Vice President - Brand Management & Guest Experience - Grand Mercure(H/F/X)

AccorCorpo

Full-time

On-site

Issy-les-Moulineaux, Ile-de-France, France

🎨 Brand & Creative Marketing

📌 Core Information

🔹 Job Title: Vice President - Brand Management & Guest Experience - Grand Mercure (H/F/X)

🔹 Company: AccorCorpo

🔹 Location: Issy-les-Moulineaux, France

🔹 Job Type: Full-Time

🔹 Category: Hospitality

🔹 Date Posted: July 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Strategic leadership of brand management and guest experience for Grand Mercure hotels worldwide.
Collaboration with regional teams, operations, and other departments to ensure brand consistency and excellence in guest experiences.
Development and implementation of brand strategies, concepts, and programs that drive guest engagement and loyalty.
Monitoring and analyzing brand performance metrics to make data-driven decisions and improve brand health.
Fostering a culture of innovation and continuous improvement within the brand.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive brand success in a competitive hospitality landscape.

📋 Key Responsibilities

Strategic Planning and Brand Management:

Develop and implement long-term brand strategies that align with Accor's global vision and Grand Mercure's unique positioning.
Conduct market research and analyze competitive landscapes to inform brand strategies and ensure relevance in the market.
Define and communicate brand architecture, value proposition, and brand guidelines to internal and external stakeholders.

Guest Experience and Operations:

Oversee guest experience initiatives across all Grand Mercure hotels, ensuring consistency with brand standards and excellence in service delivery.
Collaborate with regional operations teams to drive operational performance and improve guest satisfaction scores.
Develop and implement quality assurance programs to maintain brand standards and ensure consistent guest experiences across all properties.

Cross-Functional Leadership and Stakeholder Management:

Lead and manage a team of brand and guest experience professionals, fostering a culture of collaboration, innovation, and continuous improvement.
Act as a strategic partner to regional teams, operations, marketing, sales, and other departments to ensure alignment with brand strategies and successful execution of brand initiatives.
Represent the Grand Mercure brand at industry events, conferences, and other external forums, building relationships with key stakeholders and influencers.

ASSUMPTION: This role requires a deep understanding of the hospitality industry, strong leadership skills, and the ability to build and maintain effective relationships with diverse stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field. Master's degree (MBA) preferred.

Experience: Minimum 15 years of relevant experience in hospitality, with at least 7 years in brand management and guest experience roles. Proven track record of success in leading brand strategies and driving operational excellence in a complex, multi-site environment.

Required Skills:

Expertise in brand strategy development, implementation, and management.
Proven leadership and team management skills, with the ability to inspire and motivate cross-functional teams.
Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
Excellent communication and presentation skills, with the ability to influence and persuade stakeholders at all levels.
Fluency in English; proficiency in additional languages is an asset.
Strong cultural sensitivity and the ability to work effectively in a diverse, global environment.

Preferred Skills:

Experience in the luxury hospitality segment.
Knowledge of the Accor portfolio and its brands.
Familiarity with hotel operations, revenue management, and distribution channels.

ASSUMPTION: Candidates should have a strong background in brand management, guest experience, and cross-functional leadership, with a proven track record of driving brand success in a competitive hospitality landscape.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (based on experience and industry standards for similar roles in the hospitality sector)

Benefits:

Flexible work environment and remote work options.
Training and career development opportunities through Accor's internal learning platforms and external training providers.
Health insurance coverage, with the option to extend to dependents.
Meal vouchers and social welfare benefits, including cultural and sports activities funding.
Sustainable mobility package, including a public transportation allowance or electric vehicle charging at work.
Employee discounts on stays and services at Accor properties worldwide through the ALL - Accor Live Limitless loyalty program.

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed to meet business demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality sector. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: 10,001+ employees (AccorCorpo is a global hospitality company with a presence in over 100 countries and more than 5,000 properties)

Founded: 1967 (AccorCorpo was founded in France and has since grown into a global leader in the hospitality industry)

Company Description:

AccorCorpo is a world-leading hospitality company with a diverse portfolio of brands, including luxury, upscale, midscale, and economy properties.
The company operates in over 110 countries and offers a wide range of accommodations, from hotels and resorts to vacation homes, apartments, and villas.
AccorCorpo is committed to sustainable development and responsible business practices, with a focus on reducing its environmental impact and contributing positively to local communities.

Company Specialties:

Hotel operations and management
Brand development and management
Distribution and revenue management
Food and beverage services
Loyalty programs and customer relationship management

Company Website: https://www.accor.com/

ASSUMPTION: AccorCorpo's extensive global presence and diverse brand portfolio offer candidates the opportunity to work in various cultural contexts and gain exposure to different hospitality segments.

📊 Role Analysis

Career Level: Executive (This role is part of AccorCorpo's senior leadership team and reports directly to the Global Head of Brand Management and Guest Experience)

Reporting Structure: The Vice President of Brand Management & Guest Experience - Grand Mercure (H/F/X) oversees a team of brand and guest experience professionals and collaborates with regional teams, operations, marketing, and other departments to ensure brand consistency and excellence in guest experiences across all Grand Mercure hotels.

Work Arrangement: This role is based in Issy-les-Moulineaux, France, and requires on-site presence. However, AccorCorpo offers flexible work arrangements, including remote work options, to accommodate employees' needs and preferences.

Growth Opportunities:

As a global hospitality company, AccorCorpo offers opportunities for career progression within the brand and across the organization's diverse portfolio of brands and properties.
Candidates in this role may have the opportunity to advance to senior leadership positions within the Grand Mercure brand or take on broader responsibilities within AccorCorpo's global brand management and guest experience team.

ASSUMPTION: This role provides a unique opportunity for candidates to drive brand success and make a significant impact on the guest experience for one of AccorCorpo's most prestigious brands, the Grand Mercure.

🌍 Location & Work Environment

Office Type: Corporate headquarters (AccorCorpo's global headquarters are located in Paris, France, with regional offices in key markets worldwide)

Office Location(s): Issy-les-Moulineaux, France (AccorCorpo's global headquarters are located in the western suburbs of Paris, with easy access to public transportation and major highways)

Geographic Context:

Issy-les-Moulineaux is a suburb of Paris, located in the Hauts-de-Seine department, approximately 6 kilometers west of the city center.
The region is well-connected by public transportation, with easy access to Paris and other nearby cities.
The area offers a mix of urban and suburban living, with a variety of housing options, cultural attractions, and recreational facilities.

Work Schedule: The standard workweek for this role is Monday to Friday, with core hours typically between 9:00 AM and 6:00 PM. However, the role may require flexibility to work additional hours as needed to meet business demands.

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet the demands of the role.

💼 Interview & Application Insights

Typical Process:

Online application submission and resume screening.
Phone or video screening to assess cultural fit and basic qualifications.
On-site or virtual interviews with the hiring manager and other key stakeholders, focusing on leadership skills, strategic thinking, and brand management expertise.
Final round interviews, including a case study or presentation, to evaluate the candidate's ability to drive brand success and make data-driven decisions.

Key Assessment Areas:

Strategic thinking and brand management expertise.
Leadership skills and the ability to build and manage high-performing teams.
Cultural sensitivity and the ability to work effectively in a diverse, global environment.
Analytical skills and the ability to make data-driven decisions.
Communication and presentation skills, with the ability to influence and persuade stakeholders at all levels.

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in brand management, guest experience, and cross-functional leadership.
Prepare for behavioral interview questions that focus on your leadership style, decision-making processes, and ability to drive brand success in a competitive hospitality landscape.
Research the Grand Mercure brand and AccorCorpo's portfolio of brands to demonstrate your understanding of the company's unique value proposition and brand architecture.
Prepare a case study or presentation that showcases your ability to develop and implement strategic brand initiatives that drive guest engagement and loyalty.

ATS Keywords: Brand Management, Guest Experience, Strategic Planning, Cross-Functional Leadership, Cultural Sensitivity, Analytical Skills, Data-Driven Decision Making, Communication Skills, Presentation Skills, Hospitality Industry, Luxury Hospitality, Global Brand Management, Guest Experience Strategy

ASSUMPTION: Candidates should be proactive in their application process, demonstrating their enthusiasm for the role and their understanding of the Grand Mercure brand and AccorCorpo's portfolio of brands.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
Data analysis and visualization tools (e.g., Tableau, Power BI)
Project management tools (e.g., Asana, Trello, Microsoft Project)
Brand management and design software (e.g., Adobe Creative Suite, Sketch)
Hotel property management systems (e.g., Oracle Opera, Amadeus Opera)

ASSUMPTION: Candidates should be comfortable using a variety of tools and technologies to support their work in brand management, guest experience, and cross-functional leadership.

👔 Cultural Fit Considerations

Company Values:

Act for Others: Act with integrity, respect, and humility in all interactions with colleagues, guests, and partners.
Think as a Customer: Understand and anticipate the needs of our guests and stakeholders, and strive to exceed their expectations.
Be Curious: Embrace a growth mindset, continuously seek new knowledge and opportunities for improvement, and challenge the status quo.
Create and Innovate: Foster a culture of creativity and innovation, and encourage experimentation and calculated risk-taking.

Work Style:

Collaborative: Work effectively with diverse teams and stakeholders to achieve common goals and drive brand success.
Adaptable: Embrace change and adapt to new situations, priorities, and demands with flexibility and resilience.
Results-driven: Focus on delivering measurable results and achieving key performance indicators (KPIs) to drive brand growth and guest satisfaction.
Customer-centric: Prioritize the guest experience in all decision-making and brand initiatives.

Self-Assessment Questions:

How do your personal values align with AccorCorpo's company values, and how have you demonstrated these values in your previous roles?
Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
How have you driven brand success and improved guest satisfaction in previous roles, and what specific initiatives have you implemented to achieve these results?
How do you prioritize and manage multiple projects and stakeholders, and how do you ensure that you are meeting their needs and expectations?

ASSUMPTION: Candidates should be able to demonstrate their alignment with AccorCorpo's company values and work style, and provide specific examples of their ability to drive brand success and deliver exceptional guest experiences.

⚠️ Potential Challenges

The hospitality industry is dynamic and competitive, with constant changes in consumer behavior, market trends, and technological advancements. Candidates should be prepared to adapt to new situations and prioritize their time effectively to meet business demands.
Working in a global organization with a diverse portfolio of brands and properties may present unique challenges in terms of brand consistency, communication, and collaboration. Candidates should be comfortable working in a matrixed organization and managing cross-functional teams.
The role may require travel to various properties and regional offices to assess brand performance, provide on-site support, and drive brand initiatives. Candidates should be comfortable with frequent travel and the associated demands on their time and energy.
The hospitality industry is subject to seasonal fluctuations in demand, which may impact workload and resource availability. Candidates should be prepared to manage their time effectively and prioritize their workload to meet business demands during peak seasons.

ASSUMPTION: Candidates should be aware of the unique challenges and demands of working in the hospitality industry and be prepared to adapt to new situations, prioritize their time effectively, and manage their workload to meet business demands.

📈 Similar Roles Comparison

Vice President of Brand Management & Guest Experience - Grand Mercure (H/F/X) vs. Vice President of Brand Management & Marketing - AccorHotels & Resorts:

Both roles focus on driving brand success and enhancing guest experiences within Accor's portfolio of brands.
The Grand Mercure role is specific to the luxury segment, while the AccorHotels & Resorts role encompasses a broader range of brands and segments.
Candidates should have a strong understanding of the luxury hospitality segment and the unique value proposition of the Grand Mercure brand to excel in this role.

Vice President of Brand Management & Guest Experience - Grand Mercure (H/F/X) vs. Director of Brand Management - AccorInvest:

Both roles focus on brand management and guest experience, but the Director of Brand Management role is typically at a lower level within the organization's brand management hierarchy.
The Vice President role carries more strategic responsibilities and requires a higher level of leadership and cross-functional collaboration.
Candidates should have extensive experience in brand management and guest experience, as well as proven leadership skills, to excel in the Vice President role.

ASSUMPTION: Candidates should research the specific requirements and responsibilities of similar roles within AccorCorpo's portfolio of brands and properties to ensure a strong understanding of the unique demands and opportunities presented by the Vice President of Brand Management & Guest Experience - Grand Mercure (H/F/X) role.

📝 Sample Projects

Developing and implementing a comprehensive brand strategy for a new Grand Mercure property, including market research, competitive analysis, and the creation of unique brand positioning, value proposition, and brand architecture.
Conducting a brand audit of an existing Grand Mercure property to assess brand performance, identify gaps in brand delivery, and develop targeted initiatives to improve guest satisfaction and drive brand loyalty.
Leading a cross-functional team to rebrand an AccorCorpo property to a Grand Mercure flag, including the development of a new brand identity, the implementation of new brand standards, and the management of a comprehensive renovation project to align with the Grand Mercure brand's unique positioning and design aesthetic.

ASSUMPTION: Candidates should be prepared to provide specific examples of their experience in brand management, guest experience, and cross-functional leadership, and how they have applied these skills to drive brand success and improve guest satisfaction in previous roles.

💡 Key Questions to Ask During Interview

How does the Grand Mercure brand differentiate itself within AccorCorpo's portfolio of luxury brands, and what unique opportunities does this role present for driving brand success and enhancing guest experiences?
Can you describe the typical career path for someone in this role, and what opportunities exist for growth and progression within the Grand Mercure brand or AccorCorpo's global brand management and guest experience team?
How does AccorCorpo support the professional development of its employees, and what resources are available to help me grow and succeed in this role?
What are the key priorities for this role in the first 90 days, and how can I make a significant impact on brand performance and guest satisfaction during this critical period?
How does AccorCorpo measure and track brand performance, and what key performance indicators (KPIs) will I be responsible for driving and improving in this role?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of the role, the Grand Mercure brand, and AccorCorpo's global brand management and guest experience team, and to assess the fit between their personal and professional goals and the opportunities presented by the Vice President of Brand Management & Guest Experience - Grand Mercure (H/F/X) role.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the following link: https://jobs.smartrecruiters.com/AccorCorpo/744000073058545-vice-president-brand-management-guest-experience-grand-mercure-h-f-x-1
Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in brand management, guest experience, and cross-functional leadership.
Prepare for behavioral interview questions that focus on your leadership style, decision-making processes, and ability to drive brand success in a competitive hospitality landscape.
Research the Grand Mercure brand and AccorCorpo's portfolio of brands to demonstrate your understanding of the company's unique value proposition and brand architecture.
Prepare a case study or presentation that showcases your ability to develop and implement strategic brand initiatives that drive guest engagement and loyalty.
Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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