US Content Marketing Manager

📌 Core Information

🔹 Job Title: US Content Marketing Manager

🔹 Company: Halter

🔹 Location: Boulder, Colorado

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Office First)

🚀 Job Overview

Key aspects of this role include:

• Developing written content for US audience through blogs, newsletters, and product marketing materials
• Engaging with ranchers to gather insights and create authentic, valuable content
• Optimizing digital marketing strategies and managing social media to enhance customer engagement and brand visibility
• Collaborating cross-functionally with sales, customer onboarding, product, and global marketing teams
• Adapting quickly to changes in a fast-paced environment and embracing new ideas

ASSUMPTION: This role requires a strategic and thoughtful marketer who can balance storytelling with data-driven insights to drive results in a dynamic environment.

📋 Key Responsibilities

✅ Copywriting & SEO building: Create compelling content that drives quality leads to the website through an effective SEO strategy

✅ Case studies & user stories: Conduct interviews with ranches and partners to build case studies and user stories that resonate with the target audience

✅ Digital marketing optimization & social media: Track metrics and improve campaign performance, build strong content across social media channels, newsletter, email campaigns, and website

✅ Customer engagement: Visit ranches to connect directly with customers, gather insights, and create authentic, relatable content

✅ Email nurture campaigns: Create clear and concise email nurture campaigns for potential customers and communicate product releases and updates to existing ranches

✅ Support the creation of product marketing materials: Write about new features and product releases to clearly communicate functionality and value to customers

✅ Social media management: Create compelling social media storylines, manage paid and organic campaigns, and analyze results

✅ Customer & field visits: Conduct ranch visits to gather feedback, strengthen relationships, and create content that resonates with the audience

✅ Collaborating: Work cross-functionally with various teams to deliver successful marketing campaigns and continuously innovate to meet evolving customer and industry needs

ASSUMPTION: This role requires a high level of collaboration and adaptability to work effectively with different teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-5 years of experience in content writing and marketing

Required Skills:

• Proven experience in content writing and marketing
• Strong SEO and digital marketing skills
• Excellent communication and storytelling abilities
• Proficient in tools such as Google Analytics, Google Ads, HubSpot, Salesforce, and Webflow
• Ability to work independently and drive marketing initiatives
• Proactive and results-driven attitude
• Strong team-oriented mindset

Preferred Skills:

• Familiarity with marketing automation, lead nurturing, or sales funnel optimization
• Experience working in a fast-growing tech or startup environment
• Hands-on experience working with PR firms and building social media strategy

ASSUMPTION: Candidates should have a proven track record in content marketing and be comfortable working with data to inform their strategies.

💰 Compensation & Benefits

Salary Range: $70,000/yr - $90,000/yr. This range is based on industry standards for a content marketing manager with 3-5 years of experience in the United States.

Benefits:

• Health, vision, and dental insurance
• Paid parental leave
• Wellness leave and unlimited paid annual leave
• 401k with employer match
• Employee stock ownership plan
• Annual self-development budget of $750

Working Hours: Full-time, 40 hours per week. Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Halter operates in the agritech industry, focusing on transforming conventional farming practices through innovative technology.

Company Size: Halter is a mid-sized company with 51-200 employees, providing a collaborative and high-performing work environment.

Founded: Halter was founded in 2016 in Auckland, New Zealand, and has since expanded its operations to the United States.

Company Description:

• Halter is on a mission to enable farmers and graziers to run more productive and sustainable operations
• The company's virtual fencing technology allows farmers to remotely shift, virtually fence, and proactively monitor their cows' health and behavior
• Halter is backed by Tier 1 investors, including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck, and Icehouse ventures

Company Specialties:

• Virtual fencing technology
• Remote cattle management
• Sustainable farming practices
• Data-driven insights for improved cattle health and productivity

Company Website: Halter Careers Website

ASSUMPTION: Halter's mission and innovative technology make it an attractive place to work for individuals passionate about sustainability and agriculture.

📊 Role Analysis

Career Level: This role is suitable for an experienced content marketing professional looking to take the next step in their career or transition into the agritech industry.

Reporting Structure: The US Content Marketing Manager will report directly to the Global Marketing Director and work closely with various teams, including sales, customer onboarding, product, and global marketing.

Work Arrangement: Halter follows an office-first approach, with a high-trust culture that allows for flexibility when needed. Employees are expected to work from the office most days but can work remotely when necessary.

Growth Opportunities:

• As Halter continues to expand in the United States, there will be opportunities for the US Content Marketing Manager to grow within the marketing team or take on additional responsibilities
• The company's fast-paced environment and high-performing culture provide ample opportunities for professional development and career advancement

ASSUMPTION: This role offers a unique opportunity to define the future of one of the world’s most innovative agritech products and brands and be part of a fast-growing, high-performing team.

🌍 Location & Work Environment

Office Type: Halter's office in Boulder, Colorado, provides a high-energy, collaborative work environment with spectacular people.

Office Location(s): Halter HQ, 66 Sale Street, Auckland City, Central 1010, NZ; Waikato, NZ; Canterbury, NZ; and Boulder, Colorado, USA

Geographic Context:

• Boulder, Colorado, is known for its outdoor recreation, cultural attractions, and thriving tech industry
• The city offers a high quality of life with a vibrant food scene, arts, and entertainment options
• Boulder is located near the Rocky Mountain National Park, providing easy access to outdoor activities and natural beauty

Work Schedule: Halter follows a standard workweek from Monday to Friday, with core hours from 9:00 AM to 5:00 PM. The company offers wellness leave and unlimited paid annual leave, allowing employees to maintain a healthy work-life balance.

ASSUMPTION: Halter's office-first approach and high-trust culture create an ideal work environment for individuals who thrive in collaborative, dynamic settings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Final round interview with the Global Marketing Director
• Background check and offer

Key Assessment Areas:

• Content creation and storytelling skills
• Digital marketing and SEO expertise
• Customer engagement and insights gathering abilities
• Collaboration and teamwork skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Demonstrate your understanding of Halter's mission and the US market in your cover letter
• Prepare examples of your best content marketing work and be ready to discuss them during the interview
• Research Halter's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Content Marketing, Marketing Strategy, SEO, Digital Marketing, Social Media Management, Customer Engagement, Email Campaigns, Product Marketing, Case Studies, User Stories, Collaboration, Teamwork, Agritech, Virtual Fencing, Sustainability

ASSUMPTION: Halter's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• HubSpot
• Salesforce
• Webflow
• Social media platforms (e.g., LinkedIn, Facebook, Instagram, Twitter)
• Email marketing tools (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The US Content Marketing Manager should be comfortable working with a variety of marketing tools and technologies to optimize their content strategy and drive results.

👔 Cultural Fit Considerations

Company Values:

• We unlock more productive and sustainable farming
• We bridge deep tech into real-world farming
• We are a high-performing team that out-thinks, out-works, and out-cares
• We deliver real change in the world - and we love that it’s hard

Work Style:

• Halter values a high-trust, office-first culture with strong, trusted relationships
• The company encourages collaboration, innovation, and continuous learning
• Halter offers a high-energy, spectacular work environment with genuine long-lasting relationships

Self-Assessment Questions:

• Do you align with Halter's mission to unlock more productive and sustainable farming?
• Are you comfortable working in a fast-paced, dynamic environment with a high-trust culture?
• Do you thrive in collaborative settings and enjoy learning from and teaching others?

ASSUMPTION: Halter's company culture is built for high performance, with a strong focus on collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

• The US market for agritech may present unique challenges and require the US Content Marketing Manager to adapt their strategies accordingly
• Halter's fast-paced environment may require the US Content Marketing Manager to work quickly and efficiently to meet tight deadlines
• The office-first approach may not be suitable for candidates who prefer a fully remote or hybrid work arrangement
• The role may require occasional travel to ranch visits and industry events

ASSUMPTION: Halter's office-first approach, high-trust culture, and fast-paced environment may not be suitable for all candidates, and it's essential to consider these factors when applying for the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the US Content Marketing Manager will focus on the agritech industry and work closely with ranchers to gather insights and create authentic content
• The role requires a strong understanding of the US market and the unique challenges faced by American ranchers
• Career progression in this role may lead to opportunities in agritech marketing or management, rather than traditional marketing paths

ASSUMPTION: This role offers a unique opportunity to work in the growing agritech industry and make a real impact on sustainable farming practices.

📝 Sample Projects

• Developing a content marketing strategy for Halter's US expansion, including blogs, newsletters, and social media campaigns
• Creating case studies and user stories that highlight the success of Halter's virtual fencing technology in the United States
• Launching a targeted email nurture campaign to engage potential customers and communicate product releases and updates

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the US Content Marketing Manager may undertake to drive customer engagement and brand visibility.

❓ Key Questions to Ask During Interview

• How does Halter plan to expand its US presence, and what role will the US Content Marketing Manager play in this growth?
• What are the key challenges faced by US ranchers, and how can Halter's content marketing strategy address these issues?
• How does Halter's office-first approach support the company's mission and culture?
• What opportunities are there for professional development and career advancement within the marketing team or the company as a whole?
• How does Halter measure the success of its content marketing campaigns, and what key performance indicators (KPIs) are most important for this role?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
• Prepare examples of your best content marketing work and be ready to discuss them during the interview
• Research Halter's company culture and be prepared to discuss how your values align with the company's
• Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.