📌 Core Information
🔹 Job Title: Vice President, Marketing & Communications
🔹 Company: Lincoln Property Company
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and managing a regional marketing team for SoCal markets
- Developing and executing strategic marketing plans to drive business objectives
- Collaborating with sales teams, clients, and stakeholders to ensure alignment
- Overseeing property marketing strategies and new business pursuits
ASSUMPTION: This role requires a strong understanding of the commercial real estate (CRE) industry and proven leadership skills to manage a high-performing team and drive strategic marketing initiatives.
📋 Key Responsibilities
✅ Serve as a player-coach, balancing hands-on execution with leadership responsibilities
✅ Act as a strategic business partner for regional Executive Vice Presidents/Market Partners, aligning marketing efforts with market-specific business objectives
✅ Drive a high-impact pursuit management process, collaborating with brokers and service line teams to deliver high-quality presentations and proposals
✅ Lead the strategy, execution, and budget management of all property marketing initiatives to support leasing goals across Los Angeles, Orange County, and San Diego markets
✅ Oversee agency partnerships for creative services, including RFPs, interviews, coordination, and branding execution
✅ Apply global standards and brand positioning to local marketing and communication activities, ensuring compliance by the team and local markets
✅ Mentor and develop a regional marketing team to deliver exceptional, high-touch support to internal clients
✅ Establish relationships with internal stakeholders to help bridge gaps between different teams and service/business lines
✅ Develop and oversee strategic messaging, content, and marketing materials in alignment with the company's vision and approach
✅ Provide client-facing support on property marketing and business development opportunities or as needed
✅ Perform other duties and responsibilities as assigned
ASSUMPTION: This role requires exceptional leadership, strategic vision, and the ability to deliver high-impact marketing outcomes in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: BS or MS degree in Business, Communications, or Marketing required
Experience: 12-15 years of marketing experience, including leadership and team management. Minimum 8 years of CRE experience required.
Required Skills:
- Proven leadership and team management skills
- Excellent strategic planning and creative marketing execution
- Strong analytic and critical thinking skills
- Excellent interpersonal and collaboration skills
- Project management and marketing technology platform experience (e.g., Asana, HubSpot)
- Intermediate to advanced skills with Microsoft Office Suite and Adobe Creative Cloud (InDesign, Photoshop)
Preferred Skills:
- Experience with project management and marketing technology platforms
ASSUMPTION: Candidates with a strong background in leading high-performing teams, strategic planning, and creative marketing execution in the CRE industry are highly desired.
💰 Compensation & Benefits
Salary Range: $150,000 USD (Based on industry standards for a Vice President-level role in the CRE industry with 12-15 years of experience)
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Life and disability insurance
- Paid time off and holidays
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate, specifically Commercial Real Estate (CRE)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1965 (Over 50 years of experience in the industry)
Company Description:
- Lincoln Property Company is one of the largest private real estate firms in the United States
- Offers a fully integrated platform of real estate services and innovative solutions
- Supports the entire real estate lifecycle across various asset types and markets
Company Specialties:
- Commercial, retail, office, industrial, mixed-use properties
- Acquisitions, investments, development, entitlements, construction management, project management, property management, leasing, asset management
- Accounting, ESG, technology, and philanthropy
Company Website: www.lpc.com
ASSUMPTION: Lincoln Property Company's extensive experience and large size provide a stable and well-resourced environment for employees, with ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Executive/Management level role, reporting directly to the Senior Vice President of Marketing
Reporting Structure: Manages a regional marketing team, collaborating with regional Executive Vice Presidents/Market Partners and other internal stakeholders
Work Arrangement: On-site, with potential for hybrid or remote work for certain team members, depending on business needs
Growth Opportunities:
- Potential to grow within the marketing department or explore other areas of the business
- Opportunities to work on high-profile projects and gain exposure to senior leadership
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: Modern, professional office environment with collaborative workspaces
Office Location(s): 8111 Douglas Ave, Suite 600, Dallas, TX 75225 (Headquarters), and various regional offices across the United States, United Kingdom, and Europe
Geographic Context:
- Los Angeles, CA: Diverse, vibrant city with a strong CRE market
- SoCal markets: Competitive CRE landscape with numerous opportunities for growth and expansion
- Access to major transportation networks and international airports
Work Schedule: Standard full-time workweek, with flexibility for project needs and potential for overtime during peak periods
ASSUMPTION: The Los Angeles office provides a dynamic and fast-paced work environment, with ample opportunities for professional growth and development in the thriving CRE market.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Leadership and team management skills
- Strategic planning and creative marketing execution
- Industry knowledge and understanding of the CRE market
- Problem-solving and decision-making abilities
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the CRE industry and Lincoln Property Company's business
- Prepare examples of your marketing leadership and strategic planning experience
- Be ready to discuss your long-term career goals and how this role fits into your plans
ATS Keywords: Marketing, Vice President, Leadership, Strategic Planning, CRE, Commercial Real Estate, Team Management, Branding, Property Marketing, Pursuit Management, Client Relations, Stakeholder Management
ASSUMPTION: The interview process will focus on assessing the candidate's leadership skills, industry knowledge, and strategic thinking, as well as their cultural fit with the company and team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (InDesign, Photoshop)
- Project management and marketing technology platforms (e.g., Asana, HubSpot)
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for this role, with a focus on project management, marketing automation, and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Excellence: Striving for exceptional performance and continuous improvement
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and driving progress through creative problem-solving
- Respect: Valuing diversity and fostering an inclusive work environment
Work Style:
- Fast-paced and dynamic, with a focus on results and execution
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- How do you align with Lincoln Property Company's core values, and how have you demonstrated these values in your previous roles?
- How do you approach working with diverse teams and stakeholders, and how have you navigated conflicting priorities or perspectives in the past?
- How do you balance strategic planning with day-to-day execution, and how have you prioritized and managed multiple projects or initiatives simultaneously?
ASSUMPTION: Lincoln Property Company values candidates who embody their core values, demonstrate strong leadership skills, and thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a team across multiple markets, with varying priorities and time zones
- Balancing strategic planning with day-to-day execution and tactical tasks
- Navigating a competitive CRE market and driving results in a dynamic business environment
- Adapting to changes in the market and adjusting strategies accordingly
ASSUMPTION: These challenges require a strong leader who can effectively manage a remote team, balance strategic planning with tactical execution, and adapt to changes in the market.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a deep understanding of the CRE industry and experience managing a regional team
- Compared to other marketing roles in the CRE industry, this position offers a unique opportunity to lead a regional team and drive strategic marketing initiatives
- Career path comparison: This role provides a clear path for growth within the marketing department or exploration of other areas of the business
ASSUMPTION: This role offers a unique blend of leadership, strategic planning, and hands-on execution, with a focus on driving results in the competitive CRE market.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new property acquisition, including branding, positioning, and launch events
- Managing a team to create and distribute high-quality presentations and proposals for new business pursuits, ensuring alignment with Lincoln's brand and value proposition
- Overseeing the rebranding of an existing property, including coordination with external agencies, internal stakeholders, and vendors
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for this role, with a focus on driving results and delivering high-impact marketing outcomes.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other departments and stakeholders?
- What are the most significant challenges facing the company's marketing efforts, and how can this role address them?
- How does Lincoln Property Company support the growth and development of its marketing team members, and what opportunities are there for professional advancement?
- What is the company's approach to work-life balance, and how does this role accommodate flexibility and remote work arrangements?
ASSUMPTION: These questions help assess the candidate's understanding of the role, the company's marketing strategy, and their fit within the team and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your marketing leadership and strategic planning experience
- Be ready to discuss your long-term career goals and how this role fits into your plans
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
