Vice President, Data, Digital & AI Marketing Strategy
Mevotech
Full-time
On-site
Toronto, Ontario, Canada
💡 Marketing Strategy & Planning
📌 Core Information
🔹 Job Title: Vice President, Data, Digital & AI Marketing Strategy
🔹 Company: Mevotech
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (On-site minimum 3 days per week)
🔹 Category: Marketing & Strategy
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years of experience, with at least 5 years in a senior leadership role
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Develop and implement Mevotech's digital strategy, leading a team focused on digital content, e-commerce, and AI initiatives.
2. Digital Transformation: Drive digital transformation efforts to enhance customer experience and operational efficiency across the organization.
3. Cross-Functional Collaboration: Work closely with various departments to ensure digital initiatives align with organizational goals and business processes.
4. AI Strategy Development: Create and manage an AI roadmap, prioritizing initiatives based on potential impact, feasibility, and resource availability.
5. Team Building: Lead, mentor, and grow a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing, data analytics, and technology integration. The ideal candidate will have experience leading complex digital and AI transformation projects and driving increased profitability, productivity, and customer experience.
📋 Key Responsibilities
🌟 Digital Strategy & Growth:
- Develop and implement strategic digital plans that meet Mevotech's aspirations and financial goals.
- Collaborate with executive leadership to ensure digital initiatives align with organizational goals, support business processes, and drive enhanced customer experience.
- Drive the digital transformation across the organization, ensuring the integration of digital technologies into all areas of the business.
- Identify and evaluate digital & AI opportunities that drive competitive advantage and enhance customer value.
- Develop a clear AI strategy that aligns with business objectives and drives competitive advantage.
- Create and manage an AI roadmap, prioritizing initiatives based on potential impact, feasibility, and resource availability.
- Lead key strategic digital and AI assessments and programs, owning key initiatives including the development of ideal state, creating assessments on bridging existing gaps, and delivering robust business cases for proposed strategic direction.
- Oversee the evolution of Mevotech's digital experience to deliver seamless and integrated digital journeys through user-friendly interfaces, personalized content, and seamless interactions.
- Oversee the creation of seamless, user-friendly experiences across digital touchpoints including emails, websites, apps, and beyond.
- Illustrate and map user journeys for project stakeholders to better understand the expected behavior of end-users.
- Drive the adoption of leading-edge solutions that enhance efficiency, engagement, and personalization.
- Ensure alignment of digital initiatives with target customer segments and business priorities.
- Guide technology adoption and manage key vendor relationships to enable innovation and maximize strategic value.
- Build and lead a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.
- Establish and manage strategic partnerships with technology providers, digital agencies, and other stakeholders.
- Ensure the security and privacy of digital assets and customer data, implementing robust cybersecurity measures.
- Define and monitor key performance indicators (KPIs) to measure the success of digital initiatives and drive continuous improvement.
- Lead digital innovation efforts to identify new technologies, trends, and opportunities that can enhance Mevotech's products and customer experiences.
📊 Digital Marketing:
- Lead the planning, execution, and optimization of digital advertising campaigns and performance marketing efforts across all key platforms, mediums, and channels.
- Drawing on best practices from UX, UI, SEO, and technology, collaborate with Mevotech's digital specialists to ensure that digital marketing efforts are holistic and effective.
- Bridge creative, technical, and strategic disciplines, ensuring that Mevotech's digital ecosystems are visually compelling, strategically sound, and seamlessly functional.
- Utilize data analytics to gain insights into customer behavior, market trends, and business performance, informing strategic decisions.
- Identify emerging digital trends and technologies, recommending and implementing innovative solutions to enhance Mevotech's digital presence and campaigns.
- Test, learn, and optimize digital marketing efforts using A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
- Bring Mevotech to the forefront of B2B digital marketing, bringing fresh ideas and innovative approaches to the business.
- Build a framework and execute initiatives that develop data-driven insights on valuable opportunities with Mevotech's marketing and client partners.
📚 Data & Catalogue - Content:
- Manage and direct the catalogue team in the creation, production, and maintenance of a complete, accurate, and up-to-date catalogue data that includes vehicle applications, part images, PIES data, product attributes, and OEM and competitive interchanges for internal and external customer use.
- Drive the design, implementation, and optimization of Master Data Management solutions, specifically focusing on product data & digital content.
- Accountable for the Catalogue and Master Data function, leading and maintaining product catalogue data and all its subsidiaries and processes.
- Ensure delivery of product strategy and brand vision in the creation of award-winning content for electronic catalogues, retailers, and suppliers.
- Participate with project deliverables, stakeholder project management meetings, and operating partnerships between product, operations, and technology to implement best practices for catalogue management and product information, presenting reports, updates, and recommendations to these groups.
- Deliver projects on-time, within budget, and meet all functional and technical requirements.
- Lead and manage a team of Catalogue professionals, making the right decisions, managing budgets and resources, communicating with project stakeholders, managing and mitigating risk, and providing leadership, project compliance, and completion.
- Collaborate with cross-functional teams across the organization to understand product features and benefits and creating a system to translate them into sales and marketing solutions for online applications.
- Lead in-house photographers to produce images for Catalogue and supports key account customer requests for images and product data.
ASSUMPTION: This role requires strong project management skills, with experience leading cross-functional teams and managing multiple projects simultaneously. The ideal candidate will have a proven track record in driving digital transformation and optimizing catalogue management processes.
🎯 Required Qualifications
📚 Education:
- Bachelor's degree in a relevant field; advanced degree preferred. Proficiency in digital marketing and social media platforms, with a solid understanding of how to leverage these channels for brand communication purposes.
📚 Experience:
- Minimum of 10 years of experience in digital strategy, technology, and transformation, with at least 5 years in a senior leadership role, preferably within Business-to-Business.
📚 Required Skills:
- Strong strategic thinking, innovation, and leadership skills.
- Proficiency in digital marketing, e-commerce, data analytics, and technology integration.
- Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Knowledge of any Data Catalogue or Metadata management tools, understanding the elements of self-service platforms.
- Demonstrated ability to develop and implement successful strategic plans.
- In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms.
- Excellent communication and collaboration skills.
- Strong leadership and people management capabilities.
💰 Compensation & Benefits
💰 Salary Range: $150,000 - $200,000 CAD per year (Based on industry standards for a role of this level and location)
💰 Benefits:
- Comprehensive health, dental, and vision coverage.
- Retirement savings plan with company matching.
- Generous vacation and time-off policies.
- Employee assistance program.
- Professional development opportunities and tuition reimbursement.
- Discounted gym membership and wellness programs.
- Employee discounts on Mevotech products and services.
💰 Working Hours: 40 hours per week, with flexibility for remote work on certain days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Automotive Aftermarket
🔹 Company Size: 501-1,000 employees
🔹 Founded: 1982
🔹 Company Description: Mevotech is a trusted North American leader in the engineering and design of driveline, steering, and suspension aftermarket auto parts. Since 1982, Mevotech has been revolutionizing the technician experience through design best practices, superior materials, and rigorous quality control standards. Mevotech's values include customer centricity, passion, collaboration, innovation, communication, and diversity and inclusion. To learn more about Mevotech, watch their overview video at [Mevotech.com](http://mevotech.com).
🔹 Company Specialties: Automotive Aftermarket, Suspension, Hubs, Steering, Chassis, Driveline, and Engineering
📊 Role Analysis
🔹 Career Level: Executive (Senior Leadership)
🔹 Reporting Structure: This role reports directly to the CEO and works closely with other senior leaders across the organization.
🔹 Work Arrangement: Hybrid (On-site minimum 3 days per week)
🔹 Growth Opportunities: This role offers significant growth potential, as Mevotech continues to expand its digital presence and invest in AI initiatives. The ideal candidate will have the opportunity to shape the future of Mevotech's digital landscape and make a lasting impact on the organization's success.
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing, data analytics, and technology integration. The ideal candidate will have experience leading complex digital and AI transformation projects and driving increased profitability, productivity, and customer experience.
🌍 Location & Work Environment
🔹 Office Type: Hybrid (On-site minimum 3 days per week)
🔹 Office Location(s): 240 Bridgeland Avenue, North York, Ontario M6A 1Z4, CA
🔹 Geographic Context: Toronto, Ontario, Canada
- Diverse and multicultural city with a population of over 2.9 million.
- Vibrant tech industry with numerous startups and established companies.
- Strong public transportation system, including subways, buses, and streetcars.
- Variety of neighborhoods with distinct characters and amenities.
🔹 Work Schedule: Flexible hours with the expectation to work on-site a minimum of 3 days per week.
ASSUMPTION: This role requires a candidate who is comfortable working in a hybrid environment and able to commute to the office a minimum of 3 days per week. The ideal candidate will be able to balance remote work and on-site collaboration effectively.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. In-depth behavioral and technical interviews with the hiring manager and other senior leaders.
4. Final interview with the CEO.
5. Background and reference checks.
🔹 Key Assessment Areas:
1. Strategic thinking and digital marketing expertise.
2. Leadership and team management skills.
3. Ability to thrive in a fast-paced, dynamic environment.
4. Knowledge of Data Catalogue or Metadata management tools.
5. Familiarity with the automotive aftermarket industry.
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
2. Showcase your understanding of Mevotech's business and digital transformation needs in your application materials.
3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills.
4. Be ready to discuss your experience with digital marketing, data analytics, and technology integration.
5. Research Mevotech's industry, competitors, and recent projects to demonstrate your enthusiasm and preparation.
ATS Keywords: Digital Strategy, Digital Marketing, AI Strategy, Data Analytics, Catalogue Management, Product Information, Team Leadership, Stakeholder Management, Project Management, Digital Transformation, Customer Experience, E-commerce, SEO, SEM, Social Media, UX/UI, Cybersecurity, Performance Marketing, Content Management, Strategic Planning, Vendor Management, Team Building, Collaboration, Innovation, Communication
ASSUMPTION: This role requires a strong understanding of ATS-optimized keywords related to digital marketing, data analytics, and technology integration. The ideal candidate will have experience working with Applicant Tracking Systems and tailoring their application materials to match the required skills and qualifications.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Tableau
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Jira, Trello)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, AWS SageMaker)
- Catalogue management tools (e.g., inRiver, PartStream, PartsTech)
- Master Data Management tools (e.g., Talend, Informatica, Microsoft Azure Data Factory)
ASSUMPTION: This role requires a strong understanding of various digital marketing, data analytics, and technology integration tools. The ideal candidate will have experience working with these tools and be able to apply them effectively in a business context.
👔 Cultural Fit Considerations
🔹 Company Values:
1. Customer Centric - Demonstrate a customer-centric approach towards internal and external customer interaction. Seek ways to improve and enhance customer service levels. Consistently deliver high-quality work and service despite pressing deadlines.
2. Passion - Be passionate, energetic, and committed. Push yourself to stretch beyond commitments to exceed expectations. Pursue excellence in everything we do and empower others to do the same.
3. Collaboration - Treat all individuals fairly and with respect; work collaboratively with others to achieve higher results. Openly and willingly share information with others.
4. Innovation - Constantly strive to redefine the standard of excellence. Be open to ideas and share ideas that challenge conventional views and drive innovation.
5. Communication - Communicate in an open, candid, and consistent manner. Listen and express ideas and opinions openly. Keep individuals informed about issues that may affect them. Use diplomacy and tact in communicating with others.
6. Diversity and Inclusion - Celebrate infinite differences. Make conscious and deliberate steps towards setting goals and strategies which identify and target internal gaps. Engage in different points of view.
🔹 Work Style:
- Fast-paced and dynamic environment.
- Collaborative and team-oriented culture.
- Strong emphasis on innovation, continuous improvement, and driving results.
- Data-driven decision-making and a focus on measurable outcomes.
- Open and transparent communication, with a focus on active listening and feedback.
🔹 Self-Assessment Questions:
1. How do you align with Mevotech's customer-centric approach, and can you provide an example of a time when you went above and beyond to improve customer service?
2. Describe a situation where you had to manage a team through a significant change or transformation. How did you ensure collaboration and engagement throughout the process?
3. Can you share an example of a time when you challenged conventional views to drive innovation in your role or industry?
4. How do you approach communicating complex ideas or data-driven insights to non-technical stakeholders, ensuring they understand the implications and take appropriate action?
5. How do you balance the need for strategic planning and long-term vision with the ability to execute and deliver results in the short term?
ASSUMPTION: This role requires a strong cultural fit with Mevotech's values and work style. The ideal candidate will be passionate, collaborative, innovative, and customer-centric, with strong communication skills and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
1. Role-Specific Challenges:
* Balancing strategic planning and execution in a fast-paced environment.
* Managing a team with diverse skills and backgrounds, ensuring everyone is aligned and working towards common goals.
* Navigating complex stakeholder relationships and influencing senior leaders across the organization.
* Keeping up with the latest digital marketing trends, tools, and best practices.
2. Company-Specific Challenges:
* Working in a large, established organization with a history of traditional business practices, while driving digital transformation and innovation.
* Balancing the need for short-term results with long-term strategic initiatives.
* Managing resources and budget constraints while investing in digital and AI initiatives.
3. Industry-Specific Challenges:
* Staying competitive in the automotive aftermarket industry, which is subject to rapid technological changes and evolving customer expectations.
* Integrating digital and AI solutions with legacy systems and processes.
* Ensuring data security and privacy in a rapidly evolving digital landscape.
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and resilient leader. The ideal candidate will have experience overcoming similar obstacles in previous roles and be able to navigate complex business environments effectively.
📈 Similar Roles Comparison
1. How this role differs from related positions:
* This role focuses on strategic leadership, digital transformation, and AI strategy development, while related roles may focus more on tactical execution, project management, or specific functional areas.
* This role requires a broader skill set, including strong leadership, strategic planning, and stakeholder management, whereas related roles may have more narrow or specialized requirements.
* This role offers significant growth potential and the opportunity to shape Mevotech's digital landscape, while related roles may have more defined career paths or limited growth opportunities.
2. Industry-specific context:
* In the automotive aftermarket industry, this role requires a strong understanding of the industry's unique challenges, competitive landscape, and customer needs.
* The ideal candidate will have experience working in the automotive industry or a related field and be familiar with the specific challenges and opportunities faced by automotive aftermarket companies.
3. Career path comparison:
* This role represents a significant step up in leadership and strategic responsibility, with the potential for further growth and advancement within Mevotech or the broader automotive industry.
* The ideal candidate will have a clear vision for their long-term career goals and be able to articulate how this role fits into their overall career trajectory.
ASSUMPTION: This role offers a unique opportunity for a strategic leader to drive digital transformation and AI initiatives in the automotive aftermarket industry. The ideal candidate will have a strong understanding of the industry, relevant experience, and a clear vision for their career growth and development.
📝 Sample Projects
1. Strategic Digital Roadmap Development:
* Develop a comprehensive digital roadmap for Mevotech, outlining key initiatives, timelines, and resource requirements to achieve the company's digital goals.
* Collaborate with cross-functional teams to ensure alignment with business objectives and stakeholder needs.
* Monitor progress, measure success, and make data-driven adjustments to the roadmap as needed.
2. AI-Powered Customer Experience Enhancement:
* Lead the development and implementation of AI-driven customer experience enhancements, such as personalized product recommendations, chatbots, and voice assistants.
* Work with data scientists and engineers to design, train, and deploy AI models that improve customer engagement and drive revenue growth.
* Continuously monitor and optimize AI performance to ensure maximum impact and ROI.
3. Catalogue Data Management Optimization:
* Lead a comprehensive review of Mevotech's catalogue data management processes and identify opportunities for improvement and streamlining.
* Develop and implement a master data management strategy that ensures data accuracy, consistency, and accessibility across the organization.
* Collaborate with cross-functional teams to ensure alignment with business objectives and stakeholder needs.
ASSUMPTION: These sample projects illustrate the strategic, innovative, and collaborative nature of this role. The ideal candidate will have experience leading similar initiatives and be able to apply their knowledge and skills to drive meaningful impact in this specific context.
❓ Key Questions to Ask During Interview
1. Role-Specific Questions:
* How do you approach balancing strategic planning and execution in a fast-paced environment?
* Can you describe a time when you managed a team through a significant change or transformation? What was the outcome?
* How do you ensure data security and privacy in a rapidly evolving digital landscape?
* Can you share an example of a time when you challenged conventional views to drive innovation in your role or industry?
2. Company-Specific Questions:
* How do you see this role contributing to Mevotech's overall digital transformation and growth strategy?
* What are some specific initiatives you would like to implement in your first 90 days to drive immediate impact?
* How do you plan to manage resources and budget constraints while investing in digital and AI initiatives?
3. Industry-Specific Questions:
* How do you stay competitive in the automotive aftermarket industry, which is subject to rapid technological changes and evolving customer expectations?
* Can you describe a time when you had to integrate digital and AI solutions with legacy systems and processes? What was the outcome?
* How do you ensure that Mevotech's digital initiatives align with the specific needs and preferences of our target customers?
ASSUMPTION: These key questions are designed to assess the candidate's strategic thinking, leadership, and problem-solving skills, as well as their understanding of Mevotech's unique business context and the automotive aftermarket industry. The ideal candidate will be able to articulate clear and thoughtful responses that demonstrate their fit for the role and their ability to drive meaningful impact.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Apply Now](https://mevotech.applytojob.com/apply/CmC3cEufya/Vice-President-Data-Digital-AI-Marketing-Strategy)
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills.
4. Be ready to discuss your experience with digital marketing, data analytics, and technology integration.
5. Research Mevotech's industry, competitors, and recent projects to demonstrate your enthusiasm and preparation.
6. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
🔹 Job Title: Vice President, Data, Digital & AI Marketing Strategy
🔹 Company: Mevotech
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Hybrid (On-site minimum 3 days per week)
🔹 Category: Marketing & Strategy
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 10+ years of experience, with at least 5 years in a senior leadership role
🚀 Job Overview
Key aspects of this role include:
1. Strategic Leadership: Develop and implement Mevotech's digital strategy, leading a team focused on digital content, e-commerce, and AI initiatives.
2. Digital Transformation: Drive digital transformation efforts to enhance customer experience and operational efficiency across the organization.
3. Cross-Functional Collaboration: Work closely with various departments to ensure digital initiatives align with organizational goals and business processes.
4. AI Strategy Development: Create and manage an AI roadmap, prioritizing initiatives based on potential impact, feasibility, and resource availability.
5. Team Building: Lead, mentor, and grow a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing, data analytics, and technology integration. The ideal candidate will have experience leading complex digital and AI transformation projects and driving increased profitability, productivity, and customer experience.
📋 Key Responsibilities
🌟 Digital Strategy & Growth:
- Develop and implement strategic digital plans that meet Mevotech's aspirations and financial goals.
- Collaborate with executive leadership to ensure digital initiatives align with organizational goals, support business processes, and drive enhanced customer experience.
- Drive the digital transformation across the organization, ensuring the integration of digital technologies into all areas of the business.
- Identify and evaluate digital & AI opportunities that drive competitive advantage and enhance customer value.
- Develop a clear AI strategy that aligns with business objectives and drives competitive advantage.
- Create and manage an AI roadmap, prioritizing initiatives based on potential impact, feasibility, and resource availability.
- Lead key strategic digital and AI assessments and programs, owning key initiatives including the development of ideal state, creating assessments on bridging existing gaps, and delivering robust business cases for proposed strategic direction.
- Oversee the evolution of Mevotech's digital experience to deliver seamless and integrated digital journeys through user-friendly interfaces, personalized content, and seamless interactions.
- Oversee the creation of seamless, user-friendly experiences across digital touchpoints including emails, websites, apps, and beyond.
- Illustrate and map user journeys for project stakeholders to better understand the expected behavior of end-users.
- Drive the adoption of leading-edge solutions that enhance efficiency, engagement, and personalization.
- Ensure alignment of digital initiatives with target customer segments and business priorities.
- Guide technology adoption and manage key vendor relationships to enable innovation and maximize strategic value.
- Build and lead a high-performing digital team, fostering a culture of innovation, collaboration, and continuous improvement.
- Establish and manage strategic partnerships with technology providers, digital agencies, and other stakeholders.
- Ensure the security and privacy of digital assets and customer data, implementing robust cybersecurity measures.
- Define and monitor key performance indicators (KPIs) to measure the success of digital initiatives and drive continuous improvement.
- Lead digital innovation efforts to identify new technologies, trends, and opportunities that can enhance Mevotech's products and customer experiences.
📊 Digital Marketing:
- Lead the planning, execution, and optimization of digital advertising campaigns and performance marketing efforts across all key platforms, mediums, and channels.
- Drawing on best practices from UX, UI, SEO, and technology, collaborate with Mevotech's digital specialists to ensure that digital marketing efforts are holistic and effective.
- Bridge creative, technical, and strategic disciplines, ensuring that Mevotech's digital ecosystems are visually compelling, strategically sound, and seamlessly functional.
- Utilize data analytics to gain insights into customer behavior, market trends, and business performance, informing strategic decisions.
- Identify emerging digital trends and technologies, recommending and implementing innovative solutions to enhance Mevotech's digital presence and campaigns.
- Test, learn, and optimize digital marketing efforts using A/B testing, SEO, audience insights, and data analytics to continuously improve campaign performance and engagement.
- Bring Mevotech to the forefront of B2B digital marketing, bringing fresh ideas and innovative approaches to the business.
- Build a framework and execute initiatives that develop data-driven insights on valuable opportunities with Mevotech's marketing and client partners.
📚 Data & Catalogue - Content:
- Manage and direct the catalogue team in the creation, production, and maintenance of a complete, accurate, and up-to-date catalogue data that includes vehicle applications, part images, PIES data, product attributes, and OEM and competitive interchanges for internal and external customer use.
- Drive the design, implementation, and optimization of Master Data Management solutions, specifically focusing on product data & digital content.
- Accountable for the Catalogue and Master Data function, leading and maintaining product catalogue data and all its subsidiaries and processes.
- Ensure delivery of product strategy and brand vision in the creation of award-winning content for electronic catalogues, retailers, and suppliers.
- Participate with project deliverables, stakeholder project management meetings, and operating partnerships between product, operations, and technology to implement best practices for catalogue management and product information, presenting reports, updates, and recommendations to these groups.
- Deliver projects on-time, within budget, and meet all functional and technical requirements.
- Lead and manage a team of Catalogue professionals, making the right decisions, managing budgets and resources, communicating with project stakeholders, managing and mitigating risk, and providing leadership, project compliance, and completion.
- Collaborate with cross-functional teams across the organization to understand product features and benefits and creating a system to translate them into sales and marketing solutions for online applications.
- Lead in-house photographers to produce images for Catalogue and supports key account customer requests for images and product data.
ASSUMPTION: This role requires strong project management skills, with experience leading cross-functional teams and managing multiple projects simultaneously. The ideal candidate will have a proven track record in driving digital transformation and optimizing catalogue management processes.
🎯 Required Qualifications
📚 Education:
- Bachelor's degree in a relevant field; advanced degree preferred. Proficiency in digital marketing and social media platforms, with a solid understanding of how to leverage these channels for brand communication purposes.
📚 Experience:
- Minimum of 10 years of experience in digital strategy, technology, and transformation, with at least 5 years in a senior leadership role, preferably within Business-to-Business.
📚 Required Skills:
- Strong strategic thinking, innovation, and leadership skills.
- Proficiency in digital marketing, e-commerce, data analytics, and technology integration.
- Excellent verbal and written communication skills, with the ability to present and influence at all levels of the organization.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
- Knowledge of any Data Catalogue or Metadata management tools, understanding the elements of self-service platforms.
- Demonstrated ability to develop and implement successful strategic plans.
- In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms.
- Excellent communication and collaboration skills.
- Strong leadership and people management capabilities.
💰 Compensation & Benefits
💰 Salary Range: $150,000 - $200,000 CAD per year (Based on industry standards for a role of this level and location)
💰 Benefits:
- Comprehensive health, dental, and vision coverage.
- Retirement savings plan with company matching.
- Generous vacation and time-off policies.
- Employee assistance program.
- Professional development opportunities and tuition reimbursement.
- Discounted gym membership and wellness programs.
- Employee discounts on Mevotech products and services.
💰 Working Hours: 40 hours per week, with flexibility for remote work on certain days.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's qualifications, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Automotive Aftermarket
🔹 Company Size: 501-1,000 employees
🔹 Founded: 1982
🔹 Company Description: Mevotech is a trusted North American leader in the engineering and design of driveline, steering, and suspension aftermarket auto parts. Since 1982, Mevotech has been revolutionizing the technician experience through design best practices, superior materials, and rigorous quality control standards. Mevotech's values include customer centricity, passion, collaboration, innovation, communication, and diversity and inclusion. To learn more about Mevotech, watch their overview video at [Mevotech.com](http://mevotech.com).
🔹 Company Specialties: Automotive Aftermarket, Suspension, Hubs, Steering, Chassis, Driveline, and Engineering
📊 Role Analysis
🔹 Career Level: Executive (Senior Leadership)
🔹 Reporting Structure: This role reports directly to the CEO and works closely with other senior leaders across the organization.
🔹 Work Arrangement: Hybrid (On-site minimum 3 days per week)
🔹 Growth Opportunities: This role offers significant growth potential, as Mevotech continues to expand its digital presence and invest in AI initiatives. The ideal candidate will have the opportunity to shape the future of Mevotech's digital landscape and make a lasting impact on the organization's success.
ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing, data analytics, and technology integration. The ideal candidate will have experience leading complex digital and AI transformation projects and driving increased profitability, productivity, and customer experience.
🌍 Location & Work Environment
🔹 Office Type: Hybrid (On-site minimum 3 days per week)
🔹 Office Location(s): 240 Bridgeland Avenue, North York, Ontario M6A 1Z4, CA
🔹 Geographic Context: Toronto, Ontario, Canada
- Diverse and multicultural city with a population of over 2.9 million.
- Vibrant tech industry with numerous startups and established companies.
- Strong public transportation system, including subways, buses, and streetcars.
- Variety of neighborhoods with distinct characters and amenities.
🔹 Work Schedule: Flexible hours with the expectation to work on-site a minimum of 3 days per week.
ASSUMPTION: This role requires a candidate who is comfortable working in a hybrid environment and able to commute to the office a minimum of 3 days per week. The ideal candidate will be able to balance remote work and on-site collaboration effectively.
💼 Interview & Application Insights
🔹 Typical Process:
1. Online application submission.
2. Phone or video screening with the HR team.
3. In-depth behavioral and technical interviews with the hiring manager and other senior leaders.
4. Final interview with the CEO.
5. Background and reference checks.
🔹 Key Assessment Areas:
1. Strategic thinking and digital marketing expertise.
2. Leadership and team management skills.
3. Ability to thrive in a fast-paced, dynamic environment.
4. Knowledge of Data Catalogue or Metadata management tools.
5. Familiarity with the automotive aftermarket industry.
🔹 Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
2. Showcase your understanding of Mevotech's business and digital transformation needs in your application materials.
3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills.
4. Be ready to discuss your experience with digital marketing, data analytics, and technology integration.
5. Research Mevotech's industry, competitors, and recent projects to demonstrate your enthusiasm and preparation.
ATS Keywords: Digital Strategy, Digital Marketing, AI Strategy, Data Analytics, Catalogue Management, Product Information, Team Leadership, Stakeholder Management, Project Management, Digital Transformation, Customer Experience, E-commerce, SEO, SEM, Social Media, UX/UI, Cybersecurity, Performance Marketing, Content Management, Strategic Planning, Vendor Management, Team Building, Collaboration, Innovation, Communication
ASSUMPTION: This role requires a strong understanding of ATS-optimized keywords related to digital marketing, data analytics, and technology integration. The ideal candidate will have experience working with Applicant Tracking Systems and tailoring their application materials to match the required skills and qualifications.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Tableau
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Jira, Trello)
- Digital marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- AI and machine learning platforms (e.g., TensorFlow, PyTorch, AWS SageMaker)
- Catalogue management tools (e.g., inRiver, PartStream, PartsTech)
- Master Data Management tools (e.g., Talend, Informatica, Microsoft Azure Data Factory)
ASSUMPTION: This role requires a strong understanding of various digital marketing, data analytics, and technology integration tools. The ideal candidate will have experience working with these tools and be able to apply them effectively in a business context.
👔 Cultural Fit Considerations
🔹 Company Values:
1. Customer Centric - Demonstrate a customer-centric approach towards internal and external customer interaction. Seek ways to improve and enhance customer service levels. Consistently deliver high-quality work and service despite pressing deadlines.
2. Passion - Be passionate, energetic, and committed. Push yourself to stretch beyond commitments to exceed expectations. Pursue excellence in everything we do and empower others to do the same.
3. Collaboration - Treat all individuals fairly and with respect; work collaboratively with others to achieve higher results. Openly and willingly share information with others.
4. Innovation - Constantly strive to redefine the standard of excellence. Be open to ideas and share ideas that challenge conventional views and drive innovation.
5. Communication - Communicate in an open, candid, and consistent manner. Listen and express ideas and opinions openly. Keep individuals informed about issues that may affect them. Use diplomacy and tact in communicating with others.
6. Diversity and Inclusion - Celebrate infinite differences. Make conscious and deliberate steps towards setting goals and strategies which identify and target internal gaps. Engage in different points of view.
🔹 Work Style:
- Fast-paced and dynamic environment.
- Collaborative and team-oriented culture.
- Strong emphasis on innovation, continuous improvement, and driving results.
- Data-driven decision-making and a focus on measurable outcomes.
- Open and transparent communication, with a focus on active listening and feedback.
🔹 Self-Assessment Questions:
1. How do you align with Mevotech's customer-centric approach, and can you provide an example of a time when you went above and beyond to improve customer service?
2. Describe a situation where you had to manage a team through a significant change or transformation. How did you ensure collaboration and engagement throughout the process?
3. Can you share an example of a time when you challenged conventional views to drive innovation in your role or industry?
4. How do you approach communicating complex ideas or data-driven insights to non-technical stakeholders, ensuring they understand the implications and take appropriate action?
5. How do you balance the need for strategic planning and long-term vision with the ability to execute and deliver results in the short term?
ASSUMPTION: This role requires a strong cultural fit with Mevotech's values and work style. The ideal candidate will be passionate, collaborative, innovative, and customer-centric, with strong communication skills and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
1. Role-Specific Challenges:
* Balancing strategic planning and execution in a fast-paced environment.
* Managing a team with diverse skills and backgrounds, ensuring everyone is aligned and working towards common goals.
* Navigating complex stakeholder relationships and influencing senior leaders across the organization.
* Keeping up with the latest digital marketing trends, tools, and best practices.
2. Company-Specific Challenges:
* Working in a large, established organization with a history of traditional business practices, while driving digital transformation and innovation.
* Balancing the need for short-term results with long-term strategic initiatives.
* Managing resources and budget constraints while investing in digital and AI initiatives.
3. Industry-Specific Challenges:
* Staying competitive in the automotive aftermarket industry, which is subject to rapid technological changes and evolving customer expectations.
* Integrating digital and AI solutions with legacy systems and processes.
* Ensuring data security and privacy in a rapidly evolving digital landscape.
ASSUMPTION: This role presents unique challenges that require a strategic, adaptable, and resilient leader. The ideal candidate will have experience overcoming similar obstacles in previous roles and be able to navigate complex business environments effectively.
📈 Similar Roles Comparison
1. How this role differs from related positions:
* This role focuses on strategic leadership, digital transformation, and AI strategy development, while related roles may focus more on tactical execution, project management, or specific functional areas.
* This role requires a broader skill set, including strong leadership, strategic planning, and stakeholder management, whereas related roles may have more narrow or specialized requirements.
* This role offers significant growth potential and the opportunity to shape Mevotech's digital landscape, while related roles may have more defined career paths or limited growth opportunities.
2. Industry-specific context:
* In the automotive aftermarket industry, this role requires a strong understanding of the industry's unique challenges, competitive landscape, and customer needs.
* The ideal candidate will have experience working in the automotive industry or a related field and be familiar with the specific challenges and opportunities faced by automotive aftermarket companies.
3. Career path comparison:
* This role represents a significant step up in leadership and strategic responsibility, with the potential for further growth and advancement within Mevotech or the broader automotive industry.
* The ideal candidate will have a clear vision for their long-term career goals and be able to articulate how this role fits into their overall career trajectory.
ASSUMPTION: This role offers a unique opportunity for a strategic leader to drive digital transformation and AI initiatives in the automotive aftermarket industry. The ideal candidate will have a strong understanding of the industry, relevant experience, and a clear vision for their career growth and development.
📝 Sample Projects
1. Strategic Digital Roadmap Development:
* Develop a comprehensive digital roadmap for Mevotech, outlining key initiatives, timelines, and resource requirements to achieve the company's digital goals.
* Collaborate with cross-functional teams to ensure alignment with business objectives and stakeholder needs.
* Monitor progress, measure success, and make data-driven adjustments to the roadmap as needed.
2. AI-Powered Customer Experience Enhancement:
* Lead the development and implementation of AI-driven customer experience enhancements, such as personalized product recommendations, chatbots, and voice assistants.
* Work with data scientists and engineers to design, train, and deploy AI models that improve customer engagement and drive revenue growth.
* Continuously monitor and optimize AI performance to ensure maximum impact and ROI.
3. Catalogue Data Management Optimization:
* Lead a comprehensive review of Mevotech's catalogue data management processes and identify opportunities for improvement and streamlining.
* Develop and implement a master data management strategy that ensures data accuracy, consistency, and accessibility across the organization.
* Collaborate with cross-functional teams to ensure alignment with business objectives and stakeholder needs.
ASSUMPTION: These sample projects illustrate the strategic, innovative, and collaborative nature of this role. The ideal candidate will have experience leading similar initiatives and be able to apply their knowledge and skills to drive meaningful impact in this specific context.
❓ Key Questions to Ask During Interview
1. Role-Specific Questions:
* How do you approach balancing strategic planning and execution in a fast-paced environment?
* Can you describe a time when you managed a team through a significant change or transformation? What was the outcome?
* How do you ensure data security and privacy in a rapidly evolving digital landscape?
* Can you share an example of a time when you challenged conventional views to drive innovation in your role or industry?
2. Company-Specific Questions:
* How do you see this role contributing to Mevotech's overall digital transformation and growth strategy?
* What are some specific initiatives you would like to implement in your first 90 days to drive immediate impact?
* How do you plan to manage resources and budget constraints while investing in digital and AI initiatives?
3. Industry-Specific Questions:
* How do you stay competitive in the automotive aftermarket industry, which is subject to rapid technological changes and evolving customer expectations?
* Can you describe a time when you had to integrate digital and AI solutions with legacy systems and processes? What was the outcome?
* How do you ensure that Mevotech's digital initiatives align with the specific needs and preferences of our target customers?
ASSUMPTION: These key questions are designed to assess the candidate's strategic thinking, leadership, and problem-solving skills, as well as their understanding of Mevotech's unique business context and the automotive aftermarket industry. The ideal candidate will be able to articulate clear and thoughtful responses that demonstrate their fit for the role and their ability to drive meaningful impact.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Apply Now](https://mevotech.applytojob.com/apply/CmC3cEufya/Vice-President-Data-Digital-AI-Marketing-Strategy)
2. Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
3. Prepare for behavioral interview questions that focus on your leadership, strategic planning, and problem-solving skills.
4. Be ready to discuss your experience with digital marketing, data analytics, and technology integration.
5. Research Mevotech's industry, competitors, and recent projects to demonstrate your enthusiasm and preparation.
6. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.