📌 Core Information
🔹 Job Title: Vice President, Growth (All Genders)
🔹 Company: zooplus SE
🔹 Location: Munich, Germany
🔹 Job Type: Full-time, Hybrid (60% in-office, 40% remote)
🔹 Category: Retail, E-commerce
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading customer acquisition, conversion, and retention strategies across Europe
- Overseeing performance marketing, CRM, offline activities, and campaign operations
- Driving scalable and profitable growth through data-driven decision-making
- Building and leading high-performing, cross-functional teams
- Collaborating with various departments to align on inputs and deliver shared commercial goals
ASSUMPTION: This role requires a strategic mindset with a strong focus on data analysis and a proven track record in digital growth, CRM, or campaign operations.
📋 Key Responsibilities
✅ Lead the strategy for customer acquisition, conversion, and retention across Europe
✅ Oversee performance marketing channels (search, social, programmatic, affiliate) with a focus on CAC efficiency, reach, and quality traffic
✅ Shape CRM and lifecycle strategies to maximize customer lifetime value through data-driven, personalized communication
✅ Oversee ATL activities (TV, OOH, audio, print) and measure incremental impact in collaboration with in-house analytics teams
✅ Lead the central campaign execution function, driving automation, process excellence, and tooling across markets and channels
✅ Grow and inspire a multidisciplinary team, fostering a culture of ownership, experimentation, and impact
✅ Act as a key connector across Product, Merchandising, Analytics, Brand, and CX to align on inputs and deliver against shared commercial goals
✅ Use insight, not instinct. Lead with numbers and build the frameworks needed to track, optimize, and communicate performance clearly
ASSUMPTION: This role involves a high level of strategic planning and cross-functional collaboration, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years in digital growth, CRM, or campaign operations, ideally in e-commerce, marketplaces, or subscription-driven businesses
Required Skills:
- Proven track record of scaling acquisition and retention efforts across both digital and offline channels
- Experience leading campaign/content operations with a focus on process, automation, and cross-market enablement
- Strong people leadership and ability to influence across the organization
- Analytical mindset with commercial sharpness, comfortable with CAC, CLV, incrementality, and trade-offs
- Bias for action and continuous improvement, paired with the ability to set a long-term vision
Preferred Skills:
- Fluency in multiple European languages
- Experience working in a hypergrowth environment
- Knowledge of the pet industry or e-commerce marketplaces
ASSUMPTION: Candidates with experience in e-commerce, marketplaces, or subscription-driven businesses are likely to have a strong foundation in the required skills for this role.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (AI estimate based on experience level and market rates for similar roles in Munich)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
- 28 vacation days and days off on 24th and 31st of December
- Corporate rates at a local gym chain
- Company mobile phone for work and personal use
Working Hours: Full-time, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The provided salary range is an estimate based on market data for similar roles in Munich. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, E-commerce (Pet supplies)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1999, with over 25 years of exclusive focus on online retail in pet supplies
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Offers an ever-expanding range of nutritional and lifestyle products, proprietary premium food and accessory brands, expert advice, convenient services, and loyalty programs
- Committed to innovation, personalized shopping, and exceeding customer expectations
Company Specialties:
- Animal retail
- Pet supplies
- E-commerce
- Pets and pet food
Company Website: zooplus.com
ASSUMPTION: zooplus is a well-established company in the pet supplies industry, with a strong focus on e-commerce and customer experience.
📊 Role Analysis
Career Level: Executive (Senior leadership role)
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees multiple teams across performance marketing, CRM, offline activities, and campaign operations
Work Arrangement: Hybrid (60% in-office, 40% remote), with a flexible work schedule that allows for a healthy work-life balance
Growth Opportunities:
- Potential to shape the future of customer growth strategies across Europe
- Chance to work with and learn from experienced leaders in the e-commerce industry
- Opportunities for professional development through internal and external training programs
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's customer growth strategies.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office with a collaborative and dynamic work environment
Office Location(s): Herzog-Wilhelm-Strasse 18, Munich, Germany
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria, with a population of over 1.5 million
- Known for its vibrant culture, rich history, and high quality of life
- Home to numerous tech and e-commerce companies, offering ample networking opportunities
Work Schedule: Full-time, with a hybrid work setup (60% in-office, 40% remote) and flexible hours
ASSUMPTION: The Munich office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with hiring managers and team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical mindset and data-driven decision-making
- Cross-functional collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in digital growth, CRM, or campaign operations
- Research zooplus and the pet industry to demonstrate your understanding of the company and market
ATS Keywords: Digital growth, CRM, campaign operations, performance marketing, customer acquisition, customer retention, data analysis, team leadership, cross-functional collaboration, process automation, content management, commercial acumen, strategic planning, operational excellence, performance optimization
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, focusing on the candidate's strategic thinking, leadership skills, and relevant experience.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Creative Suite
- Microsoft Office Suite
- CRM platforms (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, CRM, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Care: We prioritize the well-being of our pets, customers, and team members
- Courage: We embrace challenges and take calculated risks to drive innovation
- Openness: We foster a culture of transparency, collaboration, and open communication
- Simplicity: We strive for simplicity in our processes, products, and customer experiences
Work Style:
- Data-driven: We make decisions based on data and analytics
- Collaborative: We work together across teams and functions to achieve shared goals
- Adaptable: We embrace change and continuously improve our processes and practices
Self-Assessment Questions:
- Do you share zooplus's commitment to prioritizing the well-being of pets, customers, and team members?
- Are you comfortable working in a fast-paced, dynamic environment and embracing change?
- Do you have a proven track record of driving growth through data-driven decision-making and cross-functional collaboration?
ASSUMPTION: Candidates who align with zooplus's core values and work style are likely to be a strong fit for the company culture.
⚠️ Potential Challenges
- Managing a large, cross-functional team with diverse skills and backgrounds
- Balancing short-term performance goals with long-term strategic objectives
- Adapting to a fast-panging industry and evolving customer preferences
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: These challenges are common to senior leadership roles in fast-growing e-commerce companies and can be mitigated with strong leadership, communication, and strategic planning skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving customer growth across Europe for a leading online pet platform
- Similar roles in other industries may have a narrower focus on specific channels or regions
- Career progression in this role could lead to Chief Marketing Officer (CMO) or other senior executive positions within zooplus or the broader pet industry
ASSUMPTION: This role offers a unique opportunity to drive customer growth strategies across Europe for a leading online pet platform, with potential for significant career advancement.
📝 Sample Projects
- Developing and implementing a comprehensive customer acquisition strategy across Europe, leveraging data analysis and A/B testing to optimize performance marketing channels
- Spearheading a CRM transformation project to improve customer engagement and retention, resulting in a 20% increase in customer lifetime value
- Leading a cross-functional team to launch a new content and campaign management platform, streamlining processes and reducing operational costs by 15%
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the role, requiring strong leadership and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of customer acquisition and retention efforts across Europe, and where you see opportunities for improvement?
- How does zooplus support the growth and development of its employees, particularly in senior leadership roles?
- What is the company's approach to fostering a diverse, inclusive, and pet-friendly work environment?
- How does zooplus measure the success of its customer growth strategies, and what key performance indicators (KPIs) are most important?
- What are the biggest challenges facing the pet industry in the next 5 years, and how is zooplus positioning itself to capitalize on these opportunities?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, curiosity, and commitment to understanding the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the zooplus careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past accomplishments in digital growth, CRM, or campaign operations
- Research zooplus and the pet industry to demonstrate your understanding of the company and market
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
