User Acquisition Specialist

📌 Core Information

🔹 Job Title: User Acquisition Specialist

🔹 Company: Amanotes

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 1-2 years

🔹 Remote Status: Remote OK (US, China, Japan)

🚀 Job Overview

Key aspects of this role include:

• Managing and running multiple user acquisition campaigns across platforms
• Analyzing data to define and execute UA strategy for new games
• Collaborating with creative teams to improve product marketability
• Optimizing campaigns and expanding user inventories

ASSUMPTION: This role requires a balance of data analysis, strategic planning, and creative problem-solving. The ideal candidate will have experience in performance marketing and a strong understanding of mobile marketing attribution tools.

📋 Key Responsibilities

✅ Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)

✅ Analyze data through market performance, ad campaign metrics, A/B testing creatives, and revenue/product metrics to understand user behaviors and define UA strategy

✅ Work closely with creative teams to provide UA insights and improve product marketability

✅ Collaborate with global vendors/ad networks to optimize campaigns and expand user inventories

✅ Implement ad networks' best practices and test new ad networks to expand user inventories

ASSUMPTION: This role involves a high degree of multitasking and requires strong communication skills to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success

Required Skills:

• Familiarity with using mobile marketing attribution tools (e.g., Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, strategic & tactical planning, problem-solving
• Ability to multitask and manage deadlines in a cross-functional team, stakeholder management
• Good communication (English writing and speaking skills)

Preferred Skills:

• Love for music and music-related products
• Experience with gaming industry
• Comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

ASSUMPTION: While not explicitly stated, a strong understanding of the gaming industry and a passion for music would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Amanotes offers competitive salary packages. The salary range for this role is estimated to be between $25,000 - $40,000 USD per year, based on industry standards for a Marketing Specialist with 1-2 years of experience in the gaming industry.

Benefits:

• Benefit packages
• ESOP package for all levels
• Personal learning and well-being budget
• Team-building budget
• Lunch and parking allowance
• Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
• 12 days working from home per year

Working Hours: Full-time position with flexible working hours. The role requires occasional work on weekends and evenings to manage campaigns across different time zones.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the gaming industry. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Amanotes is a leading music tech company specializing in music games and mobile applications. They are the #1 music games publisher in the world and one of the top 20 mobile apps publishers globally.

Company Size: Amanotes has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Amanotes was founded in 2014 and has since published over 30 music games and mobile applications with a combined 3 billion downloads worldwide.

Company Description:

• Amanotes is a leading music tech company with the mission of delivering the best music interactive experience to users.
• They have published over 30 music games and mobile applications, with a combined 3 billion downloads worldwide and 73 million monthly active users.
• Amanotes offers a friendly and fun work environment with music all around the corner.

Company Specialties:

• Games
• Mobile Games
• Softwares
• Start-up
• Music
• Music Games
• Casual Games
• Music applications
• IT
• Product
• and Apps Publishing

Company Website: amanotes.com

ASSUMPTION: Amanotes' focus on music and gaming provides a unique and engaging work environment for candidates passionate about these industries.

📊 Role Analysis

Career Level: This role is suitable for early-career marketing professionals with 1-2 years of experience in performance marketing.

Reporting Structure: The User Acquisition Specialist will report directly to the Marketing Manager and work closely with cross-functional teams, including creative teams and global vendors/ad networks.

Work Arrangement: This role is remote-friendly, with the option to work remotely from the United States, China, or Japan. The role may require occasional work on weekends and evenings to manage campaigns across different time zones.

Growth Opportunities:

• Expanding user inventories by testing new ad networks
• Developing expertise in mobile marketing attribution tools
• Gaining experience in the gaming industry and music-related products
• Potential career progression into senior marketing roles within the company

ASSUMPTION: This role offers significant growth opportunities for candidates looking to expand their skills in performance marketing, mobile marketing attribution, and the gaming industry.

🌍 Location & Work Environment

Office Type: Amanotes has offices in Ho Chi Minh City, Vietnam, and Singapore. The User Acquisition Specialist role can be based in either location or performed remotely.

Office Location(s): 2nd floor, Pax Sky Building, 26 Ung Van Khiem, Ward 25, Binh Thanh District, Ho Chi Minh, 700000, VN; #24-09 SBF Center, 160 Robinson Road, Singapore, Singapore 068914, SG

Geographic Context:

• Ho Chi Minh City, Vietnam: A vibrant and bustling city with a growing tech industry and a large gaming community
• Singapore: A global hub for technology and innovation with a strong gaming industry

Work Schedule: Full-time position with flexible working hours. The role requires occasional work on weekends and evenings to manage campaigns across different time zones.

ASSUMPTION: The work environment at Amanotes is collaborative and supportive, with a strong focus on teamwork and continuous learning and growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Data analysis and problem-solving skills
• Campaign management experience
• Communication and collaboration skills
• Cultural fit and passion for music and gaming

Application Tips:

• Highlight your experience with mobile marketing attribution tools and in-app marketing
• Include specific examples of successful user acquisition campaigns you've managed
• Demonstrate your understanding of the gaming industry and passion for music
• Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: User Acquisition, Performance Marketing, Mobile Marketing Attribution, In-App Marketing, Data Analysis, Campaign Management, Gaming Industry, Music Games

ASSUMPTION: Amanotes uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Mobile marketing attribution tools (e.g., Appsflyer or Adjust)
• Ad networks (e.g., Google, Facebook, Applovin, Mintegral)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Music-driven
• Collaborative
• Innovative
• Customer-focused
• Continuously learning and improving

Work Style:

• Creative and passionate about music and gaming
• Data-driven and analytical
• Collaborative and supportive of team members
• Adaptable and comfortable with changes in a fast-paced environment

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in the gaming industry and user acquisition strategies?
• Can you provide an example of a successful user acquisition campaign you've managed, and how you optimized it based on data analysis?
• How do you balance data-driven decision-making with creative problem-solving in your approach to user acquisition?

ASSUMPTION: Amanotes values candidates who are passionate about music and gaming, data-driven, collaborative, and adaptable to changes in a fast-paced environment.

⚠️ Potential Challenges

• Managing multiple user acquisition campaigns across different platforms and time zones
• Keeping up with the fast-paced and ever-changing gaming industry
• Balancing data analysis and creative problem-solving in user acquisition strategies
• Occasional work on weekends and evenings to manage campaigns across different time zones

ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and time management skills, as well as a passion for the gaming industry and user acquisition strategies.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Performance Marketing Specialist role, but with a focus on the gaming industry and user acquisition strategies
• Unlike other marketing roles, this position requires a strong understanding of mobile marketing attribution tools and in-app marketing
• Career progression in this role could lead to senior marketing roles within the company, such as Marketing Manager or Director of Marketing

ASSUMPTION: This role offers unique opportunities for candidates interested in the gaming industry and user acquisition strategies, with potential career growth within the company.

📝 Sample Projects

• Developing and executing a user acquisition strategy for a new music game launch
• Optimizing ad creatives and targeting to improve campaign performance
• Analyzing campaign data to identify trends and opportunities for improvement

ASSUMPTION: These sample projects demonstrate the data-driven and creative approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the overall marketing strategy?
• How does Amanotes support the professional development and growth of its employees?
• What are the most challenging aspects of working in user acquisition for the gaming industry, and how has the company addressed these challenges in the past?
• How does Amanotes measure the success of user acquisition campaigns, and how are these metrics used to inform strategy?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and the industry, and show that you are a proactive and engaged candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in performance marketing, mobile marketing attribution, and the gaming industry
• Prepare examples of successful user acquisition campaigns you've managed and how you optimized them based on data analysis
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.