User Acquisition Marketing Manager – Apps

📌 Core Information

🔹 Job Title: User Acquisition Marketing Manager – Apps

🔹 Company: ACE Money Transfer

🔹 Location: Rawalpindi, Punjab, Pakistan

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (preferably)

🚀 Job Overview

Key aspects of this role include:

• Planning, launching, managing, and optimizing user acquisition (UA) campaigns across multiple channels.
• Managing a performance marketing budget to ensure efficient customer acquisition and cost-per-acquisition (CPA) goals.
• Analyzing campaign performance and generating actionable insights to drive business growth.
• Collaborating with cross-functional teams, including Creative, Product, and Analytics, to improve targeting, segmentation, and user funnel conversion.
• Staying current with mobile app marketing best practices and industry trends to continuously improve UA efforts.

ASSUMPTION: This role requires a strong balance of creativity and operational excellence, with a focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Plan, launch, manage, and optimize UA campaigns across Meta, Google UAC, TikTok, programmatic, and affiliate channels.

✅ Own and manage a performance marketing budget, ensuring efficient customer acquisition and cost-per-acquisition (CPA) goals.

✅ Analyze campaign performance and generate actionable insights, reporting regularly to marketing and business leadership.

✅ Develop acquisition strategies for launching in new countries, promoting new features, and supporting business growth initiatives.

✅ Work closely with the Creative team to test and refine advertising creatives based on performance and market trends.

✅ Collaborate with the Product and BI teams to improve targeting, segmentation, user funnel conversion, and customer lifetime value (LTV).

✅ Experiment with new channels, technologies, and growth tactics to improve scale and efficiency.

✅ Stay current with mobile app marketing best practices, privacy regulations, and industry trends to continuously improve UA efforts.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 6+ years of experience in mobile app user acquisition or performance marketing, ideally in fintech, remittance, or finance apps.

Required Skills:

• Expertise in managing UA campaigns across major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs).
• Proficiency with MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics.
• Strong analytical and data-driven approach to campaign management and decision-making.
• Hands-on experience with A/B testing, creative optimization, cohort analysis, and LTV modeling.
• Excellent collaboration skills to work cross-functionally with Product, Creative, CRM, and Analytics teams.
• Passion for fintech, mobile technology, and helping customers around the world send money seamlessly and securely.

Preferred Skills:

• Experience working in a multinational or multicultural environment.
• Fluency in multiple languages.

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the business.

💰 Compensation & Benefits

Salary Range: The salary range for this role is PKR 1,200,000 - 1,800,000 per annum, based on industry standards for a similar role in Pakistan. This range takes into account the candidate's experience, skills, and the company's size and location.

Benefits:

• Health insurance and other employee benefits.
• Opportunities for professional growth and development.
• Working in a dynamic, multicultural environment.

Working Hours: The role requires working standard office hours, with flexibility for occasional remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: ACE Money Transfer operates in the financial services industry, specifically in the remittance sector. The global remittance market is highly competitive and dynamic, with a significant focus on digital and mobile technologies.

Company Size: ACE Money Transfer is a small company with a global presence, employing fewer than 10 people. This size allows for a more agile and entrepreneurial work environment, with opportunities for significant impact on the business.

Founded: ACE Money Transfer was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom.
• The company provides online remittance services to individuals in 28 countries across the UK, Europe, Canada, and Australia, enabling them to send money across borders in over 100 countries.
• ACE Money Transfer is committed to providing fast, secure, and low-cost money transfer services, with a focus on exceptional customer service.

Company Specialties:

• Online money transfers
• Remittance services
• Cross-border payments
• Mobile app development

Company Website: https://acemoneytransfer.com/

ASSUMPTION: Given the company's size and focus on innovation, applicants can expect a fast-paced and dynamic work environment with a high degree of autonomy and responsibility.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Marketing Manager or a similar role.

Reporting Structure: The User Acquisition Marketing Manager will likely oversee junior marketing team members or external agencies, depending on the company's structure.

Work Arrangement: The role is preferably office-based, with some flexibility for remote work as needed. This arrangement allows for better collaboration and communication with the cross-functional teams based in the Rawalpindi/Islamabad office.

Growth Opportunities:

• As a senior role within a growing company, there are opportunities for career progression into leadership or management positions as the company expands.
• The role offers the chance to gain experience in a multinational environment, working with diverse teams and customers across multiple countries.
• The User Acquisition Marketing Manager can expect to have a significant impact on the company's growth and success, with the potential to shape the marketing strategy and drive business results.

ASSUMPTION: Given the company's focus on growth and innovation, there are likely to be ample opportunities for professional development and career advancement for the right candidate.

🌍 Location & Work Environment

Office Type: The company's office in Rawalpindi/Islamabad is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): The company's main office is located in Rawalpindi, with a secondary office in Islamabad. Both locations offer easy access to public transportation and nearby amenities.

Geographic Context:

• Rawalpindi and Islamabad are twin cities located in the Punjab province of Pakistan, with a combined population of over 4 million people.
• The cities are known for their vibrant culture, historic landmarks, and modern infrastructure, offering a unique blend of traditional and contemporary living.
• The region is home to a diverse range of industries, including finance, technology, and telecommunications, providing ample opportunities for professional growth and networking.

Work Schedule: The role follows a standard Monday-to-Friday workweek, with flexible hours to accommodate team meetings and collaboration. Occasional weekend or evening work may be required to support campaign launches or other time-sensitive projects.

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong emphasis on collaboration and cross-functional teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interviews with the Marketing Manager and other senior team members to discuss the candidate's experience, skills, and fit for the role.
• Final interview with the company's founder or another senior executive to discuss long-term career goals and expectations.

Key Assessment Areas:

• Experience in mobile app user acquisition and performance marketing
• Analytical and data-driven approach to campaign management
• Creativity and strategic thinking
• Collaboration and communication skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in mobile app user acquisition and performance marketing, with a focus on driving results and improving ROI.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively with cross-functional teams.
• Research the company's mission, values, and recent campaigns to demonstrate your understanding of the business and your enthusiasm for the role.

ATS Keywords: User Acquisition, Performance Marketing, Mobile Apps, Paid Media Management, Campaign Optimization, Budget Management, Creative Collaboration, Data-Driven Decision Making, A/B Testing, Cohort Analysis, Customer Acquisition Strategies, Fintech Knowledge, Mobile Technology, Advertising Creatives, Market Trends

ASSUMPTION: Given the company's focus on data-driven decision making and continuous improvement, applicants can expect a rigorous interview process that places a strong emphasis on analytical and problem-solving skills.

🛠️ Tools & Technologies

• Major mobile ad networks (Facebook/Meta, Google App Campaigns, TikTok Ads, programmatic DSPs)
• MMPs (such as Adjust, Appsflyer, or Branch) and mobile attribution analytics
• Data visualization and analytics tools (e.g., Tableau, Power BI, Google Analytics)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Ad creative design tools (e.g., Adobe Creative Suite, Sketch, Figma)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal processes and preferences, but the list provided offers a general overview of the types of tools required for the role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and transparency
• Accountability and results-driven

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and communicative
• Adaptable and responsive to change
• Results-oriented and focused on driving business impact

Self-Assessment Questions:

• How do you stay current with mobile app marketing best practices and industry trends?
• Can you provide an example of a time when you optimized a user acquisition campaign to improve ROI and drive business results?
• How do you approach collaborating with cross-functional teams to improve targeting, segmentation, and user funnel conversion?

ASSUMPTION: Given the company's focus on innovation, data-driven decision making, and continuous improvement, applicants should be prepared to demonstrate their ability to think strategically, work collaboratively, and drive results in a fast-paced and dynamic environment.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple campaigns simultaneously, which can be challenging and stressful at times.
• The global nature of the business may require working with diverse teams and customers across multiple time zones, which can impact communication and collaboration.
• The remittance industry is highly competitive and dynamic, with a constant need to adapt to changing market conditions and customer preferences.
• The role may require occasional travel to attend industry events, conferences, or meet with clients and partners.

ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the specific needs and priorities of the company at the time of hiring.

📈 Similar Roles Comparison

• Compared to other user acquisition marketing roles in the fintech industry, this role places a stronger emphasis on data-driven decision making and continuous improvement.
• The role offers the opportunity to work in a multinational environment, with exposure to diverse teams and customers across multiple countries.
• As a senior role within a growing company, there are ample opportunities for career progression and professional development.

ASSUMPTION: The comparison provided is intended to offer a general overview of how this role differs from similar positions in the industry, but may not capture all aspects of the job or the company's unique culture and values.

📝 Sample Projects

• Developing and executing a user acquisition campaign to launch a new feature or product in a specific market.
• Analyzing campaign performance data to identify trends, optimize targeting, and improve ROI.
• Collaborating with the Creative team to test and refine advertising creatives based on performance and market trends.

ASSUMPTION: The sample projects listed are intended to provide a general sense of the types of tasks and responsibilities associated with the role, but may not capture all aspects of the job or the specific needs and priorities of the company at the time of hiring.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to user acquisition and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a time when the company adapted its marketing strategy to respond to changing market conditions or customer preferences?
• How does the company measure the success of its user acquisition campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to working with external agencies or partners to support its marketing efforts?

ASSUMPTION: The key questions listed are intended to help applicants better understand the role, the company's culture and values, and the specific needs and priorities of the business. Applicants should tailor their questions to the specific context of the interview and the company's unique situation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://acemoneytransfer.applytojob.com/apply/vDxwWffPYd/User-Acquisition-Marketing-Manager-Apps
• Tailor your resume and cover letter to highlight your experience in mobile app user acquisition and performance marketing, with a focus on driving results and improving ROI.
• Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and ability to work collaboratively with cross-functional teams.
• Research the company's mission, values, and recent campaigns to demonstrate your understanding of the business and your enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.