📌 Core Information
🔹 Job Title: User Acquisition Team Lead
🔹 Company: CrazyLabs
🔹 Location: Germany (Remote)
🔹 Job Type: Full-time
🔹 Category: Mobile Gaming Apps
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing user acquisition strategies for new games
- Leading and mentoring a team of UA managers
- Collaborating with cross-functional teams to optimize marketing campaigns
- Monitoring performance metrics and managing campaign budgets
- Working with platform partners to identify growth opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in user acquisition within the gaming industry.
📋 Key Responsibilities
✅ Lead and own the user acquisition strategy for newly released games, driving their growth and maximizing profitability.
✅ Manage and mentor a team of UA managers, fostering a collaborative, high-performing team environment.
✅ Collaborate with the creative team to co-direct and optimize creative strategies.
✅ Work alongside the product team to monitor performance, address challenges, and highlight growth opportunities.
✅ Monitor performance metrics and budgets across all phases of game launch and scaling.
✅ Hands-on management and optimization of large-scale paid marketing campaigns to exceed monthly goals.
✅ Lead strategic discussions with marketing platform partners to identify growth opportunities.
✅ Clearly communicate plans, progress, and challenges to management and cross-functional teams.
✅ Promote knowledge sharing across the marketing team and contribute to developing team capabilities.
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of experience as a UA manager/lead in a gaming company
Required Skills:
- Proven experience leading a team of UA professionals
- Deep analytical skills, with a proven ability to analyze data trends and derive actionable insights
- Solid track record of managing large-scale campaigns, especially on platforms like Facebook or Google Ads
- Proficiency in Excel for data manipulation, trend visualization, and correlation analysis
- A collaborative leader and excellent communicator who thrives in cross-functional environments
- Ability to adapt quickly to change and manage multiple priorities in a fast-paced setting
- Strong business-level English
- Self-motivated, proactive, and accountable
- Highly organized and process-oriented
Preferred Skills:
- Experience with mobile gaming analytics tools (e.g., App Annie, AppFollow)
- Familiarity with gaming industry trends and best practices
ASSUMPTION: Candidates with experience in mobile gaming and a strong understanding of user acquisition strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a senior UA manager role in Germany)
Benefits:
- Fully remote work flexibility
- Competitive compensation package
- Encouragement of continuous learning and professional growth
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a senior UA manager role in Germany, considering the required experience and the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming Apps
Company Size: 201-500 employees (Medium-sized company with a well-established gaming portfolio)
Founded: 2011 (Over a decade of experience in the mobile gaming industry)
Company Description:
- CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 7 billion downloads.
- The company has offices in China, Macedonia, Germany, and Ukraine, and gaming hubs in India, Israel, Turkey, Serbia, and Cape Town.
- CrazyLabs focuses on mobile gaming, casual games, game portfolio management technology, mobile marketing platform, and game analytics platform.
Company Specialties:
- Mobile gaming
- Casual games
- Game portfolio management technology
- Mobile marketing platform
- Game analytics platform
- Hyper Casual Games
- Lifestyle Games
- Casual IP Games
- Licensing
- Publishing
- Top 10 Mobile Publisher
- F2P Mobile Games
- and Mobile Games LiveOps
Company Website: crazylabs.com
ASSUMPTION: Working at CrazyLabs offers opportunities for professional growth and exposure to a diverse range of gaming projects and markets.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the VP of Marketing and oversees a team of UA managers.
Work Arrangement: Fully remote, with the option to work from one of the company's offices if preferred.
Growth Opportunities:
- Potential to advance to a VP or Director-level role within the marketing department
- Opportunities to work on diverse gaming projects and expand industry knowledge
- Chance to develop leadership and mentoring skills by managing a team of UA managers
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Remote-first, with physical offices in Tel Aviv, Louyang, and Skopje
Office Location(s): Germany (Remote)
Geographic Context:
- Germany has a strong gaming market, with a focus on mobile and casual games
- The remote nature of this role allows for flexibility and work-life balance
- Germany offers a high standard of living and numerous cultural attractions
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: Working remotely for CrazyLabs provides a flexible work environment that caters to a diverse range of employee needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing team to assess analytical skills and campaign management experience
- Final interview with the VP of Marketing to discuss leadership and team management abilities
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Campaign management experience and strategic thinking
- Leadership and team management abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience in user acquisition and campaign management within the gaming industry
- Demonstrate strong analytical skills and a data-driven approach to decision-making
- Showcase leadership and team management abilities through examples from previous roles
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
ATS Keywords: User Acquisition, UA Manager, Gaming Industry, Campaign Management, Data Analysis, Team Leadership, Marketing Strategy
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with proven experience in user acquisition and campaign management within the gaming industry.
🛠️ Tools & Technologies
- Excel (for data manipulation, trend visualization, and correlation analysis)
- Mobile gaming analytics tools (e.g., App Annie, AppFollow)
- Marketing platform tools (e.g., Facebook Ads, Google Ads)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Game On! (Embracing a playful and competitive spirit)
- Collaboration (Working together to achieve common goals)
- Continuous Learning (Embracing a growth mindset and lifelong learning)
- Accountability (Taking ownership of one's responsibilities and actions)
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional teams
- Strong focus on data-driven decision-making and continuous improvement
- Flexible and remote-friendly work arrangements
Self-Assessment Questions:
- Do I thrive in fast-paced, dynamic environments, and can I manage multiple priorities effectively?
- Am I a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do I have a proven track record of driving growth and maximizing profitability through user acquisition strategies?
- Am I comfortable working remotely and managing a team virtually?
ASSUMPTION: Candidates who are self-motivated, adaptable, and able to thrive in a fast-paced, collaborative environment will be well-suited to this role and company culture.
⚠️ Potential Challenges
- Managing a team remotely, with the need to foster a collaborative and high-performing team environment
- Adapting to the fast-paced nature of the gaming industry and its constant evolution
- Balancing the need for strategic planning with the requirement to make data-driven decisions quickly
- Managing campaign budgets and ensuring profitability for newly released games
ASSUMPTION: These challenges can be overcome by strong leadership, effective communication, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- This role is similar to a Senior User Acquisition Manager or UA Director position in other gaming companies, but may have more responsibility for team management and strategic planning
- In comparison to other industries, this role requires a strong understanding of mobile gaming trends and best practices
- Career progression in this role could lead to a VP or Director-level position within the marketing department
ASSUMPTION: Candidates with experience in user acquisition within the gaming industry will find this role to be similar to other senior-level UA positions, with a focus on strategic planning and team management.
📝 Sample Projects
- Developing and executing a user acquisition strategy for a newly released hyper-casual game, driving its growth and maximizing profitability
- Managing a team of UA managers to optimize creative strategies and improve campaign performance for a portfolio of casual games
- Analyzing campaign data and identifying trends to inform strategic decisions and improve ROI for a lifestyle game
ASSUMPTION: These sample projects illustrate the strategic and leadership aspects of this role, as well as the need for strong analytical skills and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to user acquisition and how this role fits into that strategy?
- How does the company support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company foster a collaborative and high-performing team environment, particularly in a remote setting?
- What are the most challenging aspects of working in user acquisition for the gaming industry, and how does the company address these challenges?
ASSUMPTION: These questions are designed to provide insight into the company's approach to user acquisition, its commitment to employee development, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in user acquisition and campaign management within the gaming industry
- Prepare examples of your data-driven decision-making and strategic thinking for the technical interview
- Research the company and its gaming portfolio to demonstrate your familiarity with their products and market position
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
