G

User Acquisition Lead (Promova)

Genesis
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: User Acquisition Lead (Promova)

πŸ”Ή Company: Promova

πŸ”Ή Location: Any safe location worldwide

πŸ”Ή Job Type: Full-Time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading the paid user acquisition strategy via Paid Social channels
  • Managing and mentoring a team of User Acquisition Managers
  • Collaborating with cross-functional teams to ensure alignment and success
  • Analyzing campaign performance and driving data-driven optimizations
  • Building strong partnerships with advertising platforms

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social advertising to drive user growth and achieve business objectives.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing user acquisition strategies across various paid social channels

βœ… Managing and mentoring a team of User Acquisition Managers, including hiring, onboarding, and performance management

βœ… Collaborating with cross-functional teams (creative, product marketing, development, design) to ensure alignment and successful campaign execution

βœ… Analyzing campaign performance using data-driven approaches to identify growth opportunities and optimize results

βœ… Building and maintaining strong relationships with client support teams at advertising platforms

βœ… Staying up-to-date with industry trends and best practices in user acquisition and paid social advertising

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) as a User Acquisition Manager, with a focus on paid social advertising and a track record of driving user growth

Required Skills:

  • Proven experience managing user acquisition projects with over $1M monthly ad spend
  • Hands-on experience with Meta, TikTok, and Snapchat
  • Strong analytical skills and data-driven mindset
  • Excellent communication and leadership skills
  • Proficiency in Google Sheets, Tableau, and Amplitude
  • Upper-Intermediate or higher English level
  • Marketing mindset and understanding of user psychology
  • Flexibility and adaptability to shifting priorities
  • Experience in web-based user acquisition

Preferred Skills:

  • Experience with other advertising platforms (e.g., Google Ads, Apple Search Ads)
  • Familiarity with ASO (App Store Optimization) and organic user acquisition strategies
  • Experience working in a remote, global team

ASSUMPTION: Candidates with experience in the language learning or edtech industries may have a competitive advantage, but relevant experience in other industries will also be considered.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a User Acquisition Lead role with 5-10 years of experience, the estimated salary range is $80,000 - $120,000 USD per year. Final offer amounts are determined by multiple factors, including candidate qualifications, skills, and experience.

Benefits:

  • Growth opportunities, including compensation for additional training, access to online courses, and more
  • Wellbeing support, such as flexible work schedules, remote work options, medical insurance, and mental health resources
  • Fun & Activities, including team-building episodes and remote employee compensation

Working Hours: Full-time (40 hours per week), with flexibility to work remotely from any safe location worldwide

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications, experience, and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Promova operates in the competitive and rapidly growing language learning and edtech industry, with a focus on making language education accessible, personal, and effective for today's fast-paced world.

Company Size: Promova is a growing team of 150+ professionals, offering a dynamic and collaborative work environment with ample opportunities for growth and development.

Founded: Promova was founded in 2020, with a mission to connect people, bridge cultures, and empower lifelong learners by redefining language education.

Company Description:

  • Promova blends AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language
  • The company offers a flexible and remote-friendly work environment, with a strong focus on employee wellbeing and growth
  • Promova is committed to making a real impact on people's lives and breaking down language barriers worldwide

Company Specialties:

  • AI-driven language learning tools
  • Personalized and adaptive learning experiences
  • Gamification and engaging content to motivate learners
  • Cross-cultural communication and collaboration

Company Website: promova.com

ASSUMPTION: Promova's focus on innovation, quality, and care for its employees makes it an attractive workplace for driven and passionate professionals seeking to make a meaningful impact in the language learning industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a proven track record of success in user acquisition and leadership experience.

Reporting Structure: The User Acquisition Lead will report directly to the Head of Marketing and will oversee a team of User Acquisition Managers.

Work Arrangement: This role offers a remote-friendly work arrangement, with the flexibility to work from any safe location worldwide.

Growth Opportunities:

  • Expanding the area of responsibility as the team and user base grow
  • Potential career progression into a director or VP role within the marketing department
  • Opportunities to work on strategic projects and initiatives that drive business growth and impact

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on the company's success and expand their area of responsibility over time.

🌍 Location & Work Environment

Office Type: Promova offers a remote-friendly work environment, with no physical office requirement for this role.

Office Location(s): N/A (remote work only)

Geographic Context:

  • Promova operates globally, with users in every country except aggressor states
  • The company has a diverse and distributed team, with employees working from various locations worldwide
  • Promova's remote-friendly culture fosters collaboration and inclusivity across time zones and geographic boundaries

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely from any safe location worldwide

ASSUMPTION: Promova's remote-friendly work environment offers candidates the opportunity to work from the comfort of their own home or any other safe location that suits their needs and preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Pre-screen with Recruiter (40 minutes)
  • Interview with the Hiring Manager (1 - 1.5 hours)
  • Test Task
  • Bar-raising (1 hour)

Key Assessment Areas:

  • Strategic thinking and user acquisition expertise
  • Leadership skills and team management capabilities
  • Analytical skills and data-driven decision-making
  • Communication and interpersonal skills
  • Cultural fit and alignment with Promova's values

Application Tips:

  • Highlight your relevant experience and achievements in user acquisition, with a focus on paid social advertising
  • Tailor your resume and cover letter to emphasize your leadership skills, strategic mindset, and data-driven approach
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a remote, global team

ATS Keywords: User Acquisition, Paid Social, Meta, TikTok, Snapchat, Google Sheets, Tableau, Amplitude, Marketing Mindset, User Psychology, Flexibility, Adaptability, Web-based User Acquisition

ASSUMPTION: Promova's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.

πŸ› οΈ Tools & Technologies

  • Meta Ads Manager
  • TikTok Ads Manager
  • Snapchat Ads Manager
  • Google Sheets
  • Tableau
  • Amplitude
  • Asana (for project management)
  • Slack (for team communication)

ASSUMPTION: The required tools and technologies for this role may evolve over time, as Promova continues to adopt and integrate new platforms and solutions to optimize its user acquisition efforts.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Care: We prioritize the well-being and growth of our team members
  • Quality: We strive for excellence in everything we do
  • Creativity: We foster innovation and embrace new ideas
  • Collaboration: We work together to achieve our goals
  • Growth: We support continuous learning and development

Work Style:

  • Remote-friendly and flexible work arrangements
  • Data-driven decision-making and continuous optimization
  • Open and transparent communication across teams
  • Cross-functional collaboration and knowledge-sharing
  • A growth mindset and a commitment to lifelong learning

Self-Assessment Questions:

  • Do you thrive in a dynamic, fast-paced environment and enjoy working remotely with a global team?
  • Are you passionate about driving user growth and optimizing campaign performance through data-driven strategies?
  • Do you have strong leadership skills and the ability to mentor and manage a team of User Acquisition Managers?
  • Are you committed to promoting a culture of care, quality, creativity, collaboration, and growth within your team and the broader organization?

ASSUMPTION: Promova's company culture is built on a foundation of care, quality, and creativity, with a strong emphasis on collaboration, growth, and continuous learning. Candidates who align with these values and work styles are more likely to succeed and thrive in this role.

⚠️ Potential Challenges

  • Managing a remote, global team with varying time zones and cultural backgrounds
  • Adapting to shifting priorities and focus areas as the business evolves
  • Balancing the need for data-driven decision-making with the need for swift action and innovation
  • Staying up-to-date with the latest trends and best practices in user acquisition and paid social advertising

ASSUMPTION: The User Acquisition Lead role presents unique challenges and opportunities for growth and development, requiring a strategic mindset, strong leadership skills, and a commitment to continuous learning and adaptation.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses primarily on paid user acquisition and has a direct impact on revenue growth
  • Compared to other user acquisition roles, this position requires a strong leadership component, with a focus on managing and mentoring a team of User Acquisition Managers
  • Career progression in this role may include opportunities to expand into other marketing channels or take on a more strategic, cross-functional leadership role within the organization

ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, making it an attractive opportunity for experienced user acquisition professionals seeking to make a significant impact on business growth and drive user acquisition efforts.

πŸ“ Sample Projects

  • Developing and executing a comprehensive user acquisition strategy for a new language learning product launch
  • Optimizing campaign performance across multiple paid social channels to maximize ROI and user growth
  • Collaborating with cross-functional teams to create and test new ad creatives, targeting strategies, and bidding approaches
  • Analyzing and reporting on campaign performance to stakeholders, and making data-driven recommendations for optimization

ASSUMPTION: The User Acquisition Lead role offers a diverse range of projects and initiatives, with a focus on driving user growth, optimizing campaign performance, and collaborating with cross-functional teams to achieve business objectives.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Promova support the professional growth and development of its employees?
  • What are the most significant challenges facing the user acquisition team, and how can this role help address them?
  • How does Promova foster a culture of care, quality, creativity, collaboration, and growth within the organization?

ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role, the team, and the organization, and can help assess their cultural fit and alignment with Promova's values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link: promova.com/careers
  • Tailor your resume and cover letter to highlight your relevant experience and achievements in user acquisition, with a focus on paid social advertising
  • Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a remote, global team
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.