📌 Core Information
🔹 Job Title: User Acquisition/Performance Analyst
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid advertising campaigns on various platforms to drive user acquisition
- Analyzing campaign performance and optimizing results based on KPIs
- Identifying trends and opportunities through big data analysis
- Collaborating with cross-functional teams to support business objectives
ASSUMPTION: This role requires a strong analytical mindset and a passion for marketing. The ideal candidate will be comfortable working with data and have a goal-oriented approach.
📋 Key Responsibilities
✅ Manage paid advertising campaigns on Google Ads, YouTube, Facebook, and other platforms, translating the outcomes into easy-to-understand results
✅ Analyze results and optimize performance according to various KPIs
✅ Cultivate fresh ideas and discover new opportunities based on big data analysis & trends
✅ Stay up-to-date with the latest Advertising Platform features and integrate applicable ones into the team’s strategy
✅ Draw on the data to spearhead relevant initiatives that support business objectives
ASSUMPTION: The role involves a mix of data analysis, campaign management, and strategic planning. Strong analytical skills and a creative mindset are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 2-5 years of experience in performance marketing or a related role
Required Skills:
- Proficient in Google Ads, YouTube, Facebook, and other advertising platforms
- Strong analytical skills and data-driven mindset
- Familiarity with Excel and other data analysis tools
- Excellent communication and presentation skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with big data analysis tools
- Fluency in additional languages
- Background in A/B testing and optimization
ASSUMPTION: The ideal candidate will have a strong analytical background and a proven track record in performance marketing. Familiarity with big data analysis tools is a plus.
💰 Compensation & Benefits
Salary Range: The average salary for a Performance Analyst in Tel Aviv is around ₪ 25,000 - ₪ 40,000 per month. However, this can vary based on experience and skills.
Benefits:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
- Global user base and open SDK for unique ecosystem opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM)
ASSUMPTION: Wix offers competitive compensation and benefits packages for the industry. The salary range provided is an estimate based on market data.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically web creation and business solutions
Company Size: Wix has 1,001-5,000 employees, providing a large, established environment with ample opportunities for growth and collaboration
Founded: Wix was founded in 2006 and has since grown to serve over 230 million users worldwide
Company Description:
- Wix makes it possible for anyone to succeed online with its comprehensive platform for web creation and business solutions
- The company offers a free website builder, web design tools, mobile websites, and more, along with a suite of business solutions
- Wix operates in small teams that work closely together to create incredible things, fostering innovation and growth
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Domain Registration
- Business Website
- Personal Website
- Free Blog
Company Website: Wix.com
ASSUMPTION: Wix is a well-established company in the web creation and business solutions industry, offering a comprehensive platform for users to build and grow their online presence.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Guild, driving business growth, user optimization, and brand awareness
Work Arrangement: On-site, full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM)
Growth Opportunities:
- Potential to advance within the Marketing Guild or explore other departments within Wix
- Chance to work on high-impact projects and initiatives that drive business growth
- Opportunities to collaborate with cross-functional teams and learn from industry experts
ASSUMPTION: This role offers ample opportunities for professional growth and development within Wix's dynamic and collaborative work environment.
🌍 Location & Work Environment
Office Type: Wix's headquarters is located in Tel Aviv, Israel, with additional offices worldwide
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and entertainment options
- Wix's office is located in the heart of Tel Aviv, providing easy access to public transportation and amenities
Work Schedule: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM)
ASSUMPTION: Wix's Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Analytical skills and data-driven mindset
- Campaign management experience
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit with Wix's dynamic and collaborative work environment
Application Tips:
- Highlight your experience with performance marketing and data analysis
- Include specific examples of successful campaigns and initiatives you've led
- Tailor your resume and cover letter to emphasize your analytical skills and passion for marketing
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and strategic thinking
ATS Keywords: Paid advertising, campaign management, performance optimization, KPI analysis, big data, marketing strategy, user acquisition
ASSUMPTION: Wix's application process is designed to assess candidates' analytical skills, campaign management experience, and cultural fit with the company's dynamic and collaborative work environment.
🛠️ Tools & Technologies
- Google Ads
- YouTube
- Facebook
- Other advertising platforms
- Excel
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The ideal candidate will be proficient in Google Ads, YouTube, Facebook, and other advertising platforms, as well as data analysis tools such as Excel.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Wix believes in empowering users and employees to succeed online
- Innovation: The company fosters a culture of innovation and continuous improvement
- Collaboration: Wix values collaboration and teamwork, both internally and with partners and users
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and drawing insights from it?
- Do you enjoy collaborating with cross-functional teams to drive business growth?
ASSUMPTION: Wix values candidates who are comfortable working in a dynamic and fast-paced environment, have strong analytical skills, and enjoy collaborating with cross-functional teams.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to monitor campaign performance and optimize results
- Wix's fast-paced environment can be challenging for candidates who prefer a more structured work environment
- The role may involve managing multiple projects and deadlines, requiring strong organizational skills and time management
- Candidates may face competition from other experienced marketing professionals in the Tel Aviv job market
ASSUMPTION: While Wix offers a dynamic and collaborative work environment, candidates should be prepared for the potential challenges that come with working in a fast-paced and competitive industry.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on user acquisition through paid advertising campaigns
- Wix's global user base and open SDK create a unique ecosystem for marketing professionals
- This role offers opportunities for professional growth and development within Wix's Marketing Guild or other departments
ASSUMPTION: This role is unique in its focus on user acquisition through paid advertising campaigns, offering opportunities for professional growth and development within Wix's dynamic and collaborative work environment.
📝 Sample Projects
- Developing and executing a paid advertising campaign to drive user acquisition for a new Wix product or feature
- Analyzing campaign performance data to identify trends and optimize results
- Collaborating with cross-functional teams to develop and implement marketing strategies that support business objectives
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, as well as the opportunity to drive business growth through strategic marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing Guild?
- How does Wix support the professional growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Wix measure the success of its paid advertising campaigns, and what KPIs are most important?
- What opportunities are there for collaboration with other departments within Wix?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role and their fit within Wix's dynamic and collaborative work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your analytical skills and experience with performance marketing
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and strategic thinking
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
