📌 Core Information
🔹 Job Title: Vice President, Brand
🔹 Company: Remitly
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership and collaboration with cross-functional teams to drive brand-led business growth.
- Development and execution of Remitly’s global brand strategy, including brand architecture, positioning, identity systems, and messaging frameworks.
- Leadership of a multidisciplinary team across Brand Strategy, Creative, Project Management, Production, and Organic Content.
- Management of agency relationships to deliver high-quality, timely, and cost-effective creative work.
- Embracing new tools and technologies, including AI, to enhance operational efficiency and creative scalability.
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creative direction to shape Remitly's brand narrative and drive business growth across global markets.
📋 Key Responsibilities
✅ Serve as a core member of the Marketing Leadership Team, contributing to strategic planning, cross-functional alignment, and brand-led business growth.
✅ Establish and communicate the Brand team’s charter, outlining its role, strategic priorities, and collaboration model across the organization.
✅ Act as the senior advisor on brand strategy to executive leadership, helping shape positioning and direction at the highest levels.
✅ Cultivate strong partnerships across Product, Corporate, Consumer Insights, and cross-functional teams to ensure brand consistency and relevance across all touchpoints.
✅ Lead the development and execution of Remitly’s global brand strategy, including brand architecture, positioning, identity systems, and messaging frameworks.
✅ Drive the creation of breakthrough creative that resonates globally, while aligning with our goals and customer insight.
✅ Oversee relationships with external agencies and partners to deliver high-quality, timely, and cost-effective creative work.
✅ Champion the use of data and insights—partnering with Research and Consumer Insights to inform brand direction and measure brand health.
✅ Hire, mentor, and develop a high-performing, multidisciplinary team across Brand Strategy, Creative, Project Management, Production, and Organic Content.
✅ Set clear, measurable goals and execution plans that foster accountability and drive business impact.
✅ Improve and scale creative processes and workflows to ensure speed, collaboration, and quality execution.
✅ Embrace new tools and technologies—including AI—to enhance operational efficiency and creative scalability.
✅ Manage and optimize the Brand team budget, ensuring thoughtful investment and strong ROI as the function scales.
ASSUMPTION: This role involves a mix of strategic planning, creative direction, team leadership, and cross-functional collaboration to drive Remitly's brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. An advanced degree (MBA) is preferred.
Experience: 15+ years of experience in brand strategy and creative leadership, with experience shaping compelling brand narratives for consumer-facing companies. Fintech experience is a plus.
Required Skills:
- Expertise evolving brand identity, including architecture, positioning, visual systems, tone of voice, and messaging.
- Deep understanding of brand health metrics and the ability to translate insights into strategic brand initiatives.
- Strong strategic planning skills, including goal-setting, roadmap development, and progress communication.
- Experience managing agency relationships and ensuring your teams are delivering high-impact work on time and within budget.
- Passion for innovation, with a strong interest in leveraging AI and automation to improve team efficiency.
- Customer-first mindset and strong curiosity for the market, competition, and product landscape.
Preferred Skills:
- Experience working in a fast-paced, dynamic startup environment.
- Fluency in multiple languages.
ASSUMPTION: This role requires a unique blend of strategic, creative, and leadership skills, with a strong focus on brand evolution and data-driven decision making.
💰 Compensation & Benefits
Salary Range: $232,000 - $290,000 per year. This range is an estimate based on industry standards for a Vice President-level role in the financial services sector, with consideration for the company's size and location.
Benefits:
- Flexible paid time off
- Health, dental, and vision + 401k plan with company matching
- Paid parental, medical, military and family care leave
- Mental Health & Family Forming Benefits
- Employee Stock Purchase Plan (ESPP)
- Continuing education and travel benefits
Working Hours: Full-time position with standard business hours, but may require flexibility to accommodate global team members and project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation. The benefits package is comprehensive and designed to support employee well-being and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Remitly operates in the competitive financial services sector, focusing on international payments and remittance services. The company leverages digital channels, including mobile phones, to send money internationally.
Company Size: Remitly has 1,001-5,000 employees, making it a mid-sized company with a significant global presence. This size allows for ample opportunities for growth and collaboration while maintaining a dynamic and innovative work environment.
Founded: Remitly was founded in 2011, making it a well-established player in the fintech industry with a proven track record of success.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
- Remitly is committed to transforming lives with trusted financial services that transcend borders.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly's focus on digital innovation and global expansion provides a unique opportunity for the Vice President, Brand to drive strategic growth and brand awareness in a dynamic and competitive market.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer. It offers significant growth opportunities and the chance to make a substantial impact on Remitly's brand strategy and business growth.
Reporting Structure: The Vice President, Brand will lead a multidisciplinary team across Brand Strategy, Creative, Project Management, Production, and Organic Content. This team will collaborate with cross-functional partners across the organization to ensure brand consistency and relevance across all touchpoints.
Work Arrangement: This role is remote-friendly, with the option to work from one of Remitly's global offices or remotely. The work arrangement may require flexibility to accommodate global team members and project deadlines.
Growth Opportunities:
- Potential to shape Remitly's brand narrative and drive business growth across global markets.
- Opportunity to mentor and develop a high-performing, multidisciplinary team.
- Chance to work with a diverse and talented group of professionals in a dynamic and innovative work environment.
- Potential to grow within the organization as Remitly continues to expand its global presence.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a substantial impact on Remitly's brand strategy and business growth.
🌍 Location & Work Environment
Office Type: Remitly's headquarters is located in Seattle, Washington, with additional offices in Manila, Managua, Cork, London, Krakow, Singapore, Spokane, Tel Aviv, Amsterdam, Arlington, and New Westminster. The company also supports remote work arrangements.
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US
Geographic Context:
- Seattle is a vibrant and growing city with a strong tech industry and a diverse population.
- The city offers a mix of urban and outdoor living, with easy access to mountains, forests, and water activities.
- Seattle has a moderate climate, with mild winters and warm, dry summers.
Work Schedule: Full-time position with standard business hours, but may require flexibility to accommodate global team members and project deadlines.
ASSUMPTION: Remitly's global presence and flexible work arrangements provide employees with the opportunity to work in a dynamic and diverse environment, with the option to live and work in various locations around the world.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Talent Acquisition team.
- Behavioral and situational interview with the hiring manager or a member of the Marketing Leadership Team.
- Case study or presentation preparation and presentation to the Marketing Leadership Team.
- Final interview with the Chief Marketing Officer.
Key Assessment Areas:
- Strategic thinking and brand evolution.
- Leadership and team management skills.
- Creative direction and storytelling.
- Cross-functional collaboration and stakeholder management.
Application Tips:
- Tailor your resume and cover letter to highlight your brand strategy, creative leadership, and team management experience.
- Prepare a portfolio or case studies showcasing your brand evolution, creative direction, and team leadership accomplishments.
- Research Remitly's brand and industry to demonstrate your understanding of the company and its competitive landscape.
- Practice your presentation skills and be prepared to discuss your approach to brand strategy, creative direction, and team management.
ATS Keywords: Brand Strategy, Creative Leadership, Team Management, Brand Evolution, Cross-Functional Collaboration, Stakeholder Management, Strategic Thinking, Brand Health Metrics, Agency Management, AI, Innovation
ASSUMPTION: Remitly's interview process is designed to assess the candidate's strategic thinking, leadership, and creative direction skills, with a focus on brand evolution and cross-functional collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- AI and automation tools (e.g., Adobe Sensei, Google Analytics, Tableau)
ASSUMPTION: The tools and technologies listed are commonly used in brand strategy and creative leadership roles. The specific tools required may vary based on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do.
- Inclusive: We foster an environment where everyone can thrive.
- One Team: We succeed together.
- Own It: We take responsibility for our work and our impact.
- Deliver Results: We focus on outcomes and continuously improve.
Work Style:
- Collaborative: We work together to achieve our goals.
- Agile: We adapt and pivot as needed to stay ahead.
- Data-Driven: We make decisions based on data and insights.
- Innovative: We embrace change and continuously learn and improve.
- Customer-Centric: We put our customers at the heart of everything we do.
Self-Assessment Questions:
- How do you align with Remitly's customer-obsessed value, and how have you demonstrated this in your previous roles?
- How do you foster an inclusive environment, and how have you supported diversity, equity, and inclusion initiatives in your previous roles?
- How do you balance collaboration and autonomy in your work style, and how have you adapted to different work environments in the past?
ASSUMPTION: Remitly's culture values collaboration, innovation, and a customer-centric approach. Candidates should be able to demonstrate their alignment with these values and provide examples of their work style and cultural fit.
⚠️ Potential Challenges
- Managing a multidisciplinary team across multiple time zones and cultures.
- Balancing global brand consistency with local market relevance.
- Keeping up with the fast-paced and ever-evolving fintech industry.
- Navigating a mid-sized company with a significant global presence, which may present unique challenges in communication and collaboration.
ASSUMPTION: These potential challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on global brand strategy and creative direction for a fast-growing fintech company.
- Compared to traditional brand management roles, this position requires a higher level of strategic thinking, innovation, and adaptability to keep pace with the rapidly evolving fintech industry.
- Career progression in this role may lead to senior leadership positions within Remitly or other fintech companies, with the opportunity to shape brand strategy and drive business growth on a global scale.
ASSUMPTION: This role offers a unique opportunity to shape Remitly's brand narrative and drive business growth in a dynamic and competitive market, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global brand strategy that resonates with customers across diverse markets and cultures.
- Leading a team to create breakthrough creative campaigns that drive brand awareness and customer acquisition.
- Partnering with cross-functional teams to ensure brand consistency and relevance across all touchpoints, from product design to customer communications.
ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Vice President, Brand role at Remitly.
❓ Key Questions to Ask During Interview
- How does Remitly's brand strategy align with the company's overall business objectives and growth plans?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving immediate impact?
- How does Remitly support the professional development and growth of its employees, particularly in leadership roles?
- What are the key challenges facing Remitly's brand in the current market, and how can this role drive brand success in the face of these challenges?
- How does Remitly's brand strategy and creative direction differ from competitors in the fintech industry, and what opportunities exist to further differentiate Remitly's brand?
ASSUMPTION: These key questions help candidates assess the strategic direction, growth opportunities, and cultural fit of the Vice President, Brand role at Remitly.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your brand strategy, creative leadership, and team management experience, as well as your alignment with Remitly's values and work style.
- Prepare a portfolio or case studies showcasing your brand evolution, creative direction, and team leadership accomplishments, with a focus on the impact you've made in previous roles.
- Research Remitly's brand and industry to demonstrate your understanding of the company and its competitive landscape, and prepare thoughtful questions to ask during your interviews.
- Follow up with the hiring manager or a member of the Talent Acquisition team one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
