π Core Information
πΉ Job Title: US Content Marketing Manager
πΉ Company: Halter
πΉ Location: Boulder, Colorado
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: May 21, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site (Office First)
π Job Overview
Key aspects of this role include:
- Developing written content for US audience through blogs, newsletters, and product marketing materials
- Engaging with ranchers to gather insights and create authentic, valuable content
- Optimizing digital marketing strategies and managing social media to enhance customer engagement and brand visibility
- Collaborating cross-functionally with sales, customer onboarding, product, and global marketing teams
- Adapting quickly to changes in a fast-paced environment and embracing new ideas
ASSUMPTION: This role requires a strategic and thoughtful marketer who can balance storytelling with data-driven insights to drive results in a dynamic environment.
π Key Responsibilities
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Copywriting & SEO building: Create compelling content that drives quality leads to the website through an effective SEO strategy
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Case studies & user stories: Conduct interviews with ranches and partners to build case studies and user stories that resonate with the target audience
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Digital marketing optimization & social media: Track metrics and improve campaign performance, build strong content across social media channels, newsletter, email campaigns, and website
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Customer engagement: Visit ranches to connect directly with customers, gather insights, and create authentic, relatable content
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Email nurture campaigns: Create clear and concise email nurture campaigns for potential customers and communicate product releases and updates to existing ranches
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Support the creation of product marketing materials: Write about new features and product releases to clearly communicate functionality and value to customers
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Social media management: Create compelling social media storylines, manage paid and organic campaigns, and analyze results
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Customer & field visits: Conduct ranch visits to gather feedback, strengthen relationships, and create content that resonates with the audience
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Collaborating: Work cross-functionally with various teams to deliver successful marketing campaigns and continuously innovate to meet evolving customer and industry needs
ASSUMPTION: This role requires a high level of collaboration and adaptability to work effectively with different teams and stakeholders.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5 years of experience in content writing and marketing
Required Skills:
- Proven experience in content writing and marketing
- Strong SEO and digital marketing skills
- Excellent communication and storytelling abilities
- Proficient in tools such as Google Analytics, Google Ads, HubSpot, Salesforce, and Webflow
- Ability to work independently and drive marketing initiatives
- Proactive and results-driven attitude
- Strong team-oriented mindset
Preferred Skills:
- Familiarity with marketing automation, lead nurturing, or sales funnel optimization
- Experience working in a fast-growing tech or startup environment
- Hands-on experience working with PR firms and building social media strategy
ASSUMPTION: Candidates should have a proven track record in content marketing and be comfortable working with data to inform their strategies.
π° Compensation & Benefits
Salary Range: $70,000/yr - $90,000/yr. This range is based on industry standards for a content marketing manager with 3-5 years of experience in the United States.
Benefits:
- Health, vision, and dental insurance
- Paid parental leave
- Wellness leave and unlimited paid annual leave
- 401k with employer match
- Employee stock ownership plan
- Annual self-development budget of $750
Working Hours: Full-time, 40 hours per week. Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Halter operates in the agritech industry, focusing on transforming conventional farming practices through innovative technology.
Company Size: Halter is a mid-sized company with 51-200 employees, providing a collaborative and high-performing work environment.
Founded: Halter was founded in 2016 in Auckland, New Zealand, and has since expanded its operations to the United States.
Company Description:
- Halter is on a mission to enable farmers and graziers to run more productive and sustainable operations
- The company's virtual fencing technology allows farmers to remotely shift, virtually fence, and proactively monitor their cows' health and behavior
- Halter is backed by Tier 1 investors, including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Labβs Peter Beck, and Icehouse ventures
Company Specialties:
- Virtual fencing technology
- Remote cattle management
- Sustainable farming practices
- Data-driven insights for improved cattle health and productivity
Company Website: Halter Careers Website
ASSUMPTION: Halter's mission and innovative technology make it an attractive place to work for individuals passionate about sustainability and agriculture.
π Role Analysis
Career Level: This role is suitable for an experienced content marketing professional looking to take the next step in their career or transition into the agritech industry.
Reporting Structure: The US Content Marketing Manager will report directly to the Global Marketing Director and work closely with various teams, including sales, customer onboarding, product, and global marketing.
Work Arrangement: Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed. Employees are expected to work from the office most days but can work remotely when necessary.
Growth Opportunities:
- As Halter continues to expand in the United States, there will be opportunities for the US Content Marketing Manager to grow within the marketing team or take on additional responsibilities
- The company's fast-paced environment and high-performing culture provide ample opportunities for professional development and career advancement
ASSUMPTION: This role offers a unique opportunity to define the future of one of the worldβs most innovative agritech products and brands and be part of a fast-growing, high-performing team.
π Location & Work Environment
Office Type: Halter's office in Boulder, Colorado, provides a high-energy, collaborative work environment with spectacular people.
Office Location(s): Halter HQ, 66 Sale Street, Auckland City, Central 1010, NZ; Waikato, NZ; Canterbury, NZ; and Boulder, Colorado, USA
Geographic Context:
- Boulder, Colorado, is known for its outdoor recreation, cultural attractions, and thriving tech industry
- The city offers a high quality of life with a vibrant food scene, arts, and entertainment options
- Boulder is located near the Rocky Mountain National Park, providing easy access to outdoor activities and natural beauty
Work Schedule: Halter follows a standard workweek from Monday to Friday, with core hours from 9:00 AM to 5:00 PM. The company offers wellness leave and unlimited paid annual leave, allowing employees to maintain a healthy work-life balance.
ASSUMPTION: Halter's office-first approach and high-trust culture create an ideal work environment for individuals who thrive in collaborative, dynamic settings.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final round interview with the Global Marketing Director
- Background check and offer
Key Assessment Areas:
- Content creation and storytelling skills
- Digital marketing and SEO expertise
- Customer engagement and insights gathering abilities
- Collaboration and teamwork skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Demonstrate your understanding of Halter's mission and the US market in your cover letter
- Prepare examples of your best content marketing work and be ready to discuss them during the interview
- Research Halter's company culture and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Content Marketing, Marketing Strategy, SEO, Digital Marketing, Social Media Management, Customer Engagement, Email Campaigns, Product Marketing, Case Studies, User Stories, Collaboration, Teamwork, Agritech, Virtual Fencing, Sustainability
ASSUMPTION: Halter's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.
π οΈ Tools & Technologies
- Google Analytics
- Google Ads
- HubSpot
- Salesforce
- Webflow
- Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The US Content Marketing Manager should be comfortable working with a variety of marketing tools and technologies to optimize their content strategy and drive results.
π Cultural Fit Considerations
Company Values:
- We unlock more productive and sustainable farming
- We bridge deep tech into real-world farming
- We are a high-performing team that out-thinks, out-works, and out-cares
- We deliver real change in the world - and we love that itβs hard
Work Style:
- Halter values a high-trust, office-first culture with strong, trusted relationships
- The company encourages collaboration, innovation, and continuous learning
- Halter offers a high-energy, spectacular work environment with genuine long-lasting relationships
Self-Assessment Questions:
- Do you align with Halter's mission to unlock more productive and sustainable farming?
- Are you comfortable working in a fast-paced, dynamic environment with a high-trust culture?
- Do you thrive in collaborative settings and enjoy learning from and teaching others?
ASSUMPTION: Halter's company culture is built for high performance, with a strong focus on collaboration, innovation, and continuous learning.
β οΈ Potential Challenges
- The US market for agritech may present unique challenges and require the US Content Marketing Manager to adapt their strategies accordingly
- Halter's fast-paced environment may require the US Content Marketing Manager to work quickly and efficiently to meet tight deadlines
- The office-first approach may not be suitable for candidates who prefer a fully remote or hybrid work arrangement
- The role may require occasional travel to ranch visits and industry events
ASSUMPTION: Halter's office-first approach, high-trust culture, and fast-paced environment may not be suitable for all candidates, and it's essential to consider these factors when applying for the role.
π Similar Roles Comparison
- Unlike traditional marketing roles, the US Content Marketing Manager will focus on the agritech industry and work closely with ranchers to gather insights and create authentic content
- The role requires a strong understanding of the US market and the unique challenges faced by American ranchers
- Career progression in this role may lead to opportunities in agritech marketing or management, rather than traditional marketing paths
ASSUMPTION: This role offers a unique opportunity to work in the growing agritech industry and make a real impact on sustainable farming practices.
π Sample Projects
- Developing a content marketing strategy for Halter's US expansion, including blogs, newsletters, and social media campaigns
- Creating case studies and user stories that highlight the success of Halter's virtual fencing technology in the United States
- Launching a targeted email nurture campaign to engage potential customers and communicate product releases and updates
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the US Content Marketing Manager may undertake to drive customer engagement and brand visibility.
β Key Questions to Ask During Interview
- How does Halter plan to expand its US presence, and what role will the US Content Marketing Manager play in this growth?
- What are the key challenges faced by US ranchers, and how can Halter's content marketing strategy address these issues?
- How does Halter's office-first approach support the company's mission and culture?
- What opportunities are there for professional development and career advancement within the marketing team or the company as a whole?
- How does Halter measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company, and the opportunities for growth and success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare examples of your best content marketing work and be ready to discuss them during the interview
- Research Halter's company culture and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.