Vice President, Growth (Acquisition & Retention)

📌 Core Information

🔹 Job Title: Vice President, Growth (Acquisition & Retention)

🔹 Company: Knix

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full Time Permanent

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Owning and evolving the end-to-end customer growth strategy across Knix and KT by Knix
• Leading a high-performing team to drive measurable business outcomes
• Fostering a culture of accountability, agility, and innovation
• Expanding the brand in the U.S. market and other priority regions

ASSUMPTION: This role requires a strategic, data-driven leader with a proven track record in growth marketing and team management. The ideal candidate will have experience in omni-channel consumer brands and a strong understanding of full-funnel marketing, customer segmentation, and lifecycle optimization.

📋 Key Responsibilities

✅ Own and evolve the full customer lifecycle strategy across paid, owned, digital, and retail channels to attract, engage, convert, and retain high-value customers

✅ Diagnose marketing performance, funnel friction points, and customer behavior to surface challenges and opportunities, then design and execute strategies to accelerate profitable growth

✅ Work closely with the creative growth team to deliver the right creative messaging based on the platforms and customer journeys

✅ Identify and activate growth levers in the U.S. and other priority regions, tailoring messaging, media, and product focus by market

✅ Lead and develop a high-performing team across acquisition, lifecycle, and performance marketing, fostering a culture of accountability, agility, and innovation

✅ Drive measurable business outcomes, including revenue growth, customer LTV, CAC, and contribution margin, ensuring full alignment to P&L forecasts and company goals

✅ Elevate performance marketing by expanding media mix and optimizing channel performance through testing, advanced attribution modeling, and data-led experimentation

✅ Advance personalization and loyalty by accelerating lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement and maximize value across the customer journey

✅ Collaborate cross-functionally with Creative, Brand, Merchandising, Analytics, and Finance to co-own revenue-driving strategies, product prioritization, and GTM planning

✅ Bridge digital and physical experiences by developing strategies that connect online and in-store experiences, including driving foot traffic, supporting store launches, and optimizing omni-channel conversion

ASSUMPTION: The responsibilities listed above are based on the job description provided. However, some details may have been simplified or combined for better readability and formatting.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 15+ years of progressive growth and marketing experience, ideally with omni-channel consumer brands in high-growth environments

Required Skills:

• Proven ability to lead and inspire performance-driven teams
• Deep understanding of full-funnel marketing, customer segmentation, and lifecycle optimization
• Strong track record of scaling paid media budgets across diverse channels
• Strategic thinker with sharp analytical skills
• Experience expanding brands in the U.S. market, with a playbook for localizing strategy and scaling impact
• Exceptional fluency with martech and measurement tools
• Confident communicator who distills complex data into clear narratives and business cases
• Passion for innovation, test-and-learn culture, and holding self and others accountable to results

Preferred Skills:

• Fluency in French or Spanish
• Experience working with e-commerce platforms and CRM systems
• Knowledge of the intimate apparel industry

ASSUMPTION: The required and preferred skills listed above are based on the job description provided. However, some details may have been simplified or combined for better readability and formatting.

💰 Compensation & Benefits

Salary Range: $180,000 - $250,000 CAD per year (based on experience and market data for similar roles in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee discount on Knix products
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in Toronto. The benefits listed are based on typical benefits offered by companies of similar size in the retail industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 201-500 employees (Mid-size company, offering opportunities for growth and impact)

Founded: 2013 (Established company with a history of innovation and growth)

Company Description:

• Knix is an award-winning intimate apparel and activewear brand redefining the category for real life
• Through radically comfortable products and a powerful community, Knix empowers people everywhere to be unapologetically free
• Knix reaches over 3 million customers through its online stores, retail locations, and wholesale channels

Company Specialties:

• Intimate apparel and activewear
• E-commerce and retail
• Brand innovation and customer experience

Company Website: www.knix.com

ASSUMPTION: Knix is a well-established company in the intimate apparel industry, known for its innovative products and customer-centric approach. The company offers opportunities for growth and impact in a dynamic and creative environment.

📊 Role Analysis

Career Level: Executive (Vice President level)

Reporting Structure: This role reports directly to the CEO and has cross-functional responsibilities, leading a team of marketing professionals

Work Arrangement: Hybrid (3 office days per week, with the remaining days worked remotely)

Growth Opportunities:

• Potential to expand the brand's reach and impact in the U.S. market and other priority regions
• Opportunity to shape the company's growth strategy and drive business outcomes
• Chance to lead and develop a high-performing team, fostering a culture of accountability and innovation

ASSUMPTION: This role offers significant opportunities for growth and impact, both in terms of driving business outcomes and developing team members' skills and careers.

🌍 Location & Work Environment

Office Type: Hybrid (3 office days per week, with the remaining days worked remotely)

Office Location(s): 179 John St, Toronto, Ontario M5T 1X4, CA

Geographic Context:

• Toronto is the capital city of Ontario and the largest city in Canada
• The city is known for its diverse culture, vibrant arts scene, and strong economy
• Toronto is home to a thriving retail industry, with numerous fashion and apparel brands based in the city

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 office days per week)

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between in-person collaboration and remote work. The office location is in a central and vibrant part of Toronto, providing easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the CEO

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Data analysis and interpretation skills
• Communication and presentation skills

Application Tips:

• Highlight your experience in growth marketing and team leadership
• Include specific examples of how you've driven business outcomes and expanded brands in new markets
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills

ATS Keywords: Growth strategy, customer acquisition, retention marketing, data analysis, performance marketing, team leadership, market expansion, personalization, loyalty programs, cross-functional collaboration, omni-channel marketing, creative messaging, customer segmentation, lifecycle optimization, media optimization, martech fluency

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and problem-solving skills, as well as their cultural fit with the company. The application tips provided are designed to help candidates tailor their materials and prepare for the interview process.

🛠️ Tools & Technologies

• Google Analytics 4 (GA4)
• Northbeam
• Haus
• Segment
• Klaviyo
• Looker

ASSUMPTION: The tools and technologies listed above are commonly used in growth marketing and data analysis. The specific tools used by the company may vary, and the candidate should be prepared to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Empowerment
• Collaboration
• Accountability

Work Style:

• Data-driven and strategic
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• Do you thrive in a data-driven and strategic environment?
• Are you comfortable working collaboratively and cross-functionally?
• Can you adapt to new situations and pivot as needed?
• Do you hold yourself and others accountable for driving results?

ASSUMPTION: Knix values innovation, customer-centricity, empowerment, collaboration, and accountability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a team remotely and fostering a culture of accountability and innovation
• Expanding the brand in the U.S. market and other priority regions
• Balancing short-term priorities with long-term strategic goals
• Navigating a dynamic and evolving retail landscape

ASSUMPTION: The potential challenges listed above are based on the job description and industry trends. Candidates should be prepared to address these challenges and demonstrate their ability to drive results in a dynamic and evolving environment.

📈 Similar Roles Comparison

• This role is unique in its focus on both acquisition and retention, requiring a holistic view of the customer journey
• Unlike traditional acquisition-focused roles, this position requires a deep understanding of the entire customer lifecycle and the ability to optimize strategies across multiple channels and touchpoints
• Career progression in this role may lead to senior leadership positions within the company or other growth-focused organizations

ASSUMPTION: This role is unique in its focus on both acquisition and retention, requiring a holistic view of the customer journey. Candidates should be prepared to discuss their relevant experience and how it translates to this unique role.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch in the U.S. market
• Optimizing the customer lifecycle strategy to improve retention and reduce churn
• Expanding the brand's reach through strategic partnerships and influencer marketing campaigns

ASSUMPTION: The sample projects listed above are based on the job description and industry trends. Candidates should be prepared to discuss their relevant experience and how it translates to these types of projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy for the next 1-3 years, and how this role fits into that plan?
• How does the company support the professional development and growth of its team members?
• Can you provide an example of a time when the company pivoted its strategy based on customer feedback or market trends?
• How does the company measure and optimize the performance of its marketing channels and campaigns?
• What is the company's approach to fostering a culture of innovation and continuous learning?

ASSUMPTION: The key questions listed above are designed to help candidates assess the company's growth strategy, culture, and approach to marketing and innovation. Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and problem-solving skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the opportunity
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.