📌 Core Information
🔹 Job Title: Vice President - Brand Management & Guest Experience - Swissôtel (H/F/X)
🔹 Company: AccorCorpo
🔹 Location: Issy-les-Moulineaux, France
🔹 Job Type: Temps complet
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 ans
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership and strategic planning for the Swissôtel brand
- Collaboration with cross-functional teams to ensure brand consistency
- Management of brand performance and development initiatives
- Cultural alignment and guest experience enhancement
- Global brand representation and stakeholder engagement
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to drive brand success and guest satisfaction across the Swissôtel portfolio.
📋 Key Responsibilities
✅ Develop and implement brand strategy and positioning for Swissôtel
✅ Collaborate with regional teams to ensure brand consistency and drive performance
✅ Manage brand performance metrics and analyze market trends to inform strategy
✅ Lead brand development projects, including new hotel openings and renovations
✅ Develop and maintain strong relationships with key stakeholders, including owners and franchisees
✅ Oversee brand marketing and communications efforts, ensuring alignment with brand strategy
✅ Manage brand budget and ensure optimal allocation of resources
✅ Foster a culture of brand excellence and continuous improvement
ASSUMPTION: This role involves a high degree of strategic planning, project management, and stakeholder engagement to ensure the successful execution of brand initiatives and the achievement of brand performance targets.
🎯 Required Qualifications
Education: Master's degree in Business Administration, Marketing, or a related field (MBA preferred)
Experience: 7-10 years of relevant experience in hospitality, with a proven track record in brand management and guest experience enhancement
Required Skills:
- Proven leadership and strategic planning skills
- Excellent communication and presentation skills
- Strong analytical and problem-solving abilities
- Fluency in English (French proficiency is a plus)
- Demonstrated ability to work effectively in a cross-cultural environment
- Experience in the hospitality industry, with a focus on brand management and guest experience
- Proven ability to manage multiple projects and meet tight deadlines
Preferred Skills:
- Experience working with luxury hotel brands
- Familiarity with the Swissôtel brand
- Knowledge of the French hospitality market
ASSUMPTION: Candidates should have a strong background in brand management, with a proven ability to develop and implement successful brand strategies in the hospitality industry. Familiarity with the Swissôtel brand and the French hospitality market is a plus.
💰 Compensation & Benefits
Salary Range: €70,000 - €100,000 per year (based on experience and industry standards for similar roles in the hospitality industry)
Benefits:
- Flexible work environment
- Training and development programs
- Diversity and inclusion initiatives
- Health insurance
- Cultural and sports activities funding
- Sustainable mobility allowance
- Employee discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 10,001+ employees
Founded: 1967 (AccorCorpo), 1978 (Swissôtel)
Company Description:
- AccorCorpo is a global hospitality leader, operating in over 110 countries with 5,500 hotels and 10,000+ restaurants
- AccorCorpo's portfolio includes 40+ brands, ranging from luxury to budget-friendly options
- The company is committed to sustainable development and responsible business practices
- AccorCorpo's mission is to make every guest feel welcome, valued, and respected
Company Specialties:
- Hotel operations and management
- Restaurant and food & beverage services
- Loyalty programs and customer engagement
- Sustainable hospitality practices
- Digital innovation and technology in hospitality
Company Website: https://www.accor.com/
ASSUMPTION: AccorCorpo's extensive global presence and diverse brand portfolio provide candidates with numerous opportunities for career growth and development within the hospitality industry.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Senior Vice President of Brand Management and Guest Experience
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential progression to Senior Vice President or other executive roles within AccorCorpo
- Possibility to oversee multiple brands or regions as the company continues to expand
- Opportunities to gain experience in different aspects of the hospitality industry, such as operations, development, or digital innovation
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the Swissôtel brand and the broader AccorCorpo organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Issy-les-Moulineaux, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, located in the western part of the Île-de-France region
- The area is well-connected by public transportation, with easy access to central Paris
- Issy-les-Moulineaux offers a mix of urban and suburban living, with a variety of housing options and amenities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for the role's demands)
ASSUMPTION: The location of the office in Issy-les-Moulineaux provides easy access to central Paris and other key business districts, making it an attractive option for candidates seeking a convenient commute.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and situational interviews
- Final round interviews with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Cross-functional collaboration and stakeholder engagement
- Brand management and marketing expertise
- Fluency in English and French (for communication with international teams)
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and leadership style
- Research the Swissôtel brand and AccorCorpo's company culture to demonstrate your fit for the role
- Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
ATS Keywords: Brand Management, Guest Experience, Strategic Planning, Leadership, Cross-functional Collaboration, Stakeholder Engagement, Hospitality Industry, Luxury Hotels, French Market, English/French Bilingual
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the hospitality industry and the Swissôtel brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Brand management software (e.g., Brandfolder, Frontify)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they are used to manage brand assets, track performance metrics, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Act for Others
- Think as a Family
- Rooted in the Community
- Sustainable Together
- Innovative and Ambitious
Work Style:
- Collaborative and inclusive
- Results-driven and entrepreneurial
- Adaptable and resilient
- Customer-focused and passionate
- Committed to sustainable and responsible business practices
Self-Assessment Questions:
- How do you embody the company value of 'Act for Others' in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- How do you ensure that your work aligns with the company's commitment to sustainability and responsible business practices?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with AccorCorpo's company culture, values, and work style, as well as a commitment to sustainable and responsible business practices.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing brand consistency with local market adaptations
- Navigating a large, complex organization with diverse brands and regions
- Keeping up with industry trends and competitor activities
- Ensuring brand relevance and appeal to a diverse global customer base
ASSUMPTION: These challenges require strong leadership, strategic thinking, and cross-functional collaboration skills, as well as a deep understanding of the hospitality industry and the Swissôtel brand.
📈 Similar Roles Comparison
- This role is similar to a Global Brand Director or Vice President of Brand Management in the hospitality industry
- However, it is unique in its focus on the Swissôtel brand and the broader AccorCorpo organization
- Career progression may involve moving to other brands within the AccorCorpo portfolio or taking on regional responsibilities
ASSUMPTION: While this role shares similarities with other brand management positions in the hospitality industry, its unique focus on the Swissôtel brand and the broader AccorCorpo organization sets it apart.
📝 Sample Projects
- Developing and implementing a new brand positioning strategy for Swissôtel
- Managing a global rebranding project for the Swissôtel portfolio
- Conducting market research and analysis to inform brand strategy and positioning
- Leading a cross-functional team to develop and launch a new brand campaign or product line
- Managing the brand's digital presence and ensuring consistency across all touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the Vice President of Brand Management & Guest Experience - Swissôtel (H/F/X) may oversee, highlighting the role's strategic and cross-functional nature.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader brand management and guest experience strategy for AccorCorpo?
- What are the key priorities for this role in the first 90 days?
- How does AccorCorpo support the professional development and growth of its employees?
- What is the company's approach to fostering a diverse and inclusive work environment?
- How does AccorCorpo measure and track brand performance and guest satisfaction?
ASSUMPTION: Asking these questions will help candidates better understand the role's context within the broader organization, the company's commitment to employee development, and the brand management and guest experience strategies in place.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorCorpo/744000073059210-vice-president-brand-management-guest-experience-swissotel-h-f-x-
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and leadership style
- Research the Swissôtel brand and AccorCorpo's company culture to demonstrate your fit for the role
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
