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User Acquisition Analyst

Wildlife Studios
Full-time
On-site
SΓ£o Paulo, SΓ£o Paulo, Brazil

πŸ“Œ Core Information

πŸ”Ή Job Title: User Acquisition Analyst

πŸ”Ή Company: Wildlife Studios

πŸ”Ή Location: SΓ£o Paulo, Brazil

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Computer Games

πŸ”Ή Date Posted: April 14, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and executing distribution strategies for games
  • Managing budget allocation and operations of User Acquisition campaigns
  • Monitoring, analyzing, and optimizing campaigns to maximize revenue and ROI
  • Collaborating with product and marketing teams to attract and engage players
  • Driving innovation in user acquisition strategies and tools

ASSUMPTION: This role requires a proactive and autonomous individual who can thrive in a high-demand environment and excel at prioritization.

πŸ“‹ Key Responsibilities

βœ… Monitor, analyze, and optimize new user acquisition and retargeting campaigns to maximize revenue and ROI

βœ… Craft and execute strategic marketing distribution plans for our games

βœ… Contribute directly to expanding and engaging our player base through cross-functional teamwork

βœ… Drive innovation on new strategies and tools of our user acquisition discipline

βœ… Maintain communication with game directors, executives, and key stakeholders on user acquisition performance

βœ… Develop an in-depth understanding of our games' vision, audience, monetization, and market positioning

ASSUMPTION: This role involves a high level of responsibility and requires strong analytical, organizational, and communication skills.

🎯 Required Qualifications

Education: Bachelor’s degree in Engineering, Computer Science, Business, or equivalent practical experience

Experience: Some experience in user acquisition, performance marketing, banking, or consulting roles

Required Skills:

  • Strong analytical, organizational, and communication skills
  • Proficiency in programming, preferably in SQL, R, or Python

Preferred Skills:

  • Familiarity with the mobile gaming industry landscape
  • Experience managing UA channels for digital products
  • Familiarity with A/B testing, multivariate testing, and other methodologies for evaluating creative performance

ASSUMPTION: While a degree in a relevant field is required, equivalent practical experience will also be considered.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a User Acquisition Analyst role in SΓ£o Paulo, Brazil, the estimated salary range is R$ 5,000 - R$ 8,000 per month. This range may vary depending on experience and qualifications.

Benefits:

  • Health insurance
  • Dental insurance
  • Life insurance
  • Retirement plan
  • Employee stock options

Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Wildlife Studios is a leading mobile gaming company based in SΓ£o Paulo, Brazil. They are one of the top mobile game developers and publishers in the world, with over 60 titles released and billions of downloads globally.

Company Size: Wildlife Studios has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Wildlife Studios was founded in 2011 and has since grown to become a global leader in the mobile gaming industry.

Company Description:

  • Wildlife Studios is a leading mobile gaming company based in SΓ£o Paulo, Brazil
  • Their games have been downloaded over 3.8 billion times globally
  • They are one of the top mobile game developers and publishers in the world
  • Wildlife's portfolio includes hit games such as Racing Penguin, Bike Race, Sniper 3d, Zooba, Tennis Clash, War Machines, Color by Number & Midas Merge

Company Specialties:

  • Mobile game development and publishing
  • User acquisition and marketing
  • Global game distribution
  • Cross-platform gaming experiences

Company Website: http://www.wildlifestudios.com

ASSUMPTION: Wildlife Studios is a well-established company in the mobile gaming industry, with a strong focus on global game distribution and user acquisition.

πŸ“Š Role Analysis

Career Level: This role is suitable for early-career professionals seeking to gain experience in user acquisition and performance marketing within the gaming industry.

Reporting Structure: The User Acquisition Analyst will report directly to the User Acquisition Manager and collaborate with various teams, including product, marketing, and game directors.

Work Arrangement: This is an on-site, full-time position. However, Wildlife Studios may consider flexible work arrangements based on team needs and performance.

Growth Opportunities:

  • Advancement to a Senior User Acquisition Analyst or similar role
  • Expansion into other areas of the business, such as product management or marketing
  • Opportunities to work on multiple games and gain diverse experience

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the user acquisition team or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Wildlife Studios' headquarters is located in SΓ£o Paulo, Brazil, with additional offices in San Francisco, Buenos Aires, Helsinki, and Stockholm.

Office Location(s): Rua Dr Renato Paes de barros, 1017, SΓ£o Paulo, SΓ£o Paulo 04530-001, Brazil

Geographic Context:

  • SΓ£o Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
  • The city is known for its vibrant culture, diverse neighborhoods, and thriving nightlife
  • SΓ£o Paulo is a major hub for the gaming industry in Latin America

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. However, flexible hours may be available based on team needs and performance.

ASSUMPTION: Working in SΓ£o Paulo offers a dynamic and multicultural environment, with ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • Technical assessment or case study
  • Final interview with the hiring manager and/or team members
  • Job offer and onboarding

Key Assessment Areas:

  • Analytical and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with company values
  • Technical proficiency in relevant tools and programming languages

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of the mobile gaming industry and user acquisition strategies
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: User Acquisition, Performance Marketing, Analytical Skills, Organizational Skills, Communication Skills, SQL, R, Python, A/B Testing, Multivariate Testing, Project Management, Strategic Planning, Budget Management, Cross-Functional Teamwork, Innovation, Problem Solving

ASSUMPTION: Wildlife Studios uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume can help your application stand out and increase your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Excel or Google Sheets
  • SQL databases
  • Data visualization tools (e.g., Tableau, Power BI)
  • User acquisition platforms (e.g., Facebook Ads, Google Ads, AppLovin, Unity)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role, as they enable effective data analysis, campaign management, and team collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Liberate and elevate game creators
  • Play, learn, and interact
  • Be bold, be different

Work Style:

  • Proactive and autonomous
  • Exceptional communicator with a knack for influencing others
  • Thrives in high-demand environments and excels at prioritization
  • Experienced in managing complex projects with precision and clarity

Self-Assessment Questions:

  • Do you align with Wildlife Studios' mission to liberate and elevate game creators?
  • Are you comfortable working in a fast-paced, high-demand environment?
  • Do you have strong communication skills and the ability to influence others?

ASSUMPTION: Cultural fit is crucial for success at Wildlife Studios, as the company values autonomy, proactivity, and strong communication skills.

⚠️ Potential Challenges

  • The high demand and fast-paced nature of the role may require long hours and quick decision-making
  • The need to collaborate with multiple teams and stakeholders may present communication and coordination challenges
  • The competitive nature of the mobile gaming industry may require constant adaptation and innovation
  • The on-site work arrangement may limit flexibility for those with personal commitments or preferences for remote work

ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth and impact within the mobile gaming industry.

πŸ“ˆ Similar Roles Comparison

  • Compared to other User Acquisition Analyst roles, this position offers a greater emphasis on strategic planning and cross-functional teamwork
  • Within the gaming industry, this role is unique in its focus on global game distribution and user acquisition for a diverse portfolio of games
  • Career progression in this role may lead to opportunities in product management, marketing, or other areas of the business

ASSUMPTION: This role offers a unique combination of strategic and operational responsibilities, with significant opportunities for growth and impact within the mobile gaming industry.

πŸ“ Sample Projects

  • Developing and executing a user acquisition strategy for a new game launch
  • Optimizing retargeting campaigns to improve ROI and reduce customer acquisition costs
  • Collaborating with product and marketing teams to create and implement user acquisition campaigns for multiple games

ASSUMPTION: These sample projects illustrate the strategic and operational nature of the User Acquisition Analyst role, as well as the importance of cross-functional teamwork and collaboration.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall user acquisition strategy for the company?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Wildlife Studios support the professional development and growth of its employees?
  • What are the most challenging aspects of working in user acquisition for a mobile gaming company?
  • How does Wildlife Studios foster a culture of innovation and continuous improvement?

ASSUMPTION: These interview questions are designed to help you better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability
  • Follow up with the hiring manager or HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.