UX Writer and Content Designer, Retail Ads

📌 Core Information

🔹 Job Title: UX Writer and Content Designer, Retail Ads

🔹 Company: Google

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (San Francisco, CA)

🚀 Job Overview

Key aspects of this role include:

• Crafting user interface text that shapes the user experience for Google's Retail Ads products.
• Collaborating with cross-functional teams, including design, research, product management, engineering, legal, and marketing.
• Analyzing user needs and identifying language gaps to propose solutions within project constraints.
• Prioritizing work and expanding responsibilities within the immediate product team.
• Tailoring deliverables to product or platform requirements and leveraging standard writing and design tools.

ASSUMPTION: This role requires a strong background in UX writing and content design, with a focus on creating clear, concise, and engaging user interface text. Candidates should have experience working in a cross-functional environment and be comfortable collaborating with various teams.

📋 Key Responsibilities

✅ Craft user interface text that shapes the user experience for Google's Retail Ads products.

✅ Collaborate with design, research, product management, engineering, legal, and marketing teams to ensure cohesive language across products.

✅ Analyze or anticipate user needs, issues, or gaps in language comprehension and propose solutions within the constraints of strategy, product, or technology.

✅ Prioritize own work in alignment with larger project goals and identify opportunities to expand responsibilities within the immediate product team.

✅ Tailor deliverables to product or platform requirements and leverage standard writing and design tools to help visualize ideas or develop mock-ups.

ASSUMPTION: The primary focus of this role is to create user-centered content that enhances the user experience. Candidates should have a strong portfolio showcasing their ability to craft clear, concise, and engaging user interface text.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience.

Experience: 4 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects.

Required Skills:

• Proven experience with UX-focused product writing and shaping content for multi-disciplinary projects.
• Ability to work effectively with cross-functional teams, including design, research, product management, engineering, legal, and marketing.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Preferred Skills:

• 3 years of experience interacting with executive leadership.
• 2 years of writing, editorial, marketing, or UX writing experience in an agency setting.
• 2 years of experience working in a cross-functional technology organization.

ASSUMPTION: While a bachelor's degree is preferred, equivalent practical experience may be considered. Candidates should have a strong portfolio showcasing their ability to create clear, concise, and engaging user interface text.

💰 Compensation & Benefits

Salary Range: $115,000 - $166,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits:

• Bonus
• Equity
• Benefits

Working Hours: Full-time position with standard working hours (40 hours/week).

ASSUMPTION: The provided salary range is based on Google's stated range for this role. However, individual pay may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Google is a multinational technology company specializing in internet-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware.

Company Size: Google has over 10,000 employees and is a well-established organization with a strong global presence.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin.

Company Description:

• Google is committed to organizing the world's information and making it universally accessible and useful.
• The company offers a wide range of products and services, including Google Search, Google Maps, Gmail, Google Drive, and Google Ads.
• Google Ads helps businesses grow by connecting them with potential customers through targeted advertising.

Company Specialties:

• Search Engine
• Online Advertising
• Cloud Computing
• Software Development

Company Website: https://www.google.com/

ASSUMPTION: Google is a well-known and established company with a strong global presence. This role is part of the Google Ads team, focusing on retail advertising products.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience in UX writing and content design.

Reporting Structure: The UX Writer and Content Designer will collaborate with various cross-functional teams, including design, research, product management, engineering, legal, and marketing. The specific reporting structure may vary depending on the project.

Work Arrangement: This role is on-site in San Francisco, California. However, Google offers flexible work arrangements, including remote work, for some positions.

Growth Opportunities:

• Expanding responsibilities within the immediate product team.
• Gaining experience working with executive leadership.
• Developing skills in cross-functional collaboration and project management.

ASSUMPTION: This role offers opportunities for growth and development within the Google Ads team and the broader Google organization.

🌍 Location & Work Environment

Office Type: Google's San Francisco office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup scene and a strong focus on innovation.
• The city offers a diverse range of cultural, recreational, and dining options.
• San Francisco has a Mediterranean climate with mild, wet winters and dry summers.

Work Schedule: Full-time position with standard working hours (40 hours/week). Google offers flexible work arrangements, including remote work, for some positions.

ASSUMPTION: The work environment at Google is collaborative and innovative, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter
• Technical writing test or portfolio review
• On-site or virtual interview with the hiring team
• Final interview with the hiring manager

Key Assessment Areas:

• Writing samples and portfolio
• Problem-solving skills
• Collaboration and teamwork
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your UX writing and content design experience.
• Include a portfolio or link to your work showcasing your ability to craft clear, concise, and engaging user interface text.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and collaboration experience.

ATS Keywords: UX writing, content design, user interface text, cross-functional collaboration, user experience, problem-solving, marketing, editorial, technical writing, portfolio

ASSUMPTION: The application process for this role may involve a technical writing test or portfolio review to assess the candidate's writing skills and ability to create clear, concise, and engaging user interface text.

🛠️ Tools & Technologies

• Standard writing and design tools (e.g., Google Docs, Figma, Sketch)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Google Workspace, Slack)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the project and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Focused on user-centered design

Self-Assessment Questions:

• How do you incorporate user feedback into your writing process?
• Can you describe a time when you had to collaborate with a cross-functional team to achieve a common goal?
• How do you approach problem-solving and decision-making in a team environment?

ASSUMPTION: Google values candidates who are user-focused, innovative, and collaborative, with a strong commitment to inclusion and integrity.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with cross-functional teams with varying priorities and perspectives
• Adapting to changes in project scope or direction
• Managing multiple projects and deadlines simultaneously

ASSUMPTION: The potential challenges of this role are common to fast-paced, dynamic environments and can be mitigated through strong communication, collaboration, and project management skills.

📈 Similar Roles Comparison

• This role is focused on UX writing and content design for Google's Retail Ads products, whereas similar roles in other companies may focus on different products or services.
• Google is a well-established technology company with a strong global presence, offering opportunities for growth and development within the organization.
• This role is at the mid-senior level, requiring a significant amount of experience in UX writing and content design. Career progression may involve expanding responsibilities or moving into management roles.

ASSUMPTION: The specific responsibilities and career progression opportunities for this role may vary depending on the company and the industry.

📝 Sample Projects

• Redesigning user interface text for Google's Shopping platform to improve user experience and drive engagement
• Collaborating with cross-functional teams to develop a consistent and cohesive voice for Google's Retail Ads products
• Conducting user research and usability testing to inform content design decisions and improve user experience

ASSUMPTION: The specific projects for this role may vary depending on the team's priorities and the company's goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does this role contribute to Google's overall mission and goals for Retail Ads products?
• What are the most pressing challenges facing the team, and how can this role help address them?
• How does Google support the professional development and growth of its employees in this role?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's goals and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your UX writing and content design experience, as well as your ability to collaborate with cross-functional teams.
• Include a portfolio or link to your work showcasing your ability to craft clear, concise, and engaging user interface text.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and collaboration experience.
• Follow up with the recruiter after your application submission to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.