📌 Core Information
🔹 Job Title: Vice President, Strategic Marketing
🔹 Company: Valet Living
🔹 Location: National City, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of marketing initiatives to drive business growth
- Cross-functional collaboration with sales, product, operations, and client experience teams
- Brand stewardship and creative excellence across digital and traditional channels
- Go-to-market strategy for new and enhanced service offerings
- Market intelligence and competitive analysis to stay ahead of industry trends
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B2C marketing to succeed.
📋 Key Responsibilities
✅ Lead a high-performing marketing team, empowering and guiding professionals across brand, creative, digital, events, and technology
✅ Set and execute the overarching marketing strategy, ensuring alignment with business goals, sales initiatives, and client needs
✅ Partner closely with sales leadership to align on pipeline goals, improve lead quality, and develop joint campaigns that maximize revenue generation
✅ Elevate Valet Living’s brand in the multifamily industry through clear positioning, compelling messaging, and integrated campaigns
✅ Oversee the development of high-quality creative assets that bring campaigns to life and support internal and external communications
✅ Lead launch strategies for new and enhanced service offerings, driving adoption, awareness, and client value
✅ Analyze the competitive landscape and market trends to ensure our messaging, positioning, and targeting stay ahead of the curve
✅ Leverage MarTech tools and data insights to improve campaign performance, measure ROI, and continuously refine marketing processes
✅ Develop acquisition and upsell strategies that improve client satisfaction and expand service utilization
✅ Engage with product, operations, and client experience teams to ensure marketing initiatives are client-centric, scalable, and aligned with the company’s mission
✅ Track KPIs and campaign performance, using data to guide strategy, optimize results, and adjust course as needed
✅ Represent Valet Living at key industry events, cultivating strategic partnerships and enhancing our voice in the multifamily space
ASSUMPTION: This role requires a strong understanding of marketing strategies, data analysis, and team leadership to excel in all responsibilities.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field required; MBA preferred.
Experience: 12+ years of experience, including direct responsibility creating marketing strategy for an approximately $1B company, or similarly large division within a company
Required Skills:
- Proven expertise in B2B2C marketing, advertising, digital marketing, branding, public relations, social media, and generational marketing
- Strong history of working directly with sales teams to optimize lead flow, drive conversions, and improve sales efficiency
- Advanced knowledge of marketing technology platforms, campaign performance tools, and CRM systems
- Ability to derive actionable insights from data, craft compelling stories from analytics, and influence executive decision-making
- Executive maturity, cross-functional teamwork, and a servant leadership mindset
- Capable of turning big ideas into action plans that scale, perform, and deliver results
Preferred Skills:
- Experience in the multifamily industry
- Fluency in Spanish
ASSUMPTION: Candidates with a strong background in B2B2C marketing and experience leading high-performing teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $175,000 - $215,000
Bonus Target: 25% of annual salary
Benefits:
- Health Benefits: Medical, dental, and vision coverage for you & your family, plus HSA with employer contributions and Flexible Spending Accounts
- Financial Security: 401k with company match, life and disability insurance, AD&D, and business travel coverage
- Flexible Time Off: No preset accruals—manage your time and work-life balance your way, plus 10 company-paid holidays.
- Professional Development: Tuition reimbursement up to $5,250 per year and access to our online education center
- Additional Perks: Referral bonuses, pet insurance, associate assistance programs, discount programs, rewards, recognition, and free access to Torch Fitness virtual programs
Working Hours: Full-time, typically 40 hours per week, with the possibility of up to 25% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and may vary based on the candidate's location, experience, and skill set.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees
Founded: 1995
Company Description:
- Valet Living is the only nationally-recognized full-service amenities provider to the multifamily housing industry, performing over 460 million events annually across 1.8 million apartment homes and 40 states.
- Through its portfolio of both business-to-business and resident-facing amenities, Valet Living is also the only company in the multifamily industry to combine doorstep waste and recycling collection with both sustainability-related and premium home-related services.
- Headquartered in Tampa, FL, Valet Living has been setting the standard for residential living since 1995 and is now a portfolio company of the Private Equity Group of GI Partners.
Company Specialties:
- Doorstep Collection / Valet Trash Service
- Recycling Collection
- Maintenance Plus
- Valet Waste Campus
- Waste Logistics
- and iValet Software
Company Website: http://www.valetliving.com
ASSUMPTION: Valet Living's extensive experience and comprehensive service offerings make it a strong player in the multifamily industry.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the President and COO
Work Arrangement: On-site, with the possibility of up to 25% travel
Growth Opportunities:
- Potential to shape the strategic direction of marketing and drive company growth
- Opportunities to collaborate with cross-functional teams and influence various aspects of the business
- Potential to advance within the marketing department or explore other leadership roles within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Tampa, Florida
Geographic Context:
- Tampa is located in the state of Florida, on the Gulf Coast, and is known for its warm climate and beaches
- The city has a diverse economy, with significant contributions from industries such as finance, healthcare, and tourism
- Tampa is home to several professional sports teams and cultural institutions, offering a vibrant quality of life
Work Schedule: Full-time, typically 40 hours per week, with the possibility of up to 25% travel
ASSUMPTION: The work environment at Valet Living's headquarters is collaborative and dynamic, with a strong focus on driving results and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and situational interviews to evaluate leadership skills, strategic thinking, and problem-solving abilities
- Final interviews with key stakeholders, including the President and COO
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership presence and team management skills
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, leadership accomplishments, and strategic initiatives
- Prepare examples of your marketing campaigns, their impact, and the data-driven insights that informed your strategies
- Be ready to discuss your experience working with sales teams and your ability to drive revenue growth through marketing efforts
ATS Keywords: Strategic Marketing, Team Leadership, Sales Collaboration, Brand Stewardship, Market Intelligence, Analytical Acumen, Technology Savvy, Creative Excellence, Client-Focused Campaigns, Cross-Functional Collaboration, Go-to-Market Strategy, Measurement, Continuous Improvement, Thought Leadership
ASSUMPTION: Valet Living's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for the company's marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary based on Valet Living's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Uphold the highest ethical standards in all actions and decisions
- Accountability: Take ownership of our responsibilities and deliver on our commitments
- Collaboration: Work together to achieve common goals and drive success
- Innovation: Embrace change and continuously seek new and better ways to serve our clients and residents
- Excellence: Strive for the highest level of performance in all that we do
Work Style:
- Fast-paced and dynamic, with a focus on driving results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform strategic decisions
- Adaptable and flexible, with a willingness to take on new challenges and pivot as needed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy driving results through strategic marketing initiatives?
- Are you an effective leader who can inspire and guide a high-performing marketing team?
- Do you have experience working closely with sales teams to optimize lead flow, drive conversions, and improve sales efficiency?
- Are you comfortable using data to inform strategic decisions and continuously refining marketing processes?
- Do you embrace a culture of collaboration and cross-functional teamwork, and are you adept at managing stakeholders across various departments?
ASSUMPTION: Valet Living's culture values integrity, accountability, collaboration, innovation, and excellence, and seeks candidates who align with these principles and can thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing a high-performing marketing team with diverse skills and expertise
- Balancing strategic marketing initiatives with day-to-day tactical responsibilities
- Navigating a complex, matrixed organization with multiple stakeholders
- Adapting to a fast-paced, dynamic environment with shifting priorities and tight deadlines
- Managing a significant budget and demonstrating ROI for marketing investments
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability, as well as a deep understanding of marketing strategies and tactics.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic marketing leadership within the multifamily industry, with a strong emphasis on driving business growth through innovative campaigns and cross-functional collaboration
- Compared to other marketing leadership roles, this position offers a unique opportunity to shape the strategic direction of marketing for a large, established company within a growing industry
- Career progression in this role may include advancing to a Chief Marketing Officer or other executive leadership positions within the company or the broader multifamily industry
ASSUMPTION: This role offers a unique combination of strategic leadership, cross-functional collaboration, and industry-specific context, making it distinct from other marketing leadership positions.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new service offering, driving adoption, awareness, and client value
- Conducting a competitive analysis and market segmentation study to inform strategic marketing initiatives and improve campaign performance
- Leading a cross-functional team to rebrand Valet Living, elevating the company's brand positioning, messaging, and visual identity across digital and traditional channels
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to make a lasting impact on the company's marketing efforts.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as sales, product, and client experience, to ensure alignment and maximize impact?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Valet Living support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the company's strategic vision, cross-functional collaboration, and support for professional growth, as well as the specific challenges and priorities facing the marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, leadership accomplishments, and strategic initiatives
- Prepare examples of your marketing campaigns, their impact, and the data-driven insights that informed your strategies
- Be ready to discuss your experience working with sales teams and your ability to drive revenue growth through marketing efforts
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
