Vice President, Global Field and Partner Marketing

📌 Core Information

🔹 Job Title: Vice President, Global Field and Partner Marketing

🔹 Company: Equinix

🔹 Location: Redwood City, CA (with remote flexibility for Seattle)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Redwood City) with remote flexibility for Seattle

🚀 Job Overview

Key aspects of this role include:

• Developing and executing global field and partner marketing strategies to drive revenue growth
• Building and nurturing strong relationships with channel partners
• Overseeing regional marketing programs tailored to market dynamics
• Collaborating with cross-functional teams to ensure consistent messaging and integrated campaign execution
• Managing a global team of field marketing professionals and significant marketing budgets

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B technology marketing, with a focus on field and partner marketing.

📋 Key Responsibilities

✅ Develop and implement a cohesive global field marketing strategy aligned with the company's overall business objectives and go-to-market strategy

✅ Oversee the planning and execution of regional marketing programs, including events, webinars, workshops, and account-based marketing (ABM) initiatives

✅ Collaborate closely with regional sales leadership to understand their priorities and develop targeted marketing programs that drive pipeline and revenue in each region

✅ Establish key performance indicators (KPIs) to measure the effectiveness of field marketing activities and provide regular reporting and analysis on program performance and ROI

✅ Develop and execute a global partner marketing strategy to drive joint marketing activities and increase sales through the channel partner ecosystem

✅ Establish and nurture strong relationships with key strategic partners, understanding their business goals and developing joint marketing plans that align with mutual objectives

✅ Build and mentor a high-performing global team of field marketing professionals, fostering a culture of collaboration, innovation, and accountability

ASSUMPTION: This role requires a high level of strategic thinking, strong leadership skills, and the ability to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred

Experience: Deep, progressive experience in B2B technology marketing, with a significant focus on field and partner marketing

Required Skills:

• Proven track record of developing and executing successful global field marketing programs that drive measurable results
• Extensive experience in building and managing successful partner marketing programs and fostering strong relationships with channel partners
• Strong understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue
• Excellent leadership and team management skills, with experience building and motivating high-performing global teams
• Exceptional communication, presentation, and interpersonal skills, with the ability to effectively interact with senior executives, sales teams, partners, and customers
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights
• Experience managing significant marketing budgets and demonstrating ROI
• Familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce)
• Ability to travel globally as needed

Preferred Skills:

• Experience working in a global, matrixed organization
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in B2B technology marketing, with a focus on field and partner marketing. Experience in a global role and familiarity with marketing automation platforms and CRM systems is essential.

💰 Compensation & Benefits

Salary Range: $274,000 to $410,000 per year (California, Non-SF/Bay Area) or $276,000 to $414,000 per year (San Francisco, CA / Bay Area)

Benefits:

• Bonus
• Equity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the company's targeted pay ranges for new hires in the specified locations. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training.

📌 Applicant Insights

🔍 Company Context

Industry: Equinix operates in the Internet Publishing industry, providing digital infrastructure services to enable digital leaders to bring together and interconnect the foundational infrastructure that powers their success.

Company Size: Equinix is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Equinix was founded in 1998 and has since grown to become a global leader in its industry.

Company Description:

• Equinix is the world’s digital infrastructure company™, enabling digital leaders to harness a trusted platform to bring together and interconnect the foundational infrastructure that powers their success.
• Equinix enables today’s businesses to access all the right places, partners and possibilities they need to accelerate advantage.
• With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value.

Company Specialties:

• Business Ecosystems
• Cloud Services
• Colocation
• Data Exchange
• Data Security
• Enterprise
• Financial Services
• Interconnection
• International Business Exchange (IBX®) Data Centers
• Interconnection Oriented Architecture
• hybrid cloud
• multicloud
• and Digital Infrastructure

Company Website: http://www.equinix.com

ASSUMPTION: Equinix is a well-established company with a strong reputation in the digital infrastructure industry. Its large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the executive level, reporting directly to the Chief Marketing Officer.

Reporting Structure: The Vice President, Global Field and Partner Marketing will oversee a global team of field marketing professionals and collaborate with cross-functional teams, including product marketing, content marketing, digital marketing, and corporate communications.

Work Arrangement: This role is on-site at the Equinix headquarters in Redwood City, CA, with remote flexibility for the Seattle office.

Growth Opportunities:

• Potential to advance to a senior leadership role within the marketing organization
• Opportunities to expand the scope of the role and take on additional responsibilities as the company grows
• Chance to work on high-impact projects that drive revenue growth and shape the company's marketing strategy

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to a senior leadership role and take on additional responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Equinix has multiple office locations worldwide, with the headquarters in Redwood City, CA, and a significant presence in Seattle, WA.

Office Location(s): Redwood City, CA (headquarters) and Seattle, WA (with remote flexibility)

Geographic Context:

• The San Francisco Bay Area and Seattle are major tech hubs with a wealth of opportunities for professional development and networking
• Both locations offer a mix of urban and outdoor activities, with easy access to cultural attractions, restaurants, and recreational opportunities
• The cost of living in both areas is relatively high compared to the national average

Work Schedule: This role follows a standard full-time work schedule, with the expectation of working additional hours as needed to meet project deadlines or address critical issues.

ASSUMPTION: The location of this role offers a dynamic and vibrant work environment, with ample opportunities for professional growth and development. The cost of living in both the San Francisco Bay Area and Seattle should be taken into consideration when evaluating this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with a member of the HR team
• First-round interview with the hiring manager (Chief Marketing Officer) and a member of the HR team
• Second-round interview with additional stakeholders, including members of the marketing team and senior leadership
• Final-round interview with the Chief Marketing Officer and a member of the HR team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and interpersonal skills
• Understanding of B2B sales cycles and the role of marketing in driving pipeline and revenue
• Experience with marketing automation platforms and CRM systems
• Alignment with Equinix's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your strategic approach to field and partner marketing, as well as your experience managing global teams and significant marketing budgets
• Demonstrate your understanding of Equinix's business and the digital infrastructure industry
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company

ATS Keywords: Global Field Marketing, Partner Marketing, B2B Technology, Strategic Planning, Budget Management, Data Analysis, Sales Collaboration, Event Planning, Marketing Automation, CRM Systems, Leadership, Relationship Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and understanding of the B2B technology marketing landscape. Candidates should be prepared to discuss their experience with marketing automation platforms and CRM systems, as well as their ability to manage global teams and significant marketing budgets.

🛠️ Tools & Technologies

• Marketo
• Eloqua
• HubSpot
• Salesforce
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: This role requires familiarity with marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems (e.g., Salesforce). Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive
• One Team, One Dream
• Accountable
• Innovative
• Performance Driven

Work Style:

• Collaborative
• Agile
• Data-driven
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving revenue growth through impactful regional marketing programs and strategic partner engagement?
• Are you comfortable working in a global, matrixed organization and managing a remote team?
• Do you thrive in a fast-paced, dynamic work environment and enjoy working on high-impact projects?

ASSUMPTION: Candidates should assess their fit with Equinix's company values and work style, as well as their ability to thrive in a global, matrixed organization and manage a remote team.

⚠️ Potential Challenges

• Managing a global team with remote members may present unique challenges in communication and collaboration
• Balancing the needs and priorities of multiple regions and stakeholders may require strong diplomatic skills and strategic thinking
• Working in a fast-paced, dynamic environment may require exceptional time management and prioritization skills
• The cost of living in the San Francisco Bay Area and Seattle may be relatively high compared to other regions, potentially impacting the overall compensation package

ASSUMPTION: Candidates should be aware of the potential challenges associated with managing a global team, balancing regional priorities, and working in a fast-paced environment. They should also consider the cost of living in the San Francisco Bay Area and Seattle when evaluating this role.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on global field and partner marketing, requiring a strategic mindset and experience managing global teams and significant marketing budgets
• Compared to other B2B technology marketing roles, this position offers a unique opportunity to drive revenue growth and shape the company's marketing strategy on a global scale
• Career path comparison: This role may serve as a stepping stone to a senior leadership position within the marketing organization or a broader role within the company

ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from related positions in the B2B technology marketing landscape. They should also evaluate the potential career growth opportunities and how this role may fit into their long-term career goals.

📝 Sample Projects

• Developing and executing a global field marketing strategy that drives measurable results and aligns with the company's overall business objectives
• Building and nurturing strong relationships with key strategic partners, understanding their business goals, and developing joint marketing plans that drive mutual success
• Overseeing regional marketing programs tailored to market dynamics, including events, webinars, workshops, and account-based marketing (ABM) initiatives

ASSUMPTION: Candidates should be prepared to discuss their experience with these types of projects and how they have driven measurable results in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into that overall vision?
• How does the company support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its field and partner marketing programs, and what are the key KPIs for this role?
• What is the company's approach to fostering a diverse and inclusive work environment?

ASSUMPTION: Candidates should ask thoughtful questions during the interview process to gain a deeper understanding of the role, the company's marketing strategy, and its commitment to diversity and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Equinix's business and the digital infrastructure industry, as well as your strategic approach to field and partner marketing
• Prepare thoughtful questions to ask during the interview process to showcase your interest in the role and the company
• Follow up with the hiring manager or HR contact within one week of your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.