Vice President Brand and Content

📌 Core Information

🔹 Job Title: Vice President Brand and Content

🔹 Company: EXL Service

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: Business Consulting and Services

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the transformation of EXL's brand in the dynamic world of data and AI
• Defining and elevating a bold, differentiated brand narrative that resonates with global enterprise clients and C-suite stakeholders
• Driving EXL’s brand and content strategy, from positioning and messaging to digital storytelling, thought leadership, and executive visibility
• Collaborating across various teams to deliver integrated campaigns aligned to strategic priorities and growth levers
• Optimizing user engagement through data-driven content performance and digital intelligence tools

ASSUMPTION: This role requires a strategic, visionary leader with a strong background in B2B marketing, particularly in brand and content leadership within tech or consulting environments. Familiarity with AI, data, and digital platforms is crucial.

📋 Key Responsibilities

✅ Define and elevate a bold, differentiated brand narrative that elevates EXL’s positioning at the intersection of domain, data, and AI

✅ Lead global brand strategy and governance, ensuring consistency across regions, verticals, and digital platforms while enabling local and industry relevance

✅ Champion the evolution of EXL’s brand architecture and visual identity to reflect its data and AI focus and innovation-led culture

✅ Build high-impact integrated corporate campaigns that elevate the EXL brand and can be extended across key geographies and vertical markets

✅ Own and shape the brand voice and style guide for all written and visual EXL branded content

✅ Oversee the graphics team, responsible for delivering visually compelling brand marketing, web, video, and sales materials

✅ Build and lead a differentiated content and editorial strategy that amplifies EXL’s perspective on AI, data-led transformation, customer experience, and industry innovation

✅ Shape and deliver thought leadership that influences enterprise buyers, CXOs, analysts, and media through various formats

✅ Drive innovation in storytelling formats and platforms, ensuring a balance of authority, accessibility, and commercial relevance

✅ Lead a team responsible for driving executive visibility for the CEO and senior leaders through keynotes, LinkedIn, op-eds, and media engagements

✅ Drive corporate-level press and analyst-facing positioning, messaging, and content to reinforce market leadership in domain, data, and AI-enabled services

✅ Provide oversight and creative brand input to elevate PR, Social, and Analyst programs

✅ Lead a team responsible for executing more than 100 events across the globe, including EXL-led thought leadership events, tradeshows, sponsored hospitality events, roundtables, and digital events

✅ Support demand generation efforts at events with elevated event experiences, demos, and other content

✅ Collaborate across Industry Marketing, Product Marketing, Demand Generation, Digital, Communications, Sales Enablement, HR, Investor Relations, and Executive Leadership to deliver integrated campaigns aligned to strategic priorities and growth levers

✅ Work closely with delivery and solutions teams to translate complex capabilities into compelling value and customer stories

✅ Ensure brand and content consistency across all digital assets—web, social, video, campaigns—anchored in audience insights and SEO best practices

✅ Optimize user engagement through data-driven content performance and digital intelligence tools

✅ Define and track content and brand performance KPIs, including awareness, perception, engagement, pipeline influence, and brand lift

✅ Apply insights to iterate storytelling and maximize brand impact across touchpoints and buyer journeys

ASSUMPTION: This role requires a strategic and creative thinker with strong editorial judgment, creative acumen, and storytelling capability across written, visual, and digital formats. Experience navigating high-growth, matrixed organizations is essential.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field; MBA or advanced degree is a plus

Experience: 15+ years of progressive experience in B2B marketing, including leadership of brand and content in a tech or consulting environment; deep familiarity with AI, data, analytics, and digital platforms

Required Skills:

• Proven success in evolving or transforming a global brand and narrative in alignment with business growth and innovation shifts
• Track record of developing content strategies that influence senior stakeholders in enterprise buying cycles
• Strong editorial judgment, creative acumen, and storytelling capability across written, visual, and digital formats
• Deep understanding of digital marketing ecosystems, content analytics, SEO, and audience segmentation
• Experience navigating high-growth, matrixed organizations; global mindset preferred

Preferred Skills:

• Mentor and culture-building skills to develop talent and foster a culture of curiosity and storytelling excellence
• Agile and outcome-oriented mindset, balancing creativity with operational rigor and measurable business outcomes

ASSUMPTION: Candidates should have a proven track record in brand and content leadership within tech or consulting environments, with a strong understanding of AI, data, and digital platforms.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a VP-level role in B2B marketing within the tech or consulting sector, the estimated salary range is $190,000 - $250,000 per year. This estimate takes into account the role's strategic importance, required experience, and the company's size and industry.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to attend events or meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: EXL Service operates in the business consulting and services industry, focusing on data-driven transformation, analytics, and digital interventions to help clients optimize their business operations and drive growth.

Company Size: With over 10,000 employees, EXL Service is a large organization that offers ample opportunities for career growth and collaboration across various teams and functions.

Founded: EXL Service was founded in 1999 and has since grown into a global leader in data and AI-driven business transformation, with a strong focus on innovation and customer-centricity.

Company Description:

• EXL Service helps businesses make sense of data to drive their business forward by partnering with clients to optimize their operations, improve customer relationships, and enhance revenue growth
• The company specializes in transformation, data science, and change management, delivering solutions that help clients outperform the competition
• EXL Service's expertise lies in analytics, digital interventions, and operations management, alongside deep industry expertise

Company Specialties:

• Operations Management
• Decision Analytics
• Technology Platforms
• Healthcare
• Finance & Accounting
• Insurance
• Risk & Financial Management
• Travel
• Transportation and logistics
• Banking and Financial Services
• Operations & Process Excellence
• Utilities
• Analytics
• Digital Transformation
• Management Consulting
• Finance Transformation
• IT Audit
• Artificial Intelligence
• Automation
• Robotics
• Machine Learning
• and NLP

Company Website: http://www.exlservice.com

ASSUMPTION: EXL Service's focus on data and AI-driven transformation makes it an attractive employer for candidates interested in cutting-edge technology and innovative business solutions.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer (CMO) and working closely with other senior leaders across the organization.

Reporting Structure: The Vice President of Brand and Content will oversee a team of marketing professionals responsible for brand strategy, content creation, executive visibility, and event management.

Work Arrangement: This is an on-site position based in New York, NY, with occasional remote work possible for events or meetings.

Growth Opportunities:

• As a strategic and visible role, this position offers opportunities to collaborate with senior leaders and influence the company's overall brand strategy and direction
• With EXL Service's focus on growth and innovation, there may be opportunities for the incumbent to expand their team or take on additional responsibilities as the company continues to evolve
• Given the company's global presence, there may be opportunities for international travel or relocation for the right candidate

ASSUMPTION: This role provides a unique opportunity for a strategic and creative marketing leader to shape the brand narrative of a global company at the forefront of AI-powered, data-led transformation.

🌍 Location & Work Environment

Office Type: EXL Service's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 320 Park Avenue, 29th Floor, New York, NY 10022, US and 10 Exchange Pl, Jersey City, NJ 07302, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The city's robust public transportation system makes it easy to commute to and from work
• New York is a global hub for business, finance, and technology, providing ample opportunities for networking and professional growth

Work Schedule: Standard business hours, Monday through Friday, with occasional evenings and weekends required for events or meetings.

ASSUMPTION: New York City's dynamic and fast-paced environment may appeal to candidates seeking a challenging and stimulating work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department to discuss the role and assess cultural fit
• In-depth interview with the hiring manager (CMO) to discuss the role's responsibilities, required skills, and career growth opportunities
• Presentation or case study preparation and delivery to demonstrate strategic thinking and content creation skills
• Final interview with senior leadership to assess fit and alignment with the company's brand and culture

Key Assessment Areas:

• Strategic thinking and brand positioning
• Content creation and storytelling capabilities
• Leadership and team management skills
• Cultural fit and alignment with EXL Service's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your familiarity with AI, data, and digital platforms
• Prepare a portfolio or examples of your brand and content work, demonstrating your ability to define and elevate a bold, differentiated brand narrative
• Be ready to discuss your thought leadership strategy and how you would influence enterprise buyers, CXOs, analysts, and media through various formats

ATS Keywords: Brand Strategy, Content Strategy, Digital Marketing, Thought Leadership, Storytelling, Executive Communications, Event Management, Cross-functional Collaboration, SEO, Analytics, Creative Direction, Visual Identity, Campaign Management, Mentorship, Agility, Innovation

ASSUMPTION: EXL Service's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to lead the transformation of the company's brand in the dynamic world of data and AI.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Content Management Systems (CMS) such as WordPress or Drupal
• Search Engine Optimization (SEO) tools such as Google Analytics, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira
• Event management platforms such as Cvent or Bizzabo

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: Putting customers at the heart of everything we do
• Innovation: Embracing change and continuous learning
• Collaboration: Working together to achieve exceptional results
• Integrity: Upholding the highest ethical standards in all our actions
• Accountability: Taking ownership and delivering on our commitments

Work Style:

• Strategic and forward-thinking
• Creative and innovative
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you align with EXL Service's customer-centric approach, and how have you demonstrated this in your previous roles?
• Describe a time when you drove innovation in brand strategy or content creation, and how did you measure the impact of your efforts?
• How do you balance creativity with operational rigor and measurable business outcomes in your work?

ASSUMPTION: EXL Service values strategic, innovative, and collaborative team members who can drive results and contribute to the company's growth and success.

⚠️ Potential Challenges

• The dynamic nature of the AI and data industries may require frequent adjustments to the brand strategy and content creation processes
• Balancing the need for a bold, differentiated brand narrative with the requirement to maintain consistency across regions, verticals, and digital platforms may present challenges

• The role's strategic importance and high visibility may require the incumbent to navigate complex stakeholder relationships and manage expectations effectively
• The fast-paced and demanding work environment may require the incumbent to prioritize and manage their time effectively to meet deadlines and deliver results

ASSUMPTION: These challenges can be mitigated through strong leadership, strategic thinking, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of AI, data, and digital platforms, as well as the ability to define and elevate a bold, differentiated brand narrative
• In the context of the business consulting and services industry, this role is unique in its focus on brand and content strategy at the intersection of domain, data, and AI
• Career-wise, this role offers an opportunity to lead the brand transformation of a global company at the forefront of AI-powered, data-led transformation, providing a strong foundation for future growth and leadership opportunities

ASSUMPTION: This role's unique focus on brand and content strategy in the context of AI and data industries sets it apart from similar positions in other industries or sectors.

📝 Sample Projects

• Developing a comprehensive brand architecture and visual identity guide that reflects EXL Service's data and AI focus and innovation-led culture
• Creating a thought leadership campaign that positions EXL Service as a trusted advisor in AI, data, and digital transformation, featuring a series of whitepapers, webinars, and case studies
• Designing and executing a high-impact integrated corporate campaign that elevates the EXL brand and can be extended across key geographies and vertical markets, including targeted advertising, event sponsorships, and digital marketing initiatives

ASSUMPTION: These sample projects demonstrate the strategic and creative thinking required to succeed in this role, as well as the incumbent's ability to drive brand and content strategy across various channels and touchpoints.

❓ Key Questions to Ask During Interview

• How does EXL Service plan to support the growth and evolution of the brand and content team in the coming years?
• What are the key priorities for the first 90 days in this role, and how can I best contribute to driving success in these areas?
• How does EXL Service foster a culture of innovation and continuous learning, and how can I contribute to this as the Vice President of Brand and Content?
• What opportunities exist for collaboration with other departments, such as Product Marketing, Demand Generation, and Digital, to ensure integrated and aligned brand and content strategies?
• How does EXL Service measure the success of its brand and content initiatives, and what key performance indicators (KPIs) are most critical to track and optimize?

ASSUMPTION: Asking insightful and strategic questions during the interview process demonstrates the candidate's interest in and understanding of the role, as well as their ability to contribute to EXL Service's brand and content strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your familiarity with AI, data, and digital platforms
• Prepare a portfolio or examples of your brand and content work, demonstrating your ability to define and elevate a bold, differentiated brand narrative
• Be ready to discuss your thought leadership strategy and how you would influence enterprise buyers, CXOs, analysts, and media through various formats during the interview process
• Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.