📌 Core Information
🔹 Job Title: US Content Marketing Manager
🔹 Company: MONEYPENNY US GROUP
🔹 Location: Duluth, Georgia, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and optimizing content for various channels to drive organic traffic and support marketing campaigns
- Collaborating with digital teams to ensure consistent brand messaging and performance insights
- Developing content strategy, campaign planning, and social content
- Working with AI-powered tools to create structured content for Large Language Models (LLMs)
- Managing multiple projects in a fast-paced environment
ASSUMPTION: This role requires a strategic and creative content professional with a strong understanding of SEO, AI content creation, and cross-functional communication.
📋 Key Responsibilities
✅ SEO & Website Content: Write, edit, and optimize blogs, landing pages, and web copy to drive organic traffic and support campaign goals. Conduct keyword and competitor research to support SEO strategy. Collaborate with the Group Digital team to monitor performance and iterate on content based on insights.
✅ Social Content Strategy & Execution: Collaborate with the Demand Generation Manager on social content calendars to align messaging with campaigns, product news, and brand storytelling. Support ideation and creation of engaging posts, ensuring consistent voice across platforms. Leverage trends, performance data, and cross-channel insights to improve reach and engagement.
✅ Campaign & Strategic Content: Support quarterly marketing campaigns with content development, editing, and repurposing of existing US & UK content. Participate in campaign planning sessions and provide content strategy input. Contribute to the content calendar and research into customer behavior and emerging trends.
✅ AI-Driven Content Creation: Create structured content with LLMs in mind. Collaborate with internal teams on generative AI content experiments and optimization. Stay informed on emerging AI content tools and best practices.
✅ Brand & Customer Communications: Develop engaging and consistent customer messaging, including service updates, onboarding flows, and product announcements. Partner with the Group Comms team to ensure tone and messaging are aligned.
✅ Internal Communications: Support employee communications across recruitment, employee engagement, and internal initiatives. Assist with internal newsletters, employee spotlights, and event-related content.
✅ Sales Enablement Content: Assist in creating sales materials, including pitch decks, one-pagers, and case studies. Ensure all sales content aligns with campaign strategy and brand voice.
ASSUMPTION: This role requires a versatile content professional with experience in various content types and a strong understanding of SEO, AI content creation, and cross-functional communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: At least 3-5 years of content marketing, communications, or copywriting experience.
Required Skills:
- Strategic and creative with great judgement
- Excited by AI's potential in content and already exploring how to use it well
- Comfortable managing multiple projects in a fast-paced environment
- Proven ability to craft messaging across SEO, social, email, and web
- Experience developing or contributing to social media content strategy
- Experience writing for LLMs and working with AI-powered tools
- Solid understanding of SEO and content performance metrics
- Collaborative with strong cross-functional communication skills, especially across global teams
- Proficient with marketing automation tools (HubSpot, etc.)
- Proficient with SEO tools (SEMRush, Ahrefs, Google Search Console, etc.)
- Ability to do light design work in tools like Adobe Express or Canva.
Preferred Skills:
- Experience with Moneypenny's products or services
- Familiarity with the professional services industry
ASSUMPTION: Candidates with experience in AI content creation and a strong understanding of SEO will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $95,000 per year (Based on industry standards for a mid-level content marketing role in the Atlanta area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), on-site in Duluth, GA
ASSUMPTION: The salary range is estimated based on industry standards for a mid-level content marketing role in the Atlanta area. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Professional Services (Telephone Answering Services, Outsourced Switchboard, Outsourced Live Chat, Business Numbers, Digital Switchboard, and Bespoke Customer Teams)
Company Size: 1,001-5,000 employees (Global headquarters in Wrexham, UK, with a US office in Charleston, SC)
Founded: 2000
Company Description:
- As the world’s customer conversation experts, Moneypenny’s unique blend of brilliant people and AI technology integrates seamlessly to deliver customer communications that unlock valuable opportunities for businesses, 24/7.
- Available across all voice and text channels, Moneypenny responds to and fulfils requirements for thousands of UK, US, and European clients who value their reputation and recognise that the key to sustainable growth is working with a partner who allows them to scale in an agile way.
- Moneypenny proudly celebrates 25 years of service, having been named one of the ‘100 Best Companies to Work For’ seven times and earning recognition as a Great Place To Work (GPTW).
Company Specialties:
- Telephone Answering Services
- Outsourced Switchboard
- Outsourced Live Chat
- Business Numbers
- Digital Switchboard
- and Bespoke Customer Teams
Company Website: https://www.moneypenny.com/uk/?utm_source=linkedin&utm_medium=organic_social&utm_campaign=link_in_bio
ASSUMPTION: Moneypenny's expertise in customer conversation and AI technology makes it an attractive place to work for content professionals interested in AI content creation.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the US Marketing Manager and works closely with the Group Digital and Group Communications teams.
Work Arrangement: On-site in Duluth, GA (40 hours per week)
Growth Opportunities:
- Potential to grow into a senior role or management position as the company expands in the US market
- Opportunities to work on diverse content projects and gain experience in various aspects of marketing
- Chance to contribute to the development and implementation of AI-driven content strategies
ASSUMPTION: This role offers strong growth potential for candidates interested in advancing their careers in content marketing and AI content creation.
🌍 Location & Work Environment
Office Type: On-site office in Duluth, GA
Office Location(s): 4055 Faber Place Drive, Suite 101, Charleston, South Carolina 29405, US (Global headquarters in Wrexham, UK)
Geographic Context:
- Duluth, GA is located in the Atlanta metropolitan area, offering a mix of urban and suburban living
- The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities
- Duluth is home to a variety of industries, including technology, healthcare, and professional services
Work Schedule: Full-time (40 hours per week), Monday-Friday, 9:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The on-site work environment in Duluth, GA offers a collaborative and supportive atmosphere for content professionals to thrive.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the US Marketing Manager
- In-person or virtual interview with the US Marketing Manager and a member of the Group Digital team
- Final interview with the US Marketing Manager and the US Country Manager
- Background check and offer extension
Key Assessment Areas:
- Content creation and optimization skills
- Understanding of SEO and content performance metrics
- AI content creation experience and enthusiasm
- Collaboration and communication skills
- Cultural fit with Moneypenny's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of AI content creation and its potential in marketing
- Demonstrate your ability to manage multiple projects and work in a fast-paced environment
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with a thank-you note after each interview stage
ATS Keywords: Content Marketing, SEO, AI Content Creation, Marketing Automation, Collaboration, Cross-Functional Communication, Customer Messaging, Social Media Strategy, Campaign Planning, Performance Metrics, Marketing Tools
ASSUMPTION: Applicants should tailor their application materials to demonstrate their fit for this role and showcase their understanding of AI content creation and marketing.
🛠️ Tools & Technologies
- HubSpot (Marketing Automation)
- SEMRush, Ahrefs, Google Search Console (SEO Tools)
- Adobe Express or Canva (Design Tools)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Moneypenny provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Exceed Expectations
- Be Brilliant
- Work Together
- Make it Easy
- Be Proud
Work Style:
- Collaborative and supportive team environment
- Fast-paced and dynamic work culture
- Focus on continuous learning and improvement
- Encouragement of creative problem-solving and innovation
Self-Assessment Questions:
- How do you align with Moneypenny's core values, particularly 'Be Brilliant' and 'Work Together'?
- How do you approach managing multiple projects in a fast-paced environment, and what strategies do you use to stay organized and efficient?
- How do you ensure that your content maintains a consistent brand voice and tone across various channels and platforms?
ASSUMPTION: Applicants should assess their fit with Moneypenny's values and work style to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the latest trends and best practices in AI content creation and marketing
- Collaborating effectively with global teams and stakeholders
- Balancing creativity and strategic thinking in content development
ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a collaborative work style.
📈 Similar Roles Comparison
- This role differs from similar content marketing positions in its focus on AI content creation and collaboration with global teams
- Moneypenny's expertise in customer conversation and AI technology sets it apart from other professional services firms
- Career growth opportunities may vary depending on the specific company and its expansion plans
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests in AI content creation.
📝 Sample Projects
- Developing a content strategy for a new product launch, incorporating AI-driven content and social media engagement
- Creating and optimizing blog posts and landing pages to improve organic traffic and support campaign goals
- Collaborating with the Group Digital team to monitor performance and iterate on content based on insights
ASSUMPTION: These sample projects illustrate the diverse content creation and optimization responsibilities of this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Moneypenny's overall content strategy and AI initiatives?
- What are the most significant challenges facing the content marketing team, and how can this role address them?
- How does the US marketing team collaborate with the UK-based Group Digital and Group Communications teams?
- What opportunities are there for professional development and growth within the content marketing team?
- How does Moneypenny support work-life balance for its employees?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare questions about the role, team, and company to ask during the interview
- Follow up with a thank-you note after each interview stage
- If selected, be prepared to provide examples of your content creation and optimization work, as well as any AI content projects you've worked on
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
