📌 Core Information
🔹 Job Title: Vice President, Loyalty Marketing & Insights
🔹 Company: Cineplex
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Entertainment
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Hybrid (3 days in office weekly)
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering a bold, customer-first strategy for Cineplex’s ecosystem
- Leading a cross-functional team of loyalty marketers, data analysts, and consumer insight professionals
- Driving engagement, retention, and revenue growth through personalized experiences
- Evolving Cineplex’s flagship membership program, CineClub, into an irresistible entertainment program
- Collaborating with digital, operations, and content teams to ensure loyalty is woven into every part of the Cineplex experience
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of loyalty marketing, CRM, and customer analytics to succeed.
📋 Key Responsibilities
✅ Own the Vision: Define and deliver a bold, customer-first strategy for Cineplex’s ecosystem, driving engagement, retention, and revenue growth.
✅ Lead a High-Performing Team: Inspire and scale a talented group of loyalty marketers, data analysts, and consumer insight professionals—fostering a culture of collaboration, accountability, and innovation.
✅ Champion 1:1 Personalization: Use data, segmentation, and behavioural insights to deliver hyper-relevant communications and offers across all our guest touchpoints
✅ Be the Voice of the Customer: Drive deep customer understanding through market research, brand health tracking, and competitive analysis—ensuring our strategies are insight-led and audience-first.
✅ Collaborate Across the Business: Work closely with digital, operations, and content teams to ensure loyalty is woven into every part of the Cineplex experience.
✅ Elevate CineClub: Evolve our flagship membership program into an irresistible entertainment program that surprises, delights, and retains customers at scale.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong collaboration skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: 15+ years of progressive leadership experience in loyalty marketing, CRM, and customer analytics, preferably in subscription-based or membership-driven businesses.
Required Skills:
- Proven track record of turning insights into outcomes in complex, multi-brand environments.
- 5+ years of hands-on experience with leading MarTech platforms (ideally Adobe) and data-driven campaign execution.
- Deep understanding of segmentation, personalization, and lifetime value models at scale.
- Executive presence and influence—you can rally key contributors across business units and deliver presentations confidently to the C-suite.
Preferred Skills:
- Background in entertainment, telecom, banking, or consumer tech industries.
- A passion for customers, content, and data—and the ability to lead with both heart and metrics.
ASSUMPTION: Candidates with a strong background in loyalty marketing, CRM, and customer analytics, along with proven leadership experience, will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a VP-level role in the entertainment industry in Toronto, the estimated salary range is CAD 180,000 - 220,000 per year. This estimate is inclusive of base salary, bonus, and other compensation components.
Benefits:
- Competitive executive compensation, bonus, benefits, and professional development
- Hybrid work model (3 days in office weekly)
Working Hours: Full-time position with standard business hours, but may require flexibility to meet deadlines and attend team meetings.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cineplex is a leading entertainment company that operates movie theatres, digital cinemas, and entertainment venues across Canada.
Company Size: Cineplex is a mid-sized company with approximately 110 employees, providing a dynamic and collaborative work environment.
Founded: Cineplex was founded in 2001 and has since grown to become one of Canada’s most iconic entertainment brands.
Company Description:
- Cineplex is focused on creating memorable experiences for its guests through its various entertainment offerings.
- The company is committed to investing in the platforms, products, and people that will define what loyalty means in the next era of guest engagement.
- Cineplex is an equal opportunity employer with a commitment to hiring and retaining a diverse workforce.
Company Specialties:
- Film distribution and exhibition
- Entertainment and content production
- Digital and TV distribution
- Marketing and sales
Company Website: http://www.cineplexusa.com
ASSUMPTION: Cineplex's focus on creating memorable experiences and commitment to diversity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Vice President, Loyalty Marketing & Insights will lead a cross-functional team of loyalty marketers, data analysts, and consumer insight professionals.
Work Arrangement: This role follows a hybrid work model, with employees working from home for two days and in the office for three days per week.
Growth Opportunities:
- Potential to shape the future of entertainment loyalty and guest engagement across Cineplex’s ecosystem.
- Opportunity to work in a dynamic, data-driven environment with a supportive executive team.
- Competitive executive compensation, bonus, benefits, and professional development opportunities.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Cineplex’s loyalty marketing strategy.
🌍 Location & Work Environment
Office Type: Cineplex’s headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 6095 N Sabal Palm Blvd, Tamarac, Florida, US
Geographic Context:
- Toronto is a multicultural city with a vibrant entertainment scene, offering a wide range of cultural attractions and recreational activities.
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters.
- Toronto is well-connected by public transportation, making it easy for employees to commute to work.
Work Schedule: Standard business hours with flexibility to meet deadlines and attend team meetings.
ASSUMPTION: Toronto offers a dynamic and vibrant work environment, with a diverse range of cultural attractions and recreational activities for employees to enjoy.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth interviews with key stakeholders to discuss the role, responsibilities, and fit with the team
- Presentation or case study to demonstrate problem-solving skills and strategic thinking
- Final interviews with senior leadership to discuss career growth and long-term fit within the organization
Key Assessment Areas:
- Strategic thinking and vision for loyalty marketing and customer engagement
- Leadership skills and ability to inspire and manage a high-performing team
- Data-driven decision-making and analytical skills
- Communication and presentation skills, with the ability to influence stakeholders at all levels
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in loyalty marketing, CRM, and customer analytics, as well as your leadership skills and strategic thinking.
- Prepare for behavioral interview questions that focus on your ability to lead a team, drive results, and make data-driven decisions.
- Research Cineplex’s business and industry trends to demonstrate your understanding of the company and its competitive landscape.
ATS Keywords: Loyalty marketing, CRM, customer analytics, segmentation, personalization, lifetime value models, market research, brand health tracking, competitive analysis, collaboration, team leadership, customer engagement, revenue growth, innovation, communication, executive presence
ASSUMPTION: Cineplex’s interview process is designed to assess candidates’ strategic thinking, leadership skills, and cultural fit, with a focus on identifying the best fit for the organization’s long-term success.
🛠️ Tools & Technologies
- Adobe Experience Cloud (Analytics, Audience Manager, Campaign, etc.)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data visualization and business intelligence tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Jira, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided to the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous improvement
- Integrity: Acting with honesty and accountability
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Agile: Adapting to change and responding quickly to new opportunities
- Inclusive: Fostering a diverse and inclusive work environment
Self-Assessment Questions:
- Do you have a proven track record of turning insights into outcomes in complex, multi-brand environments?
- Are you comfortable working in a dynamic, data-driven environment and making data-driven decisions?
- Do you have strong leadership skills and the ability to inspire and manage a high-performing team?
- Are you passionate about customers, content, and data, and able to lead with both heart and metrics?
ASSUMPTION: Candidates who align with Cineplex’s company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a team remotely and fostering a collaborative work environment in a hybrid setting
- Balancing strategic thinking with hands-on execution and day-to-day management
- Navigating a complex, multi-brand environment and driving results across multiple business units
- Adapting to a dynamic and evolving entertainment landscape, with changing consumer behaviors and preferences
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike other loyalty marketing roles, this position requires a strong strategic mindset and the ability to drive results across a complex, multi-brand environment.
- Cineplex’s focus on creating memorable experiences and commitment to diversity make it an attractive employer for candidates seeking a dynamic and inclusive work environment.
- This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Cineplex’s loyalty marketing strategy.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a comprehensive loyalty marketing strategy that drives engagement, retention, and revenue growth across Cineplex’s ecosystem
- Conducting market research and competitive analysis to inform brand health tracking and customer segmentation strategies
- Collaborating with digital, operations, and content teams to ensure loyalty is woven into every part of the Cineplex experience
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate might undertake in this role, but the specific projects will vary based on the organization’s priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Cineplex support the professional development and growth of its employees, particularly in this role?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Cineplex approach data privacy and security, particularly in the context of loyalty marketing and customer engagement?
- What are the most rewarding aspects of working at Cineplex, according to current employees?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in loyalty marketing, CRM, and customer analytics, as well as your leadership skills and strategic thinking.
- Prepare for behavioral interview questions that focus on your ability to lead a team, drive results, and make data-driven decisions.
- Research Cineplex’s business and industry trends to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
