📌 Core Information
🔹 Job Title: User Acquisition Lead (Promova)
🔹 Company: Promova
🔹 Location: Any safe location worldwide
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the paid user acquisition strategy via Paid Social channels
- Managing and mentoring a team of User Acquisition Managers
- Collaborating with cross-functional teams to ensure alignment and success
- Analyzing campaign performance and driving data-driven optimizations
- Building strong partnerships with advertising platforms
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of paid social advertising to drive user growth and achieve business objectives.
📋 Key Responsibilities
✅ Developing and implementing user acquisition strategies across various paid social channels
✅ Managing and mentoring a team of User Acquisition Managers, including hiring, onboarding, and performance management
✅ Collaborating with cross-functional teams (creative, product marketing, development, design) to ensure alignment and successful campaign execution
✅ Analyzing campaign performance using data-driven approaches to identify growth opportunities and optimize results
✅ Building and maintaining strong relationships with client support teams at advertising platforms
✅ Staying up-to-date with industry trends and best practices in user acquisition and paid social advertising
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (5-10 years) as a User Acquisition Manager, with a focus on paid social advertising and a track record of driving user growth
Required Skills:
- Proven experience managing user acquisition projects with over $1M monthly ad spend
- Hands-on experience with Meta, TikTok, and Snapchat
- Strong analytical skills and data-driven mindset
- Excellent communication and leadership skills
- Proficiency in Google Sheets, Tableau, and Amplitude
- Upper-Intermediate or higher English level
- Marketing mindset and understanding of user psychology
- Flexibility and adaptability to shifting priorities
- Experience in web-based user acquisition
Preferred Skills:
- Experience with other advertising platforms (e.g., Google Ads, Apple Search Ads)
- Familiarity with ASO (App Store Optimization) and organic user acquisition strategies
- Experience working in a remote, global team
ASSUMPTION: Candidates with experience in the language learning or edtech industries may have a competitive advantage, but relevant experience in other industries will also be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a User Acquisition Lead role with 5-10 years of experience, the estimated salary range is $80,000 - $120,000 USD per year. Final offer amounts are determined by multiple factors, including candidate qualifications, skills, and experience.
Benefits:
- Growth opportunities, including compensation for additional training, access to online courses, and more
- Wellbeing support, such as flexible work schedules, remote work options, medical insurance, and mental health resources
- Fun & Activities, including team-building episodes and remote employee compensation
Working Hours: Full-time (40 hours per week), with flexibility to work remotely from any safe location worldwide
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications, experience, and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: Promova operates in the competitive and rapidly growing language learning and edtech industry, with a focus on making language education accessible, personal, and effective for today's fast-paced world.
Company Size: Promova is a growing team of 150+ professionals, offering a dynamic and collaborative work environment with ample opportunities for growth and development.
Founded: Promova was founded in 2020, with a mission to connect people, bridge cultures, and empower lifelong learners by redefining language education.
Company Description:
- Promova blends AI-driven innovation with human expertise to create tools that help people confidently speak, embrace new cultures, and truly belong in any language
- The company offers a flexible and remote-friendly work environment, with a strong focus on employee wellbeing and growth
- Promova is committed to making a real impact on people's lives and breaking down language barriers worldwide
Company Specialties:
- AI-driven language learning tools
- Personalized and adaptive learning experiences
- Gamification and engaging content to motivate learners
- Cross-cultural communication and collaboration
Company Website: promova.com
ASSUMPTION: Promova's focus on innovation, quality, and care for its employees makes it an attractive workplace for driven and passionate professionals seeking to make a meaningful impact in the language learning industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a proven track record of success in user acquisition and leadership experience.
Reporting Structure: The User Acquisition Lead will report directly to the Head of Marketing and will oversee a team of User Acquisition Managers.
Work Arrangement: This role offers a remote-friendly work arrangement, with the flexibility to work from any safe location worldwide.
Growth Opportunities:
- Expanding the area of responsibility as the team and user base grow
- Potential career progression into a director or VP role within the marketing department
- Opportunities to work on strategic projects and initiatives that drive business growth and impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a tangible impact on the company's success and expand their area of responsibility over time.
🌍 Location & Work Environment
Office Type: Promova offers a remote-friendly work environment, with no physical office requirement for this role.
Office Location(s): N/A (remote work only)
Geographic Context:
- Promova operates globally, with users in every country except aggressor states
- The company has a diverse and distributed team, with employees working from various locations worldwide
- Promova's remote-friendly culture fosters collaboration and inclusivity across time zones and geographic boundaries
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely from any safe location worldwide
ASSUMPTION: Promova's remote-friendly work environment offers candidates the opportunity to work from the comfort of their own home or any other safe location that suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Pre-screen with Recruiter (40 minutes)
- Interview with the Hiring Manager (1 - 1.5 hours)
- Test Task
- Bar-raising (1 hour)
Key Assessment Areas:
- Strategic thinking and user acquisition expertise
- Leadership skills and team management capabilities
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Cultural fit and alignment with Promova's values
Application Tips:
- Highlight your relevant experience and achievements in user acquisition, with a focus on paid social advertising
- Tailor your resume and cover letter to emphasize your leadership skills, strategic mindset, and data-driven approach
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a remote, global team
ATS Keywords: User Acquisition, Paid Social, Meta, TikTok, Snapchat, Google Sheets, Tableau, Amplitude, Marketing Mindset, User Psychology, Flexibility, Adaptability, Web-based User Acquisition
ASSUMPTION: Promova's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the team.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads Manager
- Snapchat Ads Manager
- Google Sheets
- Tableau
- Amplitude
- Asana (for project management)
- Slack (for team communication)
ASSUMPTION: The required tools and technologies for this role may evolve over time, as Promova continues to adopt and integrate new platforms and solutions to optimize its user acquisition efforts.
👔 Cultural Fit Considerations
Company Values:
- Care: We prioritize the well-being and growth of our team members
- Quality: We strive for excellence in everything we do
- Creativity: We foster innovation and embrace new ideas
- Collaboration: We work together to achieve our goals
- Growth: We support continuous learning and development
Work Style:
- Remote-friendly and flexible work arrangements
- Data-driven decision-making and continuous optimization
- Open and transparent communication across teams
- Cross-functional collaboration and knowledge-sharing
- A growth mindset and a commitment to lifelong learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working remotely with a global team?
- Are you passionate about driving user growth and optimizing campaign performance through data-driven strategies?
- Do you have strong leadership skills and the ability to mentor and manage a team of User Acquisition Managers?
- Are you committed to promoting a culture of care, quality, creativity, collaboration, and growth within your team and the broader organization?
ASSUMPTION: Promova's company culture is built on a foundation of care, quality, and creativity, with a strong emphasis on collaboration, growth, and continuous learning. Candidates who align with these values and work styles are more likely to succeed and thrive in this role.
⚠️ Potential Challenges
- Managing a remote, global team with varying time zones and cultural backgrounds
- Adapting to shifting priorities and focus areas as the business evolves
- Balancing the need for data-driven decision-making with the need for swift action and innovation
- Staying up-to-date with the latest trends and best practices in user acquisition and paid social advertising
ASSUMPTION: The User Acquisition Lead role presents unique challenges and opportunities for growth and development, requiring a strategic mindset, strong leadership skills, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on paid user acquisition and has a direct impact on revenue growth
- Compared to other user acquisition roles, this position requires a strong leadership component, with a focus on managing and mentoring a team of User Acquisition Managers
- Career progression in this role may include opportunities to expand into other marketing channels or take on a more strategic, cross-functional leadership role within the organization
ASSUMPTION: This role offers a unique blend of strategic, leadership, and tactical responsibilities, making it an attractive opportunity for experienced user acquisition professionals seeking to make a significant impact on business growth and drive user acquisition efforts.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for a new language learning product launch
- Optimizing campaign performance across multiple paid social channels to maximize ROI and user growth
- Collaborating with cross-functional teams to create and test new ad creatives, targeting strategies, and bidding approaches
- Analyzing and reporting on campaign performance to stakeholders, and making data-driven recommendations for optimization
ASSUMPTION: The User Acquisition Lead role offers a diverse range of projects and initiatives, with a focus on driving user growth, optimizing campaign performance, and collaborating with cross-functional teams to achieve business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Promova support the professional growth and development of its employees?
- What are the most significant challenges facing the user acquisition team, and how can this role help address them?
- How does Promova foster a culture of care, quality, creativity, collaboration, and growth within the organization?
ASSUMPTION: Asking insightful questions during the interview process demonstrates a candidate's interest in the role, the team, and the organization, and can help assess their cultural fit and alignment with Promova's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: promova.com/careers
- Tailor your resume and cover letter to highlight your relevant experience and achievements in user acquisition, with a focus on paid social advertising
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, adaptability, and ability to work effectively in a remote, global team
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
