📌 Core Information
🔹 Job Title: Vice President, Marketing Strategy
🔹 Company: BlackRock
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 8-10 years
🔹 Remote Status: Hybrid (4 days in office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategy and digital experience for digital-only advisors
- Driving go-to-market strategy for BlackRock Advisor Center
- Defining and evolving Frontier marketing strategy
- Partnering with cross-functional teams to drive revenue growth
- Optimizing digital buying journeys and converting engagement into leads
ASSUMPTION: This role requires a strategic thinker with a strong digital background and experience in financial services marketing.
📋 Key Responsibilities
✅ Define and evolve the Frontier marketing strategy in alignment with USWA’s broader commercial goals and segmentation priorities
✅ Lead the marketing strategy to position BlackRock Advisor Center and its capabilities as a differentiated value proposition for advisors
✅ Partner with Sales, Product, and Analytics to identify and prioritize revenue-driving opportunities
✅ Lead the development and optimization of digital buying journeys on Advisor Center
✅ Drive digital activations that convert engagement into qualified sales leads
✅ Collaborate with other segment leads and content teams to develop compelling messaging and assets for the Frontier segment
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8-10 years of experience in marketing, digital strategy, or product marketing, preferably within financial services or asset management
Required Skills:
- Proven track record of leading digital marketing initiatives and driving measurable commercial outcomes
- Strong understanding of advisor segmentation, lead generation, and marketing automation platforms
- Exceptional communication and stakeholder management skills
Preferred Skills:
- Experience with marketing analytics and data-driven decision making
- Familiarity with the financial services industry and advisor landscape
ASSUMPTION: Candidates with a strong blend of strategic thinking, digital fluency, and cross-functional leadership will be most successful in this role.
💰 Compensation & Benefits
Salary Range: USD$120,000.00 - USD$163,500.00 per year
Benefits:
- Health care
- Leave benefits
- Retirement benefits
- Tuition reimbursement
- Flexible Time Off (FTO)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is specific to the Princeton, NJ location and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BlackRock is a global asset manager and technology provider dedicated to helping more and more people experience financial well-being. They offer a wide range of investment products and services to clients worldwide.
Company Size: BlackRock is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: BlackRock was founded in 1988 and has since grown to become one of the world's leading investment management firms.
Company Description:
- BlackRock is committed to helping millions of people invest to build savings that serve them throughout their lives.
- Their global investments platform offers clients access to the world’s markets while making investing easier and more affordable.
- With offices in more than 40 countries, BlackRock's global expertise helps clients navigate changing markets to stay ahead of the curve.
Company Specialties:
- Investment management
- Technology and innovation
- Sustainable investing
Company Website: www.blackrock.com
ASSUMPTION: BlackRock's large size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of USWA Marketing.
Reporting Structure: The Vice President will report to the Head of USWA Marketing and will lead a team of marketing professionals.
Work Arrangement: This is a hybrid role, requiring employees to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week.
Growth Opportunities:
- Potential to lead a larger marketing team or take on additional responsibilities within the organization
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to diverse aspects of the business, including product, sales, and analytics
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: BlackRock's Princeton office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 1 University Square Drive, Princeton, NJ 08540, United States
Geographic Context:
- Princeton is a suburban town located in central New Jersey, approximately 45 miles southwest of New York City.
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor recreation, and entertainment options.
- The cost of living in Princeton is generally higher than the national average, with median home prices and rental costs reflecting the region's desirability.
Work Schedule: The standard workweek is Monday through Friday, with core hours of 9:00 AM to 5:00 PM. However, the hybrid work arrangement offers some flexibility in work hours.
ASSUMPTION: The Princeton office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the Head of USWA Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and experience with marketing automation platforms
- Cross-functional leadership and stakeholder management skills
- Cultural fit and alignment with BlackRock's values and mission
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on digital marketing initiatives and commercial outcomes
- Tailor your cover letter to demonstrate your understanding of BlackRock's business and the specific needs of the Frontier segment
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
ATS Keywords: Marketing strategy, digital experience, go-to-market strategy, advisor segmentation, lead generation, commercial outcomes, cross-functional leadership, marketing automation
ASSUMPTION: BlackRock's interview process is designed to assess candidates' strategic thinking, digital marketing expertise, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data analytics and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with marketing automation platforms and CRM systems is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Take personal responsibility
- Act with integrity
- Collaborate
- Deliver excellence
Work Style:
- BlackRock values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and perspectives
- The company fosters a culture of continuous learning and professional development
- BlackRock prioritizes work-life balance and offers flexible work arrangements to support employees' personal and professional growth
Self-Assessment Questions:
- Do you align with BlackRock's values and commitment to putting clients first?
- Are you comfortable working in a hybrid environment, with a balance of in-office and remote work?
- Do you thrive in a collaborative, cross-functional work environment, and are you able to manage multiple stakeholders effectively?
ASSUMPTION: Candidates who are strong cultural fits will be most successful in this role, as they will be better equipped to navigate BlackRock's dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role requires a high degree of strategic thinking and cross-functional collaboration, which can be challenging at times
- The hybrid work arrangement may present communication and collaboration challenges, as employees will need to balance in-office and remote work effectively
- The cost of living in Princeton is generally higher than the national average, which may impact the overall compensation package
ASSUMPTION: These challenges can be mitigated with strong communication, effective time management, and a willingness to adapt to the unique demands of the role and work environment.
📈 Similar Roles Comparison
- Compared to other marketing leadership roles, this position places a greater emphasis on digital marketing expertise and experience with marketing automation platforms
- Within the financial services industry, this role is unique in its focus on the digital-only advisor segment and the go-to-market strategy for the BlackRock Advisor Center
- Career path comparison: This role is a senior management position with potential for growth into a more senior leadership role within the organization
ASSUMPTION: Candidates should consider their digital marketing expertise and experience, as well as their interest in the financial services industry and the specific needs of the Frontier segment, when evaluating this role.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive engagement and lead generation for the Frontier segment
- Optimizing the digital buying journey on the BlackRock Advisor Center to improve conversion rates and drive revenue growth
- Collaborating with cross-functional teams to identify and prioritize revenue-driving opportunities, and executing targeted campaigns to capitalize on these opportunities
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to drive significant business impact.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Frontier marketing strategy, and what are the key priorities for the first 90 days in this role?
- How does this role fit into the broader USWA marketing organization, and what are the key opportunities for collaboration and growth within the team?
- What are the key challenges facing the Frontier segment, and how can this role help address these challenges and drive business growth?
- What are the key performance indicators (KPIs) for this role, and how will success be measured in the first year?
- How does BlackRock support the professional development and growth of its employees, and what opportunities exist for growth within the organization?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth, as well as BlackRock's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on digital marketing initiatives and commercial outcomes
- Write a compelling cover letter that demonstrates your understanding of BlackRock's business and the specific needs of the Frontier segment
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they have prepared you for this role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
