- Job Title: Vertical Video Producer, freelance
- Company: DMGT (dmg::media)
- Location: London, United Kingdom
- Job Type: Freelance
- Category: Media & Journalism
- Date Posted: May 20, 2025
- Experience Level: 2-5 years
- Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Producing engaging video content for The i Paper's social channels (TikTok, Instagram Reels, YouTube Shorts)
- End-to-end production: pitching, writing, shooting, editing, and publishing
- Collaborating with news desks, reporters, and social teams to create standout video material
- Monitoring trends and platform optimisation to keep content relevant and engaging
ASSUMPTION: This role requires a strong news sense, excellent production skills, and creativity to respond to the news agenda across vertical video platforms.
📋 Key Responsibilities
- Content Creation: Produce and publish video content tailored for The i Paper's target audiences on TikTok, Instagram, and YouTube Shorts.
- Pitching & Ideation: Make data-led decisions to pitch ideas for subjects, framings, and new formats with audience growth in mind.
- Editing & Publishing: Edit videos using Adobe Premiere Pro or similar tools and publish content on relevant platforms.
- Collaboration: Work closely with teams across the organisation to develop standout video material.
- Trend Monitoring: Keep up-to-date with emerging trends to ensure content remains relevant and platform-optimised.
ASSUMPTION: Successful candidates will have experience in producing engaging short-form videos for social media platforms and a strong news sense.
🎯 Required Qualifications
- Education: Relevant degree or equivalent experience in journalism, media production, or a related field.
- Experience: 2-5 years of experience in video production, with a focus on short-form content for social media.
- Required Skills:
- Excellent understanding of video for social media and platform-specific requirements
- Experience in pitching, writing, shooting, and editing short-form videos
- Strong communication skills, including the ability to pitch stories well
- Fast, efficient editing in Adobe Premiere Pro or similar tools
- Strong news sense and a passion for telling stories that reach new audiences
- Good knowledge of trends and how to spot emerging topics
- Preferred Skills:
- Experience with data analysis tools to inform content strategy
- Knowledge of the i Paper's target audience and content preferences
ASSUMPTION: Candidates with a proven track record in creating engaging short-form video content for social media platforms are strongly encouraged to apply.
💰 Compensation & Benefits
- Salary Range: £25,000 - £35,000 per annum (pro-rata for freelance role)
- *Assumption:* Based on industry standards for freelance video producers with 2-5 years of experience in London.
- Benefits:
- Access to industry-leading tools and equipment
- Opportunities to work on high-profile projects and collaborate with experienced journalists
- Flexible working hours and remote work options (as needed)
- Working Hours: 37.5 hours per week, with flexibility to work additional hours as needed.
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Information Services
- Company Size: 1,001-5,000 employees
- Founded: 1902 (as Northcliffe Newspapers Limited)
- Company Description: DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment. The Group takes a long-term approach to investment and has market-leading positions in consumer media, property information, and events & exhibitions. In total, DMGT generates revenues of around £1bn.
- Company Specialties: Content, information, analytics, media, venture capital, SaaS, online media, and digital media
📊 Role Analysis
- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Freelance role, reporting directly to the Social Video Editor
- Work Arrangement: On-site (London office), with flexibility to work additional hours as needed
- Growth Opportunities:
- Potential to take on more responsibilities and grow within the role as The i Paper's social video presence expands
- Opportunities to work on high-profile projects and collaborate with experienced journalists
ASSUMPTION: This role offers the opportunity to gain experience in producing engaging short-form video content for social media platforms and grow within a dynamic, collegiate work environment.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space in London
- Office Location: Northcliffe House, 2 Derry Street, London, W8 5TT, United Kingdom
- Geographic Context: London, a major global city with a vibrant media industry and diverse cultural scene
- Work Schedule: Flexible, with a focus on delivering high-quality content during peak news hours
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic office environment and be able to manage their time effectively to meet deadlines.
💼 Interview & Application Insights
- Typical Process: Online application review, phone or video screen, in-person interview, and final decision
- Key Assessment Areas:
- Video production skills and portfolio
- News judgement and storytelling abilities
- Knowledge of trends and emerging topics
- Communication and collaboration skills
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Showcase your portfolio with a variety of engaging short-form video content
- Prepare examples of how you've responded to emerging trends and news events in your previous roles
ASSUMPTION: The interview process will focus on assessing the candidate's video production skills, news judgement, and ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Adobe Premiere Pro or similar video editing software
- Social media platforms (TikTok, Instagram, YouTube)
- Data analysis tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: Candidates should be proficient in using industry-standard video editing software and have a strong understanding of social media platforms.
👔 Cultural Fit Considerations
- Company Values: Creativity, innovation, success, collegiality, and a commitment to increasing diversity and maintaining an inclusive workplace culture
- Work Style: Dynamic, collaborative, and fast-paced, with a focus on delivering high-quality content and breaking news stories
- Self-Assessment Questions:
- How do you approach storytelling in a vertical video format?
- Can you provide an example of a time when you responded to an emerging trend or news event in your previous role?
- How do you prioritise and manage your time effectively to meet deadlines in a fast-paced environment?
ASSUMPTION: Successful candidates will be able to demonstrate a strong alignment with The i Paper's values and a comfortable working style in a dynamic, collaborative environment.
⚠️ Potential Challenges
- The role may require working flexible hours, including evenings and weekends, to cover breaking news events
- The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
- The role may involve using personal video equipment on occasion
ASSUMPTION: Candidates should be comfortable with the potential challenges of working in a fast-paced, dynamic environment and be able to manage their time effectively to meet deadlines.
📈 Similar Roles Comparison
- Role Differentiators: This role focuses specifically on producing engaging short-form video content for social media platforms, with a strong emphasis on news judgement and storytelling abilities.
- Industry Context: The i Paper is a national news publisher with a strong digital presence and a growing social media following, offering opportunities to work on high-profile projects and collaborate with experienced journalists.
- Career Path Comparison: This role offers the opportunity to gain experience in producing engaging short-form video content for social media platforms and grow within a dynamic, collegiate work environment.
ASSUMPTION: This role provides a unique opportunity to gain experience in producing engaging short-form video content for social media platforms and grow within a dynamic, collegiate work environment.
📝 Sample Projects
- Creating a series of engaging news clips for The i Paper's TikTok channel, focusing on breaking news events and trending topics
- Developing a vertical video explainer series to educate audiences on complex news stories or political issues
- Collaborating with news desks and reporters to create standout video material that complements written articles and enhances The i Paper's digital presence
ASSUMPTION: These sample projects demonstrate the variety of video content that candidates may be expected to produce in this role, showcasing their creativity, news judgement, and storytelling abilities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organisation?
- How does The i Paper support the growth and development of its freelance contributors?
- What are the most important qualities you look for in a successful Vertical Video Producer for The i Paper?
- How does The i Paper approach collaboration with freelance contributors, and what tools or resources are provided to facilitate this?
- What are the most challenging aspects of this role, and how does the team support each other to overcome these challenges?
ASSUMPTION: These interview questions will help candidates better understand the role's requirements, the team's dynamics, and the company's commitment to supporting its freelance contributors.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://www.dmgt.com/careers/jobs/id/6899641?gh_jid=6899641)
- Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on video production, news judgement, and storytelling abilities
- Prepare a portfolio showcasing your best work, including a variety of engaging short-form video content for social media platforms
- Be ready to discuss your approach to storytelling in a vertical video format and provide examples of how you've responded to emerging trends or news events in previous roles
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
