📌 Core Information
🔹 Job Title: Vice President - Brand Management & Guest Experience - Swissôtel (H/F/X)
🔹 Company: Accor
🔹 Location: Issy-les-Moulineaux, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 7 to 10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy and operational performance for Swissôtel
- Overseeing all aspects of the guest experience across product, service, and experiential program pillars
- Collaborating with cross-functional stakeholders to drive brand initiatives
- Ensuring brand culture and standards are maintained across all properties
- Developing and implementing brand-specific Quality Assurance programs
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hospitality industry and brand management.
📋 Key Responsibilities
✅ Develop and implement brand strategy in collaboration with the President/SVP
✅ Act as the brand's voice across functions, clarifying and communicating brand positioning and proof points
✅ Lead strategy to improve operational performance and drive product modernization, renovations, or exits as needed
✅ Oversee creation of the brand's annual plan and 3-year vision, and provide strategic guidance for performance dashboard
✅ Translate brand strategy into operational applications and ensure initiatives align with brand objectives
✅ Champion a culture of operational excellence and develop brand culture, talent recruitment, and training initiatives
✅ Provide guest-centric input on brand design strategy and review new builds, conversions, and renovation projects
✅ Serve as brand spokesperson to media, influencers, B2B clients, and owners
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Five-year degree in Business Administration, Marketing, or a related field; MBA preferred
Experience: 7 to 10 years of relevant professional experience in the hospitality industry, with a demonstrated career progression in operations and brand management
Required Skills:
- Proven expertise in brand strategy development and guest experience initiatives
- Excellent communication and presentation skills
- Global outlook with strong intercultural sensitivity
- Ability to manage multiple high-priority projects simultaneously
- Strong interpersonal skills with the ability to build solid partnerships
- Fluency in English; additional languages are a plus
Preferred Skills:
- Experience in the luxury hospitality segment
- Familiarity with the Accor group and its brands
ASSUMPTION: Candidates should have a strong background in brand management and operations within the hospitality industry, with a proven track record of driving brand success.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on industry standards for a VP role in the hospitality industry in France)
Benefits:
- Health Insurance (50% funded by Accor)
- Meal Vouchers (worth €10)
- Sustainable Mobility Package (up to €700 or 50% reimbursement of the Navigo public transport pass)
- Social and Economic Committee (CSE) (financial support for cultural and sports activities)
- Heartist® Program (unforgettable stays and experiences across all Accor properties and partners)
- Heartist® for Good Program (one paid day per year dedicated to volunteering)
- Attractive working conditions (collaborative spaces, in-house dining, relaxation areas, and fitness facilities)
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP role in the hospitality industry in France. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a global hospitality leader, operating in over 110 countries with 5,500 hotels and 10,000+ restaurants and bars
Company Size: Accor has 219,130 employees worldwide, making it a large corporation with significant resources and opportunities for career growth
Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world
Company Description:
- Accor operates in the mid- to upscale and luxury segments of the market
- The company is known for its commitment to sustainability and responsible business practices
- Accor's portfolio includes 40 hotel brands, ranging from economy to luxury, including iconic brands such as Sofitel, Fairmont, and Raffles
Company Specialties:
- Hotel operations and management
- Food and beverage services
- Loyalty programs and partnerships
- Sustainable hospitality practices
Company Website: https://www.accor.com/
ASSUMPTION: Accor's size and global presence offer applicants a wide range of career opportunities and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the SVP of Brand Management and Guest Experience
Reporting Structure: The Vice President, Brand Head oversees regional brand teams, regional operations, and other cross-functional stakeholders
Work Arrangement: This is an on-site role, with potential for occasional travel to Accor's global offices and properties
Growth Opportunities:
- Progression to a more senior role within Accor's brand management or operations teams
- Expansion into other regions or brands within the Accor portfolio
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers significant growth potential within Accor's global organization, with opportunities to advance within the brand management or operations functions.
🌍 Location & Work Environment
Office Type: Accor's headquarters in Issy-les-Moulineaux, France, is a modern, collaborative workspace
Office Location(s): 16 Parvis de la Défense, 92927 Paris La Défense Cedex, France
Geographic Context:
- Issy-les-Moulineaux is a suburb of Paris, located on the western side of the city
- The area is well-connected by public transportation, with easy access to central Paris and other major cities in France
- Issy-les-Moulineaux is known for its vibrant cultural scene, with numerous museums, theaters, and music venues
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The Issy-les-Moulineaux location offers a dynamic work environment, with easy access to cultural attractions and a diverse range of dining and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and/or other team members
- Final interview with the SVP of Brand Management and Guest Experience
- Background check and offer extension
Key Assessment Areas:
- Brand management and strategy development
- Leadership and team management skills
- Cross-functional collaboration and stakeholder management
- Intercultural sensitivity and global outlook
- Problem-solving and decision-making abilities
Application Tips:
- Highlight your relevant experience in brand management and operations within the hospitality industry
- Demonstrate your understanding of the Swissôtel brand and Accor's portfolio
- Showcase your ability to develop and implement brand strategies that drive operational excellence
- Prepare examples of your experience working with cross-functional teams and stakeholders
ATS Keywords: Brand Management, Guest Experience, Operations, Strategy Development, Stakeholder Management, Luxury Hospitality, Swissôtel, Accor
ASSUMPTION: The interview process will focus on assessing your brand management and leadership skills, as well as your cultural fit with Accor and the Swissôtel brand.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with data analysis and design tools relevant to brand management.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Commitment
- Diversity
- Excellence
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Results-oriented and action-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated your commitment to operational excellence in previous roles?
- Can you provide an example of a time when you successfully managed multiple high-priority projects simultaneously?
- How have you contributed to a culture of diversity and inclusion in your previous work environments?
ASSUMPTION: Accor values candidates who embody their core values and demonstrate a strong work ethic, commitment to excellence, and ability to thrive in a collaborative, cross-functional environment.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Balancing brand consistency with regional market demands
- Driving operational excellence in a large, global organization
- Adapting to a dynamic and evolving hospitality industry
ASSUMPTION: This role presents unique challenges, including managing multiple stakeholders, balancing brand consistency with regional market demands, and driving operational excellence in a large, global organization.
📈 Similar Roles Comparison
- Compared to other brand management roles in the hospitality industry, this role places a greater emphasis on operational excellence and cross-functional collaboration
- Accor's global presence and portfolio of brands offer unique opportunities for career growth and exposure to diverse markets and cultures
- This role requires a higher level of strategic thinking and leadership skills than entry-level or mid-level brand management positions
ASSUMPTION: This role offers unique opportunities for career growth and exposure to diverse markets and cultures within Accor's global organization.
📝 Sample Projects
- Developing and implementing a brand-specific Quality Assurance program for Swissôtel
- Leading a cross-functional team to refresh the Swissôtel brand identity and visual language
- Conducting a comprehensive brand audit and competitive analysis to inform strategic brand positioning
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Vice President, Brand Head role, requiring strong leadership, project management, and brand management skills.
❓ Key Questions to Ask During Interview
- How does this role fit into Accor's long-term brand strategy for Swissôtel?
- What are the key priorities for the first 90 days in this role?
- How does Accor support the professional development and growth of its brand management team members?
- What are the most significant challenges facing the Swissôtel brand in the current market landscape?
- How does Accor foster a culture of collaboration and cross-functional teamwork across its global organization?
ASSUMPTION: Asking these questions will help you better understand the role's priorities, challenges, and opportunities for growth within Accor's organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/AccorCorpo/744000073060236-vice-president-brand-management-guest-experience-swissotel-h-f-x-
- Tailor your resume and cover letter to highlight your relevant experience in brand management and operations within the hospitality industry
- Prepare examples of your experience working with cross-functional teams and stakeholders
- Research the Swissôtel brand and Accor's portfolio to demonstrate your understanding of the company and its brands
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
