📌 Core Information
🔹 Job Title: User Acquisition Lead
🔹 Company: Rovio
🔹 Location: Stockholm, Sweden
🔹 Job Type: Fixed-term
🔹 Category: Gaming & Entertainment
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing multi-million dollar acquisition budgets for mobile free-to-play games
- Leading and mentoring a growth-driven user acquisition team
- Collaborating cross-functionally with Product, Finance, Marketing, and Tech teams
- Driving a culture of experimentation on user acquisition channels
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to drive user acquisition and growth for Rovio's games.
📋 Key Responsibilities
✅ Oversee the UA budget and strategy to grow Rovio's games through performance marketing
✅ Support the definition and leadership of the overall UA strategy for our games together with the Marketing Director
✅ Lead our Performance Marketing team within the Stockholm and Copenhagen studios: hiring, mentoring, ensuring their integration within the larger organization and giving them a clear purpose and strategy while overseeing their tactical execution
✅ Bring analysis and insight to acquisition funnel measurement, including helping to define & set goals for KPIs on each game, and working with Business Intelligence & Data Engineering on implementing performance predictions
✅ Partner with Product to maximize growth opportunities and embed the marketing agenda within the games’ lifecycle
✅ Collaborate with Business Intelligence and Finance on investment forecasts, budgeting and cash flow projections based on performance marketing investments
✅ Partner with BI and other teams to develop relevant dashboards and tools to analyze UA performance and provide reporting on performance at a regular cadence for key stakeholders
✅ Drive a relentless culture of experimentation on all key existing UA channels, while also ideating and establishing new user acquisition funnels for Rovio’s portfolio of games
ASSUMPTION: The role requires a balance of data-driven analytical skills and understanding of creatives to effectively manage and optimize UA budgets and strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5-10 years of experience in user acquisition or performance marketing, with a focus on mobile free-to-play games
Required Skills:
- Proven ability to effectively manage and optimize multi-million dollar acquisition budgets driving user acquisition for mobile free to play games
- Proven success of leading and managing a growth-driven UA (or Performance Marketing) team
- Wide understanding of UA strategies and channels outside of tracked marketing
- Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Business Intelligence/ Data Engineering
- Balance of data-driven analytical skills and understanding of creatives
- Excellent leadership, communication, interpersonal and presentation skills
- Growth mindset: never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same
Preferred Skills:
- Experience with mobile game analytics tools (e.g., App Annie, AppFollow, etc.)
- Fluency in English and Swedish
ASSUMPTION: Candidates with experience in the gaming industry and a strong understanding of mobile free-to-play games will be at an advantage.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a User Acquisition Lead role in Stockholm)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming & Entertainment
Company Size: 501-1,000 employees
Founded: 2003
Company Description:
- Rovio is a global mobile-first games company that creates, develops, and publishes mobile games
- Best known for the Angry Birds brand, which has evolved from games to various entertainment, animations, and consumer products in brand licensing
- Has produced The Angry Birds Movie (2016) and its sequel, The Angry Birds Movie 2 (2019)
- Operates seven game studios worldwide and has over 5 billion game downloads
Company Specialties:
- Games
- Animation
- Entertainment
- Licensing
- Mobile Games
Company Website: rovio.com
ASSUMPTION: Rovio's extensive experience in the gaming industry and global presence offer applicants a unique opportunity to work on high-profile mobile games and gain valuable experience in the field.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Marketing Director in Sweden
Work Arrangement: On-site, with some flexibility for remote work
Growth Opportunities:
- Potential to support other games in Soft Launch and contribute to their growth
- Opportunities to mentor and develop team members within the Performance Marketing team
- Possibility to work on high-profile mobile games and gain experience in a global gaming company
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative gaming company.
🌍 Location & Work Environment
Office Type: On-site, with flexible remote work options
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, with a population of over 965,000
- Known for its vibrant gaming industry, with numerous game development studios and events
- Offers a high quality of life, with a strong focus on work-life balance and outdoor activities
Work Schedule: Full-time (40 hours per week), with some flexibility for remote work
ASSUMPTION: The flexible work arrangement and remote work options allow for a better work-life balance and increased job satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the Marketing Director
Key Assessment Areas:
- Candidates' understanding of user acquisition strategies and channels
- Leadership and team management skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with Rovio's values
Application Tips:
- Highlight relevant experience in user acquisition and performance marketing for mobile games
- Demonstrate a strong understanding of data-driven decision-making and analytics
- Showcase leadership and team management skills through examples from previous roles
- Tailor your resume and cover letter to emphasize your fit for the role and company
ATS Keywords: User Acquisition, Performance Marketing, Budget Management, Team Leadership, Data Analysis, Cross-Functional Collaboration, Growth Strategy, KPI Setting, Experimentation, Mobile Games, Communication Skills, Interpersonal Skills, Presentation Skills, Creative Understanding, Growth Mindset
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their qualifications for the role.
🛠️ Tools & Technologies
- Mobile game analytics tools (e.g., App Annie, AppFollow, etc.)
- Data visualization tools (e.g., Tableau, Power BI, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Marketing automation tools (e.g., Google Ads, Facebook Ads, etc.)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Craft joy
- Be bold
- Play together
- Make it matter
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Rovio's company values and work style?
- Are you comfortable working in a collaborative and cross-functional team environment?
- Do you have a strong understanding of user acquisition strategies and channels, with a proven track record of driving growth for mobile games?
ASSUMPTION: Applicants should assess their fit with Rovio's company culture and values before applying to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing a multi-million dollar acquisition budget requires strong financial acumen and strategic planning
- Leading a team and driving growth in a competitive gaming industry can be challenging and demanding
- Working in a global gaming company may require occasional travel and flexibility in working hours
- Adapting to a new company culture and work environment may take time and effort
ASSUMPTION: Applicants should be prepared to face these challenges and have a strong desire to learn and grow in the role.
📈 Similar Roles Comparison
- This role is similar to a User Acquisition Manager or Performance Marketing Manager position in the gaming industry
- However, this role offers the unique opportunity to work on high-profile mobile games and gain experience in a global gaming company
- Career progression may include moving into a senior leadership role within Rovio or another gaming company
ASSUMPTION: Applicants should compare this role to similar positions in the industry to understand the unique opportunities and challenges it offers.
📝 Sample Projects
- Developing and executing a user acquisition strategy for a new mobile game launch
- Analyzing and optimizing user acquisition channels to improve ROI and drive growth for an existing mobile game
- Collaborating with cross-functional teams to integrate user acquisition strategies into the game development process
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Rovio's games?
- What opportunities are there for professional growth and development within the company?
- How does Rovio support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Applicants should ask these questions to gain a better understanding of the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for the role
- Prepare examples of your past achievements in user acquisition and performance marketing for mobile games
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
