User Growth Manager, EMEA (Gaming)

📌 Core Information

🔹 Job Title: User Growth Manager, EMEA (Gaming)

🔹 Company: Tencent

🔹 Location: Türkiye-Istanbul (Remote)

🔹 Job Type: Full-Time

🔹 Category: Gaming, User Growth

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Turkish and Arabic speakers preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing overall strategy for overseas localization operations based on product goals, business, market, and user characteristics
• Coordinating internal and external teams to align goals, implementation strategies, and priorities
• Exploring local game developers and collaborating with media platforms and payment service providers
• Providing localized user experience and developing localized marketing and promotion strategies
• Staying up-to-date on the Turkish gaming and digital content landscape to adapt Midasbuy's offering accordingly

ASSUMPTION: This role requires a strategic mindset, strong team coordination skills, and a deep understanding of the EMEA gaming market and digital content ecology.

📋 Key Responsibilities

✅ Market strategy formulation: Develop an overall strategy for overseas localization operations based on product goals, business, market, and user characteristics

✅ Teamwork: Coordinate internal and external teams such as regional and HQ headquarters, align goals, implementation strategies, and priorities, and promote efficient implementation and execution of regional operational strategies

✅ Local ecological cooperation and operation: Explore local game developers in the EMEA region, collaborate with media platforms and payment service providers to explore traffic scenarios such as natural traffic and paid channels, provide localized user experience, develop localized marketing and promotion strategies, test operational effectiveness and continuously optimize, achieve regional user growth goals and enhance Midasbuy brand perception

✅ Operations & Market Enablement: Coordinate with local teams and vendors for campaign execution, payment solutions, and customer support operations, stay up-to-date on the Turkish gaming and digital content landscape to adapt Midasbuy's offering accordingly, provide regular market insights and competitive intelligence to internal teams

ASSUMPTION: This role involves a high level of cross-functional collaboration, stakeholder management, and market analysis to drive user growth and brand perception in the EMEA region.

🎯 Required Qualifications

Education: Bachelor's degree or above, majoring in marketing, business, or related fields

Experience: More than 4 years of operational experience, with priority given to those with experience in marketing, overseas game operations, or user growth operations

Required Skills:

• Proficient in the EMEA market, with a deep understanding of user behavior and digital content ecology
• Strong data analysis skills, proficient in using Google Analytics, Mixpanel, or internal data dashboards
• Practical experience in developing and managing local partners

Preferred Skills:

• Proficient in written and spoken Turkish or Arabic, written and spoken English and Mandarin Chinese would be a plus

ASSUMPTION: Candidates with a strong background in marketing, user growth, or gaming operations, along with proficiency in the EMEA market and relevant language skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on experience and market standards, the estimated salary range for this role in Istanbul is ₺100,000 - ₺150,000 per year (approximately $11,700 - $17,500 USD).

Benefits:

• Opportunity to work with a global leader in digital entertainment
• Autonomy to lead the growth agenda for a key market
• Dynamic and collaborative international work culture
• Competitive compensation and benefits

Working Hours: Full-time position, with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tencent operates in the technology and gaming industries, with a focus on digital entertainment, social networking, and e-commerce

Company Size: Tencent is a large corporation with over 10,000 employees globally, offering a structured and well-resourced work environment

Founded: Tencent was founded in 1998 in Shenzhen, China, and has since grown into a global leader in digital entertainment

Company Description:

• Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world
• Tencent's communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained
• Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe

Company Specialties:

• Online Gaming
• Social Networking
• E-commerce
• Online Music
• Online Video
• Weibo
• WeChat

Company Website: https://www.tencent.com/en-us/

ASSUMPTION: Tencent's large size and global presence offer applicants the opportunity to work on high-impact projects and collaborate with talented professionals from around the world.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the company's gaming division

Reporting Structure: The User Growth Manager will report directly to the regional headquarters and collaborate with internal and external teams to drive user growth and brand perception

Work Arrangement: This role offers remote work options, with a preference for candidates proficient in written and spoken Turkish or Arabic, written and spoken English, and Mandarin Chinese

Growth Opportunities:

• Progression to senior management roles within Tencent's gaming division
• Expansion into other regions or business units within Tencent
• Development of leadership and strategic planning skills

ASSUMPTION: This role offers significant growth potential for candidates with strong strategic planning and leadership skills, as well as a deep understanding of the EMEA gaming market.

🌍 Location & Work Environment

Office Type: Remote work with occasional travel to regional headquarters and local events

Office Location(s): Istanbul, Turkey (with remote work options)

Geographic Context:

• Istanbul is a major cultural, historical, and economic hub in the EMEA region, offering a diverse and vibrant work environment
• The city's gaming industry is growing, with numerous local game developers and a thriving gaming community
• Istanbul's strategic location makes it an ideal base for managing regional operations and collaborating with local partners

Work Schedule: Full-time position, with flexible working hours and remote work options available

ASSUMPTION: Istanbul's dynamic gaming industry and strategic location make it an ideal base for managing regional user growth and brand perception efforts.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Behavioral and technical interviews
• Final round with hiring manager or panel

Key Assessment Areas:

• Market knowledge and understanding of user behavior in the EMEA region
• Strategic planning and problem-solving skills
• Team coordination and stakeholder management abilities
• Language proficiency in Turkish, Arabic, English, and Mandarin Chinese

Application Tips:

• Highlight relevant experience in marketing, user growth, or gaming operations, with a focus on the EMEA market
• Tailor your resume and cover letter to emphasize your strategic planning and leadership skills, as well as your understanding of the local gaming industry
• Prepare examples of your market analysis and strategic planning work to discuss during the interview

ATS Keywords: User Growth, EMEA, Gaming, Market Strategy, Team Coordination, Local Ecosystem Cooperation, Operations Management, Data Analysis, Digital Content, Customer Support, Partnership Development, Stress Management, Self-Learning, Adaptability, Language Proficiency, Marketing, Business, Gaming Operations

ASSUMPTION: Tencent's hiring process is designed to assess candidates' strategic planning, leadership, and market knowledge skills, as well as their ability to work effectively in a remote and cross-functional team environment.

🛠️ Tools & Technologies

• Google Analytics
• Mixpanel
• Internal data dashboards
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using data analysis tools and project management software to manage regional user growth and brand perception efforts.

👔 Cultural Fit Considerations

Company Values:

• User-centric
• Integrity
• Innovation
• Collaboration
• Execution

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Adaptable and resilient
• Results-oriented

Self-Assessment Questions:

• Do you have a deep understanding of the EMEA gaming market and user behavior?
• Are you comfortable working in a remote and cross-functional team environment?
• Do you have strong strategic planning, leadership, and problem-solving skills?

ASSUMPTION: Tencent values candidates who are user-centric, innovative, and collaborative, with a strong focus on execution and results.

⚠️ Potential Challenges

• Managing regional operations and stakeholders remotely, with occasional travel to local events and regional headquarters
• Adapting to the dynamic and fast-paced nature of the gaming industry
• Balancing strategic planning and execution responsibilities
• Navigating cultural and linguistic differences within the EMEA region

ASSUMPTION: Candidates should be comfortable working in a remote and cross-functional team environment, with strong adaptability and resilience to manage the challenges of regional user growth and brand perception efforts.

📈 Similar Roles Comparison

• Unlike other user growth roles, this position focuses specifically on the EMEA gaming market and requires proficiency in Turkish, Arabic, English, and Mandarin Chinese
• Tencent's large size and global presence offer unique opportunities for growth and collaboration with talented professionals from around the world
• This role offers a unique blend of strategic planning, leadership, and market knowledge skills, with a focus on driving user growth and brand perception in the EMEA region

ASSUMPTION: Candidates should consider the unique aspects of this role, such as its focus on the EMEA gaming market and the required language proficiency, when comparing it to other user growth roles.

📝 Sample Projects

• Developing a comprehensive market analysis and strategic plan for user growth in the EMEA region
• Collaborating with local game developers and media platforms to explore traffic scenarios and enhance user experience
• Optimizing campaign execution and payment solutions to improve operational effectiveness and user growth

ASSUMPTION: These sample projects illustrate the strategic planning, leadership, and market knowledge skills required to succeed in this role.

❓ Key Questions to Ask During Interview

• Can you describe the regional team structure and how this role fits within it?
• How does Tencent support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tencent measure the success of this role, and what are the key performance indicators (KPIs)?
• What opportunities are there for growth and progression within Tencent's gaming division?

ASSUMPTION: These questions are designed to assess the company's support for employee growth and development, as well as the role's priorities, performance metrics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tencent Careers portal
• Tailor your resume and cover letter to highlight your strategic planning, leadership, and market knowledge skills, as well as your experience in marketing, user growth, or gaming operations
• Prepare examples of your market analysis and strategic planning work to discuss during the interview
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.