📌 Core Information
🔹 Job Title: User acquisition / Performance analyst
🔹 Company: Wix
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid advertising campaigns on various platforms
- Analyzing and optimizing campaign performance
- Identifying trends and opportunities through data analysis
- Collaborating with cross-functional teams to drive business growth
ASSUMPTION: This role requires a strong analytical mindset, proficiency in advertising platforms, and a data-driven approach to decision-making.
📋 Key Responsibilities
✅ Manage paid advertising campaigns on Google Ads, YouTube, Facebook, and other platforms, translating the outcomes into easy-to-understand results
✅ Analyze results and optimize performance according to various KPIs
✅ Cultivate fresh ideas and discover new opportunities based on big data analysis & trends
✅ Stay up-to-date with the latest Advertising Platform features and integrate applicable ones into the team’s strategy
✅ Draw on the data to spearhead relevant initiatives that support business objectives
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Statistics, or a related field
Experience: 2-5 years of experience in performance marketing or a related role
Required Skills:
- Analytical expertise with a strong head for numbers
- Goal-oriented approach and ability to work independently
- Passion for analytics and data-informed decision-making
- Ability to identify and pursue new business opportunities
- Proficiency in Excel
Preferred Skills:
- Experience with Google Ads, YouTube, and Facebook advertising platforms
- Familiarity with big data analysis tools
ASSUMPTION: Candidates with experience in the tech industry or working with large datasets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The average salary for a Performance Analyst in Tel Aviv is around ₪ 25,000 - ₪ 40,000 per month, depending on experience and skills. Wix is known for offering competitive compensation packages.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and sick leave policies
- On-site cafeteria and fitness center
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM). Some flexibility may be available.
ASSUMPTION: Salary range is based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wix operates in the competitive software development industry, specializing in web creation and business solutions. They have a strong focus on innovation and growth.
Company Size: Wix is a large company with over 5,000 employees, providing ample opportunities for collaboration and career growth.
Founded: Wix was founded in 2006 and has since grown to serve over 230 million users worldwide.
Company Description:
- Wix makes it possible for anyone to succeed online by providing a comprehensive platform for web creation and business solutions.
- Their mission is to become the main engine of the Internet, creating a more open web for all.
- Wix operates in small teams that work closely together to create incredible things.
Company Specialties:
- Free Website Builder
- Web Design
- Mobile Websites
- HTML5 Websites
- Web Apps
- Create a Website
- Website Templates
- Domain Registration
- Business Website
- Personal Website
- and Free Blog
Company Website: http://www.Wix.com
ASSUMPTION: Wix's large user base and open SDK create a unique ecosystem for partners, developers, web designers, and other online professionals to effectively market their apps and services.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in performance marketing or a related field.
Reporting Structure: The User acquisition / Performance analyst role reports directly to the Marketing Guild, which plays a crucial role in Wix's marketing efforts, driving business growth, user optimization, and brand awareness.
Work Arrangement: This is an on-site position based in Tel Aviv, with standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM). Some flexibility may be available.
Growth Opportunities:
- Wix offers professional development opportunities, allowing employees to grow within the company.
- The dynamic and dedicated Marketing Guild provides ample opportunities for collaboration and learning.
- The role's focus on data analysis and optimization may lead to career progression into more senior or specialized marketing roles.
ASSUMPTION: Wix's focus on innovation and growth creates an environment where employees can continuously learn and develop their skills.
🌍 Location & Work Environment
Office Type: Wix's Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its beaches, nightlife, and culinary scene.
- The city is a major tech hub, with many startups and established companies calling it home.
- Tel Aviv has a Mediterranean climate, with mild winters and hot, dry summers.
Work Schedule: Standard office hours (Sunday-Thursday, 8:30 AM - 5:30 PM) with some flexibility available.
ASSUMPTION: Wix's Tel Aviv office provides a dynamic and engaging work environment that encourages collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site interview with the Marketing Guild team
- Final interview with the Marketing Guild Director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Experience with advertising platforms and data analysis
- Cultural fit and alignment with Wix's values
- Communication and presentation skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences, such as data analysis, advertising platform proficiency, and business development.
- Prepare a cover letter that demonstrates your passion for analytics and data-driven decision-making.
- Showcase your understanding of Wix's business and the role's responsibilities in your application materials.
ATS Keywords: Performance marketing, data analysis, advertising platforms, KPI optimization, business development, Wix, Marketing Guild
ASSUMPTION: Wix's application process is designed to assess candidates' analytical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Ads
- YouTube
- Facebook
- Excel
- Big data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may evolve as Wix continues to innovate and adopt new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Empowerment
- Integrity
Work Style:
- Data-driven and analytical
- Goal-oriented and results-focused
- Collaborative and team-oriented
- Adaptable and open to new ideas
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy uncovering insights from large datasets?
- Are you comfortable working independently and taking ownership of projects?
- Do you align with Wix's values, particularly innovation, collaboration, and customer focus?
ASSUMPTION: Wix's company culture emphasizes innovation, collaboration, and customer focus, making it an ideal fit for candidates who thrive in dynamic, data-driven environments.
⚠️ Potential Challenges
- The role may require working with large datasets and complex advertising platforms, which can be challenging for those without strong analytical skills or experience.
- Wix's fast-paced environment may present challenges for candidates who prefer a more structured or predictable work environment.
- The role's focus on optimization and performance may require candidates to work flexible hours to meet deadlines or respond to changing market conditions.
- The competitive tech industry in Tel Aviv may present challenges for candidates seeking to stand out among a large pool of talented applicants.
ASSUMPTION: Wix's dynamic and innovative work environment may present unique challenges, but also offers ample opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other performance marketing roles, this position places a strong emphasis on data analysis and optimization, requiring a high degree of analytical skill and experience.
- Wix's large user base and open SDK create a unique ecosystem for partners, developers, web designers, and other online professionals, making this role distinct from similar positions in other companies.
- Career progression in this role may lead to more senior or specialized marketing positions within Wix or other tech companies.
ASSUMPTION: This role offers a unique blend of data analysis, advertising platform management, and business development, making it distinct from similar positions in other industries or companies.
📝 Sample Projects
- Developing and implementing a comprehensive data analysis strategy to optimize campaign performance
- Identifying and pursuing new business opportunities through big data analysis and trend identification
- Collaborating with cross-functional teams to drive business growth and user optimization
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives that may be required in this role, but the specific projects may vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing Guild?
- How does Wix support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Wix approach data privacy and security, particularly in the context of advertising campaigns?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant skills and experiences, such as data analysis, advertising platform proficiency, and business development.
- Prepare a cover letter that demonstrates your passion for analytics and data-driven decision-making.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
