, YouTube, Meta, LinkedIn, Canva, Adobe Suite, Premiere Pro, CapCut

ASSUMPTION: The application process for the Social Media & YouTube Specialist role at WorkStaff360 is likely to be competitive, with a focus on assessing candidates' social media management and content creation skills, as well as their cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Canva
• Adobe Suite
• Premiere Pro
• CapCut
• YouTube Studio
• Meta Insights
• Other social media analytics tools

ASSUMPTION: The Social Media & YouTube Specialist will be expected to be proficient in using various tools and technologies to create, edit, and analyze social media content. Familiarity with these tools and a willingness to learn new ones are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Affordability: WorkStaff360 is committed to providing top-quality virtual assistants at affordable prices
• Professionalism: The company prides itself on offering top-notch virtual assistants with exceptional skills and expertise
• Tailored Solutions: WorkStaff360 works closely with clients to understand their unique needs and provide customized virtual assistant services

Work Style:

• Collaborative: The Social Media & YouTube Specialist will work closely with other marketing team members to develop and execute social media strategies
• Dynamic: The role requires strong multitasking skills and the ability to manage multiple platforms and tasks simultaneously
• Creative: The specialist will be expected to think outside the box when it comes to social media content and strategy

Self-Assessment Questions:

• Do you have a proven track record of success in social media management and content creation?
• Are you comfortable working in a dynamic and collaborative environment, with a focus on teamwork and communication?
• Do you have a strong understanding of the pest control and environmental services industries and how your skills and experience make you a strong fit for this role?
• Are you able to think creatively and develop innovative social media strategies and content?

ASSUMPTION: WorkStaff360's commitment to providing top-quality virtual assistants at affordable prices is likely to appeal to candidates who are passionate about marketing and eager to make a significant impact in the industry. The company's focus on collaboration and creativity is likely to result in a dynamic and engaging work environment for the successful candidate.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The specialist may need to adapt to changes in social media trends and algorithms, requiring continuous learning and adjustment of strategies
• The role may involve working with sensitive or confidential client information, requiring strong discretion and professionalism
• The specialist may need to collaborate with team members across different time zones, requiring flexibility and effective communication

ASSUMPTION: The Social Media & YouTube Specialist role at WorkStaff360 offers a unique opportunity for candidates to gain experience in a dynamic and growing industry. However, the role also presents several challenges, including tight deadlines, continuous learning, and the need for strong collaboration and communication skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Social Media & YouTube Specialist role at WorkStaff360 requires a strong focus on social media management and content creation, with a specific emphasis on the pest control and environmental services industries
• The role offers a unique opportunity for candidates to gain experience in a niche industry and develop expertise in social media management and content creation for a specific vertical
• Compared to other marketing roles, the Social Media & YouTube Specialist role at WorkStaff360 may offer less job security and more responsibility for managing multiple platforms and tasks simultaneously

ASSUMPTION: The Social Media & YouTube Specialist role at WorkStaff360 is unique in its focus on social media management and content creation for the pest control and environmental services industries. While the role may present some challenges, it also offers a unique opportunity for candidates to gain experience in a niche industry and develop expertise in social media management and content creation.

📝 Sample Projects

• Developing and executing a social media strategy for a new pest control product launch, including creating engaging content and managing audience engagement across multiple platforms
• Creating and editing a series of YouTube videos showcasing the benefits of a specific environmental service offering, with a focus on SEO and audience engagement
• Managing a social media campaign for a client's event, including creating and publishing event-specific content, monitoring audience engagement, and analyzing campaign performance

ASSUMPTION: The Social Media & YouTube Specialist role at WorkStaff360 offers a unique opportunity for candidates to work on a variety of projects and campaigns, with a focus on social media management and content creation. The role requires strong multitasking skills and the ability to manage multiple projects simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of the Social Media & YouTube Specialist role?
• How does WorkStaff360 support the growth and development of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does WorkStaff360 measure the success of its social media campaigns and initiatives?
• What are the most challenging aspects of working in the pest control and environmental services industries, from a social media management perspective?

ASSUMPTION: The interview process for the Social Media & YouTube Specialist role at WorkStaff360 is likely to focus on assessing candidates' social media management and content creation skills, as well as their cultural fit with the company's values and mission. Candidates should be prepared to discuss their relevant experience and demonstrate their understanding of the pest control and environmental services industries.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media management and content creation
• Prepare examples of your social media management and content creation experience, with measurable results and achievements
• Demonstrate your understanding of the pest control and environmental services industries and how your skills and experience make you a strong fit for this role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.