📌 Core Information
🔹 Job Title: Vice President, Demand Generation
🔹 Company: ON24
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and leading ON24’s global demand generation strategy
- Driving scalable pipeline creation and revenue growth through integrated campaigns
- Managing and reporting on inbound pipeline contribution and performance
- Collaborating with cross-functional teams to optimize lead management and customer lifecycle processes
- Aligning with regional teams to ensure local relevancy and responsiveness to market dynamics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive demand generation success.
📋 Key Responsibilities
✅ Develop and lead ON24’s global demand generation strategy focused on scalable pipeline creation and revenue growth through integrated campaigns, ABM programs, and digital initiatives.
✅ Develop quarterly demand generation strategy, tactical plan, channel mix, and reporting to deliver inbound pipeline and revenue targets by business segment.
✅ Manage and report on inbound pipeline contribution, leading indicators, and performance by segment and channel.
✅ Oversee all aspects of demand creation, from lead generation and nurturing to conversion and pipeline acceleration.
✅ Partner with Sales, Marketing, and Customer Success leadership to manage and optimize a unified lead management and customer lifecycle process including lead scoring, qualification, routing, and nurturing.
✅ ASSUMPTION: This role involves a high level of strategic planning, execution, and collaboration with various teams to achieve demand generation goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of B2B marketing experience, with a strong track record in leading demand generation for enterprise SaaS or technology companies
Required Skills:
- Deep expertise in ABM, digital marketing, content marketing, marketing automation, lead nurturing, and pipeline acceleration
- Strong analytical mindset with the ability to forecast, model, and optimize ROI across campaigns and channels
- Excellent leadership, communication, collaboration, and project management skills
- Passion for continuous learning, innovation, and driving measurable outcomes
Preferred Skills:
- Experience with modern marketing tech stacks (e.g., Marketo, Salesforce, 6sense, Demandbase, Drift, etc.)
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in demand generation, and a proven track record of driving pipeline and revenue growth are ideal for this role.
💰 Compensation & Benefits
Salary Range: $225,000 to $275,000 per year. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
Benefits:
- Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans
- Unlimited PTO policy and wellness days to log off and recharge
- 11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days
- Employee Stock Purchase Plan
- 401K Plan with employer match
- Reimbursements covering home office expenses
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development. ON24 is a leading provider of intelligent engagement platforms, enabling customers to combine first-party experiences with personalization and content to capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward.
Company Size: 501-1,000 employees. As a mid-sized company, ON24 offers a balance between the agility of a startup and the resources of a larger enterprise.
Founded: 1998. ON24 has over two decades of experience in the industry and has established itself as a trusted provider of intelligent engagement solutions.
Company Description:
- ON24 helps businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth
- The company provides a leading intelligent engagement platform that enables customers to combine best-in-class experiences with personalization and content to capture and act on connected insights at scale
- ON24 serves industry-leading companies across various sectors, including software, asset management, pharmaceuticals, and industrials
Company Specialties:
- Webcasting
- Webinars
- Virtual environments
- Virtual events
- Online presentations
Company Website: www.on24.com
ASSUMPTION: ON24 is a well-established company with a strong reputation in the software development industry, offering a comprehensive suite of intelligent engagement solutions to its clients.
📊 Role Analysis
Career Level: Executive. This role is a senior leadership position within the marketing department, reporting directly to the Chief Marketing Officer or a similar executive.
Reporting Structure: The Vice President of Demand Generation will lead a global team of demand generation specialists and may have direct reports, including managers and individual contributors.
Work Arrangement: Hybrid. This role offers a hybrid work arrangement, with employees working on-site at the company's headquarters or other offices for a specified number of days per week and remotely for the remainder of the time.
Growth Opportunities:
- As ON24 continues to grow, there may be opportunities for the Vice President of Demand Generation to expand their team or take on additional responsibilities
- With a strong track record of success, candidates may have the opportunity to advance to a Chief Marketing Officer or similar executive role within the company or the broader industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build and lead a high-performing demand generation team and drive meaningful business impact.
🌍 Location & Work Environment
Office Type: ON24's headquarters is located in San Francisco, California, with additional offices in New York, Charlotte, London, and Sydney. The San Francisco office is a modern, collaborative workspace designed to facilitate productivity and innovation.
Office Location(s): 50 Beale St, 8th Floor, San Francisco, CA 94105, US
Geographic Context:
- San Francisco is a major tech hub, offering a vibrant and dynamic work environment with numerous networking opportunities
- The city is known for its diverse culture, high cost of living, and competitive job market
- San Francisco is well-connected by public transportation, with easy access to major highways and the international airport
Work Schedule: The hybrid work arrangement for this role allows for flexibility in scheduling, with employees working on-site for a specified number of days per week and remotely for the remainder of the time. The specific work schedule will be determined by the employee and their manager.
ASSUMPTION: The San Francisco office offers a modern, collaborative work environment with easy access to public transportation and numerous amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral and technical interviews with the hiring manager and other stakeholders
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and demand generation expertise
- Analytical skills and data-driven decision-making
- Leadership and team management capabilities
- Collaboration and communication skills
- Alignment with ON24's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant demand generation experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research ON24's company culture and values to demonstrate your fit for the organization
- Be prepared to discuss your approach to demand generation strategy, campaign execution, and performance optimization
ATS Keywords: Demand Generation, B2B Marketing, ABM, Digital Marketing, Content Marketing, Marketing Automation, Lead Nurturing, Pipeline Acceleration, Analytical Skills, Collaboration, Project Management, Leadership, Communication, Continuous Learning, Innovation, Data-Driven Culture
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit with ON24.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- 6sense
- Demandbase
- Drift
- Other modern marketing tech stacks and tools as needed
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the organization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Accountable
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you approach developing and executing a comprehensive, multi-channel demand strategy?
- Can you provide an example of a time when you optimized a demand generation campaign to improve performance?
- How do you collaborate with cross-functional teams to drive demand generation success?
- How do you ensure that your demand generation efforts align with local market dynamics and customer needs?
ASSUMPTION: ON24 values candidates who are strategic thinkers, data-driven, collaborative, and results-focused, with a strong commitment to customer-centric innovation.
⚠️ Potential Challenges
- The fast-paced and dynamic work environment may require candidates to adapt quickly and manage multiple priorities simultaneously
- The role involves working with a diverse range of stakeholders, requiring strong communication and collaboration skills
- The hybrid work arrangement may present challenges in maintaining productivity and work-life balance
- The competitive job market in San Francisco may make it difficult to attract and retain top talent
ASSUMPTION: Candidates should be prepared to navigate the unique challenges and demands of this role and work environment.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position requires a higher level of strategic thinking and leadership, with a broader scope of responsibilities
- In the software development industry, ON24 is a well-established company with a strong reputation, offering competitive compensation and benefits packages
- Career progression in demand generation roles typically involves advancing to senior leadership positions within marketing or transitioning to related fields such as product marketing or customer success
ASSUMPTION: This role offers significant growth potential and competitive compensation and benefits compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive, multi-channel demand strategy to drive pipeline and revenue growth for a new product launch
- Optimizing a demand generation campaign to improve conversion rates and reduce cost per acquisition
- Collaborating with regional teams to align demand generation efforts with local market dynamics and customer needs
ASSUMPTION: These sample projects illustrate the strategic and tactical demands of the Vice President of Demand Generation role at ON24.
❓ Key Questions to Ask During Interview
- How does ON24 support the growth and development of its demand generation team members?
- Can you describe the team structure and dynamics within the marketing department?
- How does ON24 measure and optimize demand generation performance across various channels and campaigns?
- What are the key priorities for the Vice President of Demand Generation in the first 90 days in the role?
- How does ON24 foster a culture of innovation and continuous learning within the marketing department?
ASSUMPTION: Asking these questions will help candidates better understand the role, team dynamics, and company culture at ON24.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant demand generation experience and achievements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research ON24's company culture and values to demonstrate your fit for the organization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
