Vice President Brand Strategy

📌 Core Information

🔹 Job Title: Vice President Brand Strategy

🔹 Company: Acosta

🔹 Location: Jacksonville, FL

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Refining and executing brand strategy to enable enterprise growth
• Overseeing a team of project managers and graphic designers
• Collaborating with cross-functional teams to drive impact on selling activities
• Ensuring an impactful brand identity in the marketplace

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in brand management and team supervision.

📋 Key Responsibilities

✅ Refine and execute brand strategy to enable enterprise growth and competitive differentiation

✅ Oversee a team of project managers and graphic designers in support of brand strategy and commercial priorities

✅ Lead the creation of high-quality sales materials and ensure an impactful brand identity in the marketplace

✅ Partner with cross-functional teams including enterprise comms, sales, client development, training, and more to differentiate the enterprise and drive impact on selling activities

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of experience in brand strategy, with at least 5 years in a leadership role.

Required Skills:

• Proven track record in brand strategy and leadership
• Experience managing teams and executing commercial priorities
• Strong cross-functional collaboration skills
• Excellent communication and presentation skills
• Proficiency in project management tools and graphic design software

Preferred Skills:

• Experience in the retail industry
• Fluency in Spanish

ASSUMPTION: Candidates should have extensive experience in brand strategy and leadership, with a proven track record in managing teams and executing commercial priorities.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year. This estimate is based on industry standards for a Vice President of Brand Strategy role in the retail industry, with 10+ years of experience.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on products
• Professional development opportunities

Working Hours: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Acosta operates in the retail industry, acting as a catalyst to connect brands, retailers, and consumers, fueling growth and building long-term value throughout North America and Europe.

Company Size: Acosta is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Acosta was founded in 1927 and has since grown to become a leading retail sales and marketing agency.

Company Description:

• Acosta brings simplicity to retail sales by acting as a catalyst to boldly connect brands, retailers, and consumers
• The company is deeply embedded in every corner of the retail industry, strengthening local, regional, and national relationships between brands and retailers
• Acosta's team of experts uses deep industry insight, cutting-edge analytics, and integrated partnerships to help clients move ahead with confidence

Company Specialties:

• Revenue Growth Management
• Category Management
• Space Management
• Headquarter Sales
• Omnichannel Strategy
• Back Office
• Business Intelligence
• Shopper Marketing
• Digital Commerce
• Retail Media
• Emerging Brands
• Merchandising
• Shelf Intelligence
• Supply Chain
• Grocery
• Convenience
• Walmart
• Target
• Costco
• Natural
• Military
• Pet
• Drug
• Value
• and Kroger

Company Website: https://www.acosta.com

ASSUMPTION: Acosta's extensive experience and deep industry knowledge make it a strong choice for candidates seeking a career in the retail industry.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer or a similar executive.

Reporting Structure: The Vice President, Enterprise Brand Strategy will oversee a team of project managers and graphic designers, collaborating with cross-functional teams to drive brand strategy and commercial priorities.

Work Arrangement: This role is on-site, with standard business hours Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.

Growth Opportunities:

• Potential to advance to a Chief Marketing Officer or similar executive role
• Opportunities to lead high-impact projects and initiatives
• Chance to work with and learn from experienced industry professionals

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior executive position over time.

🌍 Location & Work Environment

Office Type: Acosta's headquarters is a modern, professional office environment with collaborative workspaces and state-of-the-art technology.

Office Location(s): 6651 Gate Pkwy, Jacksonville, FL 32256, US

Geographic Context:

• Jacksonville, FL, is the most populous city in the state and the largest city by area in the contiguous United States
• The city offers a diverse economy, with strengths in healthcare, finance, and logistics, among other industries
• Jacksonville has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time position with standard business hours, Monday through Friday. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: Acosta's headquarters offers a modern, collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Chief Marketing Officer or a similar executive
• Background check and offer extension

Key Assessment Areas:

• Brand strategy and leadership experience
• Team management and project execution skills
• Cross-functional collaboration and communication abilities
• Cultural fit and alignment with Acosta's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy and leadership experience
• Prepare examples of your brand strategy work and the results you've achieved
• Research Acosta's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Brand Strategy, Project Management, Graphic Design, Sales Materials, Cross-Functional Collaboration, Enterprise Communications, Client Development, Training, Retail Industry, Leadership, Team Management, Commercial Priorities

ASSUMPTION: Acosta's interview process is designed to assess candidates' brand strategy and leadership experience, team management skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Graphic design software (e.g., Adobe Creative Suite, Sketch, Figma)
• Data visualization tools (e.g., Tableau, Power BI)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: Candidates should be proficient in using project management tools, graphic design software, and other relevant technologies to effectively manage projects and collaborate with team members.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Innovative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving brand strategy and commercial priorities?
• Do you have experience managing teams and executing commercial projects?

ASSUMPTION: Candidates should be comfortable working in a fast-paced, collaborative environment and have experience managing teams and executing commercial projects.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing multiple projects and priorities
• Adapting to a fast-paced, dynamic work environment
• Working with cross-functional teams to drive brand strategy and commercial priorities

ASSUMPTION: This role presents unique challenges that require strong leadership, project management, and cross-functional collaboration skills.

📈 Similar Roles Comparison

• Unlike other brand strategy roles, this position requires extensive experience in team management and project execution
• Acosta's focus on the retail industry sets this role apart from similar positions in other industries
• This role offers significant growth opportunities, with the potential to advance to a senior executive position over time

ASSUMPTION: This role is unique in its requirement for extensive experience in team management and project execution, as well as its focus on the retail industry.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy for a major retail client
• Leading a team to create high-quality sales materials for a new product launch
• Partnering with cross-functional teams to differentiate a brand and drive impact on selling activities

ASSUMPTION: These sample projects are designed to showcase the candidate's brand strategy, team management, and cross-functional collaboration skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for the enterprise?
• What are the key priorities for this role in the first 90 days?
• How does Acosta support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does Acosta foster a culture of collaboration and innovation?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, as well as their fit with Acosta's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy and leadership experience
• Prepare examples of your brand strategy work and the results you've achieved
• Research Acosta's company culture and values, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.