📌 Core Information
🔹 Job Title: Vice President, Consumer Media Relations, Corp Brand
🔹 Company: Porter Novelli
🔹 Location: New York, NY (Primary) & Chicago, IL, Seattle, WA, Los Angeles, CA (Remote)
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (with primary office locations in New York, Chicago, Seattle, and Los Angeles)
🚀 Job Overview
Key aspects of this role include:
- Leading breakthrough storytelling for consumer, brand, and corporate clients
- Serving as the go-to media relations and pitching expert across collaborative client teams
- Cultivating and maintaining influential relationships with clients and media across various verticals
- Developing compelling, culturally relevant narratives that ladder up to business goals
ASSUMPTION: This role requires a strategic, creative, and well-connected media relations professional with a strong news sense and an instinct for what drives headlines today.
📋 Key Responsibilities
✅ Serve as the lead media relations strategist, setting the earned media vision and delivering breakthrough coverage
✅ Develop proactive and reactive newsjacking efforts to ensure clients are part of the cultural conversation and competitor narratives are countered with impact
✅ Guide and support client media strategy, providing high-level counsel and real-time POVs that drive media traction and brand relevance
✅ Manage fast-moving workstreams and juggle multiple campaigns simultaneously, ensuring each is rooted in creativity and media potential
✅ Mentor junior team members through thoughtful leadership
✅ Represent the agency’s media prowess in new business opportunities and cross-collab storytelling initiatives
✅ Regularly track and analyze coverage performance to inform future strategies and demonstrate ROI
ASSUMPTION: This role involves managing multiple workstreams and campaigns simultaneously, requiring strong project management skills and the ability to stay strategically agile.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: 10+ years of experience in earned media relations, with a proven track record in executing high-impact media relations campaigns, particularly in consumer and tech
Required Skills:
- Deep expertise in earned media and the ability to influence it through integrated, cross-channel strategies
- Strong writing and storytelling skills with a strategic mindset and editorial eye
- Natural curiosity and creativity, asking the right questions and bringing fresh, unconventional ideas to the table
- Bias toward action with a strong sense of urgency, able to manage projects from strategy to execution while staying strategically agile
- Comfortable navigating ambiguity and moving at the speed of culture, resourceful, adaptable, and quick to find clarity in fast-moving moments
- Financially and operationally sharp, confident managing budgets, staffing plans, and team resources efficiently
Preferred Skills:
- Experience working with Fortune 50 companies
- Proven ability to lead and grow high-performing teams
- Fluency in multiple languages (Spanish, Mandarin, etc.)
ASSUMPTION: Candidates should possess a strong understanding of business and consumer media landscapes, as well as a deep understanding of emerging media platforms and trends.
💰 Compensation & Benefits
Salary Range: $145,000 - $160,000 USD per year (based on relevant experience, knowledge, skills, other job-related qualifications, and geography)
Benefits:
- Medical & Prescription
- Dental
- Vision
- Flexible Spending Accounts
- 401k (with discretionary employer match)
- Employee Stock Purchase Plan
- Short-Term Disability, Long-Term Disability & Life Insurance
- Vacation, Sick & Personal Days
- 14.5 Paid Company Holidays
- Parental Leave
- Family Forming Benefits
- Wellness Benefit
Working Hours: Full-time, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Vice President role in Public Relations and Communications Services. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Porter Novelli is a global communication company specializing in strategic communications, with a focus on purpose-driven storytelling and integrated marketing solutions. They operate across various industries, including consumer goods, technology, healthcare, and social impact.
Company Size: Porter Novelli has 501-1,000 employees globally, with offices across the US and internationally in London, Mexico City, and Toronto. This size allows for a dynamic and collaborative work environment while offering ample opportunities for growth and development.
Founded: Porter Novelli was founded in 1972 and has since grown into a leading global communication company, known for its innovative approach to storytelling and its commitment to driving business results for clients.
Company Description:
- Porter Novelli is a global communication company with a strong focus on purpose-driven storytelling and integrated marketing solutions.
- The company leverages its world-class smart data and decodes change to navigate culture and deepen authenticity, unlocking value for its clients.
- Porter Novelli cultivates a vibrant environment where individuals come together to form a dynamic and supportive community, celebrating the unique perspectives and experiences that each team member brings to the table.
Company Specialties:
- Strategic Communications
- Purpose-Driven Storytelling
- Integrated Marketing Solutions
- Consumer Goods
- Technology
- Healthcare
- Social Impact
Company Website: http://www.porternovelli.com
ASSUMPTION: Porter Novelli's focus on purpose-driven storytelling and integrated marketing solutions sets it apart in the industry, offering candidates the opportunity to work on innovative and impactful campaigns.
📊 Role Analysis
Career Level: This role is suited for an experienced professional with 10+ years of experience in earned media relations, looking to take on a leadership role in a dynamic and fast-paced environment.
Reporting Structure: The Vice President, Consumer Media Relations, Corp Brand will report directly to the agency's leadership team and collaborate closely with client teams across various verticals.
Work Arrangement: This role follows a hybrid work arrangement, with team members working 3 days in the office and 2 days remotely. This flexibility allows for a better work-life balance while maintaining a strong connection to the team and the agency's culture.
Growth Opportunities:
- Porter Novelli offers ample opportunities for professional growth and development, with a strong focus on mentorship and internal mobility.
- The agency's global presence and diverse client portfolio provide opportunities to work on various campaigns and gain exposure to different industries and markets.
- As a leading global communication company, Porter Novelli is well-positioned to support the career advancement of its employees.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on increased responsibilities and advance their career within the agency.
🌍 Location & Work Environment
Office Type: Porter Novelli's offices are modern and collaborative spaces, designed to foster creativity and teamwork. The agency encourages a hybrid work arrangement, balancing in-office collaboration with remote flexibility.
Office Location(s): New York, NY (Primary) & Chicago, IL, Seattle, WA, Los Angeles, CA (Remote)
Geographic Context:
- New York, NY: Porter Novelli's global headquarters, offering a vibrant and dynamic work environment in the heart of one of the world's most diverse and culturally rich cities.
- Chicago, IL: A major hub for Porter Novelli's Midwest operations, providing access to a diverse range of clients and industries.
- Seattle, WA: Home to Porter Novelli's West Coast operations, with a strong focus on technology and consumer goods clients.
- Los Angeles, CA: Porter Novelli's West Coast presence, offering opportunities to work with entertainment, lifestyle, and consumer goods brands.
Work Schedule: Full-time, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: Porter Novelli's hybrid work arrangement and diverse office locations allow for a flexible and balanced work environment, catering to the needs of modern professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager and/or team members to discuss the role's responsibilities, required skills, and career growth opportunities
- Final interview with the agency's leadership team to assess the candidate's strategic thinking, creativity, and cultural fit
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and creativity in developing earned media strategies and narratives
- Strong writing and storytelling skills, with a keen editorial eye
- Ability to navigate ambiguity and make data-driven decisions in a fast-paced environment
- Proven track record in executing high-impact media relations campaigns
- Cultural fit and alignment with Porter Novelli's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in earned media relations and strategic communications
- Be prepared to discuss your approach to newsjacking, proactive media outreach, and reactive media management during the interview
- Demonstrate your understanding of Porter Novelli's unique value proposition and how your skills and experience align with the agency's mission and culture
- Prepare thoughtful questions to ask the interviewer about the role, the team, and the agency's growth opportunities
ATS Keywords: Earned Media Relations, Strategic Communications, Consumer Goods, Technology, Media Relations, Storytelling, Newsjacking, Proactive Media Outreach, Reactive Media Management, Porter Novelli
ASSUMPTION: Porter Novelli's interview process is designed to assess the candidate's strategic thinking, creativity, and cultural fit, with a strong focus on the candidate's ability to develop and execute high-impact earned media strategies.
🛠️ Tools & Technologies
- Media monitoring and analytics tools (e.g., Mention, Brand24, Critical Mention)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Collaboration and communication platforms (e.g., Microsoft Teams, Slack)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Porter Novelli's use of industry-standard tools and technologies enables efficient collaboration and project management, allowing team members to focus on strategic and creative aspects of their work.
👔 Cultural Fit Considerations
Company Values:
- Purpose-driven storytelling: Porter Novelli is committed to creating meaningful and impactful campaigns that drive business results and make a positive impact on society.
- Integrity: The agency values honesty, transparency, and ethical decision-making in all aspects of its work.
- Collaboration: Porter Novelli fosters a culture of teamwork, open communication, and mutual respect, encouraging employees to learn from one another and grow together.
- Innovation: The agency embraces a culture of continuous learning and adaptation, always seeking new and better ways to tell stories and connect with audiences.
Work Style:
- Fast-paced and dynamic: Porter Novelli's work environment is fast-paced and ever-changing, requiring team members to stay agile and adaptable in the face of new challenges and opportunities.
- Creative and strategic: The agency values strategic thinking and creative problem-solving, encouraging team members to approach their work with a unique perspective and a willingness to take risks.
- Collaborative and supportive: Porter Novelli fosters a culture of teamwork and mutual support, with team members working together to achieve shared goals and drive success for clients.
Self-Assessment Questions:
- How do you align with Porter Novelli's commitment to purpose-driven storytelling, and how have you demonstrated this in your previous work?
- How do you approach newsjacking and proactive media outreach, and how have you successfully executed these strategies in the past?
- How do you navigate ambiguity and make data-driven decisions in a fast-paced environment, and how have you demonstrated this in your previous roles?
ASSUMPTION: Porter Novelli's cultural fit considerations focus on the candidate's ability to thrive in a fast-paced, dynamic, and collaborative work environment, with a strong commitment to purpose-driven storytelling and strategic thinking.
⚠️ Potential Challenges
- Managing multiple workstreams and campaigns simultaneously, requiring strong project management skills and the ability to stay strategically agile
- Navigating a fast-paced and ever-changing work environment, with a constant need to adapt to new challenges and opportunities
- Balancing the demands of client work with the need to mentor and support junior team members
- Working remotely for part of the week, requiring strong self-motivation and time management skills
ASSUMPTION: These potential challenges are inherent to the role's fast-paced and dynamic nature, as well as the hybrid work arrangement. Successful candidates will possess strong project management skills, adaptability, and self-motivation to thrive in this environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on consumer, brand, and corporate media relations, requiring a strong understanding of multiple client verticals and the ability to develop integrated, cross-channel strategies.
- Industry-specific context: Porter Novelli's focus on purpose-driven storytelling and integrated marketing solutions sets it apart in the industry, offering candidates the opportunity to work on innovative and impactful campaigns.
- Career path comparison: This role offers significant growth opportunities for the right candidate, with the potential to take on increased responsibilities and advance their career within the agency.
ASSUMPTION: This role's focus on consumer, brand, and corporate media relations, as well as Porter Novelli's unique value proposition, sets it apart from related positions in the industry.
📝 Sample Projects
- Developing and executing a proactive media outreach campaign for a Fortune 50 company, securing high-impact coverage in top-tier business and consumer media outlets
- Managing reactive media relations for a consumer goods brand facing a product recall, ensuring accurate and timely communication with stakeholders and minimizing brand damage
- Creating and implementing a newsjacking strategy for a technology client, capitalizing on emerging trends and industry developments to secure meaningful media coverage and drive brand relevance
ASSUMPTION: These sample projects illustrate the strategic, creative, and adaptable approach required to succeed in this role, as well as the diverse range of client verticals and campaign types that the Vice President, Consumer Media Relations, Corp Brand may encounter.
❓ Key Questions to Ask During Interview
- How does this role fit into the agency's overall media relations strategy, and how will my work contribute to its success?
- What are the most pressing challenges facing the team currently, and how can my skills and experience help address them?
- How does Porter Novelli support the professional growth and development of its team members, and what opportunities exist for career advancement within the agency?
- What is the team's approach to collaboration and knowledge-sharing, and how can I contribute to a positive and supportive work environment?
- How does Porter Novelli measure the success of its media relations campaigns, and what key performance indicators (KPIs) will I be responsible for tracking and analyzing?
ASSUMPTION: These key questions help candidates better understand the role's expectations, the team's dynamics, and the agency's commitment to professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience, skills, and accomplishments in earned media relations and strategic communications
- Prepare for the interview by researching Porter Novelli's unique value proposition and developing thoughtful questions to ask the interviewer
- Follow up with the hiring manager or HR team within 48 hours after the interview to express your appreciation and reiterate your interest in the role
- If selected for the final interview, be prepared to present a strategic media relations plan for a hypothetical client, demonstrating your ability to develop and execute high-impact earned media strategies
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
