Vice President, Brand Strategy

📌 Core Information

🔹 Job Title: Vice President, Brand Strategy

🔹 Company: Teladoc Health

🔹 Location: Remote - USA

🔹 Job Type: Full-Time

🔹 Category: Healthcare

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Guiding brand strategy and driving enterprise-wide alignment
• Leading a team of brand professionals to operationalize global brand strategy
• Measuring brand health and effectiveness
• Collaborating with cross-functional teams and stakeholders
• Adapting to market dynamics and driving business impact

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the healthcare industry and brand management.

📋 Key Responsibilities

✅ Lead and direct a team of experienced brand and insights professionals responsible for designing and operationalizing the global brand strategy, architecture, positioning, identity, and expression

✅ Participate in narrative development, collaborating with colleagues to evolve brand stories in alignment with the business strategy

✅ Develop and manage the annual operating plan for brand, clearly articulate priorities, strategies, initiatives, investments, and results; build alignment on the plan, proactively report progress and adapt as a business leader

✅ Establish and measure key performance indicators related to brand health and effectiveness, making data-informed recommendations about strengths, opportunities, and optimization priorities

✅ Develop, maintain and syndicate clear guidelines, useful templates, and proven best practices that empower consistent, effective brand activation by colleagues and agency partners; conduct training and serve as a resource for all who activate our brands

✅ Facilitate brand governance processes that elevate performance for all by building alignment, fostering communication, and adapting responsively to new audience insights, innovation and applications

✅ Conduct primary research and synthesize insights from secondary sources, sensing shifts in the customer and competitive landscape and proactively recommending strategies to mitigate brand risks and realize opportunities

✅ Oversee internal project teams and agency partners to execute programs on time, on budget, and in alignment with brand strategy

✅ Assess and actively manage brands of acquired companies, recommending and implementing integration strategies to create business impact and customer value

✅ Evaluate opportunities to maximize value through collaboration with business partner brands, including co-branding and sponsorship

✅ Protect brands and intellectual property by working with legal, creative and digital teams to secure, monitor and advise on usage of owned brand terms, images, assets, and properties

✅ Serve as a strategic advisor to leadership, aligning brand strategies with business priorities to growth objectives

✅ Lead, inspire and effectively collaborate with colleagues in marketing, communications, and audience experience functions across the organization

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree in a related field (e.g., Journalism, Marketing/Communications, Business, Psychology)

Experience: Minimum of 10 years of experience leading brand strategy within a large Healthcare enterprise with multiple business units. Minimum of 10 years of experience building and scaling global brands with business impact, in the healthcare industry. Minimum of 5 years managing a high performing, marketing team.

Required Skills:

• Proven leadership and team management skills
• Strong strategic thinking and planning abilities
• Excellent communication and facilitation skills
• Data-driven decision making and analytical skills
• Experience in brand architecture, positioning, and expression
• Familiarity with brand measurement and KPI development
• Ability to build and maintain strong relationships with stakeholders

Preferred Skills:

• Master’s Degree in a related field
• Creative, growth-focused mindset grounded by strong business acumen
• Curious, iterative innovator who seeks feedback and tests/validates new strategies
• Nimble, adaptive style; effectively navigates ambiguity, makes informed decisions, communicates and synchronizes with other leaders
• Excellent executive presence, builds productive partnerships with senior executives and performs under pressure

ASSUMPTION: Candidates with a strong background in brand strategy, leadership, and marketing within the healthcare industry are preferred.

💰 Compensation & Benefits

Salary Range: $235,000 - $250,000 per year

Benefits:

• Performance Bonus
• Health Benefits

Working Hours: Full-time position with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience within the healthcare industry.

📌 Applicant Insights

🔍 Company Context

Industry: Teladoc Health operates in the Healthcare industry, specifically focusing on virtual care and telemedicine services.

Company Size: Teladoc Health is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Teladoc Health was founded in 2002 and has since grown to become the world leader in whole-person virtual care.

Company Description:

• Teladoc Health empowers all people everywhere to live their healthiest lives by transforming the healthcare experience.
• The company uses proprietary health signals and personalized interactions to drive better health outcomes across the full continuum of care.
• Teladoc Health leverages more than two decades of expertise and data-driven insights to meet the growing virtual care needs of consumers and healthcare professionals.

Company Specialties:

• Telemedicine
• Physician cross-coverage
• Online doctor consultation
• Electronic medical records
• Interactive health tools
• Telehealth
• Employee benefits
• HR benefits
• Healthcare benefits
• 24/7 access to a board certified doctor
• Mental Health
• Primary Care
• Chronic Care
• Virtual Care

Company Website: www.teladochealth.com

ASSUMPTION: Teladoc Health is a well-established company with a strong reputation in the virtual care industry, offering a dynamic work environment and opportunities for professional growth.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer or a similar senior leader.

Reporting Structure: The Vice President, Brand Strategy will lead a team of brand and insights professionals and collaborate with various teams across the organization, including marketing, communications, and audience experience functions.

Work Arrangement: This role is remote-friendly, with quarterly travel required to support brand in action and build business relationships.

Growth Opportunities:

• Potential to grow into a Chief Marketing Officer or similar senior leadership role
• Opportunities to work on high-impact projects and drive business results
• Chance to gain experience in a fast-growing, innovative industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's brand and business success.

🌍 Location & Work Environment

Office Type: Remote work environment with occasional travel required

Office Location(s): Remote - USA

Geographic Context:

• The United States has a well-established healthcare industry with a strong focus on innovation and technology.
• The remote work arrangement allows for flexibility and work-life balance.
• The USA is home to Teladoc Health's headquarters and has a significant presence in the virtual care market.

Work Schedule: Full-time position with a standard workweek of 40 hours, with flexibility for remote work

ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while also offering the opportunity to work with a global team and collaborate with colleagues across various time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and situational interviews with hiring managers and team members
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and collaboration skills
• Industry knowledge and healthcare experience
• Cultural fit and alignment with Teladoc Health's values

Application Tips:

• Highlight relevant brand strategy experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Teladoc Health's mission and values
• Prepare examples of your brand strategy work and be ready to discuss them during the interview
• Research Teladoc Health's brand and industry trends to show your enthusiasm and preparation

ATS Keywords: Brand Strategy, Brand Management, Healthcare, Leadership, Marketing, Team Management, Strategic Planning, Brand Architecture, Brand Expression, Brand Measurement, Stakeholder Engagement, Co-branding, Strategic Thinking, Data Analysis

ASSUMPTION: Teladoc Health's interview process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on their brand management experience and industry knowledge.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management software (e.g., Brandfolder, Frontify, Sprout Social)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, JIRA)
• Communication and collaboration platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in brand management software, data analysis tools, and project management platforms to effectively lead a team and drive brand strategy.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Compassionate

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a proven track record of driving brand strategy and business impact?
• Are you able to balance data-driven decision making with creative, innovative thinking?
• Do you enjoy working collaboratively with cross-functional teams and stakeholders?

ASSUMPTION: Teladoc Health values candidates who are passionate about their work, adaptable, and committed to driving business results through strategic brand management.

⚠️ Potential Challenges

• Managing a remote team and collaborating with global colleagues
• Balancing strategic thinking with day-to-day brand management tasks
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, complex organization with multiple business units
• Protecting and enhancing the brand in a competitive market

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on brand strategy within the virtual care industry
• Compared to traditional healthcare roles, this position requires a strong understanding of digital marketing and brand management
• Career path comparison: This role can lead to senior leadership positions in marketing, communications, or brand management within the healthcare industry

ASSUMPTION: This role offers a unique opportunity to drive brand strategy in a fast-growing, innovative industry, with potential for career growth and development.

📝 Sample Projects

• Developing and implementing a global brand architecture for a newly acquired company
• Conducting market research to identify brand perception gaps and opportunities
• Collaborating with cross-functional teams to launch a new brand campaign
• Evaluating and optimizing brand performance metrics to drive business impact

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and data-driven nature of the brand strategy role at Teladoc Health.

❓ Key Questions to Ask During Interview

• Can you describe the brand strategy process and how it aligns with business objectives?
• How does the brand team collaborate with other departments, such as marketing and communications?
• What are the biggest brand challenges facing Teladoc Health, and how can this role address them?
• How does Teladoc Health support the growth and development of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Asking these questions will help you better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your brand strategy experience and achievements
• Write a cover letter that demonstrates your understanding of Teladoc Health's mission and values
• Prepare examples of your brand strategy work and be ready to discuss them during the interview
• Research Teladoc Health's brand and industry trends to show your enthusiasm and preparation
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.