📌 Core Information
🔹 Job Title: Vice President, Demand Generation
🔹 Company: Icertis
🔹 Location: United States
🔹 Job Type: Full time
🔹 Category: Software Development
🔹 Date Posted: 2025-03-25
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and scaling strategic demand generation programs to drive measurable pipeline growth and revenue impact
- Collaborating with sales leadership, marketing teams, and sales development representatives to execute comprehensive Integrated and Account-Based Marketing (ABM) strategies
- Leading teams including Marketing Operations, Integrated Marketing, ABM, and International Marketing
- Requiring strong analytical capabilities, a deep understanding of marketing funnel metrics, and extensive experience targeting executive-level decision-makers across multiple industries
ASSUMPTION: This role requires a strategic mindset, exceptional leadership skills, and a proven track record in demand generation to drive significant business impact.
📋 Key Responsibilities
✅ Developing and executing strategic demand generation programs to drive measurable pipeline growth and revenue impact
✅ Collaborating with sales leadership, marketing teams, and sales development representatives to execute comprehensive Integrated and Account-Based Marketing (ABM) strategies
✅ Leading teams including Marketing Operations, Integrated Marketing, ABM, and International Marketing
✅ Analyzing marketing funnel metrics and optimizing campaigns for maximum ROI
✅ Building and maintaining strong relationships with cross-functional stakeholders
✅ Staying up-to-date with industry trends and best practices in demand generation
ASSUMPTION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10+ years of experience in demand generation, with at least 5 years in a leadership role.
Required Skills:
- Proven track record in driving measurable pipeline growth and revenue impact
- Strong analytical skills and data-driven mindset
- Experience with marketing automation tools and CRM systems
- Excellent leadership, communication, and presentation skills
- Ability to build and maintain strong relationships with cross-functional stakeholders
- Experience in Integrated and Account-Based Marketing (ABM) strategies
Preferred Skills:
- Experience with enterprise software or SaaS products
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in demand generation, with a focus on driving measurable results and a proven ability to lead and inspire teams.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 per year (based on industry standards for a VP of Demand Generation with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Employee stock options
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a VP of Demand Generation with 10+ years of experience. Actual compensation may vary based on factors such as location, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Icertis is a global leader in AI-powered contract intelligence, operating in the software development industry.
Company Size: Icertis has 1,001-5,000 employees, providing a mid-to-large-sized company environment with opportunities for growth and collaboration.
Founded: Icertis was founded in 2009, with a history of innovation and growth in the contract management software space.
Company Description:
- Icertis is the global leader in AI-powered contract intelligence, revolutionizing contract management to equip customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance.
- The Icertis platform enables customers to manage 90+ countries and millions of commercial agreements, with 30% of the Fortune 100 trusting Icertis to realize the full intent of their contracts.
Company Specialties:
- Enterprise Contract Management
- Contract Compliance
- Contract Lifecycle Management
- Contract Analytics
- Contract Management Software
- Procurement & Sourcing
- Risk Management
- Contract Management
- Contract Intelligence
Company Website: http://www.icertis.com
ASSUMPTION: Icertis' focus on AI-powered contract intelligence provides a dynamic and innovative work environment, with opportunities for growth and professional development.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level position.
Reporting Structure: The Vice President, Demand Generation will oversee teams including Marketing Operations, Integrated Marketing, ABM, and International Marketing, with direct reports and indirect influence over additional team members.
Work Arrangement: This role is remote solely, with the expectation of being available during standard business hours in the time zone corresponding to the location of the teams being led.
Growth Opportunities:
- Potential to grow into a Chief Marketing Officer (CMO) or other executive-level role, as Icertis continues to expand and evolve
- Opportunities to lead and mentor team members, fostering their professional growth and development
- Chance to work on high-impact projects and initiatives, driving significant business results and making a tangible impact on the company's success
ASSUMPTION: This role offers substantial growth opportunities, both in terms of career advancement and professional development, as Icertis continues to grow and expand its market presence.
🌍 Location & Work Environment
Office Type: Remote solely, with no physical office requirement
Office Location(s): United States
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for demand generation efforts
- The remote work arrangement provides flexibility and the ability to work from anywhere within the United States
- Icertis' global presence enables collaboration with international teams and exposure to international markets
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work and the ability to set one's own schedule within reason
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while also providing the opportunity to work with a diverse and global team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interviews to evaluate leadership, communication, and problem-solving skills
- Case study or presentation to demonstrate strategic thinking and analytical skills
- Final interview with the Chief Marketing Officer (CMO) or another executive-level stakeholder
Key Assessment Areas:
- Leadership and management skills
- Strategic thinking and planning
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with Icertis' values
Application Tips:
- Tailor your resume and cover letter to highlight your demand generation experience, leadership skills, and track record of driving measurable results
- Prepare for behavioral interviews by reflecting on your past experiences and accomplishments, using the STAR method to structure your responses
- Practice your case study or presentation, focusing on demonstrating your strategic thinking and analytical skills
- Research Icertis and the AI-powered contract intelligence industry to show your enthusiasm and understanding of the company and its mission
ATS Keywords: Demand Generation, Pipeline Growth, Revenue Impact, Sales Leadership, Marketing Teams, Sales Development, Integrated Marketing, Account-Based Marketing, Marketing Funnel Metrics, C-Suite Targeting, Executive-Level Targeting, Multi-Industry Experience, Marketing Operations, International Marketing
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on assessing leadership, strategic thinking, and analytical skills, as well as cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Strategic and data-driven
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do I have a proven track record of driving measurable pipeline growth and revenue impact through demand generation strategies?
- Am I comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do I thrive in a collaborative, team-oriented work environment and enjoy mentoring and developing team members?
ASSUMPTION: Icertis values a customer-centric, innovative, collaborative, accountable, and inclusive work environment, with a focus on strategic and data-driven decision making.
⚠️ Potential Challenges
- Managing and leading multiple teams, each with its own unique dynamics and priorities
- Balancing strategic planning and execution with day-to-day tactical demands
- Adapting to a fast-paced, dynamic work environment and responding to changing market conditions
- Working remotely and managing team members who may be located in different time zones
ASSUMPTION: This role presents unique challenges related to leadership, adaptability, and remote work, which require strong communication, organizational, and time management skills.
📈 Similar Roles Comparison
- Unlike other demand generation roles, this position requires a high degree of strategic planning and leadership, with a focus on driving measurable pipeline growth and revenue impact
- Icertis' focus on AI-powered contract intelligence provides a unique opportunity to work in a cutting-edge, innovative industry
- This role offers significant growth opportunities, both in terms of career advancement and professional development, as Icertis continues to grow and expand its market presence
ASSUMPTION: This role is unique in its focus on strategic planning, leadership, and driving measurable results, with a strong emphasis on AI-powered contract intelligence and growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive demand generation strategy to drive measurable pipeline growth and revenue impact for a new product launch
- Optimizing marketing funnel metrics and ROI for a series of integrated and account-based marketing campaigns
- Building and maintaining strong relationships with cross-functional stakeholders to ensure alignment and collaboration on demand generation efforts
ASSUMPTION: These sample projects reflect the strategic, data-driven, and collaborative nature of the demand generation role at Icertis.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization at Icertis?
- What are the most significant challenges facing the demand generation teams, and how can this role address them?
- How does Icertis support the professional growth and development of its employees, particularly in leadership roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Icertis approach remote work and collaboration, particularly in a leadership role?
ASSUMPTION: These key questions help assess the strategic fit, challenges, growth opportunities, priorities, and work environment for this role at Icertis.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your demand generation experience, leadership skills, and track record of driving measurable results
- Prepare for behavioral interviews by reflecting on your past experiences and accomplishments, using the STAR method to structure your responses
- Practice your case study or presentation, focusing on demonstrating your strategic thinking and analytical skills
- Follow up with a thank-you note within 24 hours of your final interview, expressing your appreciation for the opportunity to interview and reiterating your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
