📌 Core Information
🔹 Job Title: UX Writer and Content Designer, Retail Ads
🔹 Company: Google
🔹 Location: Mountain View, California
🔹 Job Type: On-site
🔹 Category: UX Writing & Content Design
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting user interface text to shape user experiences
- Collaborating with cross-functional teams to ensure cohesive language
- Analyzing user needs and identifying language gaps
- Prioritizing work and expanding responsibilities within the product team
ASSUMPTION: This role requires a strong background in UX writing and content design, with a focus on user-centered design principles and collaboration with various teams.
📋 Key Responsibilities
✅ Craft user interface text that shapes the user experience
✅ Collaborate with design, research, product management, engineering, legal, and marketing teams depending on the needs of the project
✅ Analyze or anticipate user needs, issues, or gaps in language comprehension
✅ Prioritize own work in alignment with larger project goals with some guidance
✅ Tailor deliverables to product or platform requirements with minimal guidance and leverage standard writing and design tools to help visualize ideas or develop mock-ups
ASSUMPTION: This role requires strong communication, collaboration, and problem-solving skills, as well as the ability to work independently and prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 4 years of experience in UX writing, content design, technical writing, writing, editorial, marketing, or related, as well as leading content strategy projects
Required Skills:
- Proven experience with UX-focused product writing and shaping content for multi-disciplinary projects
- Ability to create useful, meaningful text that helps users complete tasks
- Experience working with cross-functional teams
- Portfolio showcasing relevant work (viewable link or access instructions)
Preferred Skills:
- 3 years of experience interacting with executive leadership
- 2 years of writing, editorial, marketing, or UX writing experience in an agency setting
- 2 years of experience working in a cross-functional technology organization
ASSUMPTION: Candidates with a strong portfolio and relevant experience in UX writing or related fields are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $115,000 - $166,000 USD per year (base salary, not including bonus, equity, or benefits)
Benefits:
- Bonus
- Equity
- Benefits (health, dental, vision, etc.)
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The provided salary range is determined by role, level, and location, and individual pay is determined by work location and additional factors such as job-related skills, experience, and relevant education or training.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 10,001+ employees
Founded: 2018
Company Description:
- Google Ads helps power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google
- Teams build Google’s Advertising products, including search, display, shopping, travel, and video advertising, as well as analytics
- Google Ads enables Google to engage with customers at scale
Company Specialties:
- Advertising technology
- User experience design
- Cross-functional team collaboration
Company Website: https://www.google.com
ASSUMPTION: Google is a well-established company with a strong focus on user experience and innovation in the technology industry.
📊 Role Analysis
Career Level: Mid to Senior level, with 5-10 years of experience
Reporting Structure: This role may report to a UX design manager or a similar role within the product team
Work Arrangement: On-site, with a focus on collaboration and in-person interaction with team members
Growth Opportunities:
- Expanding responsibilities within the product team
- Potential to work on high-impact projects and influence product direction
- Opportunities to learn and grow within Google's diverse and dynamic organization
ASSUMPTION: This role offers opportunities for professional growth and development within Google's large and diverse organization.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and in-person interaction
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, with a vibrant tech industry and many nearby amenities
- The office is close to public transportation and offers on-site amenities such as cafes, fitness centers, and shuttle services
- The area has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work or adjusted hours as needed
ASSUMPTION: The work environment at Google's Mountain View office is collaborative, innovative, and focused on user-centered design principles.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- On-site interview with a panel of team members, including UX designers, product managers, and engineers
- Final interview with the hiring manager or a senior team member
Key Assessment Areas:
- Portfolio and writing samples
- Problem-solving skills and ability to analyze user needs
- Collaboration and communication skills
- Cultural fit and alignment with Google's values
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create meaningful user interface text
- Research Google's products and values to show your enthusiasm and understanding of the company
- Practice common interview questions and be prepared to discuss your portfolio and writing samples in detail
ATS Keywords: UX writing, content design, user experience, user interface text, cross-functional teams, collaboration, problem-solving, user-centered design, portfolio
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a portfolio and interviews.
🛠️ Tools & Technologies
- Standard writing and design tools (e.g., Google Docs, Figma, Sketch)
- UX research and testing tools (e.g., Google Forms, UsabilityHub)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Candidates should be comfortable using standard writing and design tools, as well as other relevant technologies for UX research and project management.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Collaboration
- Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- User-centered and focused on solving user problems
- Innovative and open to new ideas
- Data-driven and analytical
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your UX writing and content design skills?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have a user-centered mindset and a passion for solving user problems?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Google's values and work style, with a focus on user-centered design principles and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with multiple teams and stakeholders with varying priorities and perspectives
- Keeping up with the latest trends and best practices in UX writing and content design
- Adapting to changes in product direction or priorities
ASSUMPTION: Candidates should be prepared to face these challenges and be able to adapt and thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other UX writing and content design positions, but may have a stronger focus on collaboration and cross-functional teamwork
- Google's large and diverse organization offers opportunities for growth and development that may not be available in smaller companies
- This role may have a more specific focus on retail ads, compared to other UX writing and content design roles that may be more general or focused on other product areas
ASSUMPTION: Candidates should research similar roles and consider the unique aspects of this position at Google, such as the focus on collaboration and cross-functional teamwork.
📝 Sample Projects
- Redesigning user interface text for Google's retail ads products to improve user experience and conversion rates
- Collaborating with a cross-functional team to develop a new feature for Google Ads, including creating user interface text and other content
- Conducting user research to identify language gaps and opportunities for improvement in Google's advertising products
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities that candidates can expect in this role, with a focus on user-centered design principles and collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product team and organization?
- What are the biggest challenges facing the team or product area, and how can this role help address them?
- How does the team approach user research and testing, and how does this role contribute to that process?
- What opportunities are there for growth and development within the team or organization?
- How does the team collaborate and communicate with other teams and stakeholders?
ASSUMPTION: These questions can help candidates better understand the role, team, and organization, and demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to create meaningful user interface text
- Research Google's products and values to show your enthusiasm and understanding of the company
- Practice common interview questions and be prepared to discuss your portfolio and writing samples in detail
- Follow up with the recruiter or hiring manager within one week of submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
