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US Content Marketing Manager

Halter
Full-time
On-site
Boulder, Colorado, United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: US Content Marketing Manager

πŸ”Ή Company: Halter

πŸ”Ή Location: Boulder, Colorado

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Office First)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing written content for US audience through blogs, newsletters, and product marketing materials
  • Engaging with ranchers to gather insights and create authentic, valuable content
  • Optimizing digital marketing strategies and managing social media to enhance customer engagement and brand visibility
  • Collaborating cross-functionally with sales, customer onboarding, product, and global marketing teams
  • Adapting quickly to changes in a fast-paced environment and embracing new ideas

ASSUMPTION: This role requires a strategic and thoughtful marketer who can balance storytelling with data-driven insights to drive results in a dynamic environment.

πŸ“‹ Key Responsibilities

βœ… Copywriting & SEO building: Create compelling content that drives quality leads to the website through an effective SEO strategy

βœ… Case studies & user stories: Conduct interviews with ranches and partners to build case studies and user stories that resonate with the target audience

βœ… Digital marketing optimization & social media: Track metrics and improve campaign performance, build strong content across social media channels, newsletter, email campaigns, and website

βœ… Customer engagement: Visit ranches to connect directly with customers, gather insights, and create authentic, relatable content

βœ… Email nurture campaigns: Create clear and concise email nurture campaigns for potential customers and communicate product releases and updates to existing ranches

βœ… Support the creation of product marketing materials: Write about new features and product releases to clearly communicate functionality and value to customers

βœ… Social media management: Create compelling social media storylines, manage paid and organic campaigns, and analyze results

βœ… Customer & field visits: Conduct ranch visits to gather feedback, strengthen relationships, and create content that resonates with the audience

βœ… Collaborating: Work cross-functionally with various teams to deliver successful marketing campaigns and continuously innovate to meet evolving customer and industry needs

ASSUMPTION: This role requires a high level of collaboration and adaptability to work effectively with different teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in content writing and marketing

Required Skills:

  • Proven experience in content writing and marketing
  • Strong SEO and digital marketing skills
  • Excellent communication and storytelling abilities
  • Proficient in tools such as Google Analytics, Google Ads, HubSpot, Salesforce, and Webflow
  • Ability to work independently and drive marketing initiatives
  • Proactive and results-driven attitude
  • Strong team-oriented mindset

Preferred Skills:

  • Familiarity with marketing automation, lead nurturing, or sales funnel optimization
  • Experience working in a fast-growing tech or startup environment
  • Hands-on experience working with PR firms and building social media strategy

ASSUMPTION: Candidates should have a proven track record in content marketing and be comfortable working with data to inform their strategies.

πŸ’° Compensation & Benefits

Salary Range: $70,000/yr - $90,000/yr. This range is based on industry standards for a content marketing manager with 3-5 years of experience in the United States.

Benefits:

  • Health, vision, and dental insurance
  • Paid parental leave
  • Wellness leave and unlimited paid annual leave
  • 401k with employer match
  • Employee stock ownership plan
  • Annual self-development budget of $750

Working Hours: Full-time, 40 hours per week. Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Halter operates in the agritech industry, focusing on transforming conventional farming practices through innovative technology.

Company Size: Halter is a mid-sized company with 51-200 employees, providing a collaborative and high-performing work environment.

Founded: Halter was founded in 2016 in Auckland, New Zealand, and has since expanded its operations to the United States.

Company Description:

  • Halter is on a mission to enable farmers and graziers to run more productive and sustainable operations
  • The company's virtual fencing technology allows farmers to remotely shift, virtually fence, and proactively monitor their cows' health and behavior
  • Halter is backed by Tier 1 investors, including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck, and Icehouse ventures

Company Specialties:

  • Virtual fencing technology
  • Remote cattle management
  • Sustainable farming practices
  • Data-driven insights for improved cattle health and productivity

Company Website: Halter Careers Website

ASSUMPTION: Halter's mission and innovative technology make it an attractive place to work for individuals passionate about sustainability and agriculture.

πŸ“Š Role Analysis

Career Level: This role is suitable for an experienced content marketing professional looking to take the next step in their career or transition into the agritech industry.

Reporting Structure: The US Content Marketing Manager will report directly to the Global Marketing Director and work closely with various teams, including sales, customer onboarding, product, and global marketing.

Work Arrangement: Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed. Employees are expected to work from the office most days but can work remotely when necessary.

Growth Opportunities:

  • As Halter continues to expand in the United States, there will be opportunities for the US Content Marketing Manager to grow within the marketing team or take on additional responsibilities
  • The company's fast-paced environment and high-performing culture provide ample opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique opportunity to define the future of one of the world’s most innovative agritech products and brands and be part of a fast-growing, high-performing team.

🌍 Location & Work Environment

Office Type: Halter's office in Boulder, Colorado, provides a high-energy, collaborative work environment with spectacular people.

Office Location(s): Halter HQ, 66 Sale Street, Auckland City, Central 1010, NZ; Waikato, NZ; Canterbury, NZ; and Boulder, Colorado, USA

Geographic Context:

  • Boulder, Colorado, is known for its outdoor recreation, cultural attractions, and thriving tech industry
  • The city offers a high quality of life with a vibrant food scene, arts, and entertainment options
  • Boulder is located near the Rocky Mountain National Park, providing easy access to outdoor activities and natural beauty

Work Schedule: Halter follows a standard workweek from Monday to Friday, with core hours from 9:00 AM to 5:00 PM. The company offers wellness leave and unlimited paid annual leave, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: Halter's office-first approach and high-trust culture create an ideal work environment for individuals who thrive in collaborative, dynamic settings.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interview with the hiring manager and relevant team members
  • Final round interview with the Global Marketing Director
  • Background check and offer

Key Assessment Areas:

  • Content creation and storytelling skills
  • Digital marketing and SEO expertise
  • Customer engagement and insights gathering abilities
  • Collaboration and teamwork skills
  • Adaptability and problem-solving skills

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
  • Demonstrate your understanding of Halter's mission and the US market in your cover letter
  • Prepare examples of your best content marketing work and be ready to discuss them during the interview
  • Research Halter's company culture and be prepared to discuss how your values align with the company's
  • Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Content Marketing, Marketing Strategy, SEO, Digital Marketing, Social Media Management, Customer Engagement, Email Campaigns, Product Marketing, Case Studies, User Stories, Collaboration, Teamwork, Agritech, Virtual Fencing, Sustainability

ASSUMPTION: Halter's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • HubSpot
  • Salesforce
  • Webflow
  • Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
  • Email marketing tools (e.g., Mailchimp, Constant Contact)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The US Content Marketing Manager should be comfortable working with a variety of marketing tools and technologies to optimize their content strategy and drive results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • We unlock more productive and sustainable farming
  • We bridge deep tech into real-world farming
  • We are a high-performing team that out-thinks, out-works, and out-cares
  • We deliver real change in the world - and we love that it’s hard

Work Style:

  • Halter values a high-trust, office-first culture with strong, trusted relationships
  • The company encourages collaboration, innovation, and continuous learning
  • Halter offers a high-energy, spectacular work environment with genuine long-lasting relationships

Self-Assessment Questions:

  • Do you align with Halter's mission to unlock more productive and sustainable farming?
  • Are you comfortable working in a fast-paced, dynamic environment with a high-trust culture?
  • Do you thrive in collaborative settings and enjoy learning from and teaching others?

ASSUMPTION: Halter's company culture is built for high performance, with a strong focus on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

  • The US market for agritech may present unique challenges and require the US Content Marketing Manager to adapt their strategies accordingly
  • Halter's fast-paced environment may require the US Content Marketing Manager to work quickly and efficiently to meet tight deadlines
  • The office-first approach may not be suitable for candidates who prefer a fully remote or hybrid work arrangement
  • The role may require occasional travel to ranch visits and industry events

ASSUMPTION: Halter's office-first approach, high-trust culture, and fast-paced environment may not be suitable for all candidates, and it's essential to consider these factors when applying for the role.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, the US Content Marketing Manager will focus on the agritech industry and work closely with ranchers to gather insights and create authentic content
  • The role requires a strong understanding of the US market and the unique challenges faced by American ranchers
  • Career progression in this role may lead to opportunities in agritech marketing or management, rather than traditional marketing paths

ASSUMPTION: This role offers a unique opportunity to work in the growing agritech industry and make a real impact on sustainable farming practices.

πŸ“ Sample Projects

  • Developing a content marketing strategy for Halter's US expansion, including blogs, newsletters, and social media campaigns
  • Creating case studies and user stories that highlight the success of Halter's virtual fencing technology in the United States
  • Launching a targeted email nurture campaign to engage potential customers and communicate product releases and updates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the US Content Marketing Manager may undertake to drive customer engagement and brand visibility.

❓ Key Questions to Ask During Interview

  • How does Halter plan to expand its US presence, and what role will the US Content Marketing Manager play in this growth?
  • What are the key challenges faced by US ranchers, and how can Halter's content marketing strategy address these issues?
  • How does Halter's office-first approach support the company's mission and culture?
  • What opportunities are there for professional development and career advancement within the marketing team or the company as a whole?
  • How does Halter measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company, and the opportunities for growth and success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
  • Prepare examples of your best content marketing work and be ready to discuss them during the interview
  • Research Halter's company culture and be prepared to discuss how your values align with the company's
  • Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.